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Analyzing the role of industry 4.0 technologies and circular economy practices
in improving sustainable performance in Indian manufacturing organizations.
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Sachin S. Kamble
Professor, EDHEC Business School, Roubaix, France.
Sachin.kamble@edhec.edu
National Institute of Industrial Engineering, Mumbai, India.
Angappa Gunasekaran
Dean and Professor, School of Business and Public Administration,
California State University, Bakersfield.
agunasekaran@csub.edu
Cite as:
Kamble, S. S., Gunasekaran, A. (In Press). Analyzing the role of industry 4.0 technologies and
circular economy practices in improving sustainable performance in Indian manufacturing
organizations. Production Planning and Control.
Abstract
The focus of industry 4.0 (I4) technologies is to address the issue of scarce resources and improve
productivity by providing solutions to economize the use of limited resources and find other
substitute raw materials. Circular economy (CE) is also identified as a solution to manage the
increasing pressure of environmental regulations, price volatility in resources, and supply
uncertainty. However, the relationship between I4 technologies, CE and sustainable performance
(SP) is still unexplored and demands a more conceptual and empirical investigation on
understanding how the I4 technologies favor the transition towards CE practices and what impact
they have together on SP. Based on a survey of 238 manufacturing practitioners from India, the
study investigates the mediating and moderating role of CE practices on the relationship between
I4 technologies and SP. The findings reveal that developing an environment of CE is not a
prerequisite for implementing I4 technologies. However, I4 technologies support developing
efficient CE environment, which, leads to the achievement of sustainable organizational goals.
Future research directions and implications for practitioners are provided.
1
1 Introduction
The increase in the GDP level, population, and improved lifestyle has increased the demand for
renewable and non-renewable (Preston & Herron 2016). It is estimated that the growing
population will lead to an extraordinary consumption of natural resources causing substantial
environmental impacts. The scarcity of natural resources is a cause of concern for the
manufacturing organizations, questioning the economic sustainability of their supply chains and
supply uncertainty (Krautkraemer 2005; Preston & Herron 2016). The focus of the innovative
technologies is to address the issue of scarce resources and improve productivity, thereby
offering a solution to economize the use of limited resources and find substitute raw materials
(Krautkraemer 2005; Heck & Rogers 2014; Fatorachian and Kazemi, 2018). The recent studies
by Stock and Seliger (2016) and Kamble et al. (2018a) recommend the organizations to adopt
Industry 4.0 technologies for improved sustainable performance (SP). However, these studies
did not explicitly explain how this could be achieved. Circular Economy (CE) strategy is another
initiative that is aimed at managing the increasing pressure of environmental regulations, price
volatility in resources, and supply uncertainty on the organizations (Lieder & Rashid 2016;
Batista et al., 2018a). Organizations have started adopting the CE and sustainable manufacturing
practices for mitigating the ecological risks leading to reduced waste generation and efficient use
resources (Moktadir et al., 2018).
The previous literature claim that the advanced digital manufacturing technologies have the
potential to augment the resource circularity within the supply chains (de Sousa Jabbour et al.,
2018; Bressanelli et al., 2018; Pagoropoulos et al., 2017; Tseng et al., 2018a; Antikainen et al.,
2018). Although there exists a general agreement on I4 technologies as an enabler of CE, the
literature lacks the clarity on understanding how the I4 technologies favor the transition towards
CE (Lieder and Rashid, 2016; de Sousa Jabbour et al., 2018). The literature lacks conceptual and
empirical investigations on the linkages between I4 technologies and CE practices. In this study,
I4 technologies and CE practices are conceptualized as the dynamic capabilities of the
organization and study their combined effect on the sustainable performance of the organization.
