MAM- Master of Applied Management
IIT Year ~ V Semester
Entrepreneurship
1; Entrepreneurship: Importance, Characteristics and Qualities of Enttepreneurship-
Role of Entrepreneurship, Ethics and Social Responsibilities.
2:Role of Government Role of IDBi, NIESBUD, SISI, DIC Financial Institutions
Commercial Banks, Entrepreneurial Development Institutes, Universities and other
Educational Institutions offering Entrepreneurial Development Programme.
3: Training: Designing Appropriate Training Programme to inculcate Entrepreneurial
Spirit, Training for New and Existing Entrepreneurs, Feedback and Performance of
Trainees, Women Entrepreneurship ~ Role & Importance, Profile Women Entrepreneur,
Problems of Women Entrepreneu
4 Creativity and Entrepreneurship Sources and Methods of Ideas Planning and
Development of Programmes E-business Ventures; New Venture Management —
Emerging Trends.
5, Planning and Evaluation of Projects: Growth if Fitm - Factors inducing growth-
Strategic investment ~ Growth rate decision - Project Feasibility Study - Cash Flow
Projections — Role of study group- Rate of Return from projects- Project quality
management techniques- Quality assurance.
References
1, Hisrich: Entrepreneurship, TMH,New Delhi, 2009
2, ‘Narayana Reddy: Entrepreneurship. Cengage learning, New Delhi,2010
3. Rajeev Roy: Entrepreneurship, Oxford University Press, New Delhi,2010
4, V.Gangadhac, Narsimha Chary: Entreprenuership Development, Kalyani Publishers,
‘New Delhi, 2007
5. H.Nandan: Fundamentals of Entreprenuership, PHI Learning, New Delhi, 2009Management Information System
I, Foundations of IS in Business — Managing the digital firm, Conceptual
foundations, Perspectives on IS, Phases in building and maintaining 1S, obstacles
of applying IT.
2, Types of IS ~ Office Automation System, Communication systems,
‘Transaction processing systems, knowledge work systems, Management
and Executive information systems, Decision support systems(Artificial
intelligence, and intelligent techniques, intelligent agents)
3. IS Models ~- Nolan Stage Hypothesis, IS Strategie Grid, Wards Model,
Eatl’s Multiple Methodology, CSFs, Soft Systems Methodology, Socio-
Technical Systems Approach (Mumford).
4. IS Planning - The process of 1S planning, Strategic alignment of business
and IT, Building and maintaining IS ~ Alternative approaches for building
information systems
5. IS Security, Control and Audit System vulnerability and abuse, business
value of security and control, threat of project failure, threat of computer
crime, methods of minimizing risks, IS Audit, ensuring system quality.
References
1. Kenneth C Laudon and Jane P.Laudon, et al: Management Information
Systems, 9/e, Pearson Education, 2005.
Steven Alter: Information Systems, Pearson, 3/e, 2002.
‘TMH, 2002.
Gordon B. Davis & Margrethe H.Olson: Management Information Systems,
4, WS Jawadekar: Management Information Systems, 2/e, TMH, New Delhi, 2002
James A. Obi
fanagement Information Systems, TMH, 10/e, 2004,
6. Gerald V.Post, David L Anderson: Management Information Systems, Irvin
McGraw Hill, 2003.Operations Management
1. Introduction: Overview Operations Management (POM) Functions - Product and
Process Design: Product and Process Development, Manufacturing- Process
Technology, CAD/CAM, Value Analysis.
2. Facilities Management: Location of Facilities, Layout of Facilities, Optimization of
Produet/Process Layout, Flexible Manufacturing and Group Technology.
3, Aggregate Planning: Preparation of aggregate demand Forecast, Specification of
Organizational Policies for Smoothing Capacity Utilization, Determination of feasible
Production Alternatives and Determination of Optimal Production Strategy.
Scheduling In Job, Shop Type Production, Shop- Loading, Assignment
and Sequencing, Scheduling In Mass, Continuous and Project Type Production, Line
balaneing Lob, Methods of Production Control.
