TECNOLOGIA EN GESTIÓN DE MERCADOS

TALLER INGLES PREPOSICICONES Y

VOCABULARIO EXHIBICION COMERCIAL

Presentado por:
MARCELA LÓPEZ LÓPEZ

SAN JUAN DE PASTO

AGOSTO
2020
COLLAR NECK: This type of communication material is placed precisely on the
necks of bottle or jar containers, with the aim of informing and highlighting not only
the name of the brand, but also highlighting a particular promotion.

DUMP BIN: These materials are normally given to the distributor in a way that they
can be used to promote the product or products whether the company is making its
way to the market or is launching a new product for sale or a new version of it.

FLOOR GRAPHIC: The floor graphic is an adhesive vinyl created especially for
floors. It is made of a material that withstands the friction of footwear and other
elements such as small tires, which cause ink to remove and destroy the material
of an ordinary adhesive vinyl.

GONDOLA END: They can be defined as those spaces designated at the end of
each shelf shelf, which are usually located in hot areas within a supermarket.

IMPULSE STRIP: The impulse strips are an essential element within the point of
sale since they allow to output additional products through cross-selling, this type
of elements work very well as a claim or complement to the product displayed on
the shelves of large stores.

POSTER: It refers to a poster that is fixed on the wall in order to communicate

something to the customer, it can be a discount, a product, among others.

SHELF TALKERS: It is used as a format that is attached to the gondola, its use is
decorative and informative and is used on the top or on the sides of the product for
certain events in particular.

STANDING SIGN: display stand for advertising.

 
STICKER: They have the ability to highlight a promotion or price in the stock,
highlight a special discount, inform about news that a product has and is good for
attracting the attention of customers.

TRANSLUCENT VINYL: It is a material that has the particularity of staying opaque

when not lit and becoming translucent when lit from behind. Due to its careful
manufacturing process, this type of material guarantees uniform color reproduction
and is indicated for use in shop windows, backlit signs and all kinds of promotional
graphics.

WOBBLER: They are labels that are attached to shelves or other surfaces to
highlight and capture the customer's attention. Also called shelf or product
speakers, these brand labels literally speak for themselves - they direct customers
to your product, giving you an edge over competitors who sit on the same shelf.

2.
CONCEPTUAL MAP, PLANIMETRY
 PLANIMETRY

Is a measuring instrument of plane surfaces used for planning physical are

ASPECTS

VISUAL MERCHANDISIGN STORE PLANNIN

Is the art and science of applying effective design

Distribution
ideas in order
of products
to increase
on shelves
store traffic
must beandmade
volume
in accordance
of sales.

Floor space. P

Traffic flow.

PLANOGRAM.
GRID LAYOUT.
LOOP OR RACETRACK
FREE FLOW.
PLANÍMETRO.