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  • Market Segmentation: Presented By: Johanna Nataly Bolaños

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    Johanna Delgado
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    Market segmentation involves dividing a market into distinct groups of customers with common needs, characteristics, or behaviors who might require separate products or marketing mixes. It allows companies to target their products and services more precisely at customers who will most likely purchase them. Effective market segmentation provides benefits like increased sales and profits by precisely targeting customer groups.

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    Market Segmentation

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    Market segmentation involves dividing a market into distinct groups of customers with common needs, characteristics, or behaviors who might require separate products or marketing mixes. It allows companies to target their products and services more precisely at customers who will most likely purchase them. Effective market segmentation provides benefits like increased sales and profits by precisely targeting customer groups.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    7 views7 pages

    Market Segmentation: Presented By: Johanna Nataly Bolaños

    Uploaded by

    Johanna Delgado
    Market segmentation involves dividing a market into distinct groups of customers with common needs, characteristics, or behaviors who might require separate products or marketing mixes. It allows companies to target their products and services more precisely at customers who will most likely purchase them. Effective market segmentation provides benefits like increased sales and profits by precisely targeting customer groups.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    Market Segmentation

    Presented by :
    Johanna Nataly Bolaños

    Sena
    Agosto 30 de 2020

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