The dynamic capabilities support the organization to address the challenges posed by rapidly
changing environments by developing competencies (Teece et al., 1997). Further, the dynamic
capabilities are also found to address the complex issues involved in achieving sustainable
objectives of the organization (Beske et al. 2015). The literature on sustainability recognizes the
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need for more empirical studies identifying the relevant dynamic capabilities that could be
adopted by the organizations for improved sustainability (Amui et al., 2017). The present study
attempts to address the above gaps in the literature by empirically investigating the extent of
influence I4 technologies and CE practices have on SP of the organizations. More specifically,
the study was undertaken to address the following research questions (RQs):
RQ1: What is the theoretical framework of relationships between I4 technologies, CE
practices, and SP?
RQ2: How do I4 technologies and CE practices affect the SP?
Based on the data collected from 238 practitioners from Indian manufacturing organizations, the
findings of this study contribute to the existing literature of sustainability. The study investigates
how the I4 technologies and two new dynamic capabilities that can be used by the organizations
in achieving improved SP. The remaining of the paper is organized in the following sections.
Section 2 presents the theoretical background and hypothesis for the study. Section 3 provides
the details on the research approach adopted in this study. Section 4 presents the analysis and
findings. The discussions on the findings, theoretical and practical implications are presented in
section 5, and Section 6 presents the conclusions and limitations of the study.
3
organizational capabilities are defined “as a firm`s capacity to deploy its resources, tangible or
intangible, to perform a task or activity to improve performance” (Amit and Schoemaker, 1993;
Grant, 1991; Teece et al., 1997). I4 technologies act as a dynamic capability, “that provides the
ability to integrate, build, and reconfigure internal and external competencies to address rapidly
changing environments” (Teece et al., 1997). The literature identifies CE as one of the
organizational resources that address the challenge of growing resource depletion rates (Jakhar
et al. 2018). CE practices are aimed at optimizing the already used resources, waste generation
and create an environment of resource efficient and regenerative model, enabling resource
efficiency (Guo et al., 2017; Mangla et al., 2018a; Jakhar et al., 2018). CE contributes towards
business sustainability by creating innovative models of production and consumption,
investment and job opportunities, reducing material and manufacturing costs, and improving
supply chain resiliency (Lieder and Rashid, 2016; de Sousa Jabbour et al., 2018). However, to
adapt the CE business model the organizations are required to reconfigure their existing resource
capabilities by adding new resource capabilities (Barney, 1991), integrate their existing
resources (Helfat and Peteraf, 2003), or substitute their existing resources with new ones (Sirmon
et al. 2007). These adaptations involve high investment costs, are uncertain, rigid, and lacks
empirical support from the literature (Lahti et al. 2018). The present study is aimed at advancing
the literature on organizational capability theory by investigating the influence the new dynamic
capabilities, i.e., I4 and CE practices have on SP.
2.2 Sustainable performance
Sustainability is defined as “development that meets the needs of the present generation without
compromising the ability of future generations to meet their own needs” (WCED, 1987). In the
business context, a sustainable business is defined as “the organization that creates profit for its
shareholders while protecting the environment and improving the lives of those with whom it
interacts” (Savitz and Weber, 2006). Economic prospects, environmental protection, and social
responsibility are the three dimensions of sustainability (Gimenez et al., 2012). The
organizations are ensured of continuous growth if they can achieve a balanced development on
all three sustainability dimensions (Wu et al., 2015). The literature indicates that the stakeholders
of an organization have different expectations and therefore the organizations are under pressure
to perform on all the three dimensions, collectively referred to as a triple bottom line (3BL)
(Elkington, 1998).
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2.2.1 Industry 4.0 technologies
A German strategic initiative, I4 was developed to create smart factories using merging
technologies such as big data analytics, internet of things (IoT), 3D printing, augmented reality,
cloud computing and robotic systems to develop cyber-physical systems that drives the 3BL
performance of the of the organizations (Lee and Lee, 2015; Lasi et al., 2015; Kamble et al.,
2018a). The deployment of I4 technologies is found to reduce the product costs, improve lead
times, product quality and offer other benefits associated with the use of technologies (Albers et
al., 2016; Bibby and Dehe, 2018). I4 technologies are expected to accelerate industries toward
the development of extraordinary operational competences and improvement in productivity
(Pfeiffer and Suphan, 2015; Kamble et al., 2018b).
