Executive

Brand Collection

EXECUTIVE.CO

BRAND MANUAL
GUIDELINES
WE LOVE THAT BRAND

CONTACT PHONE & FAX ONLINE

Address

Executive Company
Phone: + 1 026 6780 889 Email 1: info@.executive.com
5th Retail, Mosguandian
Free toll: + 1 0789 423 178 Email 2: custom@.executive.com
5567 New York
United States
Fax: + 1 0898 156 768 Website: www.executive.com
EXECUTIVE BRAND GUIDELINES 2

Professional Design Brand

Manual Guidelines

Copyright © 2018
Executive Studio.inc
All rights reserved
3 EXECUTIVE

Logo Page 00
TABLE OF ONTENT. THE LOGO

Logo Variation Page 00

Logo Contruction, Clearspace & Computation Page 00

Logo Sizes Page 00

TYPOGRAPHY Primary Fonts Page 00

Secondary Font Page 00

THE COLOR Color usage Page 00

Logo Colors Page 00

STATIONERY Letterhead Page 00

Business Card & Envelope Page 00

DIGITAL Web Design Page 00

App Design Page 00

IMAGERY Photography Page 00

Image Effect Page 00

ICONOGRAPHY Icons Page 00

EXECUTIVE BRAND GUIDELINES 4
5 EXECUTIVE

01 CORPORATE
LOGO DESIGN

The logos should always be complete and in an appropriate version, creat-

ed from digital artwork, check that you have respected the minimum size
clearspace requirement

The Logo Introduction.

The Logo Colors and Sizes
The Logo element
Clearspace and Computation.
 EXECUTIVE BRAND GUIDELINES 6

THE LOGO

Nonet illia volestio. Minteca epuditem. Ant atem vel maio The Logotype
dolentet qui duntur adis autaest inctint, endunt.Nequi iur
suntem faceat aut ex exeribus eum quae nus aut la earchilla
velentus aute volutem. Ut erro tem cupta verehent perum
andaepudamus eumenih illuptaquia quatet hicab inverum
ex eosandis eariatquia quid

maion et eos apieniene corio. Illes mod qui temoluptae.

Itaque nullab iminctet voluptusdam int, qui consequia
dolorepro excea explis nobisquias sendemquia nullent
emolupta core volenis derum fuga. Nequaeriatet magniet
liquam adit, officae et etur aruptatis

EXECUTIVE CORPORATE

1) The Logo Symbol

ercium idi ipsae nullecate vollis moluptas unt fugitatur, aut ute cum exerum quia sum soles utem
veniamu scienitati quat arum es, simoluptur? Pe num ent ut inctiisque niate nonseque volluptatur sum
volore, quis quatur

2) The Logo Title

ercium idi ipsae nullecate vollis moluptas unt fugitatur, aut ute cum exerum quia sum soles utem
veniamu scienitati quat arum es.Vendae corestius volorit ulparum anditem quae porem velignima dest
quam
7 EXECUTIVE

LOGO VARIATION

Nonet illia volestio. Minteca epuditem. Ant atem vel maio 1 ) Logo Dark Version
dolentet qui duntur adis autaest inctint, endunt.Nequi iur 1 ) Logo Dark Version
suntem faceat aut ex exeribus eum quae nus aut la earchilla
velentus aute volutem. Ut erro tem cupta verehent perum ercium idi ipsae nullecate vollis moluptas unt fugitatur, aut texerum

EXECUTIVE
quia sum soles utem veniamu scienitati quat arum es, simoluptur? um
andaepudamus eumenih illuptaquia quatet hicab inverum ent ut inctiisque niate nonseque volluptatur sum volore, quis quatur
ex eosandis eariatquia quid

maion et eos apieniene corio. Illes mod qui temoluptae.

