Seo Mizanur Rahman PDF

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E-mail : gyankoshprokashoni@gmail.com
gk_tarafder@yahoo.com
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ISBN : 978-984-8933-76-3
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SEO Specialist in Bangladesh since 2001
Seoppcsmm.com
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infobook7@gmail.com
mmr.sinha@yahoo.com(Facebook)
+8801741498043
http://www.facebook.com/pages/MD-MIJANUR-RAHMAN-SINHA/135813849781217
m~wPcÎ GK bR‡i
1g Aa¨vq : mvP© BwÄ‡bi cÖv_wgK aviYv .........................................................................................23
2q Aa¨vq : †UKwbK¨vj Uvg© (SEO Jargon & Technical word)...................................................37
3q Aa¨vq : Gm B I Gi Rb¨ cwiKíbv •Zwi (Creating an SEO plan)...........................................55
4_© Aa¨vq : mvP© BwÄb †d«Ûjx I‡qemvBU •Zwi................................................................................67
5g Aa¨vq : KxIqvW© wimvP© Ges wm‡jKkb.....................................................................................87
6ô Aa¨vq : KxIqvW© GbvjvBwmm Uzj&m (Keyword Analysis tools)...............................................113
7g Aa¨vq : Avcbvi I‡qemvBU‡K SEO
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8g Aa¨vq : B-†gBj G‡Wªm •Zwi................................................................................................465
9g Aa¨vq : Blogspot G e-M
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10g Aa¨vq : Blogspot Gi eM‡K SEO
Kiv..............................................................................195
11g Aa¨vq : evsjvq e-M
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12g Aa¨vq : Avcbvi evsjv eM‡K SEO
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13g Aa¨vq : Rygjvi I‡qe mvBU‡K SEO Kiv..............................................................................277
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14g Aa¨vq : I‡qejx‡Z wd« eM
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15g Aa¨vq : I‡qejx eM‡K Ab‡cBR AcwU
gvB‡Rkb....................................................................321
16g Aa¨vq : I‡qejx eM‡K Ad‡cBR AcwU
gvB‡Rkb...................................................................349
17g Aa¨vq : IqvW©‡cÖ‡m wd« eM
•Zwi..........................................................................................403
18g Aa¨vq : wd« IqvW©‡cÖm eM‡K SEO
Kiv.................................................................................431
19g Aa¨vq : IqvW©‡cÖm mvBU‡K SEO Kiv..................................................................................443
20Zg Aa¨vq: Social Merketing...........................................................................................467
21Zg Aa¨vq: Microworkers................................................................................................501
22Zg Aa¨vq: Odesk (wd«j¨vÝ
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23Zg Aa¨vq: Geta freelancer..............................................................................................583
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1g Aa¨vq t mvP© BwÄ‡bi cÖv_wgK aviYv....................................................................23
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1.1 mvP© BwÄb wK?....................................................................................................................23
1.2 mvP© B‡Û· (Search index)................................................................................................24
1.3 mvP© †Kv‡qwi (Search quary)..............................................................................................25
1.4 †Kv‡qwi B›Uvi‡dm (Quary interface)..................................................................................26
1.5 mvP© BwÄb gv‡K©wUs †Kb GZ ¸i Z¡c~Y©? (Why bother which
sear)............................................28
1.6 cÖ‡qvRbxq Uzj&m (Gathering your tools).............................................................................29
1.7 wewfbœ ai‡bi mvP© BwÄb (Clasification of search engine).....................................................29
1.8 I‡qemvBU gv‡K©wUs Uzj.........................................................................................................34
1.9 gvbyl mvP© K‡i †Kb?............................................................................................................34
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1.10 mvP© BwÄb wKfv‡e KvR K‡i.................................................................................................34
1.11 K¨vwiqvi wn‡m‡e SEO.......................................................................................................35
2q Aa¨vq t †UKwbK¨vj Uvg© (SEO Jargon & Technical Word)..........................37

2.1 mvP© mvBU (Search Site)....................................................................................................39
2.2 mvP© Uvg© (Search term).....................................................................................................39
2.3 mvP© †iRvë (Search result)...............................................................................................39
2.4 mvP© BwÄb AcwUgvB‡Rkb (Search engine optimization)......................................................40
2.5 †µv‡qjvim (Crwles)........................................................................................................40
2.6 i¨vswKs (Ranking)...........................................................................................................40
2.7 Bb‡W· (Index)...............................................................................................................41
2.8 AiMvwbK †iRvë (Organic)...............................................................................................41
2.9 ¸¸j mvP©..........................................................................................................................43
2.10 cÖ‡mwms †Kvqvwim (Processing Quaries)...........................................................................46
2.11 KxIqvW© (Keywords)......................................................................................................47
2.12 In bound link or back link..........................................................................................50
2.13 †cBR i¨vsK Ges Kb‡U›U...................................................................................................51
2.14 Black Hat & White Hat SEO. ...................................................................................52
2.15 Av‡iv wKQz GK bR‡i.........................................................................................................53
3q Aa¨vq t Gm B I Gi Rb¨ cwiKíbv •Zwi (Creating an SEO Plan)....................55
3.1 SEO †Kb cÖ‡qvRb (Why you need SEO).........................................................................57
3.2 Avcbvi I‡qe mvB‡Ui wWRvBbvi‡K wek¦vm bv Kiv (Do not trust your website designer)............59
3.3 SEO Gi Rb¨ goal wVK Kiv (Setting SEO goals)..............................................................60
4_© Aa¨vq t mvP© BwÄb †d«Ûwj I‡qemvBU •Zwi............................................................67
4.1 gvwëwgwWqv Gi eënvi Kgv‡bv (Limiting Multimedia).........................................................69
4.2 MÖvwd· bq †U·U eënvi
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4.3 †cÖvMÖvwgs j¨vs¸‡qR Ges SEO. ............................................................................................74
4.4 mnR K‡i I‡qemvBU •Zwi (Make it user friendly)..............................................................76
4.5 Kb‡U›U (Content)...........................................................................................................78
4.6 I‡qe Kwc ivBwUs...............................................................................................................82
5g Aa¨vq t KxIqvW© wimvP© Ges wm‡jKkb.................................................................87
5.1 KxIqvW© Gi ¸i Z¡ (Importance of Keyword
)...................................................................87
5.2 KxIqvW© GbvjvBwmm ïi  Kiv (Starting your keyword
analysis)...........................................91
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5.4 KxIqvW© †WbwmwU (Right keyword density)......................................................................101
5.5 KxIqvW© PzR Kiv...............................................................................................................104
.
6ô Aa¨vq t KxIqvW© GbvjvBwmm Uzj&m (Keyword Analysis tools).........................113