2.3 Circular economy practices
CE takes a deviation from the linear pattern of traditional manufacturing practices of “take, make,
and dispose” to manage the depleting resources and associated impacts (Wang et al., 2018). CE
is based on the concept of recycling, remanufacturing, and reuse for improving the circularity of
the material use and is gaining significant attention from the manufacturing practitioners (Lieder
and Rashid, 2016; Mangla et al., 2018b; Batista et al., 2018). Studies claim that CE has the
potential to improve resource utilization and reduce waste paving the way to achieve a balanced,
sustainable growth for the organizations (Ghisellini et al. 2016). However, few studies have
raised concerns on the feasibility of CE implementation in the organizations (Allwood, 2014)
because of high costs of implementation (Wang et al., 2018), rebound effect and its effectiveness
(Pedersen and Hauschild, 2016). The effective implementation of CE is an outcome of how well
the various CE practices are executed at the different levels, i.e., at micro, meso, and macro
levels (Yuan et al., 2006; Geng and Doberstein, 2008). At the micro level, the CE practices are
aimed at implementing CE strategy at the organizational level (single enterprise). The important
dimensions of CE practices at the micro level include cleaner production, eco-design (ED), green
purchasing/ consumption, and product recycling or reuse (Ghisellini et al., 2016; Su et al., 2013;
Liu et al., 2018). The CE practices at the meso level use industrial symbiosis to achieve mutual
economic and environmental benefits. At this level, the CE practices are aimed at developing
eco-industrial parks and bring industries together to share and utilize the available resources
effectively and efficiently (Côté and Hall, 1995; Côté and Cohen-Rosenthal, 1998). At the macro
level, the CE practices extend its boundaries and make an effort to understand on how the
5
physical resources and materials can be managed and utilized effectively and efficiently at the
regional or national level (Murray et al., 2017). The present study deals with the CE practices at
the micro level, i.e., the practices implemented by the manufacturing organizations at the
organizational level.
6
identified eight functionalities enabled by I4 technologies. These functionalities revolve around
having better product designs, improved customer service, predictive maintenance, optimized
product usage, product up gradation and renovation, and E-O-L activities. I4 technologies such
as IoT, cloud computing and CPS are gaining acceptance in the industrial organizations taking
us closer to a sustainable circular economy (Hatzivasilis et al., 2018; Kusi-Sarpong et al., 2019).
The stand-alone products are being transformed into smart products with the use of IoT, BDA
and cloud computing and other I4 technologies. These intelligent products can be monitored for
their usage, working condition, and location in real-time (Pagoropoulos et al., 2017). The
information on the smart products may help the companies to upgrade product firmware, thereby
reducing the risks of obsolescence, improving product life, enabling CE (Pialot et al., 2017). IoT
and RFID technologies are found to play a significant role in product and spare part traceability
(Franco, 2017; Cheng et al., 2010) thereby contributing to the CE objectives (Nobre and Tavares,
2017). BDA, which helps to derive meaningful insights from the collected data in real-time, can
support the advancement of CE by offering significant information required for the
sustainability-oriented decision-making process (Jabbour et al., 2017). Lopes de Sousa Jabbour
et al. (2018) proposed that the CE practices in an organization can be enhanced by using I4
technologies. It is reported that data collection and sharing of information supports the I4
technologies in integrating value chains (de Man and Strandhagen, 2017; Stock and Seliger,
2016). Therefore, the interaction between the I4 technologies and CE practices contributes
positively to sustainable operations (Lopes de Sousa Jabbour et al., 2018).
7
Lahti et al. (2018) suggest that organizations with CE and sustainable business models will have
an edge over their competitors and enormous potential that could lead to long term profits and
market competitiveness.
Therefore, we hypothesize the following:
H2: CE practices mediate the relationship between I4 technologies and SP.
