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MGN578 International Business PDF
MGN578 International Business PDF
INTERNATIONAL BUSINESS
UNIT I
LEARNING OUTCOMES
GLOBALIZATION
Globalization can be defined as a process of making something worldwide in its scope or
application. It includes a set of process which leads to the integration of economic, cultural,
political and social system across geographic boundaries. The main aim of globalization is to make
product or service successful in many countries without any modification.
APPROACHES TO GLOBALIZATION
GLOBALIST APPROACH STAGES OF GLOBALIZATION
Stage one
• No much support to globalization
• Actual leaders of this stage were visionaries.
• There were problems like political hurdles, regulation of policies etc.
Stage two
• Industry started favoring industrialization.
• There were many alliances and mergers
Stage three:
Even small organizations started supporting.
• Massive contribution by airline industry.
Stage four:
• High contribution leads to many consultancy forces.
TRANSFORMATION APPROACH
It says globalization represents an acceptable level of global connection.
The powers of government are reconstructed according to globalization strategies.
Will lead to fragmentation and integration
ECONOMIC ENVIRONMENT
Economic conditions, economic policies and the economic system are the important external
factors that constitute the economic environment of a business. The economic conditions of a
country-for example, the nature of the economy, the stage of development of the economy,
economic resources, and the level of income, the distribution of income and assets, etc- are among
the very important determinants of business strategies.
Levels of economic development
Low income countries: These are also known as pre industrial countries. These constitute limited
markets for all products and are not significant location for competitive threats. Ex : Afghanistan,
Albania, Algeria, Nepal
Lower middle income countries: Lower middle income countries: These countries are the early
stages of industrialization. Where factories supply a growing domestic market .These countries are
also called developing countries. Ex : Egypt, Argentina, Morocco
Upper middle income countries: These are also called industrializing countries. The percentage
of population engaged in agriculture drops drastically. ex Malaysia is rapidly industrializing.
High income countries: These are known as advanced, industrialized, post industrial or first world
countries.
POLITICAL ENVIRONMENT
The political environment of each country is unique. It consist of the factors that are the most
important in selecting the market and formulating the business strategy and includes the regulation,
the government environment that encompasses the business and economic policies, the nature and
constitution of the government system and the policies and characteristics of political parties.
There are a lot of variations in the nature of political system and political climate. That should be
taken care of while investing.
Political risks: political risks can be categorized into micro political risk and the macro political
risk.
Macro political risk affect all foreign firms operating in the country to an equal extent. EX:
imposition of exchange control, special taxes etc.
Micro political risk conversely apply special restriction to a particular company, industry or
project.
LEGAL ENVIRONMENT
When two nations differ in their laws it’s advisable to specify in advance in a mutual contract the
various laws that might be applicable. Some countries have a law completely based on the court.
But some countries have laws which can be interpreted differently
• Common law: Common law approaches apply to English speaking countries and rely on historical
precedent, judgments in specific cases and ad hoc legislations to create and interpret statues.
• Civil code: countries with civil codes have written rules intended to cover all eventualities so that
the law on a particular issue can be looked upon in the appropriate article of the country’s civil
code. Mostly in European
• Islamic law: it is based on the teachings of Quran. Islamic countries to accept only low interest
rates or even put ban on it in some cases. The primary tenet is of this law is to please god.
• Socialist law: The legal system is premised on the government being always right. (Russia)
Conflict of laws
• In Britain the period for most classes of contract is six years in France it can be up to thirty years.
• The meaning of consideration varies between countries. (price of goods and wages for employees)
• Some countries illegal will not be illegal in other countries
• Some countries especially in European draw important distinctions in commercial and non
commercial contract and keep different court.
Rules covering the transport of goods
• The Hague Visby Rules cover carriage by sea and are incorporated into the domestic laws of
majority of the worlds trading nations. The Hague rules was drafted in 1921 and subsequently
extended via 1968 Brussels protocol.
• Air transport is covered by Warsaw convention 1929 which sets maximum limit of liability for
negligence and regulate the legal carrier relationship between air carriers and consignees.
TECHNOLOGICAL ENVIRONMENT
Technological environment refers to innovate techniques and methods which help generate new
products and market opportunities. Firms have to keep themselves updated about new technologies
in the market so as to keep abreast of competition as you are aware, technology has a huge impact
on lifestyle, demand and consumption pattern and the economy as a whole.
• There has been massive growth in the business due to technological environment.
• Invent of microprocessors, internet have paved way for tremendous growth.
• Online globalization on the other hand has also tremendously helped in the process of business
growth.
• B to B transactions has been positively affected as business to business relations can be
coordinated upon.
