Business Plan

Headstrong Hair Studio

Description of Business:

The Headstrong Hair Studio is a sole proprietorship owned by Colleen Gibson. It is a

service and retail-oriented business that focus on hair cutting/coloring service and sales of
products for men and women.

The goals of Headstrong Hair Studio is to be a professional, clean establishment that

provides a upscale, yet casual, comfortable atmosphere for clients to experience.

Location:

The Headstrong Hair Studio will be located in Poway at ADDRESS in a strip mall with
other retail stores and restaurants. The location is central and visible to passing traffic and
clients.

Marketing:

The target market consists of a variety of people. The clientele will consist of a current
client list of approximately 300 customers, as well as future referrals from current clients
and walk-in traffic. The age group will vary, however the range will most likely be 25-60.
Marketing will be done several ways: local newspaper ads, Yellow page ad, website,
mailing, and networking. Other marketing activities include opportunities to offer
seminars, charity events, and workshops.

As stated, the past and current clientele list will be used to gain additional and future
prospects. An ongoing system to stay in touch with clients for customer service reasons,
referrals and repeat business will consist of a follow-up call for customer service
feedback for new clients, confirm current appointments, and periodic follow up with
current clients.

Image:
The image is that of a professional, clean, yet comfortable atmosphere for clients to
experience while getting their hair styling, cutting, coloring, and other services fulfilled.

The service targets persons ready to improve or maintain their personal image for
personal, professional, or business reasons.

Advertising/Promotion:
We are emphasizing the “advantage” of the Coach Ross Advantage coaching service.
Advantage – a factor favorable or conducive to success.
Sales Strategy:

Marketing Tactics:
 Current client list
 Yellow pages ad (yearly)
 Website
 Referrals
 Advertise in local newspapers
 Offer workshops/seminars
 Wear coaching paraphernalia
 Initial Grand Opening/Open House
 Write a newsletter

Competition:

Competition is varied as niche markets vary. I will concentrate on business, personal,

professional, career and entrepreneurs. Niche markets will include life/career
transitioning, business start-ups, burnout, and business profitability/improvement. There
are approximately 35 coaches in San Diego. However, many local salons, spas, and
haircutting establishments focus more on full-service spas with offering multiple
services, however, atmosphere is cold, uninviting, and pressured. intense problems, soul-
searching and religious overtones. Although there are several coaches in San Diego area,
with the internet - the market is the world. At this time it is still a relatively undeveloped
market.

Operating procedures/Personnel:

Operating procedures will be automated and simple. With one checking account, phone
number, voice mail and e-mail, it will be handled by the owner. In the future as business
progresses, it may be necessary to hire an assistant. Also depending on sales of seminars,
traveling and book sales, other assistants may be necessary.

Experience/Background:
Pricing:

Haircut: $250

Color: $350

Perm: $450

Straightening: $650

Other services: $

Financial Data:

Start-up Budget:

New laptop computer: $3600

Website set-up: $1200
Domain purchase: $140
Fictitious Name Registration: $80
Logo development: $335
Bank Account: $200 (start up money)
*4 in1 Printer/Fax/Copier/Scanner
Phone line: $155 (set up)
Phone Message Center: $30 (set up/$8/per month)
Office/Desk: $10,000

Business cards: $88/1000

Letterhead: $144/1000
Envelopes: $233/1000

Printer cartridges: $50

Paper: $20/ 24 reams
Labels $20

Operating Budget:

Web maintenance: $
Phone Services:
Rent: $
Insurance: $50/month (home supplemental)
Misc. supplies: $20
Products: $50
Advertising;
Equipment: $100
Salary: $
Total Net requirement: $

12 month Start-up Structure:

3 month mark = 5 clients

6 month mark = 10 clients
12 month mark = 20 clients

Income Projection Statement:

(See separate sheet)

Balance Sheet:
(See separate sheet)

Monthly Cash Flow Projection:

(See separate sheet)