H3: CE practices moderates the relationship between I4 technologies and SP.
The proposed research model is presented in figure 1.
3 Research Methodology
3.1 Procedures and sample
The data for the study was collected from Indian manufacturing organizations. Manufacturing is
emerging as the highest growth sector in India, attracting foreign investments from several
automobiles, mobile phone, television manufacturers to set up their manufacturing plants in
India. It is estimated that the Indian manufacturing sector will reach US$ 1 trillion by 2025, and
rank amongst the top three growth economies of the world by 2020 (IBEF, 2018). With highly
optimistic predictions, the Indian manufacturing sector is in the process of building a
manufacturing ecosystem imbibing the latest trends of digital manufacturing (Iyer, 2018). The
study will provide meaningful insights on the status of I4 implementation, the extent of
circularity imbibed in their manufacturing policies, and sustainability of the Indian
manufacturing organizations. However, we believe that the findings of our study have
generalizability to other emerging economies that are gearing to develop the digital
manufacturing ecosystem. The study used an online survey-based methodology. Total 650
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manufacturing practitioners from 75 manufacturing organizations selected from the Centre for
Monitoring Indian Economy (CMIE) database were approached for their responses using simple
random sampling. The questionnaire was distributed using Google-drive link. We received 238
completed questionnaires within eight weeks of the survey, with three follow-up reminders. The
response rate was 36 percent with all the questionnaires usable, as incomplete submissions were
not allowed. Participation in the survey was kept voluntarily. However, only those respondents
who have at least two years of experience in the manufacturing industry and are aware of the I4
technologies and CE practices were requested to participate in the survey. Table 1 represents the
sample characteristics of the selected respondents and the characteristics of the manufacturing
organizations.
Table 1: Sample characteristics
Parameter Details Percentage (%)
Gender Male 74.78
Female 25.21
Age Less than 25 years 0
25–35 years 42.85
35–45 years 36.13
45–55 years old 18.06
Above 55 years old 2.96
Education College level (diploma/certificate) 11.76
Undergraduate 36.97
Postgraduate and Doctorate 51.27
Experience in Less than two years 0
Manufacturing domain 2-5 years 47.05
5-8 years 30.25
8-15 years 17.21
15 years and above 05.49
Job profile Plant manager 08.40
Manufacturing/production 59.66
Logistics and Supply chain planning 15.96
Digitalization and technology 05.04
Maintenance 04.20
Purchasing 03.38
Safety and Environment 03.36
Industry Automobile and auto-components 34.48
Chemical and petrochemicals 37.93
Processed foods 10.34
Beverages 08.62
Cosmetics and toiletries
08.62
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3.2 Measurement Scales
All the responses were collected on a five-point Likert scale. The measurement items for the I4
ranged from 1 (not considering implementing it) to 5 (successfully implemented). The items for
I4 technologies were developed by referring to the prior literature (Kamble et al., 2018a;
Tortorella and Fettermann, 2017). It included seven items concerning the present status of
implementation of the I4 technologies (e.g., Our manufacturing firm is in the process of
implementing or implemented IoT). While developing the measures for the CE practices, it was
observed from the literature that the concepts of green supply chain management and CE
overlapped and supplemented each other on the dimensions of sustainability (Genovese et al.,
2017; Zhu et al., 2011). The green supply chain management is more focused on improving the
environmental performance compared to economic performance, while the CE is promoted as
an organizational policy to improve the economic performance through mitigation of the
ecological and resource challenges (Sarkis, 2012; Geng et al., 2009; Liu et al., 2018). The