• B to c has also been improved as consumers are now able to use foreign branded commodities.
• Facilities like e learning etc have contributed towards rapid growth.
• Satellite imaging is the next big contribution to have happened.
Recent advances in various technologies
• Microprocessors and telecommunication
• The internet and world wide web
• Online globalization:
• Help domestic companies to transact with foreign companies and set a deal.
• Satellite imaging:
• Improvements in transportation and communication technologies
CULTURAL ENVIRONMENT
Culture is a commonly used term. It comprises a varied collection of interrelated beliefs and
practices followed by a nation’s citizen.
Edward Taylor has provide a classic definition he defined culture ‘That complex whole which
includes knowledge , belief, art, morals, law, custom, and any other capabilities and habits
acquired by individuals as a member of society.
Elements of culture:
• Religion
• Language
• Social culture
• Social values.
Hofstede’s Dimensions of culture
• Individualism VS collectivism : are the consequences of the culture and affect the formation of
groups, productivity and marketing practice
• Power distance: The distance at work place
• Masculine vs feminine values: Japan is considered to be strongly masculine. The Netherlands
occupies the other end of spectrum. The US occupies the middle position.
LEARNING OUTCOMES
European Free Trade Association (EFTA), agricultural policy, World Trade Organization
(WTO), agriculture, climate change, Doha Round, exports, financial crisis, food security, free
trade agreement (FTA), industrial goods, intellectual property rights, international
cooperation, livelihood security, subsidies, tariffs, trade
International trade theories are simply different theories to explain international trade. Trade
is the concept of exchanging goods and services between two people or entities.
International trade is then the concept of this exchange between people or entities in two
different countries.
Porter’s Diamond Model has been the exemplary work of Michael Porter, who first published
about this economic model in his book, “The Competitive Advantage of Nations” (1990). This
simple but effective model aims at explaining the cause behind the reason as to why one nation
tends to be more competitive than other nations in relation to a particular industry. This book
also tries to look into the matter of innovations in businesses that may be more conducive to one
nation and might not be possible in others.
Porter’s Diamond Model, also known as the Theory of National Advantage, is used by different
economic institutions to calculate the external competitive environment. This analysis helps in
giving us an understanding of the relative strength of one business than the other. On analyzing
the external environment, the causes for industrial advantages for some businesses in a particular
place or region can also be deciphered.
Factor mobility refers to the ability to move factors of production -labor, capital or land - out
of one production process into another. Factor mobility may involve the movement of
factors between firms within an industry, as when one steel plant closes but sells its
production equipment to another steel firm. Mobility may involve the movement of
factors across industries within a country, as when a worker leaves employment at a textile firm
and begins work at an automobile factory. Finally mobility may involve the movement of
factors between countries either within industries or across industries, as when a farm worker
migrates to another country or when a factory is moved abroad.
GOVERNMENTAL INFLUENCE ON TRADE AND INVESTMENTS
LEARNING OUTCOMES
TARIFF BARRIERS
• Tariff based on purpose:
Revenue tarrif: Imposed for purpose of generating tax revenues for government
and may be placed on either exports or imports. They are created for increasing
government revenue without imposing restrictions on any industry.
• Protective tarrifs: It involves charging high tariff rates on certain commodities for
protecting the indigenous markets. They are planned for creating an insulation on
import competition.
• Tariff based on assessment:
• Specific tarrif: Are assessed on some basic units of measurement. Such as per unit,per
litre etc.
• Advalorem tarrif: according to value. It turns out to be certain proportion of value of
the commodity.
• Compound tarrif: combination of both specific and the advalorem tariff.
NON TARRIF BARRIERS:
• Includes a combination of methods like the quota system
• Import licensing
• Quota :a method where by the limit of export or import is decided upon.
• Foreign exchange regulation: where the government regulates up on the release
of foreign currencies for the various imports being made.
• Product standard and technical regulation: Controls regarding quality of products and
certain specifications.
• Voluntary export restraint: A mutual method of development being adopted up on
by both the importing and exporting firms.
WTO
World Trade Organization (WTO): a permanent body founded in 1995 to (i) facilitate the
development of a free and open international trading system according to the GATT and (ii)
adjudicate trade disputes between or amongst member nations included trade in services,
investment, intellectual property, agriculture, textiles continued with the MFN clause that
prohibits any sort of trade discrimination Exceptions: ◦ preferential treatment for products of
emerging economies ◦ Barriers can be raised against countries that indulge in unfair trade
practices ◦ concessions maybe granted to members of an economic bloc dispute resolution: a
clearly defined mechanism for the settlement of dispute Doha round focused on giving a boost
to developing nations - attempts to solve the problem of lowering tariffs on industrial goods in
return for a reduction of agricultural barriers (india) were not successful
REGIONAL BLOCKS
The effects of regional economic integration can be economic, cultural, and/or political in nature.