6.1 IqvW© UªvKvi.....................................................................................................................115
6.2 Word tracker G GKvD›U •Zwi.........................................................................................117
6.3 KxIqvW© †WbwmwU Uzj&m.......................................................................................................121
6.4 ¸Mj Adwords wK?........................................................................................................124
6.5 ¸Mj Adwords GKvD›U ‣Zwi............................................................................................124
6.6 I‡qe gv÷vi Toolkit.......................................................................................................132
7g Aa¨vq t Avcbvi I‡qemvBU‡K SEO

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7.1 Ab-†cBR AcwUgvB‡Rkb...................................................................................................139
7.2 UvB‡Uj U¨vM (Title tag)...................................................................................................141
7.3 †gUv wWw¯…ckb (Meta discription)...................................................................................146
7.4 Wywc‡KU Kb‡U›U eënvi bv
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7.5 BD Avi Gj....................................................................................................................150
7.6 GBP wU Gg Gj Gi
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7.7 KxIqvW© AcwUgvB‡Rkb .....................................................................................................154
7.8 Aëvi U¨vM (Alt tag).......................................................................................................154
7.9 †Wv‡gBb †bBg (Domain Name)......................................................................................156
7.10 mvBUg¨vc (Sitemap).....................................................................................................158
7.11 Ad-†cBR AcwU gvB‡Rkb (Off-page SEO).....................................................................160
16
8g Aa¨vq t GKwU B-†gBj G‡Wªm •Zwi Kiv.............................................................165
9g Aa¨vq t eM¯ú‡U ewMs
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9.1 e-wMs
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9.2 e-wMs-Gi
cÖ K vi‡f`........................................................... ..............................177
9.3 Blogspot G GKvD›U •Zwi Kiv..........................................................................................178
9.4 Blogspot-G †cv÷ wjLv...................................................................................................182
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9.5 Blogspot-G GW‡m‡Ýi weÁvcb †`Lv‡bv..............................................................................186
10Zg Aa¨vq t Blogspot Gi eM‡K SEO

Kiv......................................................195
10.1 Blogspot Gi eM‡K SEO
Kiv........................................................................................195
10.2 e-‡Mi
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10.3 e-M
UvB‡Uj....................................................................................................................195
10.4 †U¤ú‡jU cQ›` Kiv.........................................................................................................196
10.5 gvbm¤§Z Kb‡U›U ev AvwU©‡Kj wjLv......................................................................................196
10.6 KxIqvW© (Keyword )...................................................................................................196
10.7 UvB‡Uj G wK-IqvW© †hvM Kiv............................................................................................196
10.8 †cv÷ G wK-IqvW© †hvM Kiv..............................................................................................197
10.9 wewfbœ mvgvwRK †bUIqvwK©s mvBU¸‡jvi gva¨‡g.......................................................................199
10.10 †M÷ AvwU©‡Kj wjLvi gva¨‡g............................................................................................199
10.11 wj¼ weìAvc Gi gva¨‡g.................................................................................................199
11Zg Aa¨vqt evsjvq e-M
•Zwi..............................................................................203
11.1 eMv‡i eM
•Zwi...............................................................................................................203
11.2 ¸¸j G GKvD›U •Zwi.......................................................................................................204
11.3 mvBb Avc.....................................................................................................................204
11.4 W¨vm‡evW©......................................................................................................................205
11.5 e-M
†jLv.......................................................................................................................206
17
11.6 e-M
wk‡ivbvg..................................................................................................................206
11.7 †Ug‡cU
cQ›`................................................................................................................207
11.8 †cvw÷s.........................................................................................................................209
11.9 fvlv cwieZ©b (Language)..............................................................................................216
11.10 New blog.................................................................................................................217
11.11 Edit Post..................................................................................................................217
11.12 Edit Page.................................................................................................................217
11.13 Comments...............................................................................................................218
Ki bMonetize.................................................................................................................219
11.14
11.15 e-M U«vwdK ch©‡e¶Y (Stats)
...........................................................................................220
11.16 Settings....................................................................................................................221
11.17 Publishing...............................................................................................................225
11.18 Formatting...............................................................................................................226
11.19 Comments...............................................................................................................228
11.20 Who Can Comments...............................................................................................228
11.21 Archiving................................................................................................................230
11.22 Site Feed.................................................................................................................231
11.23 Email & Mobile......................................................................................................232
11.24 OpenID...................................................................................................................233
11.25 Permission..............................................................................................................234
11.26 Page Elements........................................................................................................235
11.27 Edit HTML.............................................................................................................237
11.28 †U¤ú‡jU wWRvBb..........................................................................................................240
11.29 Templates................................................................................................................241
11.30 Background.............................................................................................................241
11.31 Layout.....................................................................................................................242
11.32 Adjust widths..........................................................................................................243
11.33 G¨vWfvÝW (Advanced)
..............................................................................................244
11.34 Kv÷g †Wv‡gBb cwieZ©b.................................................................................................256
12Zg Aa¨vq t Avcbvi evsjv eM‡K SEO

