10:46 Gd A Qin | 50%me QO «a //Ims.mitsde.ccom @© © © 00:59:57 x Section 1 1 Which one of the following strategies is used to secure competitive advantage by attacking competitors? Which one of the following strategies is used to secure competitive advantage by attacking competitors? 2 Marks Defensive warfare strategy Flanking warfare strategy Guerrilla warfare strategy Offensive warfare strategy & ENGLISH MARATHI! i X10:46 Gd A @is 9 | 50% e 0 B a //Ims.mitsde.ccom @ © © 00:59:54 x 2 Who said Market Segmentation is the subdividing of market into homogeneous sub-set of customers where any subset may conceivably be selected as market target to be reached with distinct Marketing Mix. Who said Market Segmentation is the subdividing of market into homogeneous sub-set of customers where any subset may conceivably be selected as market target to be reached with distinct Marketing Mix. William Stanton ENGLISH MARATHI 3 x10:46 Gd A @is 9 | 50% e 0 B a //Ims.mitsde.ccom @ © © 00:59:53 x ne Se homogeneous sub-set of customers where any subset may conceivably be selected as market target to be reached with distinct Marketing Mix. Who said Market Segmentation is the subdividing of market into homogeneous sub-set of customers where any subset may conceivably be selected as market target to be reached with distinct Marketing Mix. 2 Marks William Stanton Philip Kotler Gary Hamel Chris Farrell ENGLISH MARATHI 3 x10:46 Gd A @is 9 | 50% e QO «a //Ims.mitsde.ccom @© © © 00:59:50 x Branding creates association with customers. Branding creates association with customers. emotional philosophical ethical practical & ENGLISH MARATHI! i X10:47 Gd A @is 9 | 50% e QO «a //Ims.mitsde.ccom @© © © 00:59:47 x 4 Pyramid designed under modern customer-oriented organisational chart puts top management on the place. Pyramid designed under modern customer-oriented organisational chart puts top management on the place. 2 Marks first second third last & ENGLISH MARATHI! i X10:47 Gd A @is 9 | 50% e QO «a //Ims.mitsde.ccom @© © © 00:59:44 x 5 The concept of three generic strategies has been given by The concept of three generic strategies has been given by 2 Marks Philip Kotler Michael E. Porter Gary Hamel Daniel Scocco 6 & ENGLISH MARATHI! i X10:47 Gd A @is 9 | 50% e QO «a //Ims.mitsde.ccom @© © © 00:59:41 x 6 Organisations address varied needs of customers by producing Organisations address varied needs of customers by producing 2 Marks different product at different levels a same product at different levels a different product at same product level a same product at same product levels & ENGLISH MARATHI! i X10:47 Gd A @is 9 | 50% e 0 B a //Ims.mitsde.ccom @ © © 00:59:37 x 7 Which of the following refers to the process in which an organisation maintains a relationship with customers shareholders employees partners distributers and the government? Which of the following refers to the process in which an organisation maintains a relationship with customers shareholders employees partners distributers and the government? 2 Marks Advertising Public relations ENGLISH MARATHI 3 xRingtone B © 00:59:34 x which an organisation maintains a relationship with customers shareholders employees partners distributers and the government? Which of the following refers to the process in which an organisation maintains a relationship with customers shareholders employees partners distributers and the government? 2 Marks Advertising Public relations Sales promotion Promotion ENGLISH MARATHI 3 x10:47 Gd A @Qwes ul 50% em QO «a //Ims.mitsde.ccom @© © © 00:59:32 x Public relations Sales promotion Promotion 8 BCG matrix is used to manage BCG matrix is used to manage 2 Marks production promotion distribution portfolio of different business units & ENGLISH MARATHI! i X10:47 Gd A @is 9 | 50% e QO «a //Ims.mitsde.ccom @© © © 00:59:29 x 9 A process that involves gathering recording and analysis of data with respect to particular market problems is known as A process that involves gathering recording and analysis of data with respect to particular market problems is known as 2 Marks market testing market segmentation market profile analysis marketing research & ENGLISH MARATHI! i X10:47 Gd A @Qwee ul 50%e 0 B a //Ims.mitsde.ccom @ © © 00:59:23 x 10 In marketing the marketers focus on small but specific markets which have explicit set of customers with same tastes and preferences. In marketing the marketers focus on small but specific markets which have explicit set of customers with same tastes and preferences. 2 Marks niche mass local segment ENGLISH MARATHI 3 x10:47 Gd A Qin | 50%me QO «a //Ims.mitsde.ccom @© © © 00:59:20 x 11 refers to face- to-face communication between an organisation?s representative and a buyer. refers to face-to-face communication between an organisation?s representative and a buyer. 2 Marks Public relations Sales promotion Advertising Personal selling & ENGLISH MARATHI! i X10:47 Gd A Qin | 50%me QO «a //Ims.mitsde.ccom @© © © 00:59:18 x 12 Market environment refers to forces external to an organisation that cannot be controlled by marketing management. These include Market environment refers to forces external to an organisation that cannot be controlled by marketing management. These include 2 Marks customers competitors suppliers all of these & ENGLISH MARATHI! i X10:47 Gd A @is 9 | 50% e QO «a //Ims.mitsde.ccom @© © © 00:59:15 x 13 A product with only key or elementary features of the product is called A product with only key or elementary features of the product is called 2 Marks basic product expected product core product augmented product 14 & ENGLISH MARATHI! i X10:47 Gd A @Qwee ul 50%e 0 B a //Ims.mitsde.ccom @ © © 00:59:11 x 14 CRM is one of the major tools for developing programs that attract and retain customers and meet the individual of those customers. CRM is one of the major tools for developing programs that attract and retain customers and meet the individual of those customers. 2 Marks benefits utility revenue needs ENGLISH MARATHI 3 x10:47 Gd A Qin | 50%me QO «a //Ims.mitsde.ccom @© © © 00:59:09 x needs 15 targeting strategies target every segment of the market. targeting strategies target every segment of the market. 2 Marks Product specialisation Segment specialisation Multi-segment coverage Full-market coverage & ENGLISH MARATHI! i X