Regional (as opposed to global) economic integration occurs because of the greater ease of
promoting cooperation on a smaller scale. Member states must determine the degree of national
sovereignty they are willing to surrender in order to capture the benefits of economic integration.
A common market goes further than free trade areas and customs unions by permitting the free
flow of capital and labor and possibly harmonizing commercial, monetary, and fiscal policies
and establishing a common currency plus a supranational political structure dedicated to dealing
with common economic issues. Commodity agreements exist to help developing countries
stabilize prices, supplies, and hence their export earnings.
UNIT IV
LEARNING OUTCOME
The foreign exchange market is the mechanism by which a person of firm transfers purchasing
power form one country to another, obtains or provides credit for international trade transactions,
and minimizes exposure to foreign exchange risk.
The international business context requires trading and investing in assets denominated in different
currencies. Foreign assets and liabilities add a new dimension to the risk profile of a firm or an
investor's portfolio: foreign exchange risk. This chapter has two goals. First, this chapter introduces
the terminology used in foreign exchange markets. Second, this chapter presents the instruments
used in currency markets.
The modern foreign exchange market began forming during the 1970s. This followed three
decades of government restrictions on foreign exchange transactions under the Bretton Woods
system of monetary management, which set out the rules for commercial and financial relations
among the world's major industrial states after World War II. Countries gradually switched
to floating exchange rates from the previous exchange rate regime, which remained fixed per the
Bretton Woods.
Exchange Rate Agreement means, for any Person, any foreign exchange contract, currency swap
agreement or other similar agreement as to which such Person is a party or a beneficiary,
designed to provide protection against fluctuations in currency exchange rates, incurred in the
ordinary course of business.
A foreign exchange derivative based upon the difference between two forward exchange rates.
This could be the difference between the projected currency exchange rates within3month and 6
month contracts. Unlike other forward exchange agreements, the spot rate does
not directly factor into the value.
INFLATION
• Interest rates
• Speculation
• Change in competences
• Balance of payment
• Govt.debt
UNIT V
LEARNING OUTCOME
• Export and import strategy
• Types of collaborative agreements
• Direct investment
One thing company often fail to do is adequately articulate what is behind an international
expansion strategy. Growth for its own sake can be dangerous. Knowing why is essential, because
it will drive decision-making and help you to better measure your success. Here are some common
reasons for expansion
Exports result in receipts and imports result in payments. Although export and import activities
are a natural extension of distribution strategy, they also include elements of product, promotion
and pricing factors and decisions.
Exporting is defined as the sale of products and services in foreign countries that are sourced or
made in the home country. Importing is the flipside of exporting. Importing refers to buying
goods and services from foreign sources and bringing them back into the home country.
Importing is also known as global sourcing.
MAJOR ELEMENTS:
• Product
• Customer
• Competition
• Regulatory
DIRECT INVESTMENTS
A direct investment is often referred to as foreign direct investment, or FDI. Investors put money
into a business operating in another country. They aim to get a strong voice in the management
of the enterprise and a long-term presence in a foreign country. Foreign direct investment may be
performed either organically, by expanding the operations of an existing business into a foreign
country or inorganically by buying a business in the target country.
LEARNING OUTCOME
• Country evaluation and selection
• Issue in asset protection
• Globalisation with social responsibility
• World economic growth and environment
Globalization refers to the growing interdependence of countries resulting from the increasing
integration of trade, finance, people, and ideas in one global marketplace. International trade and
cross-border investment flows are the main elements of this global integration. Trade freedom is
the best economic strategy for all of the world’s peoples. No single nation has the natural
resources, infrastructure, and human capital in sufficient quantity and quality to realize the
standard of living to which developed nations have become accustomed and to which developing
nations aspire.
So, we tradethe major economic benefits of free trade derive from the differences among trading
partners, which allow any country a chance to compete in the global market according to its
fundamental economic strengths. Low wage costs, access to cheap capital, a highly skilled
workforce, and other fundamental variables all play a role in determining what comparative
advantage one country has over another in the global marketplace and so getting the assumption
for business success.
