Mendelow Framework - explanation

• A) Low power, low Interest - Minimal effort

These can be largely ignored, although this does not take into account any moral or

ethical considerations.

It is simply the stance to take if strategic positioning is the most important objective.

• B) Low power, high interest - Keep informed

Can increase their overall influence by forming coalitions with other stakeholders in

order to exert a greater pressure and thereby make themselves more powerful.

The management strategy for dealing with these stakeholders is to ‘keep informed’.

• C) High power, low interest - Keep satisfied

All these stakeholders need to do to become influential is to re-awaken their interest.

This will move them across to the right and into the high influence sector, and so the

management strategy for these stakeholders is to ‘keep satisfied’.

• D) High power, high interest - Key players

Those with the highest influence.

The question here is how many competing stakeholders reside in that quadrant of the

map.

If there is only one (eg management) then there is unlikely to be any conflict in a given

decision-making situation.

If there are several and they disagree on the way forward, there are likely to be

difficulties in decision making and strategic direction