Ariel H.

Panilag Entrepreneurship

Humss 12 - Herculean Pegasus Ms. Llanto

GO LOKAL PHILIPPINES

A Market Access Platform for MSMEs

Go Lokal! is a market access platform for MSMEs introduced by the Department of Trade and Industry in
collaboration with select retail partners for brand management and market acceleration realized
through the Go Lokal! Concept Store @ DTI located at the Ground floor, Trade and Industry Building,
361 Sen. Gil Puyat Avenue, Makati City.

The program’s primary goal is to help the country’s MSMEs enter the mainstream market via the free
services offered by DTI such as:

Merchandise development assistance to produce commercially viable products for the market

Market access to stores/spaces provided by Retail Partners such as mall and retail operators

The Department of Trade and Industry (DTI) launches Buy Local, Go Lokal, a national media campaign
that aims to help Philippine MSMEs who have been severely affected by the COVID 19 pandemic to
weather the storm and create opportunities for their recovery and growth.

Buy Local, Go Lokal revolves around the powerful message for our countrymen to support Philippine
MSMEs by shifting their buying patterns towards the consumption and purchase of Philippine fresh
produce and manufactured goods. The campaign likewise will help stimulate and boost domestic travel,
while encouraging Filipino consumers to patronize Philippine owned and operated facilities and services.