Basic information

Born in Mar del plata

On November 10th, 1941, Don Antonio Cabrales Vega, an Asturian hard working visionary, inaugurates
the store for selling coffee, named “La planta de café”.

Main Business stores: Stores located in Capital federal, mar del plata and la plata. The company also
operates its own system of franchise coffee stores and exports its products to Chile, Bolivia, Paraguay
and Uruguay.

Product Range:

The most representative products manufactured by Cabrales

 Cofee beans
 Grounded Cofee
 Double and instant coffee
 Monodosis
 Expressarte
 Tea
 Yerba Mate

Competitors

Bonafide, la virginia and nescafe.

Main strength: We are strongly committed to you and to ourselves in maintaining the highest quality in
all of our products. That´s what we dedicate our knowledge, efforts and technology to. We believe that
there is no reason for you to expect less.

And because that is the only way we can satisfy our own passion: Give our name to the best coffee.

One reason for the success of Cabrales stores is the high per capita consumption of coffee in Buenos
Aires.

Current Proyect: Queremos presentar una nueva edición limitada de exclusivos cafes de origen “
llamados cosechas del mundo”, se caracterizan por su aroma, sabor y personalidad, confeccionados con
granos de origen y producciones artesanales únicas.

Queremos insertar dos variedades Kenia y Nicaragua.

Con nuestra nueva línea de café de especialidad aprovecharemos para rediseñar la identidad de la
marca, respetando la personalidad y el carácter, ofreciendo un estilo mas elegante para recordar que
cabrales es única y diferente a todas las demás.
Good afternoon everybody. My name is Aldana Amaya and this is my college Antonella Manzanares, and
we are personell directors of Cabrales. Today we are going to talk about our company.

Our presentation is divided into diferents parts.

First, we will give you some information about Cabrales. Secondly, we will talk about our main business.

Next, we will explain the product range and we will mention our competitors. After that, we will talk
about our main strength and finally, we will tell you about our current projects.

We will be pleased to answer any questions at the end of the talk.

Let me start with some basic facts about us.

The company was born in 1941 in the city of Mar del Plata, Argentina. It was founded by Don Antonio
Cabrales Vega, he inaugurates the store for selling coffee, named “The plant of coffee”.

An automation project was implemented to improve our product´s quality, plant productivity and the
everyday work of our staff. Right, those are the basic facts.

Now, we will talk about our main business.

There are 8 stores distributed throughout Buenos Aires.

As you can see on the picture, we have 3 stores in Capital Federal, 5 stores in Mar del plata and 1 in La
plata. The company also operates its own system of franchise coffee stores and exports its products to
Chile, Bolivia, Paraguay and Uruguay.

Now, we will tell you about our products. We manufacture and sell:

 Coffee beans
 Grounded Coffee
 Double and instant coffee
 Monodosis
 Expressarte
 Tea
 Yerba Mate

We want show you some images of out products:

Now, we will mention our competitors, our biggest rivals are La virginia, bonafide and nescafe, but we
now that all of you think that we are the best of the Market.

Well, now my partner will mention our main strength.

Good Afternoon everybody, I will tell you a few words about our mine strength. We are strongly
committed to you and to ourselves in maintaining the highest quality in all of our products. That´s what
we dedicate our knowledge, efforts and technology to. We believe that there is no reason for you to
expect less.

And because that is the only way we can satisfy our own passion: Give our name to the best coffee.

One reason for the success of Cabrales stores is the high per capita consumption of coffee in Buenos
Aires

Now, I will talk about our current projects: we want to present a new edition of exclusive coffee of
origin. They Will be called “Harvests of the world”.

They are characterized by their aroma, flavor and personality. They are made with grains of origin and
unique handcrafted productions.
we want to insert two varieties Kenia and Nicaragua

With our new line of coffee, we Will take adventage to redesing the identity of the Brand, respecting the
personality and the charácter, ofering one elegant style to remember that cabrales is unique and
different to all others.

We want show you some images of this products:

Wll, We hope you try our products.

Thank you very much for listening our talk today.

Are there any questions?