Ki“b.......................................................261
12.1 ¸Mj (Google)
............................................................................................................262
18
12.2 mvP© BwÄb AcwUgvB‡Rkb wkL‡Z wK wK jvM‡e.......................................................................263
12.3 †K me‡P‡q
¸i Z¡c~Y©........................................................................................................264
12.4 KxIqvW© wK..................................................................................................................267
12.4.1 KxIqvW© evQvBKiY......................................................................................................267
12.4.2 KxIqvW© evQvBKiY cÖwµqv............................................................................................268
12.4.3 wKfv‡e eënvi Ki‡eb Kx-IqvW©......................................................................................270
12.5 †gUv U¨v‡Mi gva¨‡g.........................................................................................................270
12.6 mvB‡Ui Kb‡U›U ev AvwU©‡K‡ji gva¨‡g..................................................................................271
13Zg Aa¨vq t Rygjvi I‡qe mvB‡U †K SEO Kiv....................................................277

Ki b
13.1 I‡qemvBU wK?...............................................................................................................277
13.2 Rygjv I‡qe mvBU ..........................................................................................................278
13.3 Rygjv I‡qemvB‡U SEO Kivi myweav..................................................................................279
13.4 Rygjv I‡qemvBU Gi SEO Gi m~Pbv..................................................................................281
13.5 mvP© BwÄb (Search Engine)...........................................................................................281
13.6 Joomla Website G SEO apply..................................................................................283
13.7 Joomla Website Gi landing page SEO....................................................................286
13.8 Title Ges H1 headding..............................................................................................286
13.9 Privacy Policy..........................................................................................................288
13.10 XML sitemap creation............................................................................................288
13.11 W3C Validation......................................................................................................289
13.12 Image Optimization................................................................................................289
13.13 Ad †cBR AcwU gvB‡Rkb.............................................................................................290
13.14 Indexing and Submission.......................................................................................290
14Zg Aa¨vq t I‡qewj‡Z wd« eM
•Zwi....................................................................297
14.1 Weebly mvB‡U wb‡Ri I‡qe mvBU ev eM
•ZwiKiY...............................................................297
14.2 weebly.com wd« GKvD›U •Zwi........................................................................................297
14.3 bZzb mvB‡Ui bvg wba©viY..................................................................................................298
14.4 †Wv‡gBb bvgKiY............................................................................................................299
14.5 Weebly †Z tab contents mg~n......................................................................................303
14.6 Designs Tab †_‡K Tamplate evQvBKiY........................................................................304
14.7 Weebly design Gi default image cwieZ©b..................................................................306
14.8 bZzb weebly page •Zwi ev ms‡hvRb................................................................................307
14.9 Content cÖwZ¯ vcb........................................................................................................309
14.10 Title mn paragraph cÖwZ¯ vcb.....................................................................................310
19
14.11 Paragraph G title wba©viY...........................................................................................310
14.12 Qwe ms‡hvRb...............................................................................................................311
14.13 bZyb e-M (blog) page
•Zix...........................................................................................312
14.14 Editor Tab page.....................................................................................................314
14.15 Settings Tab............................................................................................................316
14.16 Weebly site Publish................................................................................................317
15Zg Aa¨vq t I‡qewj eM‡K Ab‡cBR AcwU
gvB‡Rkb.............................................321
Ki b
15.1 Weebly mvB‡K mvP© BwÄb Gi Dc‡hvMx K‡i †Zvjv t.............................................................323
15.2 Weebly Ab †cBR AcwUgvB‡Rkb t................................................................................323
15.3 Site Description t......................................................................................................327
15.4 Meta Keywords........................................................................................................329
15.5 Fotter Code...............................................................................................................332
15.6 Header Code.............................................................................................................340
15.7 Weebly †Z Advanced Settings mshy³ Kiv...................................................................342
15.8 Weebly ALT U¨v‡Mi eënvi.........................................................................................345
15.9 Weebly mvBU Gi wjsK G·‡PÄ......................................................................................346
16Zg Aa¨vq t I‡qewj eM‡K Ac‡cBR

AcwUgvB‡Rkb..............................................349
16.1 Weebly mvBU‡K Off page optimization.......................................................................351
16.2 AvwU©‡Kj wW‡i±wi mvewgkb................................................................................................351
16.3 wW‡i±wi mvewgkb............................................................................................................356
16.4 Uc WvB‡iKUwi ZvwjKv.....................................................................................................358
16.5 †dvivg †cvwós................................................................................................................362
16.6 Forum List................................................................................................................366
16.7 wj÷ of DoFollow Blogs (†cR ‡i¼ 3+).......................................................................374
16.8 wjsK GK‡PÄ.................................................................................................................377
16.9 †mvk¨vj eyKgvwK©s............................................................................................................377
17Zg Aa¨vq t IqvW©‡cÖ‡m wd« eM
•Zwi...................................................................403
17.1 Wordpress.com G GKvD›U •Zwi Kiv.............................................................................405
17.2 Wordpress.com G †cv÷ wjLv......................................................................................415
20
18Zg Aa¨vq t IqvW©‡cÖm eM‡K SEO

