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  • Consumer Behavi

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    taufeeq91
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    Consumer behavior is the study of how individuals, groups, and organizations select, purchase, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants. It can be used to analyze marketing opportunities, select target markets, make market mix decisions, and in social and non-profit marketing. There are two main influences on buying behavior: internal factors like perception, learning, attitudes, motivation, and personality; and external factors such as culture, social class, family, reference groups, and opinion leaders.

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    Consumer behavior is the study of how individuals, groups, and organizations select, purchase, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants. It can be used to analyze marketing opportunities, select target markets, make market mix decisions, and in social and non-profit marketing. There are two main influences on buying behavior: internal factors like perception, learning, attitudes, motivation, and personality; and external factors such as culture, social class, family, reference groups, and opinion leaders.

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    © All Rights Reserved
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    9 views4 pages

    Consumer Behavi

    Uploaded by

    taufeeq91
    Consumer behavior is the study of how individuals, groups, and organizations select, purchase, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants. It can be used to analyze marketing opportunities, select target markets, make market mix decisions, and in social and non-profit marketing. There are two main influences on buying behavior: internal factors like perception, learning, attitudes, motivation, and personality; and external factors such as culture, social class, family, reference groups, and opinion leaders.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 4

    Consumer behaviour

    Introduction

    Consumer behaviour is the study how individual ,groups &

    organisation select ,buy,use and dispose goods and services,

    ideas or experience to satisfy their needs & wants.


    Application of consumer behaviour
    1. Analysing marketing

    opportunities.

    2. Selecting target market.

    3. Market mix decision

    4. Use in social and non profit

    marketing.
    Buying influences on consumers
    There are two factors:
    1-Internal factors
    2-external factors

    Internal factors
    -Perception
    -learning
    -Attitudes and beliefs
    -Motivation
    -Personality
    -Self concept
    -Psychographics
    External factor
    -culture
    -subculture
    -cross culture
    -social class
    -family
    -reference group
    -opinion leaders

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