ITC’s Savion set
topost 4x risein
consumer spend
‘st a our
‘Riding the hygiene wave dur
ingthe pandemic. NCsSavlon
‘ssettocrossconsumerspend
(of 8.000 crore tis year. &
‘morethan furfldjump ftom
last yearand the first from the
personal care portfolio to
Achievethe milestone,
‘Sameer
sional chet executive officer,
personal care products busi:
nessa ITC std Svlon would
Dethe fist rand fromthe per
sonal ear potoliots clock in
consumer spend of &.000
roe. Till recently, Viel was
{thelargest brand in ITC per
sonal caebusiness with
fan annual consumer
spendof 500 crore
However tisunder
stood that Savon con
sumer spend may
already be at W000
crore. The annual con
sumer spends of ITC's
non cigarette fast mov
ing consumer goods
brandsvas 9700 crore
sites were added for manulae
turing, using partners. Anew
plant isalso coming upin the
East. Speaking on the other
soquistion, Nimle (the Noor
Gleaner brand), Satpal aid
itwas already four times the
slae since Ie was acqulted 10
oars ago. “Tt was primarily 8
West Bengal brand, but we
have now taken tt the whole
of Fast and lla ont inthe
South, in the Eas, we have
already become the number
fone brand by volume”
‘Nimyle waslikelytorecord
consumer spend of 150-160,
tore this year. TC has been,
facing tough questions from
Investors on Yarious fronts
in201920. The €.000 ACQUISITIONS IN
crote-phis brands vere: PERSONAL CARE
‘Aashitvaad (86000
crore), Sunfeast (over ENMU)
%4000 crore), Bingo!
(@2700 crore), YiPPest
(1300zor Classmate
* Has gown'S-i6timessince
aequstion
(aearly tha00 crores," Cnsumerspend to cross
Savlonwasat@2s0erore. 1,000 core this year
Satpthy sald Savion * In 209-20, consumer spend
had been wowing at wos7250 core
compound aneual
growth rate of so per MDT)
ent for the past five * Grown furtimessince acquisition
years. “The size of the
brand is 15 to 16 times
-more than what i was
‘when we acquired the
* From a West Bengal brand itis now
present throughout the ast and
hasbeen ole out in the South
brand We used il our * Consumer spend this year
Ieerstorekindlegrowth —"0dET0-160 core
andequsy,beitdiszbu
tion, brand building. and
Innovation” he sai,
'D slew of products was
launched duringthe pandemic
‘ner the Savion brand keep-
ing in mind the consumer
requirements. Disinfectant
Spray, sanitizers (plain and
_mesicated) pes, dlsinectant
cleaning products, mulpar
pose disinfectant iq, nd
lathes were someof them
12015 when TCacquired
savlon (along with Shower to
Shower thadasoap, aise
te liquid and a bit of hand
wash, ‘The consumer spend
1was:50-5 core,
“Though Savion has been
rowing buttisthepandemie
thathasgiventhetranda eal
push Savion. now, selling
‘month what i normally used
tina fll year Manufacture
fsintizerswasrampedupty
‘ars imes to cater tothe surge
indemand,
Satpathy said five-six new
Including ts acquisitions.
“Doth hebrandsareahead
ofthe acquisition assumptions
both in top ine and bottom
line We are creating vale fo
the organisation and aso for
‘lout stakeholders Satpaty
Said, TIC has extended the
Nimebrandtocomeup with
A fruit and vegetable wash
Nimwash. Explaining ITC's
atl behind acquisitions
Satpathy said, “The guiding
Drincips were that t should
bevalue accretive Second, it
should moot the governance
Standards of consumer safety
andthe quaby standards, We
Ibdiewethat sich a approach
leads to a more sustainable
performance and helps it 0
‘ow and build strong brands
Inbusinesses"
TTChas alvaysshownabil
laytogrow brands organically
Satpathy pointed out
‘Tnoruanically, we are even
sore confident he added.Co, which has 20 products in pipeline, sees strong traction in popular offerings
Herbal, Ayurveda Trend in Covid
Times Helps Boost Dabur’s Health
Jwallt.vyas@timesgroup.com
ET Intelligence Group: Dabur Indias
expected to bea major beneficiary of the
risingawareness and demand for ayur.
vedic and herbal products amid the
Covid-19 outbreak and the government's
efforts to bring traditional medicines
intothemainstream.
‘The company, which earns over one-
thirdof ttsrevenue from theayurvedic
‘segment, has reported astrong traction
over the past few months in some of Its
Popular offerings — the salesof its
‘chyawanprash increased sevenfold
while thatof honey jumped by 60% year
on year in the June 2020quarter.
