MARKETING AND ADVERTISING IN LOW DEVELOPING COUNTRIES.

Marketing and advertising fall under the same category in these developing counties for instance
Uganda. Uganda had the outdoor billboards media which have existed for many years.

Fifteen years ago, if you mentioned anything to do with outdoor advertising in Uganda circles, you were
likely to be met with blank stares. As marked by Consody Buzobo in 1999 that: in Uganda, prior to 19994
the most commonly seen billboards were those mainly done by informally trained artists using brushes
and oil paints where by a message was painted on to a wooden or metallic stand. Slowly as technology
advanced photographic billboard signs replaced hand painted ones .Today digital billboards signs are
replacing photographic ones gradually. With improvement in technology digital billboard signs offer
customs features like adjusting the pitch of adverts according to the time of the week or day.

Although there are other different types of advertising and communication mediums in use like radios
television and news papers which display information effectively because it aids in advertising
products ,sevices,ideas,the economic commercial the religious interests of people or otherwise well
organized and powerful groups.

Kampala is now a home of at least more than the local, regional and international agencies including
Alliance media, clear channel, capital outdoor brand active, oxford digital media and it seems to be
developing fast.

The Kampala city council outdoor policy (2008) states that Kampala city is zoned into an inner and outer
zone.

Researchers have found out that Uganda’s marketing and advertisement is likely to increase in the long
run because right now the country has got a lot of limiting factors that is to say; political instabilities,
inflation, low level of saving and investment which is greatly caused by unemployment.

Uganda’s current research people are planning to develop ways on how to promote consistency in both
advertisement and marketing of goods and services in Uganda.

What is not happening in Uganda is that people are not job creators in that most of the seek for jobs ant
the always focus on the theoretical part of education than the practical areas.

The other is that people do not think about the county’s development but only think about satisfying
themselves especially to the side of politicians. This has much retarded the economic growth and
development of the country.

OBJECTIVES OF THE STUDY

There are three main objectives as to why I have carried out this study and these are;

To find out how existing businesses inform their customers about the availability of products on market.
This is where they get to know the brand as their target exposure to their market.
To realize how the business owners persuade the potential and non potential buyers. This may involve
trying the product or service provided.

To know how customers are reminded of the available new quality and quantity of the already available
goods and services.

The other specific objectives are listed as;

 Brand building
 Increasing sales
 Creating demand
 Expanding customer base
 Changing customer‘s attitude.

SIGNIFICANCES OF THE STUDY

 It helps me to know how customers have benefited in it. In that some adverts gives lies
to customers which is one side a negative effect.
 It helps me to no which products are best for the customers according to their
consumption levels, tastes and preferences.

To the organization;

 Advertising helps increasing sales

 Advertising helps producers or the companies to know their competitors and plan
accordingly to meet up the level of competition.
 If any company wants to introduce or launch a new product in the market, advertising
will make a ground for the product. Advertising helps making people aware of the new
product so that the consumers come and try the product.
 Advertising helps creating goodwill for the company and gains customer loyalty after
reaching a mature age.
 The demand for the product keeps on coming with the help of advertising and demand
and supply become a never ending process.

To the government;
 It helps to know how it can compile its Gross domestic products.
 It also helps to know how it can impose tax rates on the customers and the sellers.