Kiv.............................................................431
18.1 Avmyb cÖ_‡gB †`Lv hvK SEO Kv‡K e‡j?............................................................................433
18.2 Home Title...............................................................................................................435
18.3 Home Description....................................................................................................436
18.4 Home Keywords .....................................................................................................436
19Zg Aa¨vq t Wordpress.com Gi Gm B I...........................................443

19.1 mvBU UvB‡Uj I U¨vM jvBb wVK Kiv....................................................................................445
Ki b†cv‡÷i UvB‡Uj G KxIqvW© hy³ Kiv..................................................................................446
19.2
19.3 †cv‡ói g‡a¨ KxIqvW© hy³ Kiv..........................................................................................450
19.4 URL ev wj¼ GwWU Gi gva¨‡g.........................................................................................452
19.5 †cv÷ U¨vM hy³ Kiv........................................................................................................457
19.6 B‡g‡Ri ev Qwei Gm B I.................................................................................................461
20Zg Aa¨vq t Social Merketing...................................................................467

20.1 Twitter Kx..................................................................................................................469
20.2 Twitter Status...........................................................................................................469
20.3 Following.................................................................................................................469
20.4 Follower...................................................................................................................469
20.5 Twit..........................................................................................................................470
20.6 Twitter G †iwR‡÷ªkb Kiv.............................................................................................470
20.7 Twitter G ÷¨vUvm wjLv.................................................................................................482
20.8 Twitter †_‡K Av‡qi Dcvq.............................................................................................478
20.9 be-a-magpie..............................................................................................................484
20.10 RevTwt...................................................................................................................484
20.11 Sponsored Tweets...................................................................................................486
20.12 G¨vfW‡mÝ UzBUv‡i........................................................................................................487
20.13 Facebook Marketing..............................................................................................487
20.14 Face book G GKvD›U •Zwi..........................................................................................488
20.15 Face book Gi gva¨‡g Avq..........................................................................................497
21Zg Aa¨vq: Microworkers..........................................................................501

21.1 Microworkers †_‡K Avq..............................................................................................501
21.2 Kv‡Ri cÖKvi‡f`.............................................................................................................501
21.3 Microworkers G †iwR‡÷ªkb Kivi c×wZ.........................................................................501
21.4 Microworkers G KvR Kivi c×wZ.................................................................................506
21
22Zg Aa¨vq: Odesk (wd«j¨vÝ
gv‡K©U‡cm)............................................................515
22.1 wd«j¨vÝ gv‡K©U‡cm
.........................................................................................................517
22.2 Odesk.......................................................................................................................517
22.3 Odesk mvB‡U †iwR‡÷ªkb Kiv.........................................................................................518
22.4 ODESK-G Kv‡Ri Rb¨ weW †`qv....................................................................................536
22.5 ODESK TEST.........................................................................................................543
22.6 Odesk †U÷ mv‡Rkbm...................................................................................................557
22.7
Ki bOdesk-Gi w¯‥j e„w× Kiv................................................................................................561
22.8 Odesk †_‡K AwR©Z UvKv wKfv‡e Zzj‡Z nq.........................................................................566
23Zg Aa¨vq: Geta freelancer.......................................................................583

23.1 Geta freelancer.........................................................................................................583
23.2 Freelancer mvB‡U †iwR‡÷ªkb c×wZ................................................................................583
23.3 Freelancer mvB‡U G Kv‡Ri Rb¨ weW †`qv........................................................................601
22
Ki b
1g Aa¨vq
23
Ki b
mvP© BwÄ‡bi cÖv_wgK aviYv (Basic of search engine)
24
Ki b
1 mvP© BwÄ‡bi cÖv_wgK aviYv (Basic of search engine)
1.1 mvP© BwÄb wK?

Avcwb hLb †Kvb Z_¨ (information) Rvbvi †Póv K‡ib ZLb Avgiv KvD‡K wR‡Ám Kwi Ggb
A‡bK wKQz Av‡Q †hwU nq‡Zv Avgvi Av‡kcv‡ki †KD Rv‡b bv| ZLb Rvbvi Dcvq wK? Avgiv
hLb †Kvb Z_¨ Rvwb bv ZLb Avgiv mvP© BwÄ‡b (search engine) †LuvRvi †Póv Kwi, †hgb t
¸¸j (Google), Bqvû (yahoo) BZ¨vw` mvP© BwÄ‡b Avgiv mvP© Kwi| Avcwb GKwU kã
(word) A_ev †dm (phase) mvP© e‡· wj‡L mvP© evU‡b wK¬K K‡ib| K‡qK †m‡K‡Û-Gi g‡a¨
KZ ¸‡jv (hundreds or thousends) †cBR †`Lvq, †idv‡iÝmn| Gici H wjsK-G wK¬K
Ki‡j Avcbv‡K †Kvb wbw`©ó †cBR G wb‡q hv‡e|
25
mvP© BwÄb‡K wWRvBb Kiv n‡q‡Q Bbdi‡gkb‡K mvP© Kivi Rb¨| G¸‡jv mvaviYZ Iqv‡ì IqvBW
I‡qe (world wide web) Ges GdwUwc (FTP) mvf©v‡i| mvP© Kivi ci †h Bbdi‡gkb cvB
†mwU mvaviYZ I‡qe †cBR, B‡gR, Z_¨ Ges Ab¨ †h‡Kvb dvBj|
mvP© BwÄb n‡‪Q GKwU mdUIq¨vi †cÖvMÖvg (software program) A_ev Uzj&m (tools) †hwU mvP©
wU‡gi Dci wfwË K‡i wewfbœ I‡qe mvBU Lyu‡R †ei K‡i †`q|
wb‡gœ GKwU wP‡Î Avwg ¸Mj mvP© BwÄ‡b wjLwQ (hotel in coxes bazar) KviY Avwg Rvwb bv
K·evRv‡i wK †nv‡Uj Av‡Q|
Ki b
wPÎ t mvP© †iRvë †`Lv‡‪Q

