Debrief about live situation

Teams
Nov 11: Midterm (online) login before 4.30. Cameras on (5 to 7.30pm). Case emailed pdf,
Harvard case. 1-analyze the digital efforts (Servas, stages). 2-now that you know which stage
and transformation, what do you suggest them to do in order to move next stage (multichannel
to omni-channel/innovation). We should type it on word. 3-4.

Nov 18: presentations.

Last 2 sessions: live simulation.

Ideas. Try to split the roles.

3 live simulations. 6 teams. Each live 1h.
3 rounds. First round, pepsi adv coke disadv
second round vice versa
3rd round neutral, competitor for example.

1 slide bullet point

metel ma 2al Mahmoud, naamol part 2 lal video and launch itb on social media.
I agree with melkon, they’ll just say it went viral, because of the women, not the prouct

we can propose to the grandma to be the brand ambassador and be featured an pour social
media.
She could challenge other grandmas around the world on social media