INVESTOR PITCH DECK

What is a pitch deck?

“It is a short overview of your business idea often used when
presenting to investors and raising funds.”

These are the ten most important points that should be present in
any pitch deck which are as follows:

1. Problem: What is the problem you are trying to solve?

Validate the problem with real-life examples.

2. Solution: What is your solution to the problem?

3. Unique Selling Proposition: What characteristics
make your solution a “never before” solution.

4. Competition and Barrier to Entry: How do the

current solutions compare with your solution? How easy is it to
replicate your solution? What category of competitors do you
belong to?

5. Revenue Model: How do you make money off your

solution? Such as subscription model, direct sales, ad-based
revenues. What are your 3-5-year projections? What are your top
cash burn reasons?
6. Target Market: Focus on the size of the market versus the
percentage you are targeting. Do granular profiling of your
customer such as age, geography, purchase habits, personal
traits. What channels will you use to get to this market?

7. Your Product or Service: Explain how your product or

service adds value. Try and explain in layman terms. Ideally,
anyone reading the slide should understand it.

8. Milestones: List out the milestones you have reached so

far such as prototypes, patents, pilots etc. Write about the
milestones for the next 1, 3 and 5 years if possible. Mention the
milestones for what you would do if you got funded.

9. Funding So Far: Mention funds rose through other

investors and soft commitments. It helps to build credibility and
validation. Mention realistic numbers for expected funding.

10. The Team: Introduce your founding members. Along with

credentials, you can mention why they are involved. Exhibit unity
in thinking and strategy.