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The Tata Safari is a four wheeler vechiles manufactured in India by TATA. It is the first SUV to be designed,
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developed and manufactured "entirely" in India . This was first released in 1998 with a 1.9-litre Turbo Diesel

engine. The Safari was extensively modified in August 2005, which included the addition of a new 3-

litre DiCOR engine along with modified interiors and exteriors. This 3-litre engine is the first diesel engine

from Tata Motors with common rail technology. A 2-litre petrol engine was also added to the range that same

year. It was this modified version that won the Motor Forum's Car of the Year for 2007. In October 2007 Tata

unveiled the 2.2-litre Safari DiCOR which had an increased power output of 143 PS (105 KW). But it was

shortly replaced by the more advanced DiCOR 2.2 vtt (Variable Turbine Technology) engine which had a

power output of 140 PS (103 kW) at 4000 rpm and a torque output of 320 N·m (236 ft·lbf) at 1700 rpm. It is

widely regarded as the best engine used by Tata motors. Tata recently launched a new variant of safari called

safari GX. The new Safari GX sits just below current top end variant Safari VX. Safari Gx gets dual tone

exteriors, unique leather cum fabric upholstery, Reverse Guide System (without a camera which along with

the Screen in the Internal Rearview Mirror is only available in the VX variant). Another new feature is

indicators on the Outer Rear View Mirrorsi

XOW COMFORTABLE IS TATA SAFARI:-

As far as comfort is conserned The latest models of Tata Safari have undergone some significantc

facelift.Tata Safari offers a comfortable ride for seven people. The height

adjustable driver's seat of Tata Safari allows the driver to have a comfortable view. Rear seats provide the

right amount of lumbar, thigh, and shoulder support to the passengers. Tata Safari is fully loaded with safety

features.
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Ë It¶s have branches in every cities and towns of India.

Ë Tata motors festivals.
Ë Lucky draws also at certain period.
Ë Giving discount on festivals.
Ë Good models.
Ë Resale value good.
Ë Company Goodwill
Ë After sale services

MARKET SEGMENTATION:-









 

 
 


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 Finding:-
Ë It¶s gives good mileage.
Ë Easy to drive
Ë Brand value
Ë Standard wheels and tyre.

RECOMMENDATION:-

Ë It should produce more colours for customer satisfaction

Ë In this competitive era, innovations are not at par.
Ë It should reduce its operating cost.

CONCLUSION:-
TATA Safari is a very good product of tata automobile and it is providing very good services to his

customers.from my findings it has been concluded that it is best in its class.

TXANK U