wP‡Î mvP© †iRvë †`Lv‡‪Q Dc‡ii wP‡Î KZ¸‡jv wjsK †`Lv‡‪Q, GLb Avwg †h †Kvb GKwU wK¬K
K‡i †`L‡Z cvwi Avwg hv †P‡qwQjvg Zv wK GLv‡b cvIqv hv‡‪Q wKbv| Avwg GLb Hotels wjs‡K
wU‡Z wK¬K K‡iwQ|
26
Ki b
wPÎ t wK¬K Coxes bazaar hotel

wK¬K Coxes bazaar hotel GB ai‡bi mvP© †iRvë¸‡jv memgq GK iKg bvI _vK‡Z cv‡i|
1.2 mvP© B‡Û· (search index)

mv©P BwÄb index collects, pharse & data store K‡i `ª Z Ges mwVK (acctual)
Bbdi‡gkb retrival Gi Rb¨|
B‡Ûw·s Gi D‡Ïk¨ nj speed Ges performance †K AcwUgvBR Kiv| Gi d‡j BDRvi †hwU
Rvb‡Z Pvq †m ai‡bi Z_¨ †`Lvq| A‡bK mgq †`Lv hvq Avcwb †hwU Pv‡‪Qb wVK mwVKfv‡e HwU
cv‡‪Qb bv| GwU bv cvIqvi Ab¨Zg GKwU KviY n‡‪Q mwVK B‡Ûw·s| wb‡gœi wP‡Î †`Lv hv‡‪Q,
Avwg Rvb‡Z Pvw‪Q Hotel porjaton †mLv‡b nq‡Zv Gi I‡qe mvBU A_ev Z_¨ †`Lv‡e, wKš‭
†mUv Hfv‡e †bB|
27
Ki b
wPÎ t mvP© †iRvë †`Lv‡‪Q

we:`ªt Avgiv †hfv‡e Hotel porjaton wP‡Î †`‡LwQ GwU GiKg bvI _vK‡Z cv‡i, KviY mvP©
BwÄb memgq cwieZ©b nq|
1.3 mvP© †Kv‡qwi (search quary)
GKRb BDRvi Zvi cÖ‡qvR‡b †h Z_¨ mvP© K‡i A_ev I‡qe mvP© BwÄ‡b wj‡L (type) †mwUB n‡‪Q
mvP© †Kv‡qwi| GLb Avcwb hw` (online money earning) m¤ú‡K© Rvb‡Z Pvb Zvn‡j wb‡gœi
wP‡Î Avcwb wjL‡jb online money earning Avi GwUB n‡‪Q mvP© †Kv‡qwi|
28
Ki b
wPÎ t Online money earning w`‡q mvP© Kiv n‡‪Q|

Online money earning w`‡q mvP© Kiv n‡‪Q| Dc‡ii wP‡Î e‡·i wfZi †h †jLvwU Av‡Q
(online money earning) †mwUB n‡‪Q mvP© †Kv‡qwi|
1.4 †Kv‡qwi B›Uvi‡dm (quary interface)

†Kv‡qwi B›Uvi‡dm ej‡Z mvP© BwÄb ej‡j cÖ_‡g gvby‡li g‡b †h welqwU Av‡m| †Kv‡qwi
B›Uvi‡dm n‡‪Q GKwU †cBR †hwU BDRvi †`‡L hLb Zviv GwU‡K mvP© BwÄ‡bi mv‡_ navigate
K‡i|
wb‡gœi wP‡Î †`Lv hv‡‪Q t-
29
Ki b
wPÎ t mvP© B›Uvi‡dm (www.ask.com)

mvP© B›Uvi‡dm (www.ask.com) n‡‪Q GKwU wm¤új †cBR †hLv‡b mvP© BbcyU Ges evUb
Av‡Q| wb‡gœ yahoo Gi mvP© B›Uvi‡dm †`Lv‡bv n‡jv t-
wPÎ t yahoo Query Interface

