Scribd Logo
Upload

Welcome to Scribd!

  • Group - 1

    Uploaded by

    Aravind Liverpool
    13 views1 page
    The document provides demographic information about Delhi, including a population of 4.5 crore and literacy rate of 86%. It states that 1.9 crore people in Delhi read newspapers, with 1.54 crore reading printed newspapers and 38 lakhs reading online. The market shares of various newspapers in Delhi are listed, with NDT English having the largest share at 25%, equaling 37.5 lakh readers. The initial and new prices and demands for NDT English are also stated.

    Original Description:

    Original Title

    NDT

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document provides demographic information about Delhi, including a population of 4.5 crore and literacy rate of 86%. It states that 1.9 crore people in Delhi read newspapers, with 1.54 crore reading printed newspapers and 38 lakhs reading online. The market shares of various newspapers in Delhi are listed, with NDT English having the largest share at 25%, equaling 37.5 lakh readers. The initial and new prices and demands for NDT English are also stated.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    13 views1 page

    Group - 1

    Uploaded by

    Aravind Liverpool
    The document provides demographic information about Delhi, including a population of 4.5 crore and literacy rate of 86%. It states that 1.9 crore people in Delhi read newspapers, with 1.54 crore reading printed newspapers and 38 lakhs reading online. The market shares of various newspapers in Delhi are listed, with NDT English having the largest share at 25%, equaling 37.5 lakh readers. The initial and new prices and demands for NDT English are also stated.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Group – 1

    Members: Aravind Kota – 200101038


    Jay Doshi – 200103070
    Naveen Bharadwaj – 200201044
    Ayushi Tyagi – 200201020
    Rishabh Kathil – 2001011121
    Aman Fatehpuria - 200102011

    Population of Delhi = 4.5 Cr

    Literacy rate = 86%

    Literacy population = 3.8 Cr

    % Population of literate people in India reading newspaper = 40%

    % Population of literate people in Delhi reading newspaper = 50%

    No of people reading newspapers = 1.9 Cr

    No of people reading online newspaper = 20% of (1.9Cr) = 38 lakhs

    No of people reading printed newspaper = 1.54 Cr

    Market shares of Newspapers in Delhi:

    Nai Dilli = 28%

    NDT English = 25%

    IPT = 20%

    Bharatbhoomi = 7%

    Others = 20%

    No of readers of NDT = 25% of 1.5 Cr = 37.5 Lakhs

    Initial Price of NDT = Rs.6

    Initial Demand = 37.5 Lakhs

    New Price of NDT = Rs.4

    New Demand = 37.5 + 37.5*0.5 = 56.25 Lakhs

    You might also like