Submitted By:

Shahvaiz Ali
Class:
BBA 8th.
Roll no:
4695.
Subject:
Strategic Marketing.
Date:
April 7,2020.
Submitted To:
Mam Saira.
Discussion Questions for New Coke:
Question-No-1:
In 1985, again at Coca-Cola, What is the best marketing strategy
for coke to pursue to improve their position and increase the
overall profitability of the coke brand?

Answer:
According to my point of view, Pepsi and Coca-Cola has
competitive war between each other so When Pepsi is degrading
the coke as coke is old, tired and boring then Coke should have to
renovates and re-introduce their product by advertising strategy
and show their product is more energetic and fresh and coke
should also have to change the taste of their product and the
more involving factor which can increase the sale is price strategy
which surely increase the market share of product they should
have to offer product in low price than Pepsi. Also coke should
have to change the focus on packaging strategy.

Question-No-2:
Outline why your proposed competitive strategy will be successful
in this aggressive period of the cola war?

Answer:
Because Pepsi trying to degrade the product on the point of old,
tired and boring so in this way my proposed strategies are helpful
for coke.

Question-No-3:
In What Ways, do you think, Pepsi may respond to your proposed
strategy?
Answer:
As Pepsi is in the battleground with Coke so Pepsi will also
overcome the changes and advanced the product which Coke will
done in their product because both are largest competing brand
and this war of Coke and Pepsi will be continued as they both
want to become Market-Leader.