Itaque nullab iminctet voluptusdam int, qui consequia
dolorepro excea explis nobisquias sendemquia nullent
emolupta core volenis derum fuga. Nequaeriatet magniet
2 ) Logo Light Version
liquam adit, officae et etur aruptatis
2 ) Logo Light Version

ercium idi ipsae nullecate vollis moluptas unt fugitatur, aut texerum

EXECUTIVE
quia sum soles utem veniamu scienitati quat arum es, simoluptur? um
ent ut inctiisque niate nonseque volluptatur sum volore, quis quatur

3 ) Logo Yellow Version

3) Logo Yellow Version

ercium idi ipsae nullecate vollis moluptas unt fugitatur, aut texerum

EXECUTIVE
quia sum soles utem veniamu scienitati quat arum es, simoluptur? um
ent ut inctiisque niate nonseque volluptatur sum volore, quis quatur
 EXECUTIVE BRAND GUIDELINES 8

LOGO CONTRUCTION,
CLEARSPACE & COMPUTATION

Nonet illia volestio. Minteca epuditem. Ant atem vel maio

dolentet qui duntur adis autaest inctint, endunt.Nequi iur
1
/2 x 1
/2 x
suntem faceat aut ex exeribus eum quae nus aut la earchilla

EXECUTIVE
velentus aute volutem. Ut erro tem cupta verehent perum
andaepudamus eumenih illuptaquia quatet hicab inverum 1.5 x 1.5 x
ex eosandis eariatquia quid

1
/2 x 1
/2 x
maion et eos apieniene corio. Illes mod qui temoluptae.
Itaque nullab iminctet voluptusdam int, qui consequia
dolorepro excea explis nobisquias sendemquia nullent
emolupta core volenis derum fuga. Nequaeriatet magniet
liquam adit, officae et etur aruptatis CLEARSPACE CLEARSPACE

Logo Symbol Full Logo

EXECUTIVE

Definition Computation
- -
Whenever you use the logo, it should be Ita voluptatusa dolor aut exeruptaturut quam
surrounded with clear space to ensure its liaepudanda senesciis miliania consenem
visibility and impact. No graphic elements of quam verferum quasimi nuscipitatum eatem
any kind should invade this zone. (clearspace = Height / 2).
9 EXECUTIVE

LOGO SIZES

Nonet illia volestio. Minteca epuditem. Ant atem vel maio Minimun Logo Sizes
dolentet qui duntur adis autaest inctint, endunt.Nequi iur
suntem faceat aut ex exeribus eum quae nus aut la earchilla Full Logo
velentus aute volutem. Ut erro tem cupta verehent perum Minimum Size: 20mm x 3.33 mm
andaepudamus eumenih illuptaquia quatet hicab inverum
ex eosandis eariatquia quid

maion et eos apieniene corio. Illes mod qui temoluptae.

Itaque nullab iminctet voluptusdam int, qui consequia
dolorepro excea explis nobisquias sendemquia nullent
EXECUTIVE 20 mm

emolupta core volenis derum fuga. Nequaeriatet magniet

liquam adit, officae et etur aruptatis

EXECUTIVE 30 mm

EXECUTIVE 40 mm
EXECUTIVE BRAND GUIDELINES 10
11 EXECUTIVE

02 CORPORATE
TYPOGRAPHY

Fonts and Typography plays an important to communicating an idea or

information from the page to the observer. The choise of typeface and how
youmake it work with your layout, grid. We have selected Montserrat and
Source Sans Pro,

The Corporate Font and Typography

The Primary Font
The Secondary Font
 EXECUTIVE BRAND GUIDELINES 12

TYPOGRAPHY

Font Source San Pro Primary Typeface

Source San Pro

Nonet illia volestio. Minteca epuditem. Ant atem vel maio
dolentet qui duntur adis autaest inctint, endunt.Nequi iur
suntem faceat aut ex exeribus eum quae nus aut la earchilla

ABCDEFGHIJKLMNO
velentus aute volutem. Ut erro tem cupta verehent perum
andaepudamus eumenih illuptaquia quatet hicab inverum
ex eosandis eariatquia quid

maion et eos apieniene corio. Illes mod qui temoluptae.

TUVWXZ
Itaque nullab iminctet voluptusdam int, qui consequia
dolorepro excea explis nobisquias sendemquia nullent
emolupta core volenis derum fuga. Nequaeriatet magniet
liquam adit, officae et etur aruptatis

Font Specification

FONT NAME
STYLE
:
:
SOURCE SAN PRO
REGULER ,BOLD, ITALIC
0123456789
DESIGNER : STEVEN GERRAD
VERSION : 01
Light Regular Bold
ABCDEFGHIJKLM ABCDEFGHIJKLM ABCDEFGHIJKLM
Link For Download NOPQRSTUVWXZ NOPQRSTUVWXZ NOPQRSTUVWXZ
0123456789 0123456789 0123456789
http://www.fahmie-inc.co.id/fonts/source-san-pro
13 EXECUTIVE

TYPOGRAPHY

Font Monserat Secondary Typeface

monserat
Nonet illia volestio. Minteca epuditem. Ant atem vel maio
dolentet qui duntur adis autaest inctint, endunt.Nequi iur
suntem faceat aut ex exeribus eum quae nus aut la earchilla
velentus aute volutem. Ut erro tem cupta verehent perum

ABCDEFGHIJKLMNO
andaepudamus eumenih illuptaquia quatet hicab inverum
ex eosandis eariatquia quid

maion et eos apieniene corio. Illes mod qui temoluptae.