According toa report by marketrese-
arch firm IMARC, the ayurvedic segment
inthecountry is expected to grow 14%
annually for the next five years. Major
‘companies including Dabur, Baidyanath
and Emam1 are together estimated to have
‘85% market share in thedomesticayurve-
dicmarket. In termsof distribution
reach, Dabur has nearly 70 lakh outlets
FMCG Growth
Valuations &. Estimated Earnings
re
Ge Maroc)
across India, making It the third-largest
FMCG company in terms of reach.
Apart from ayurvedic products, Dabur
earns over half of its revenue from
homeand personal care products and
theremaining from food products.'To
address the shift inconsumer choice in
favour of ayurvedicproducts, the com-
pany has launched several products
suchas haldi drops, giloyras and immu-
nity kits, Italsohasa strong product
pipeline with 20 new launches over the
hextfour years.
‘The company is working with the
Ministry of AYUSH to boost consump-
tion of natural products and tohelp in
framingregulations. Ithasstarted
conducting clinical trialson theefficacy
of chyawanprash, ashwagandha and
giloy inCovid treatment in partnership
with the government.
IntheJune quarter, its revenues fell by
12% andnet profit by 6%. Analysts.
expect the company to make upfor the
fall in the remaining three quarters of
FY21, thereby delivering earnings
growthof 4.5% for theentire fiscal
followed by anearly 15% growth in each
of thenext two years.
At Wednosday’s closing price of #524,
thestock was traded at50 and 43 times
FY22and FY23expected earnings, re-
spectively. Larger FMCG peers HUL and
Nostle trade at around 53 times F¥22
estimated earnings. Dabur'sstock has
galned6% 1n2020so far, outperforming
the Nifty FMCG index, which has lost
2% during the period.RELIANCE RETAIL-FUTURE GROUP DEAL
Amazon
Sends
Legal Notice to
Future Coupons
Saysdeal breaches
contract that stated
US firm had the
right of first refusal
Sagar-Maiviya
‘@timesgroup.com
‘Mumbat: Amazon has sent ae
al notice to Kishore Biyant's
Future Coupons, a promoter
holding company in which the
US retail giant nas a siake, cla
‘ming that its deal with Reliance
Industries ‘breaches the cont.
rract under which the US online
‘lant took an Indireet stake in
Future Group last year As per
Amazon, thecontractstipulated
‘that Future cannot sell any sha
rrestoRolianceor any other com.
etitorandinat Amazon had ihe
Tightof frstrefusal
‘The US-based retail glant con
‘firmed the development in are
sponse to ET's query. "Yes, we
have initiated proceedings to
enforce our contractual rights
{twill be inappropriate for us to
Drovide any more details rola
{ing to the matter as the mattor
‘ssub judice,”saldthe company
spokesperson.
"Two people aware of the deve-
lopment sald: Amazon has rat
sed! objections to Future Cou
pons not seeking approval from
iteven when the US company
‘Amazon | Thisafter it
has about bought 49%
5% in Future.
‘Coupons for
stake in 124,500 crore
Future Retall| last year
Future was in
talks with Amazon for
‘The issue could eo into
‘medlation or arbitration
‘had the frst right for any stake
‘sale that Future Retail might
intuate. "While there were mu
‘tually agreed exceptions such
asliguidity allowancosandafn-
iiate transfers, the agreement
also had a clause restricting
them from selling their shares
toany third party oreompetitor
without thelr consent. Tt also
Clearly: mentioned Reliance,”
saldone of thepersons
‘Future Sought Funding from Amazon’
From Paget
‘The Seatdebasad retail yant nas
aout 5% stake in Future tall
‘whe houses all fod and grocery
stores suchas Big Bazaar and Easy.
day — after itbought 9% m Future
‘Coupons fore. crore ast yor. It
also says thas the rstright buy
‘Biyants entre holding in tis com-
‘any betwoon three and ten years
aftrthe ransacdon.
‘After forelgh Ownership rules
‘were amended in February last
$year, Amazon adopted herouteot
an investment through FUCUre
‘Couponsso that teouldaanereto
rogulations governing overseas
Investment real
-Howover in August RellanceRota-
‘agreed roacquire the retal ass
of Purure Group ina complex deal
‘which wills themerger af fvelis-
tedenties, including Future Rota
A, imo Future Enterprises (FEL)
red to Rellance tn a slump sae for
‘near e25,000 crore.
