Introduction:

The case revolves around the topic improvement in decision support with the BI Tools in the
modern era, with reference to the CEAT case study. The case study explores the past and present
of the operations of CEAT, we explore various IT and business challenges that were faced by the
company which led to the implementation of BI tools. We are also told about the various IT
strategies that were planned to overcome these challenges. The case also throws light on the role
of the partners as a value creation in the implementation of the project. Later, in the case we
study the various benefits derived from the implementation of the project. In the end, the case
discusses the importance of sharing information and transparency in the information delivering
channels.

Summary:

The case is about CEAT and its exploration of new terrain in Decision Support with BI tools.
CEAT is a leading manufacturer of automobile tyres in India with large range of tyres in and
around the globe. The company currently uses SAP and customized CRM Application. The BI
application used by the company is a comprehensive one which addresses analysis of data and
reporting needs of MIS of CEAT. Company’s user, managers, key personnels and top
management were unable to get the correct information at the right name causing friction in the
operations of the company. Due to this, a web based BI tool was looked upon as a solution to
cater to the needs discussed above. After the implementation of the BI tool the company
functioning became much more productive making the corporation more efficient. The BI tool
helped the company to extract fast and accurate data with total access from difficult to reach SAP
data to untangle complex business issues, react quickly to the dynamic market trends, improve
financial scope, drive improvements, gather time insights into market and customer trends. Due
to the technology users at CEAT have now access to company wide ERP and CRM data quicly
and more reliable, thereby, giving the users the freedom to gain correct insights into information
and respond proactively to rapid changing environment. In the end we are made realize that
Information is the most important resource for decision makers and managers of a firm,
difficulty in extracting it can break a firms operations and the firm itself as a whole. A Successful
corporation comprises of managing information across various multiple areas of the business.