Marketing and promotion is the key to a successful business.

I totally agree with the idea that companies boost their sales by using marketing and
advertisements. In my opinion, the impacts of advertising on the society are largely positive.

Certainly, marketing and promotion creates a huge impact on selling products or services. To
begin, effective advertising creates brand awareness to the public especially target consumers.
Through mass media and other ways of promotion, new and unknown companies establish
themselves in the market and attract consumers who might want to try their product or services.
Furthermore, advertising reminds customers of established companies of their existing products
as well as new special offers. This helps companies be the first option and may increase
customer loyalty.

Advertising not only boosts sales; it also benefits the society in many ways. For example, the
advertising industry employs tens of thousands of people. Public service ads often promote great
causes and contribute their bit to make the world a better place. In addition, adverts make people
aware of the new inventions and innovations that make their lives more comfortable. Some
promotions may even become a part of the history and collective memory. For example, the
large billboard in the center of Times Square in New York City has become a symbol of the city
and attracts numerous tourists from all over the world.

In conclusion, although advertising is necessary in achieving business success as it is a strategy

that attracts customers, I believe that a good quality of products and services is equally important
because it builds consumer trust and the company’s reputation that maintains the loyalty of its
customers, thus keeping the business at the top.