Viabilidad de Implementar un Nuevo Suavizante en la Marca HL en el Norte del Área

Metropolitana
The research was given quantitative and qualitative approach, qualitative variables
concerning consumer knowledge and quantitative that allows to know the viability. In the
first stage, a survey was carried out with closed and open questions to obtain information
on the consumption characteristics of softeners that the quantitative approach covers; in the
second, a focal group is used as an instrument collect information so we give the
qualitative approach.
The research helped us to solve the problem under study, due to the development of
products in existing markets, as Igor Ansoff explains. He says, it is an opportunity to
increase incomes. We recommend implementing a new environmentally friendly HL
softener with a citrus aroma, with the acceptance of the 75% of the survey respondents.
Keywords: Softeners, product development, market, white label, products, care.