Dc‡ii wP‡Î Bqvû †cBR G †Kv‡qwi e· QvovI A‡bK¸wj myweav BDRv‡K †Ìqv n‡‪Q, †hgbt-
wd« B-†gBj GKvD›U, I‡q`vi Bbdi‡gkb, wbDR, †Ljv-ayjv BZ¨vw`|
30
1.5 mvP© BwÄb gv‡K©wUs †Kb GZ ¸i“Z¡c~Y©? (why bother which sear)
mvP© BwÄb †Kvb GKwU I‡qemvB‡Ui wfwRU‡ii Drm| †ewkifvM I‡qemvBU mvP© BwÄb w`‡q wfwRU
Kiv ïi  nq| †ewkifvM I‡qemvB‡Ui, cÖvq 80% wfwRUi mvP© BwÄb †_‡K Av‡m (GwU fwel¨‡Z
Av‡iv evo‡e)|
wewfbœ Kvi‡Y mvP© BwÄb AZ¨š‭ ¸i Z¡c~Y©t-
K) †ewki fvM wfwRUi mvP© BwÄb †_‡K Av‡m| cÖwZ gv‡m wewjqb mvP© nq|
L) GK Rwi‡c †`Lv †M‡Q united states cÖwZ gv‡m 10 wewjqb mvP©
nq (comscore,2008)
Ki bM) †ewkifvM BDRvi Rv‡b bv Zv‡ì †Kv_vq †h‡Z n‡e, GgbwK Zviv A‡bK I‡qe mvB‡Ui
(url) g‡b ivL‡Z cv‡i bv| †mRb¨ Zviv mvP© BwÄb¸‡jv‡Z mvP© K‡i|
N) mvP© nj inexpensive GKwU c×wZ hvi gva¨‡g Lye Kg Li‡P gvby‡li Kv‡Q †cu․Qv‡bv
m¤¢e|
g‡b Ki b Avcwb †W‡ji GKwU Kw¤úDUvi µq Ki‡Z Pvb, wKš‧ Avcwb wKQzB Rv‡bb bv| †Kv_vq
cvIqv hvq, g~j¨ KZ? Ges KbwdMv‡ikb wK? GLb Avwg GKwU mvP© BwÄ‡b mvP© w`‡j wb‡gœi wP‡Îi
gZ GKwU wPÎ P‡j Avm‡e|
wPÎ t †Wj Kw¤úDUvi mvP© Kiv n‡‪Q

†Wj Kw¤úDUvi mvP© Kiv n‡‪Q GLvb †_‡K †Kvb GKwU wjsK G wK¬K K‡i Avwg †Wj Kw¤úDUvi
m¤ú‡K© Rvb‡Z cvie| G‡Z K‡i †Wj †Kv¤úvwbi wewµ evo‡jv, Avi Avgvi Kw¤úDUvi µq Kiv
nj|
31
1.6 cÖ‡qvRbxq Uzj&m (gathering your tools)
Avcbvi I‡qemvBU‡K AcwUgvBR Ki‡Z Ges fvj i¨vsK-G wb‡q †h‡Z Avcbvi wKQz Uzj&m
cÖ‡qvRb| †hgbt-
K) B›Uvi‡b‡Ui cÖv_wgK Ávb
L) B›Uvi‡bU mshy³ GKwU Kw¤úDUvi
M) GKwU I‡qemvBU A_ev eM
N) html m¤ú‡K© Ávb
html †cÖvMÖvwgs mvP© BwÄb AcwUgvB‡Rkb Kivi Rb¨ LyeB ¸i Z¡c~Y©| ZvB Avcwb †jL‡Ki html
Ki b
eBwU co‡Z cv‡ib, †hLv‡b Avcwb html m¤ú‡K© c~Y© Ávb cv‡eb| Avi eM Ges I‡qe mvB‡Ui
Rb¨ †jL‡Ki weMxwbs Rygjv I weMxwbs IqvW©‡cÖm eB `ywU LyeB ¸i Z¡c~Y|©
1.7 wewfbœ ai‡bi mvP© BwÄb (Clasification of search engine)

mvP© BwÄb mvaviYZ wZb ai‡bi t-
1. cÖvBgvwi mvP© BwÄb
2. †m‡KÛix mvP© BwÄb
3. Uv‡M©‡UW mvP© BwÄb
cÖvBgvwi mvP© BwÄb t-
mvP© BwÄ‡bi K_v g‡b Ki‡j cÖ_‡gB †hme mvP© BwÄ‡bi K_v g‡b c‡o, †hgb-Bqvû, ¸¸j,
GgGmGb G¸‡jv nj †gRi mvP© BwÄb|
cÖvBgvwi mvP© BwÄb mvaviYZ I‡qe mvB‡Ui †ewkifvM UªvwdK •Zwi K‡i| cÖ‡Z¨KUv cÖvBgvix mvP©
BwÄb Ab¨¸‡jvi †P‡q Avjv`v| ¸¸j n‡‪Q ccyjvi GKwU mvP© BwÄb Ab¨¸‡jvi †P‡q| KviY GwU
better †iRvë †`q| cÖvBgvix mvP© BwÄb¸‡jv mvP© †iRvë QvovI w`b w`b bZzb bZzb mvwf©m w`‡q
_v‡K| †hgb news, entertainment, maping BZ¨vw`|
32
¸¸j (Google)
Google nj mvP© BwÄb¸‡jvi g‡a¨ Ab¨Zg RbwcÖq GKwU mvP© BwÄb| Google mvP© BwÄ‡bi
G‡Wªm n‡‪Q-www.google.com.
Ki b
wPÎt google mvP© BwÄb
Bqvû (Yahoo)
A‡b‡K Bqvû‡K mvP© BwÄb e‡j wKš‧ GwU I‡qe wW‡i±wiI| wewfbœ I‡qe mvB‡Ui ZvwjKv GLv‡b
Category Ges Sub category AvKv‡i cvIqv hvq| GwUi G‡Wªm n‡‪Q www.yahoo.com
wPÎt Yahoo mvP© BwÄb

33
GgGmGb (MSN)
GgGmGb mvP© BwÄbwU Bqvû,¸¸‡ji gZ GZ kw³kvjx bv| GgGmGb †K mvaviYZ I‡qemvB‡Ui
Gi i¨vswKs Gi Rb¨ e¨venvi n‡q _v‡K| bZzb I‡qemvB‡Ui Rb¨ GwU fvj, KviY Lye mn‡R
GgGmGb G i¨swKs G Avbv hvq| MSN g~jZ †cBR Gi Kb‡U›U Gi Dci wbf©i K‡i i¨swKs
wba©viY K‡i| MSN G‡Wªm n‡‪Q www.msn.com
Ki b
wPÎ t MSN mvP© BwÄb