literature confirms green purchasing, eco-design or design for the environment, internal
environmental management, customer cooperation for environmental concerns, and investment
recovery as the five key elements of green supply chain management practices (Zhu et al., 2005;
Zhu et al., 2008; Gavronski et al., 2011; Laari et al., 2016). At the organizational level, the
comparison of green supply chain and CE practices shows that the elements of internal
environment management and eco-design are highly related, and customer cooperation and
environmental concerns and investment recovery are partially related with each other (Liu et al.,
2018). Significant differences in the practices are observed on internal environment
management, green purchasing, and investment recovery at the global level, and internal
environment management at the eco-industrial park, and regional/national level. As our study is
aimed at analyzing the implementation of CE practices at the organizational level, there may be
a possibility of high relation of CE practices with the green supply chain practices (Manninen et
al., 2018; Petit-Boix and Leipold, 2018). Masi et al., (2018) found that the organizations are
usually inclined to implement the customer cooperation practices related to resource and energy
utilization efficiency, giving less emphasis to green purchasing and customer cooperation. They
found that eco-design and internal environment management practices are better implemented at
the organizational level to achieve SP. The literature search revealed that Zhu et al. (2010) first
developed the measures for CE practices at the organizational level, which was subsequently
10
used in other studies (Zhu et al., 2011; Silva et al., 2019). CE practices were also used in the
study conducted by Sousa-Zomer (2018). The measurement scale used in the present study for
CE practices included seventeen items categorized in three dimensions, namely, internal
environmental management, eco-design, and investment recovery. The measurement items for
SP were developed based on previous studies (Zhu et al., 2011; Sajan et al.,2017; Kamble et al.,
2018a). The items ranged from 1 (highly disagree) to 5 (highly agree) (e.g., our firm achieved a
reduction in waste), and were categorized in three main dimensions namely, economic
performance (eight items), environment performance (six items) and social performance (six
items).
Subjective validity was conducted on the developed measurement instrument to check the
ambiguity, clarity, and correctness of the measures used in the instrument and to decide on the
retention of the items. The subjective validity was performed by a team of eight experts,
consisting of two academicians teaching manufacturing management, two senior managers with
more than ten years’ experience in manufacturing technology, one senior consultant in
digitalization of manufacturing, two senior experts with experience in environment management,
and one expert with six years’ experience in IT applications in management. This was followed
by a pilot study on thirty-eight management students perusing their postgraduate studies in
manufacturing management from a premier technical institute in India. The selected students had
a minimum experience of one year and were aware of the applications of I4, CE practices, and
sustainability outcomes. The subjective validity by experts and the pilot study helped us to
establish the content validity of the measurement scales (DeVellis, 2012; Dillman, 1978). The
expert suggestions and Cronbach alpha (α) values (above 0.70) helped us to identify the items
that raised concerns about ambiguity, clarity, and appropriateness. Such items were modified
and reframed to finalize the instrument. The final list of measurement items is provided in
Appendix 1.
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2009) with a sample size of 238, significance level of 0.05 and an effect size of 0.10 suggested
a significant association with the magnitude of power of 0.99, which was above the cutoff of
0.80 (Cohen, 1992).