5. Work Study : Method Study, Work measurement, Work Design, Job Design, Work
Sampling, Industrial Engineering Techniques-Productivity: Basic Concepts, Productivity
Cycle - Quality management: Economies of Quality Assurance Inspection and Quality
Control, Acceptance Sampling, Theory of control charts, control charts for variables and
control-charts for attributes -
References
1. Elwood $.Buffa and Rakesh K.Sarin: “Modern Produetion/Operations
Management”, Wiley India, New Delhi, 2008,
2. James R.Evans and David A. Collier: “Operations Management “, Cengage
Learning India Private Limited, New Delhi,2009.
3. Mahadevan: “Operations Management”, Peatson Education, New Delhi.
4. Upendra Kacheu: “Production and Operations Management-Text and Cases”,
Excel Books, New Delhi.
5, Nair NG: “Production and Operations Management “Tata MeGraw Hill, New
Delhi, 2009,
6. William J Stevenson: “Operations Management”, Tata McGraw Hill, New Delhi,
2009,Cost Accounting
1. Introduction to Cost accounting: Management accounting vs Cost accounting role
of accounting information in planning and control, cost concepts and managerial use of
classification of costs. The management process and accounting.
2. Cost analysis and contr
rect and Indirect expenses, allocation and apportionment
of overheads, calculation of machine hour rate and labour hour rate. Unit costing, job
costing, cost sheet and tender and process costing and their variants, treatment of normal
losses and abnormal losses, inter-process profits, costing for by-products and equivalent
production.
3. Marginal Costing: Introduction, Application of Marginal costing in terms of cost
control-Income determinants under marginal cost- Absorption Cost Vs Marginal Cost.
Key or Limiting Factor,
4, Break-even-analysis: concept of cost-volume-profit relationship-Profit Planning ~
make or buy decision- Seleetion of suitable product mix- desired level of Profits —
Determination of Break even point, Break-even-graph and assumptions of BEP,
importance, Margin of safety and angle of incidence. Application of BEP for various
business problems,
5. Standard Costing: Standard Cost and Standard Costing, standard costing vs.
budgetary control, standard costing vs. estimated cost, standard costing and marginal
costing, analysis of variance, material variance, labour variance and sales variance, =
Inter-firm comparison
References
1, MN.Arora: Cost and Management Accounting, Vikas Publication, New Delhi, 2009.
2S,P.Jain, K.L.Narang: Cost and Management Accouning, Kalyani Publications, New
Delhi, 2009
3. M.P.Pandi Kumar: Cost and Management Accounting, Excel Books, New Delhi,2008
4, Khan and Jain: Management Accounting, Tata MCGraw-Hill Publishing Co. New.
Delhi, 2010
5, Bhabatosh Banerjee: Cost Accounting, PHI Learning Private Ltd., New Delhi, 2009
6. Ashish K Battacharya: Cost Accounting for Business Managers, Elsevier, New Delhi,
2008Internation
1
Business
International Business: Significance, Free Trade Vs. Protection. Emerging
Trends, Trade Barriers Trade Strategies.
Balance of Payments: Concept, Disequilibrium in BOP, Structural Cyclical
and Monetary Disequilibrium, Methods of Correction; 1990 BOP Cr
Foreign Exehange Markets: Foreign Exchange Market Mechanism; Exchange
Rate Determination, Convertibility of Rupee and its Implications.
Globalisation: Role of Multin:
nal Corporations — Impact on India — Role of
GDRs, Fils ~ Export Promotion Zones ~ Special Economic Zones.
5. International Liquidity: Problems of Liquidity; Role of IMF and IBRD in
Managing International Liquidity Problems.
References
1. Crinkota, Ronkainen and Moffett, International Business, Cengage, New Delhi
2, Andrew Harrison ~ International Business, Oxford University Press.
3. E. Bhattacharya: International Business, Excel Publications.
4, Francis Cherunilam, International Business; Text and Cases, Prentice Hall of India,
5. Sundaram & Black, International Business Environment - The Text and Cases,
Prentice Halll of India.