In 2005, Apple CEO Steve Jobs conceived an idea of using a touchscreen to

interact with a computer in a way in which he could directly type onto the
display, instead of requiring a stylus which was common on existing technology
of the time. He decided that the device would require a triple
layered capacitive multi-touch touch screen, a very new and advanced
technology at the time. This helped out with removing the
physical keyboard and mouse, the same as a tablet computer. Jobs recruited a
group of Apple engineers to investigate the idea as a side project. When Jobs
reviewed the prototype and its user interface, he saw the potential in developing
the concept into a mobile phone. The whole effort was called Project Purple 2
and began in 2005.
Apple created the device during a secretive and unprecedented collaboration
with Cingular Wireless, now part of AT&T. The development cost of the
collaboration was estimated to have been $150 million over a thirty-month
period. Apple rejected the "design by committee" approach that had yielded
the Motorola ROKR E1, a largely unsuccessful collaboration with Motorola.
Instead, Cingular Wireless gave Apple the liberty to develop the iPhone's
hardware and software in-house. The original iPhone was introduced by Steve
Jobs on January 9, 2007 in a keynote address at the Macworld Conference &
Expo held in Moscone West in San Francisco, California. In his address, Jobs
said, "This is a day, that I have been looking forward to for two and a half
years", and that "today, Apple is going to reinvent the phone. Jobs introduced
the iPhone as a combination of three devices: a "widescreen iPod with touch
controls"; a "revolutionary mobile phone"; and a "breakthrough Internet
communicator".

https://prezi.com/i/ema6vfrsbahv/first-iphone/