What is your idea? __How football has become a business_______________
What is the throughline? _Why and how football is now more focus on business matters than in its real soul (the game) ._____
How will you structure your talk? __First of all is important to give a context of the topic to next approach the issue and develop it. Therefore, it is necessary to give examples and opinions of people with knowledge on the subject matter, these also help people to get involved in the talk. To conclude, is fundamental to give a final idea to keep the people thoughtful and end the talk.