‘A. gobal tnvestor who under
stands Amazon's thinking sald ie
rewerealotof correspondencesent
{o Future Group but thay were not
responsive or comseructve™. "NO
foreign investor would want to in-
vest in India if there are such dear
Violations of contraction obi
‘don,” sad the person, Rellance Re
‘all and Future Group didn't re.
Sponrito queries sont io thom,
“However: somte senor Industry ex.
cceutves sad Future Group ad
‘several i
sppronched
luding,Amazon,tosalvayethesit:
dation after It was saddled with
‘eGo crore debt and rising inter
es."Thefstrightof offer canonly
hhappen after November 22 as per
tmedea. Also, Future ell nelase-
Yeral roubds of discussions With
‘Amazon seeking fresh funding t0
salvage ne company butthoy were
rnoneommiga” said an industry
‘offical dealing with Future Group.
The matter could now Into me
diaton or even arbitration, which
‘cou delay the stake sale process
‘with Rola Retail" headd,
‘Legal experts) sald accurate
contractual interpretation would
‘dependon the causes ofthe Sha-
re Subscription Agreement be.
‘ween Amazon and Future Group,
Dut elreumventing the right of
frst right, even: mdtroctiy. may
‘not pass mustor with thecourts
‘Drawing an analogy from the
rischler Tule of interpretation,
fan agreement or arrangement
‘wiu the Intention to defeat the
Tight of rst retusa clause fs not
‘Sustainable in lave” sald Ashish,
‘Kumar Singh, managing partner
(of Capstone Legal. n September
‘this yoar Reliance industries app,
rroached. the Competition Com-
iission of India (CCD for appro-
‘alot ifs dal with Future Group.
Future Group willalso seek app
roval from ersdltors and bankers
‘and then approach shareholders
‘with ihe compostie scheme of ar-
Tangomont womerge istod unt.
Since the past twomonths.some
of the lenders to Kishore Biyant
‘Such as PE funds Apotto Global
‘Management, Alon and Blacksto
ne, along with BL Bankand AXIS
inane, have invoked pledges to
‘take oquity stakes in Future Gro-
"upfirms while few equity inves
tors, suchas Norges Bank have
‘downsized thelr holdings. TnePE.
fundsare sald tobe unhappy over
thetermsot the transaction
Future Group has roped in JM F
‘nancial for parieys with Blackstone
toassuage thlatersconcorns.H&M India’s revenue rises 14% to %1,700 cr
was 007m.
Fashion retail brand H&M registered
11,700 crore sales in 2019, 14 per cent
higher year-on-year (YoY) from 81490
crore it had posted a year ago. Since
its entry in 2015, the Swedish brand
hhas managed to grow its business in
India by double digits,
However, in 2019, its growth fell
significantly from the previous year.
12018, itstop line had grown 43 per
Accordingtoits country manager
for India, Janne Einola, in the cur-
rent year, it top line may suffer.
With the Covid-19 pandemic and.
lockdowns severely impacting on-
floor shopping, Einolaexpectstoend
the yearata lower evel than last year.
‘During the first nine months, we
have suffered sales loss tothetune of
3iper cent. Currently, our operations
here are at the 50 per cent level.
dont think we will be able o touch
last year’ssales numbers in 2020," he
said. H&M follows a December to
November financial year calendar.
‘The impact was also felt on its
short-term plans. While in 2018 and
2018, it had opened eight and 12
stores, respectively, this year it is
opening only two outlets in
Bhubaneswar and Lucknow. This will
take its store count to 48, spread
across 23 cities in India,
‘While H&M was heavily depend:
ent on the online channel for sales,
the recent crisis has increased its
dependence on the channel further
1h 2019,it got nearly a quarter ofits
sales from the two online channels ~
Myntra marketplace and its own
online store. “The share of online wll
continue to remain high for the
moment, until the situation nor
malises,” sald Einola,QUICKLY
Zydus to buy back €1,500-cr bonds
Ahmedabad, October 7
Zydus Wellness will soon initiate the process of
repurchasing debentures worth 1,500 crore it
had issued on January 11, 2019. The company's
board on Wednesday approved the
amendments to terms and conditions of the
re-purchase of debentures in tranches. It also
cleared the proposal to make changes in
connection with the redemption schedule and
record date. It has fixed October 7 as the
record date to identify the eligible debenture
holders to whom letter of offer will be sent for
re-purchase of debentures. Zydus Wellness
had issued debentures of face value of $10 lakh
each aggregating to 1,500 crore. ouRBUREAUOcenia
t ONE as a-nation.
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