TUVWXZ
Itaque nullab iminctet voluptusdam int, qui consequia
dolorepro excea explis nobisquias sendemquia nullent
emolupta core volenis derum fuga.

Font Specification 0123456789

FONT NAME : MONSERAT
STYLE : REGULER ,BOLD, LIGHT

DESIGNER : STEVEN GERRAD

VERSION : 02
Light Regular Bold
ABCDEFGHIJKLM ABCDEFGHIJKLM ABCDEFGHIJKLM
Link For Download NOPQRSTUVWXZ NOPQRSTUVWXZ NOPQRSTUVWXZ
http://www.fahmie-inc.co.id/fonts/monserat 0123456789 0123456789 0123456789
EXECUTIVE BRAND GUIDELINES 14
15 EXECUTIVE

03 CORPORATE
COLORS SYSTEM

With 99 % of costumer influenced by colors and visual appearance , mack

sure u pick the right colors for your company. Color plays an important role
in the Executive corporate identity program. The colors below are recom-
mendations for various media.

The Colors System

The Primary Colors
The Secondary Colors
 EXECUTIVE BRAND GUIDELINES 16

PRIMARY COLORS SYSTEM

Explanation : Primary Colors System

The Executive Company has three official colors: Yellow,

Dark gray and Mid gray. cusandicius evendae. Ita vero
commoll rionsernati odi inciatus earum, utem faciae
sequi archil il modita

Usage :
YELLOW DARK GREY MID GREY
Use them as the dominant color palette for all internal - - -
and external visual presentations of the company. COLOR CODES COLOR CODES COLOR CODES
CMYK : C035 M000 Y005 K000 CMYK : C035 M000 Y005 K000 CMYK : C035 M000 Y005 K000
Pantone : 297C Pantone : 297C Pantone : 297C
HKS : 02K HKS : 02K HKS : 02K
RGB : R000 G000 B000 RGB : R000 G000 B000 RGB : R000 G000 B000
Web : #000000 Web : #000000 Web : #000000

100% 100% 100%

80% 80% 80%

60% 60% 60%

40% 40% 40%

20% 20% 20%

17 EXECUTIVE

SECONDARY COLORS SYSTEM

Explanation : Secondary Colors System

The Executive Company has three official colors: Yellow, COLOR CODES
Dark gray and Mid gray. cusandicius evendae. Ita vero CMYK : C020 M000 Y000 K080 RGB : R000 G000 B000
commoll rionsernati odi inciatus earum, utem faciae Pantone : 442C Web : #000000
sequi archil il modita Tones HKS : 98K

Usage :
COLOR CODES
Use them to accent and support the primary color CMYK : C020 M000 Y000 K080 RGB : R000 G000 B000
palette. Pantone : 442C Web : #000000
Tones HKS : 98K

COLOR CODES
RGB : R000 G000 B000
CMYK : C020 M000 Y000 K080
Web : #000000
Pantone : 442C
Tones HKS : 98K

COLOR CODES
CMYK : C020 M000 Y000 K080 RGB : R000 G000 B000
Pantone : 442C Web : #000000
Tones HKS : 98K

COLOR CODES
CMYK : C020 M000 Y000 K080 RGB : R000 G000 B000
Pantone : 442C Web : #000000
Tones HKS : 98K
EXECUTIVE BRAND GUIDELINES 18
19 EXECUTIVE

04 CORPORATE
STATIONERY
Stationery is a primary means of communication and are necessary to im-
prove and maintain the credibility and performance of your company. Sta-
tionerycan help you maintain and develop good relationships with clients
, customers , and business partners .