Table 2: Descriptive statistics and validity measures
Construct Mean Std. Skewness Kurtosis Factor CA CR AVE
Items
Deviation Statistics Statistics Loadings
I4 technologies Cloud
2.88 1.34 .153 -1.193 .730
0.811 0.835 0.522
Computing
Big Data
3.22 1.25 -.187 -1.035 .751
Analytics
IoT 3.29 1.31 -.315 -.962 .703
Augmented
2.22 1.29 .695 -.726 .521
Realty*
Cyber-
physical 2.81 1.39 .122 -1.262 .673
systems
3D printing 2.24 1.24 .628 -.663 .664
Robotic
3.40 1.37 -.460 -.993 .578
systems
CE practices
Management MS1 3.61 1.19 -.755 -.236 .665 0.946 0.949 0.764
systems (MS) MS2 3.44 1.20 -.570 -.482 .534
MS3 3.59 1.21 -.673 -.400 .632
MS4 3.63 1.25 -.781 -.342 .679
MS5 3.59 1.19 -.571 -.557 .607
MS6 3.49 1.26 -.522 -.762 .590
Eco-design (ED) ED1 3.10 1.25 -.140 -1.004 .848 0.930 0.935 0.747
ED2 3.21 1.18 -.445 -.509 .828
ED3 3.22 1.22 -.285 -.863 .822
ED4* 3.77 1.07 -.629 -.356 .843
ED5 3.15 1.23 -.237 -.691 .818
Investment recovery IR1 3.37 1.20 -.422 -.793 .590 0.858 0.858 0.550
(IR) IR2 3.71 1.24 -.781 -.412 .644
IR3 3.18 1.32 -.381 -1.060 .737
IR4 3.23 1.32 -.292 -1.049 .607
IR5 3.21 1.29 -.254 -1.103 .622
Sustainable performance (SP)
Economic ES1 4.07 0.91 -1.160 1.449 .772 0.919 0.921 0.595
sustainability (ES) ES2 4.12 0.85 -.885 .731 .771
ES3 3.68 1.07 -.665 -.108 .787
ES4 3.83 0.97 -.704 .269 .706
ES5 3.82 1.03 -.508 -.497 .728
ES6 3.78 1.02 -.670 -.045 .670
ES7 3.74 1.10 -.586 -.556 .718
ES8* 3.52 1.05 -.426 -.663 .519
Social Sustainability SS1 4.06 1.02 -.846 -.021 .790 0.951 0.937 0.718
(SS) SS2 4.18 0.98 -1.245 1.049 .775
SS3 4.07 1.02 -.904 .079 .747
SS4 4.10 0.96 -1.248 1.515 .640
SS5* 4.01 0.97 -.974 .814 .578
SS6 4.10 0.97 -1.220 1.373 .637
13
Environmental EVS1 3.66 1.08 -.889 .375 .686 0.971 0.967 0.833
Sustainability (EVS) EVS2 3.62 1.12 -.748 -.008 .802
EVS3 3.61 1.17 -.707 -.349 .801
EVS4 3.58 1.06 -.770 .320 .639
EVS5 3.56 1.11 -.620 -.145 .795
EVS6 3.67 1.13 -.907 .078 .801
*exhibited cross-loading >0.35 with other factors
Refer appendix 1 for the abbreviations.
14
Table 3: Composite mean scores and correlation values
15
Figure 2: Results of the Structural Model
4.3.1 The direct effect of I4 technologies on SP (H1)
The direct effect of I4 technologies on SP in the presence of the mediating variable was found
to be insignificant with a standardized beta coefficient of 0.07 (t-value=1.47, p=0.14). However,
our first hypothesis was to analyze the direct effect of I4 technologies on SP in the absence of
CE practices. A significant standardized beta coefficient of 0.386 (t-value=5.854, p=0.000) was
obtained for the direct path I4 technologies →SP in the absence of the mediating variable (CE
practices). Thus, supporting our first hypothesis (H1) stating that I4 technologies have a direct
effect on the SP.
16
on SP and insignificant direct impacts of I4 technologies on CE practices, and CE practices on
SP. The results obtained from the study indicated that the CE practices fully mediates the
relationship between I4 technologies and SP. The direct effect of path I4 technologies →SP
without the mediating variable (CE practices) was found to be significant with a standardized
beta coefficient of 0.386 (t-value=5.85, p=0.00) whereas, the direct effect of the path I4
technologies →SP in the presence of the mediating variable (CE practices) was insignificant
with a standardized beta coefficient of 0.07 (t-value=1.18, p=0.213). The Sobel test (Sobel, 1982)
indicated the mediated path I4 technologies →CE practices →SP to be significant with a
standardized beta coefficient of 0.324 (z-value-5.827, std. error= 0.05 and p-value=0.00). Thus,
we conclude that the CE practices mediate the relationship between I4 technologies and SP,
supporting H2.
17
Table 5: Summary of hypothesis results
18
adopted the CE practices. In other words, Indian manufacturing practitioners perceive that the
successful implementation of I4 technologies can lead to the achievement of SP even in the
absence of CE practices. The findings of the study are summarized as follows;
• Successful implementation of I4 technologies leads to improved SP (represented by
hypothesis 1).
