ANSWER ARE AT THE BOTTOM

Marketing 200 (Quiz 1)

Please email your answers on a word document. Each answer is worth 5 pts. each.

1. Marketing stresses .

2. Marketing focuses on delivering .

3. How many conditions for exchange are there?

4. T or F A Sales Orientation focuses on the internal capabilities of the firm.

5. T or F A Societal Marketing philosophy indicates that if you built it, they will come.

6. The Marketing concept focuses on and .

7. Which orientation concerns itself with selling things and making profit?

a) Marketing b) Production c) Sales d) Societal

8. A Market Orientation’s focus is while a Sales Orientation is .

9. A strategy that focuses on keeping and improving relationships with customers is:

a) Customer Satisfaction b) Societal Marketing c) Marketing d) Relationship

10. What is an SBU?

11. Which is not an element of the marketing mix?

a) Price b) Planning c) Promotion d) Product

12. T or F A Production Orientation answers what business we’re in.

13. T or F A sustainable competitive advantage is one that can be copied by the competition.

14. What are the 4 P’s?

15. T or F There are 5 modes of social control.

16. T or F There are 6 Ethical Theories.

 17. T or F There are 3 types of competitive advantage.

18. The rules people develop as a result of cultural values and norms are .

19. A avoids confusion in decision making.

20. Is a business’s concern for society’s welfare.

ANSWERS
ANSWER 1

Marketing stresses customer satisfaction.

ANSWER 2

Marketing focus on delivering value and benefit to the customers.

ANSWER 3

There are total five conditions for exchange:

1. Atleast two parties

2. Something of value

3. Communication and delivery

4. Freedon to accept or reject

5. Desire to deal with other customers.

ANSWER 4

FALSE, Sales focuses on the aggressive sales techniques and beliefs that high sales result in high

profit.

ANSWER 5
FALSE, A social marketing philosophy indicates that satisfying customer needs and wants while

enhancing individual and social well being.

ANSWER 6

The marketing concept focuses delivering value and benefits to the customers

ANSWER 7

b) Sales

ANSWER 8

A marketing’s orientation focuses on satisfying customers need and wants .

While a sales orientation focuses on aggressive sales techniques that’s result in high profit

ANSWER 9

b). societal marketing

ANSWER 10

A Strategic Business Unit (SBU) is a subgroup of a single business or a collection of related

businesses within the larger organization, and has the listed characteristics.

ANSWER 11

b). planning

ANSWER 12

FALSE

ANSWER 13

FALSE

ANSWER 14

The four p’s are

1. Product 2.Place 3. Promotion 4. Pricing

ANSWER 15

FALSE

ANSWER 16

FALSE

ANSWER 17

TRUE

ANSWER 18

Moral

ANSWER 19

A code of Ethics

ANSWER 20

Corporate Social Responsibility.