†m‡KÛvix mvP© BwÄb t-
Secondary Search Engine mvaviYZ †QvU Uv‡M©U Ges wbw`©ó wKQz audience †ì Rb¨|
GwU A‡bK †ewk UªvwdK †Rbv‡iU K‡i bv| GwU locally LyeB eënvi Kiv nq| K‡qKwU
†m‡KÛvix Search Engine †hgbt-lycos, looksmart, miva, Ask.com Ges espotting
G¸‡jv mvaviYZ valuable traffic generate K‡i| A‡b‡KB G Rb¨ Secondary Search
Engine Gi Dci wek¦vm iv‡L|
34
Ki b
wPÎ t www.ask.com
wPÎ t www.lycos.com
35
Ki b
wPÎ t www.looksmart.com
Uv‡M©‡UW mvP© BwÄbt-
G ai‡bi Search Engine¸‡jv LyeB specific (wbw`©ó) mevi Rb¨| GwU mvaviYZ LyeB mvaviY
Uwc· wb‡q KvR K‡i| †hgbt-medicine, science, travel, sports BZ¨vw`| wb‡gœ GKwU
citysearch Gi wPÎ †`Lv‡bv n‡jv|
wPÎ t www.citysearch.com
36
1.8 I‡qemvBU gv‡K©wUs Uzj t-
K) I‡qemvBU GKwU kw³kvjx †hvMv‡hv‡Mi Uzj wn‡m‡e KvR K‡i| hw` GwU‡K Avgiv †UªwWkbvj
wcÖ›U Ges eªWKvw÷s wgwWqvi mv‡_ Zzjbv Kwi|
L) cÖWv± cÖ‡gkb, wewµ Ges mvwf©m Kv÷gvi‡K Bbdig Kivi Rb¨|
M) mvBU ZLbB †ewbwdwkqvj n‡e hw` Avcbvi BDRvi iv GwU‡K Ly‡R cvq|
N) cÖvq 50% eªvDRvi mvP© BwÄb eënvi K‡i Avi evwK 50% mivmwi BD Avi Gj eënvi K‡i|
Ki b
G ai‡bi †Kvb †cÖvWv± µq-weµq msµvš‭ I‡qemvBU Kivi Rb¨ †jL‡Ki B-Kgvm© GÛ Rygjv
fvP©ygvU© Ges B-Kgvm© G `ywU eB msMÖn Ki b| Avi wb‡R wb‡R Avcwb AbjvB‡b GKRb eëmvqx
n‡q hvb| ZvQvov AbjvB‡b A‡bK KvR cvIqv hvq †m¸‡jv Ki‡Z cv‡ib| eBwU‡Z B-Kgvm© •Zwi
m¤ú‡K© Lye mnR fvlvq mewKQy †jLv Av‡Q PvB‡j †h †Kvb †KD GwU wkL‡Z cv‡i| hZw`b hv‡e
Gi wWgvÛ ZZ evo‡ZB _vK‡e| KviY gvbyl GLb me wKQz N‡i e‡m †c‡Z Pvq| Avi gvby‡li
Gme cÖ‡qvRbxq mvw©f©m †Ìqvi Rb¨ Avcbvi GKwU I‡qemvBU cÖ‡qvRb| GLb Avcbvi H
I‡qemvBUwU mevB‡K Rvbv‡bvi Rb¨ I‡qemvBU †K SEO Ki‡Z n‡e| GQvovI †jL‡Ki B-
gv‡K©wUs eBwU co‡Z cv‡ib| wKfv‡e B›Uvi‡b‡U gv‡K©wUs Ki‡Z nq †m wel‡q Rvb‡Z| GKwU
mdj AbjvBb weR‡b‡mi Aek¨B I‡qeUzj&m Ges ewMs Kiv‡bv DwPZ| KviY B›Uvi‡bU eënvi
GLb †hfv‡e w`bw`b †e‡o P‡j‡Q Zv‡Z †Kvb wKQz Lyu‡R cvIqv KwVb n‡q c‡o‡Q| Avi †m Rb¨B
I‡qemvBU‡K SEO Ki‡Z n‡e †hb Abïv Lye mn‡R Lyu‡R cvq|
1.9 gvbyl mvP© K‡i †Kb?

gvby‡li e¨¯‭Zvi mv‡_ mv‡_ gvbyl GLb Kg wRwbm ¯§i‡Y ivL‡Z cv‡i| GgbwK gvbyl GLb Pvq
me wKQz †hb hZ `ª Z m¤¢e Rvbv hvq| GwU GKgvÎ m¤¢ e mvP© K‡i| Avi GwU Avgiv mvP© BwÄ‡b
K‡i _vwK †hgbt-¸¸j, Bqvû BZ¨vw`| Ggb wK †bB hv mvP© w`‡q cvIqv hvq bv| gvby‡li
eënv‡ii me wKQzB GLb B›Uvi‡b‡U cvIqv hvq| gvbyl mvP© K‡i ARvbv wRwbm Rvbvi Rb¨| Avi
GB mvwP©s me mgq _vK‡e KviY gvby‡li Rvbvi †kl _vK‡e bv| Avi G my‡hvM †K Kv‡R jvwM‡q
Avcwb †ewbwd‡UW n‡Z cv‡ib| †mRb¨ eBwU Avcbv‡K A‡bK mvnvh¨ Ki‡e|
1.10 mvP© BwÄb wKfv‡e KvR K‡i