• Successful implementation of I4 technologies leads to efficient CE practices, and efficient
CE practices lead to improved SP (represented by hypothesis 2).
• The integrated effect of I4 technologies and CE practices on SP is insignificant, which means
that the manufacturing organizations must first finalize their CE and SP goals followed by
adopting the appropriate I4 technology that will help them to achieve these goals. It should
not happen that the organizations first implement any I4 technology and then later try to align
it with the achievement of specific CE or SP objectives (represented by hypothesis 3).
The findings support the previous studies and acknowledge the contribution of CE practices in
achieving a balanced economic, environmentally and socially sustainable growth for the
organizations independent of the I4 technologies (Ghisellini et al., 2016; Geissdoerfer et al.,
2017). However, the findings indicate that a well-planned implementation strategy for I4
technologies and CE practices will bring tremendous improvements in the SP of the
manufacturing organizations. Overall, the findings confirm the impact of I4 technologies on SP
in the presence of CE practices as the mediating variable, explaining 49 percent of the total
variance in SP.
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(I4 technologies in our study) on organizational performance has to be studied in the presence of
a mediating variable (Banker et al., 2006; Tippins and Sohi, 2003). Addressing this gap, we
identify and validate CE practices as a significant mediating variable influencing the relationship
between I4 technologies and SP.
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relationship between the I4 technologies and SP requires the practitioners to plan for a
comprehensive change management program that should include creating awareness amongst
the employees on the benefits of I4 technologies, upgrading the employee skill and
competencies, review the existing business model and more importantly convince the employees
for I4 technologies implementation. The study found that the I4 technologies lead to the
improvement of sustainability dimensions, i.e., economic, social and environmental, implying
that the practitioners may plan to pursue all the three sustainability dimensions simultaneously
(Kamble et al. 2018a). The findings supported the presence of CE practices as a significant
mediating variable between I4 technologies and SP. The mediation implies a condition where
the CE practices serve as a third variable (mediating), which gets influenced by the I4
technologies and then causes the SP. For the practitioners, it implies that I4 technologies lead to
a development of CE environment that further supports achieving SP. Therefore, it is implied
that the practitioners in Indian manufacturing organizations should appreciate the role of I4
technologies as an enabler of the CE, which in turn will lead to sustainable performance
improvements. The practitioners must understand that the I4 technologies provide a purpose and
momentum for implementing CE strategy. For example, CE strategy involves decisions on
recycling, remanufacturing, and parts harvesting, which requires data collection and analysis on
the usage and condition of parts. I4 technologies, which is a data-driven information
communication technology innovation, can support the CE strategy by providing enormous data
using big data analytics, IoT, and other systems. Other I4 technologies such as robotic system is
found to contribute towards the CE strategy by reducing the human errors, product rework, and
wastages. Additive manufacturing may improve the just-in-time production of required parts,
thereby eliminating the cost of inventory or risk of obsolescence. Therefore, the practitioners are
required to ensure that the objectives of implementing the I4 technologies should be aligned with
the goals of the CE practices. However, the findings does not support the presence of CE
practices as a moderating variable implying that CE environment is not a necessary condition
for the implementation of I4 technologies to influence SP positively. Therefore, it is
recommended to the practitioners that their I4 technologies implementation strategy should be
based on the CE and SP objectives the organization wants to achieve. It should not happen that
the organizations design their CE practices or set sustainable goals after implementing the I4
technologies.
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6 Conclusions and limitations of the study
The study provides insights from practitioners in the Indian manufacturing organizations who
have initiated or have implemented the I4 technologies. The findings serve as a learning outcome
to those organizations, planning to implement I4 technologies to achieve sustainable
performance benefits. The study also provides additional insights into how CE practices can be
integrated into the I4 technologies implementation plan. The findings show the potential benefit
of I4 technologies influencing the CE practices and SP, thus motivating the manufacturing
organizations to implement I4 technologies.
