Ibrahim akileh


What should Nestle do to grow its sales and facing the slump?


what has changed consumers opinion of Nestlé products? Because they
use it for babies breakfast food. What new flavours should the company
introduce? Because there are limited flavours? Which is the suitable
price? because consumers are turning to competitive products.

 The type of marketing research is identification because Nestle turned

to market research to discover a potential delimma and develop
several solutions to increase cerelac sales.

 The researchers spoke to decision makers within the company

 interviewed industry experts

 conducted analysis of available data

 and performed some qualitative research

Factors in the environmental context that

Nestle’sshould consider:
1. Competition had lower prices than Nestle’s which
made the consumers favour the competition.
2. Consumers considering Nestle’s products as babies’
breakfast food which would make consumers turn
to other products for older people.
3. Consumers having different likings to flavors which
would make them turn to competitive products to
find the flavors they like.