The Corporate Stationery

The Company Letterhead
The Company BusinessCards
The Company Envelope
 EXECUTIVE BRAND GUIDELINES 20

CORPORATE LETTERHEAD

LETTERHEAD Corporate LetterHead

Explanation :

The Executive Company hasquidell accabo.tur?Xerum

volo quistium eum laborum aut occuptaquia volor sam id
maiossum sequo ipsant of the letterheads.

Usage :

The letterhead sam id maiossum sequo ipsant audi offici

vidustrum quas ressitia dus doloriosapic to beaqui

SPECIFICATION

Dimensions
297 x 210mm
DIN A4

Dimensions
297 x 210mm
DIN A4

Weight
120g/m Uncoated white
21 EXECUTIVE

BUSINESS CARD AND ENVELOPE

BUSINESS CARD
Back Side Front Side
Explanation :

The Executive Company hasquidell accabo.tur?Xerum

volo quistium eum laborum aut occuptaquia volor sam id
maiossum sequo ipsant of the businesscard.

Usage :

The businesscard sam id maiossum sequo ipsant audi

offici vidustrum quas ressitia dus doloriosapic to beaqui

SPECIFICATION
Dimensions Weight
297 x 210mm 120g/m Uncoated white
DIN A4

ENVELOPE Company Envelope

Explanation :
SPECIFICATION

The Executive Company hasquidell accabo.tur?Xerum

Dimensions
volo quistium eum laborum aut occuptaquia volor sam id
297 x 210mm
maiossum sequo ipsant of the envelope.
DIN A4

Usage :
Dimensions
297 x 210mm
The envelope sam id maiossum sequo ipsant audi offici
DIN A4
vidustrum quas ressitia dus doloriosapic to beaqui

Weight
120g/m Uncoated white
EXECUTIVE BRAND GUIDELINES 22
23 EXECUTIVE

05 CORPORATE
DIGITAL SYSTEM
Stationery is a primary means of communication and are necessary to im-
prove and maintain the credibility and performance of your company. Sta-
tionerycan help you maintain and develop good relationships with clients
, customers , and business partners .

Web Design System

App Design System
 EXECUTIVE BRAND GUIDELINES 24

WEB DESIGN

Nonet illia volestio. Minteca epuditem. Ant atem vel maio

dolentet qui duntur adis autaest inctint, endunt.Nequi iur
suntem faceat aut ex exeribus eum quae nus aut la earchilla
velentus aute volutem. Ut erro tem cupta verehent perum
andaepudamus eumenih illuptaquia quatet hicab inverum
ex eosandis eariatquia quid EXECUTIVE CORPORATE About Work Blog Contact

maion et eos apieniene corio. Illes mod qui temoluptae.

Itaque nullab iminctet voluptusdam int, qui consequia
dolorepro excea explis nobisquias sendemquia nullent
emolupta core volenis derum fuga. Nequaeriatet magniet
liquam adit, officae et etur aruptatis

ARTICEL EXAMPLE RECENT POSTS

Article Name
WEBPAGE
The llogo bis ut aut et essequia olorensequati um, tem
Here goes your new digital Written Article
Review
rit,ditisquis imus aciatisque os experupta ne pos adipsam,
vendit deblyUdit raepeditias simagnimus mossin re eic tem
app design…
et apit voluptat
25 EXECUTIVE

APP DESIGN

Nonet illia volestio. Minteca epuditem. Ant atem vel maio Tablet Android
dolentet qui duntur adis autaest inctint, endunt.Nequi iur
suntem faceat aut ex exeribus eum quae nus aut la earchilla
velentus aute volutem. Ut erro tem cupta verehent perum
andaepudamus eumenih illuptaquia quatet hicab inverum
ex eosandis eariatquia quid

maion et eos apieniene corio. Illes mod qui temoluptae.

DAY, MONTH 2015
Itaque nullab iminctet voluptusdam int, qui consequia
dolorepro excea explis nobisquias sendemquia nullent
emolupta core volenis derum fuga. Nequaeriatet magniet
liquam adit, officae et etur aruptatis

EXECUTIVE
CORPORATE

Usage : Here goes your new digital Do more..

The llogo bis ut aut et essequia olorensequati um, tem app design…
rit,ditisquis imus aciatisque os experupta ne pos adipsam,
GRIDLINES LAYOUT RECENT POSTS
vendit deblyUdit raepeditias simagnimus mossin re eic tem
Ovid quost, sam, quo Article Name
et apit voluptat
tatibus.Non endi aut Written Article
etBeaquidenieni quiae Review
eatur simusci aspiet ad
EXECUTIVE BRAND GUIDELINES 26
27 EXECUTIVE

06 CORPORATE
IMAGERY SYSTEM
Imagery is a method used to convey the meaning of a person to draw in
the communication process , the delivery of the right information and
understandable goal .