We have outlined the following limitations of the study that requires to be considered before
generalizing the findings to the other context.
i. I4 technologies is a unified term that includes different technology applications such as big
data analytics, IoT, robotic systems, augmented reality, and additive manufacturing. In the
present study, we have used it as a generalized term. Application specific studies may be
required to be conducted in the future.
ii. The implementation of I4 technologies is still in its initial stages in countries like India. The
study measures the level of I4 technologies implementation in Indian manufacturing
organizations and not the successful implementation of I4 technologies. Hence, we suggest
validating the findings of the study, once we have successful validations of I4 technologies
in Indian manufacturing organizations.
iii. The CE practices considered in this study are at the organizational level. It is suggested that
the future studies should include companies from specific eco-parks or industrial regions so
that we develop different perspectives on CE practices and the mediating impact it will have
on the relationship.
iv. The selection of practitioners from Indian manufacturing organizations may not allow us to
generalize our findings to other countries. However, we feel that the findings may be almost
like manufacturing organizations operating in emerging economies. Future studies should
consider different industries and countries.
22
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Appendix 1: Details of measurement items
Construct Items Source
I4 Technologies
The extent to which the following I4 technologies are implemented in your organization
I4 Cloud computing (CC) Kamble et al.,
Technologies Big data analytics (BDA) (2018a),
Internet of Things (IoT) Tortorella and
Additive manufacturing (ADM) Fettermann,
Robotic systems (RS) (2017),
Augmented reality (AR)
Cyber-physical systems (CPS)
Circular Economy Practices
The extent to which the following CE practices are adopted in your organization
Management Total quality environmental management (MS1) Zhu et al.,
systems (MS) Environmental auditing programs such as ISO 14000 certification (MS2) (2010), Zhu et
Eco-labeling of products (MS3) al., (2011)
Pollution prevention programs (MS4)
Incorporation of environmental factors in internal performance evaluation
system (MS5)
Generation of environmental reports for internal evaluation purposes (MS6)
Eco-design (ED) Design of products with the objectives to reduce consumption of materials
and energy (ED1)
Design of products for reuse, recycle, recovery of material, parts (ED2)
Design of products to avoid or reduce the use of hazardous products (ED3)
Design of processes for minimization of waste (ED4)
Suppliers use environmental packaging (degradable and non-hazardous)
(ED5)
Suppliers use environmental packaging (degradable and non-hazardous)
(ED6)
Investment Investment recovery (sale) of excess inventories/materials at a regular time
Recovery (IR) interval (IRP1)
Sale of scrap and used materials at regular intervals (IRP2)
Sale of excess capital equipment (IRP3)
Collection and recycling end-of-life products and materials (IRP4)
Recycling system for used and defective products (IRP5)
Sustainable Performance (SP)
The role of I4 technologies and CE Practices on achieving the following sustainable performance goals
Economic Lower production costs (EP1) Zhu et al.,
Sustainability Increased profit (EP2) (2011), Sajan
(ES) Decreased NPD costs (EP3) et al., (2017),
Reduced energy usage (EP4) Kamble et al.,
Reduction in costs of inventory (EP5) (2018a)
Reduced product rejection and rework costs (EP6)
Decreased purchasing costs for raw material (EP7)
Reduction in treatment costs for production waste (EP8)
Social Better working conditions (SP1)
sustainability Better workplace safety (SP2)
(SS) Healthier employees (SP3)
Improved labor relations (SP4)
Decrease in number of accidents (SP5)
The decrease in the number of customer complaints (SP6)
Reduced solid waste generation (EVP1)
Reduced liquid waste generation (EVP2)
29
Environmental Decreased gas emissions (EVP3)
Sustainability Reduced energy consumption (EVP4)
(EVS) Reduced consumption of hazardous/harmful/toxic materials (EVP5)
Improved environmental situation of the firm (EVP6)
30