Online marketing

Online marketing is the process of marketing of products and services through internet and
tele network.

Features of online marketing

 Online retailing allows consumer to search for evaluate and order products through the
internet.
 The advantages online marketing are the 24-hours access, comparison shop in home
privacy and variety.
 Greater consumer satisfaction and delight and greater economy is guarantees.
 It saves time and give greater speed of transactions and delivery.
 Electronic business provides the consumer with convenient shopping from online
catalogue to electronic banking which eliminates costs.

Benefits to marketers

 Companies can interact with customers to learn more about specific customer needs
and wants and to build customer database.
 Online marketers avoid the expenses of maintaining a store and the accompanying
cost of rent, insurance and utilities.
 Online marketing offer results in lower costs and improved efficiencies for channel
and logistics functions.
 Companies can quickly add products to their offering and change prices and
descriptions.