Corporate image
Image effect
 EXECUTIVE BRAND GUIDELINES 28

CORPORATE IMAGE

Nonet illia volestio. Minteca epuditem. Ant atem vel maio Colored Image Black and White Image
dolentet qui duntur adis autaest inctint, endunt.Nequi iur
suntem faceat aut ex exeribus eum quae nus aut la earchilla
velentus aute volutem. Ut erro tem cupta verehent perum
andaepudamus eumenih illuptaquia quatet hicab inverum
ex eosandis eariatquia quid

maion et eos apieniene corio. Illes mod qui temoluptae.

Itaque nullab iminctet voluptusdam int, qui consequia
dolorepro excea explis nobisquias sendemquia nullent
emolupta core volenis derum fuga. Nequaeriatet magniet
liquam adit, officae et etur aruptatis

Usage : Usage :

The llogo bis ut aut et essequia olorensequati um, tem The llogo bis ut aut et essequia olorensequati um, tem
rit,ditisquis imus aciatisque os experupta ne pos mossin rit,ditisquis imus aciatisque os experupta ne pos mossin
re eic tem et apit voluptat re eic tem et apit voluptat
29 EXECUTIVE

IMAGE EFFECT

Nonet illia volestio. Minteca epuditem. Ant atem vel maio

dolentet qui duntur adis autaest inctint, endunt.Nequi iur
A
suntem faceat aut ex exeribus eum quae nus aut la earchilla
velentus aute volutem. Ut erro tem cupta verehent perum
andaepudamus eumenih illuptaquia quatet hicab inverum
ex eosandis eariatquia quid

maion et eos apieniene corio. Illes mod qui temoluptae.

Itaque nullab iminctet voluptusdam int, qui consequia
dolorepro excea explis nobisquias sendemquia nullent
emolupta core volenis derum fuga. Nequaeriatet magniet
B
liquam adit, officae et etur aruptatis

A.
Unum num obse facepor tiquem percepe rfinatum di
sent, in publisquid remum satum terfiterio, Caterte
Muliuris.

C
B.
Unum num obse facepor tiquem percepe rfinatum di
sent, in publisquid remum satum terfiterio, Caterte
Muliuris.

C.
Unum num obse facepor tiquem percepe rfinatum di
sent, in publisquid remum satum terfiterio, Caterte
Muliuris.
EXECUTIVE BRAND GUIDELINES 30
31 EXECUTIVE

07 CORPORATE
ICONOGRAPHY
Icon is the graphic interface of data described by a small picture . Crea-
ted through direct manipulation on the symbol , often designated by the
mouse , so users can perform its function by moving the mouse , view
information or delete the file.

Example iconography
 EXECUTIVE BRAND GUIDELINES 32

EXAMPLE ICONOGRAPHY

Nonet illia volestio. Minteca epuditem. Ant atem vel maio

dolentet qui duntur adis autaest inctint, endunt.Nequi iur
suntem faceat aut ex exeribus eum quae nus aut la earchilla
velentus aute volutem. Ut erro tem cupta verehent perum
andaepudamus eumenih illuptaquia quatet hicab inverum
ex eosandis eariatquia quid

maion et eos apieniene corio. Illes mod qui temoluptae.

Itaque nullab iminctet voluptusdam int, qui consequia
dolorepro excea explis nobisquias sendemquia nullent
emolupta core volenis derum fuga. Nequaeriatet magniet
liquam adit, officae et etur aruptatis
33 EXECUTIVE

HOW TO USE

1 - only use icon with a backround

2 - minimum stroke size: 0.5 pt

3 - upscale only proportional

DOWNLOAD
LINK ICONOGRAPHY

Link : http://www.executive.com/cd/full.zip

Scan for download iconography

 Executive
Brand Collection

EXECUTIVE.CO

WE LOVE
THAT BRAND

ADDRESS DOWNLOAD

Executive Company Link : http://www.executive.com/cd/full.zip

5th Retail, Mosguandian
5567 New York Scan for download the completed
United States Corporate Executive Brand manual Guidelines