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  • 28 PDFsam RedYellow Emarketing Textbook 6thedition

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    This document provides acknowledgments for figures used in a chapter about understanding customer behavior. It lists the sources for 5 figures: Figure 1 acknowledges permission from Mirum in 2017 and an image from Pixabay. Figure 2 is the author's own image. Figures 3 and 4 are screenshots from Booking.com and Mixpanel respectively. Figure 5 acknowledges permission from Mirum. The chapter introduces the importance of data in decision making, data to collect, using data to improve user experience and conversions, and knowing customers to improve their brand experience.

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    28_PDFsam_RedYellow_eMarketing_Textbook_6thEdition

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    This document provides acknowledgments for figures used in a chapter about understanding customer behavior. It lists the sources for 5 figures: Figure 1 acknowledges permission from Mirum in 2017 and an image from Pixabay. Figure 2 is the author's own image. Figures 3 and 4 are screenshots from Booking.com and Mixpanel respectively. Figure 5 acknowledges permission from Mirum. The chapter introduces the importance of data in decision making, data to collect, using data to improve user experience and conversions, and knowing customers to improve their brand experience.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    19 views1 page

    28 PDFsam RedYellow Emarketing Textbook 6thedition

    Uploaded by

    cacacacawewe
    This document provides acknowledgments for figures used in a chapter about understanding customer behavior. It lists the sources for 5 figures: Figure 1 acknowledges permission from Mirum in 2017 and an image from Pixabay. Figure 2 is the author's own image. Figures 3 and 4 are screenshots from Booking.com and Mixpanel respectively. Figure 5 acknowledges permission from Mirum. The chapter introduces the importance of data in decision making, data to collect, using data to improve user experience and conversions, and knowing customers to improve their brand experience.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Understanding customer behaviour › Figure acknowledgments

    03
    2.14 Figure acknowledgments
    Figure 1. Profile with permission from Mirum, 2017. Image of person, Pixabay, 2018.

    Figure 2. Own image.

    Figure 3. Screenshot, Booking.com. Date: 23 January 2018. www.booking.com

    Figure 4. Screenshot, Mixpanel, 2017. www.mixpanel.com/pricing

    Figure 5. Used with permission from Mirum, 2017.

    Data-driven
    decision
    making

    In this chapter, you will learn:


    »» The importance of data in our data-driven world
    »» What data you should be collecting
    »» How data is used to improve the user experience and increase conversions
    »» How knowing your customers is integral to improving their experience with
    your brand.
    40

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