Research Proposal

Prepare by:
Name Enrolment No.
 Patel Miral IU1955550054
 Rachhardiya Piyush IU1955550067
 Shihora Jemish IU1955550077

Submitted to:
 Dr. Daisy Kurien

Topic: Impact of COVID-19 on fruit and vegetable store- Reliance Fresh

 Impact of COVID-19 on fruit and vegetable store
Reliance Fresh

Introduction

 In this study we students will be doing research of customers

Impact of COVID 19 on fruit and vegetable Reliance Fresh
retail stores and would see the before and after scenario of
reliance fresh.
 We will also look and measurement of what are change in
behaviour of Reliance Fresh toward customer and what are
being change customer relating Reliance Fresh in specially Fruit
and vegetable.

Literature Review

 Richards, T. J., & Rickard, B. (2020) has done research on

COVID‐19 impact on fruit and vegetable markets. 

Research Gap

 This research similar with our research, in this research have

done all over market and we are taking limited to reliance
market.
  Richards, T. J., use only secondary data for their research and
we want to use primary and secondary both data for our
research.
 In above research he was target all over market so their
population was all over India and we students want to research
limit with reliance fresh and population limit with Gujarat area,

Research Objective:

 To study the effectiveness of marketing strategies of reliance

fresh:
 It would cover advertising, sales promotion, in store promotion,
loyalty program me etc of reliance fresh
 To study purchasing pattern of customers:
 I would include purchasing frequency, time frame, mode of
payment, mostly purchased items etc.
 preference of customers for reliance fresh in comparison with
other retail outlets:
 Customer’s preference, their shopping at other outlet
 To study the satisfaction level of customers:
 I would cover quality, store performance, availability of
products, services of staff.
Research Methodology

 Primary Research

 Survey of Reliance Fresh

 Secondary Research

 News paper
 Web sites

Limitations

 Our limitation being limited data available for secondary

source.
 We are wanting to observation only for specially of fruit and
vegetable whereas Reliance Fresh retail store of all kind of
products.
 Our research population size is limit to Gujarat area so we have
to face will shortage of informative data.

Reference

 https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7264629/