A basic people counter can go a long way into solving pesky situations we, as humans,

encounter. For instance, a supermarket, being unaware of the number of customers present
during peak hours of the market itself, can transpire into problems such as unavailability of
stocks, or hoarding of unwanted items, which may lead to sales stagnation, and ultimately, profit
loss for the company. Thus, to prevent these sort of issues, we propose an effective method of
crowd analysis through a smart people counter for better retail operations, improve customer
satisfaction, and boost profitability. Given how there is a rising awareness about retail analytics
for understanding customer behavior and preferences in retail, hospitality, and entertainment
sectors is driving the people counting system market growth. Industrial Statistics shows that
People Counting System Market size valued at over USD 900 million in 2018 and will grow at a
CAGR of 14% from 2019 to 2025.

In this project, we will develop a SMART CROWD ANALYZER, which is a bidirectional wireless
people counter device based on a ceiling mounted smart networked video-camera that does
crowd analysis and produces a comprehensive analytic report on the traits. Our study is based on
prior research with an addition of embedded features such as: group detection, age detection,
height detection, gender determination, regular customer detection, staff exclusion and bag
detection etc. These features allow us to determine a pattern in the customer’s behavior. Hence, it
comprehends the need of product restocking and automatically sends a request for it.

The methodology that we have adopted is to track and count people (coming in and out) as well
as detect a group as a whole. Our proposed system resolves relatively well, in various
troublesome situations such as shadows, dim lighting or in a crowded scenario. We obtained our
dataset by capturing images (for human detection/bag detection/ gender detection) and by
calibrating the camera location at the entrance (for bidirectional counting /group counting/height
detection/age detection) to achieve precise camera projection. According to the features (as
mentioned above) we acquire statistics through which we generate an analytical report that
optimizes our consumer’s sale, and allows them to produce an efficient marketing scheme.

Through this proposed system, we gain deep insights into our retail operations and helps in
producing marketing initiatives and develop a comprehensive understanding of customer
behavior and interaction within our stores or in shopping malls and public environments. Which
will help in increases sales and create mass productivity, hence, business will flourish.  This
project will also aid our investors in tracking their business especially when they have a chain
stores. Our service includes: Bag Detection, Regular Customer Detection, Gender, Age, Height
Detection, Group Identification and Statistic Visualization of Collected Data.

Further improvements can be made in data collection section, such as setting goals, and maintain
customer record with the products and creating a backup on Cloud. In case of security, the
proposed algorithm will be modified by adding tracking detector and an object detector, in case
of theft. Adopting deep learning algorithms, the product features an accuracy of 97% or greater
(even in higher environment) and reliability, people counter that tops the industry of people
counter/visitor counter.
A basic people counter can go a long way into solving bothersome situations we, as humans,
encounter. For instance, a supermarket that is unaware of the number of customers visiting
during peak hours, encourages problems such as unavailability of stocks, or hoarding of
unwanted items, resulting in sales stagnation, and ultimately, profit loss. Thus, to prevent these
sorts of issues, the proposed method adopted is based on crowd analysis, through a smart people
counter, for better retail operations, customer satisfaction, and profit. Given how, there is a rising
awareness about retail analytics, for better understanding of customer behavior and their
preferences, in retail, hospitality, and entertainment sectors, encouraging a demanding need for
people counting system.

The study presents a model of a people counter, namely, SMART CROWD ANALYZER, which
is a bidirectional wireless people counter device based on a smart networked video-camera that
does crowd analysis and produces a comprehensive analytic report on the provided traits. The
project is based on prior research with the addition of embedded features such as group
detection, age detection, height detection, gender determination, regular customer detection, and
bag detection which aids in determining a pattern in the customer’s behavior. Hence, it
comprehends the need for product restocking and automatically implements upon it.

The methodology adopted in this work is to track and count people (coming in and out) as well
as to detect a group as a whole. The proposed system resolves relatively well, in various
troublesome situations such as, in dim lighting or in a crowded scene. The dataset is obtained by
capturing images and by calibrating the camera location at the entrance to achieve precise
camera projection. According to the features (as mentioned above), an analytical report is
generated through the acquired statistics, that optimizes sales, and helps in producing efficient
marketing schemes.

The proposed work is aimed to gain deep insights into retail operations and marketing initiatives,
and develop a comprehensive understanding of customer behavior and interaction within stores
or in shopping malls or public environments. That will help retailers in amplifying their sales and
create mass production.  The project also aims to aid our investors in tracking their business
especially when they have chain stores.

For future aspects, the proposed algorithm will be modified by adding a tracking detector and an
object detector, in case of theft or for security purposes. Further improvements can be made in
the data collection section, such as setting goals, maintaining customer record and creating a
backup on Cloud.

Adopting deep learning algorithms, the product features an accuracy of 97% or greater, and
reliability, a people counter that tops the industry of people counter/visitor counter.