• To see how scanning techniques can help managers both limit geographic alternatives
and consider otherwise overlooked areas
• To discern the major opportunity and risk variables a company should consider when
deciding whether and where to expand abroad
• To know the methods and problems when collecting and comparing information
internationally
• To understand some simplifying tools for helping to decide where to operate
• To consider how companies allocate emphasis among the countries where they operate
• To comprehend why location decisions do not necessarily compare different countries
The country evaluation and selection process determines the geographical opportunities firms
choose to pursue. Chapter Twelve first discusses the challenges of marketing and production site
location. It goes on to carefully examine the process by describing the choice and weighting of
variables used for opportunity and risk analysis as well as the inherent problems associated with
data collection and analysis. The chapter then introduces the use of grids and matrices for
country comparison purposes, discusses resource allocation possibilities, and concludes by
noting the different factors considered as part of start-up, acquisition, and expansion decisions.
Internal claims arise from creditors whose remedy is limited to assets of a particular entity, such
as a corporation. For example, if you have a corporation that owns a piece of real estate and
someone slips and falls on the property owned by the corporation, the injured party is limited to
pursuing the corporation's assets (i.e., the real estate). This assumes you did not cause the injury.
External claims are not limited to the assets of the entity and can extend to your personal assets.
For instance, if the same corporation owned a truck that you negligently drove into a crowd of
pedestrians, the injured could not only sue the corporation but also you, and satisfy any judgment
from corporate assets as well as your personal assets.
Types of asset
• Dangerous assert
• Business asset
• Safe assets.
The enhanced role of international economic institutions such as the International Monetary Fund
(IMF), World Bank, and World Trade Organisation (WTO) enjoy the privilege position of making
and enforcing the rules of the global economy. In return for supplying much-needed loans to
developing countries these institutions implemented the structural adjustment programs, mainly
directed at countries with large foreign debts. It can be observed the impacts that trade
liberalisation policies have on industries in the third world.
But globalisation is a multidimensional concept that is not easily reduced to just the economic
dimension. The intensification of global economic interconnections is set into motion by a series
of political decisions. The political dimension of globalisation refers to the intensification and
expansion of political interrelations across the globe. Recent economic developments such as trade
liberalisation and deregulation have significantly constrained the set of political options open to
states. Thus, global markets frequently undermine the capacity of governments to set independent
national policy restrictions.
The issue of economic growth and the environment essentially concerns the kinds of pressures
that economic growth, at the national and international level, places on the environment over
time. The relationship between ecology and the economy has become increasingly significant as
humans gradually understand the impact that economic decisions have on the sustainability and
quality of the planet.
Economic growth is commonly defined as increases in total output from new resources or better
use of existing resources; it is measured by increased real incomes per capita. All economic
growth involves transforming the natural world, and it can effect environmental quality in one of
three ways. Environmental quality can increase with growth. Increased incomes, for example,
provide the resources for public services such as sanitation and rural electricity. With these
services widely available, individuals need to worry less about day-to-day survival and can
devote more resources to conservation . Second, environmental quality can initially worsen but
then improve as the growth rate rises. In the cases of air pollution , water pollution ,
and deforestation and encroachment there is little incentive for any individual to invest in
maintaining the quality of the environment. These problems can only improve when countries
deliberately introduce long-range policies to ensure that additional resources are devoted to
dealing with them. Third, environmental quality can decrease when the rate of growth increases.
In the cases of emissions generated by the disposal of municipal solid waste , for example,
abatement is relatively expensive and the costs associated with the emissions and wastes are not
perceived as high because they are often borne by someone else.
The earth's natural resources place limits on economic growth. These limits vary with the extent
of resource substitution, technical progress, and structural changes. For example, in the late
1960s many feared that the world's supply of useful metals would run out. Yet, today, there is a
glut of useful metals and prices have fallen dramatically. The demand for other natural resources
such as water, however, often exceeds supply. In arid regions such as the Middle East and in
non-arid regions such as northern China, aquifers have been depleted and rivers so extensively
drained that not only irrigation and agriculture are threatened but the local ecosystems.
FOR LECTURE REFERENCE
https://www.youtube.com/watch?v=bPvydDQlgm4
https://www.youtube.com/watch?v=3Gqq2sBWai4
Introduction to WTO.
https://www.youtube.com/watch?v=b_Fm8sW_g98
https://www.youtube.com/watch?v=GtPZZ-CzfkE
INTERNATIONAL BUSINESS
https://www.avatto.com/ugc-net-exam/commerce/mcqs/ugc-net/questions/446/1.html
https://www.indiaclass.com/international-business-multiple-choice-questions/
https://wps.pearsoned.co.uk/ema_uk_he_griffiths_econbus_3/201/51564/13200386.cw/-
/13200394/index.html
https://www.eguardian.co.in/global-business-environment/
https://commercestudyguide.com/mcq-international-business/