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  • Fractional Factorial Design: Total Utilities

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    lakshay singla
    11 views4 pages
    This document discusses experimental design techniques for determining the effects of multiple factors or attributes on an outcome. It mentions fractional factorial design, nominal and linear relations between factors, dependence and interdependence of factors, part-worth and discrete methods, full profile and choice-based conjoint analysis, and distinguishing between attribute and non-attribute factors.

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    Marketing_research&information_systems_2016-17_Term_4-Endterm.pdf

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    This document discusses experimental design techniques for determining the effects of multiple factors or attributes on an outcome. It mentions fractional factorial design, nominal and linear relations between factors, dependence and interdependence of factors, part-worth and discrete methods, full profile and choice-based conjoint analysis, and distinguishing between attribute and non-attribute factors.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    11 views4 pages

    Fractional Factorial Design: Total Utilities

    Uploaded by

    lakshay singla
    This document discusses experimental design techniques for determining the effects of multiple factors or attributes on an outcome. It mentions fractional factorial design, nominal and linear relations between factors, dependence and interdependence of factors, part-worth and discrete methods, full profile and choice-based conjoint analysis, and distinguishing between attribute and non-attribute factors.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    total utilities

    fractional factorial design


    nominal

    linear relation

    dependence interdependence

    parth worth/discrete

    full profile method

    choice based

    stress value
    attribute non attribute
    F

    T
    F

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