GwU eySvi mnR Dcvq nj Avcbvi eB Gi cÖ_‡g †h B‡Û· _v‡K †m B‡Û· †_‡K †cBR bv¤^vi
†`‡L Avcwb †hUv Pv‡‪Qb †mLv‡b P‡j †h‡Z cv‡ib| Avi †m B‡Û· hw` B‡j±ªwbK B‡Û· nq
Zvn‡j GKwU wK¬K Gi gva¨‡g Lye mn‡R Luy‡R cv‡eb| mvP© BwÄb n‡‪Q Ggb GKwU †UK‡bvjwR
†hwU †Kvb ai‡bi wbw`©ó †Kvb Z_¨ GB wekvj Iqv©ì IqvBW I‡qe †_‡K †ei K‡i G‡b †`q|
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Avcwb †h Iqv©WwU mvP© e‡· wjL‡Qb mvP© BwÄb †mwU‡K K‡¤úqvi K‡i mvP© BwÄb WvUv‡e‡mi mv‡_|
GRb¨ mvP© BwÄb wewfbœ †cÖvMÖvg Ges G¨vj‡Mvwi`g eënvi K‡i _v‡K| mvP© BwÄb †hfv‡e KvR
K‡i Zvi †mB dvskb¸‡jv‡K mvaviYZ wZbwU fv‡M fvM Kiv n‡q‡Q|
G¸‡jv c‡i we¯‭vwiZ Av‡jvPbv Kiv n‡q‡Q| GQvov B›Uvi‡bU gv‡K©wUs m¤ú‡K© Av‡iv †ewk Rvb‡Z
B-gv‡K©wUs eBwUi mvnvh¨ wb‡Z cv‡ib|
1.11 K¨vwiqvi wn‡m‡e SEO

K¨vwiqvi wn‡m‡e SEO Gbvwj÷ GKwU PgrKvi cÖ‡dkb Ges GwUi wWgvÛ w`b w`b evo‡Z
Ki b
_vK‡e| Z_¨ cÖhyw³ hZ DbœZ n‡e Gi Pvwn`v ZZ evo‡e| †h †Kvb †KD PvB‡j wd«j¨vÝvi wn‡m‡e
SEO Gi KvR Ki‡Z cv‡ib Ges Pvwn`vI A‡bK| B›Uvi‡b‡U Z_v I‡qemvBU¸‡jv‡Z cÖPzi
cwigv‡Y SEO Gi KvR cvIqv hvq| †hme mvB‡U KvR¸‡jv cvIqv hvq odesk, freelancer
BZ¨vw` mvBU ¸‡jv‡Z A‡bK †ewk KvR cvIqv hvq| †hLv‡b Kv‡Ri Zzjbvq KvR Kivi †jvK
A‡bK Kg| GLv‡b KvR Kivi Rb¨ msMÖn Ki b B›Uvi‡b‡U AvZ¥Kg©ms¯ vb eBwU| GQvov I
B›Uvi‡b‡U eëmv Kivi Rb¨ msMÖn Ki b B-Kgvm© Ges Rygjv fvP©ygvU© eBwU| g‡b ivL‡eb SEO
KvR Kivi Rb¨ Lye GKUv wk¶vMZ †hvM¨Zvi ìKvi nq bv| GgbI †`Lv †M‡Q †KD GKRb `kg
†kYx ch©š‭ covïbv K‡iI SEO Gi KvR Ki‡Q| †h e¨vK MÖvD‡ÛiB †nvK bv †Kb, †h †KD
SEO †Z KvR Ki‡Z cv‡ib| wk¶vMZ †hvM¨Zv GLv‡b †Kvb evav bq| evav ïay g‡bi B‪Qv|
Avcwb hw` Pvb Avcbvi c‡¶ cviv m¤¢e| GgbwK Avcbvi †Kvb AvBwU b‡j‡Ri cÖ‡qvRb bvB|
evmvq e‡mI cÖwZw`b `yB wZb NÈv mgq w`‡q AvDU †mvwm©s Gi gva¨‡g †ek fvj UvKv Avq Ki‡Z
cv‡ib| GQvov evsjv‡`‡ki wewfbœ †Kv¤úvwb‡Z SEO cÖ‡dkbvj wn‡m‡e K¨vwiqvi ïi  Ki‡Z
cv‡ib| hvi Pvwn`v evsjv‡`‡kI GLb A‡bK †ewk|
38
Ki b
39
2q Aa¨vq
Ki b
†UKwbK¨vj Uvg© (SEO Jargon & Technical Word)
40
Ki b
41
2 †UKwbK¨vj Uvg© (SEO Jargon & Technical Word)
2.1 mvP© mvBU (Search Site)
mvP© mvBU n‡‪Q GK ai‡bi I‡qemvBU hvi gva¨‡g Avcwb Ab¨ GKwU I‡qe mvBU Luy‡R _v‡Kb|
†hgb ¸¸j Bqvû BZ¨vw`|
2.2 mvP© Uvg© (Search term)
GwU GKwU kã ev kã mgwó| †hwU Avgiv †Kvb Z_¨ †LuvRvi Rb¨ mvP© BwÄ‡b wj‡L _vwK|
2.3 mvP© †iRvë (Search result)
Ki b
mvP© †iRvë n‡‪Q wKQz Z_¨ †h¸‡jv Avcbvi mvP© Uv‡g©i Dci wfwË K‡i Av‡m| wb‡gœi wP‡Î †`Lyb
GLv‡b Avwg kids w`‡q mvP© †Ìqvi ci A‡bK¸‡jv wjsK †kv K‡i‡Q| Avi G¸‡jvB nj mvP©
†iRvë| †hgb K‡qKwU wjsK shopping result for kids dress, image for kids dress
Ges Flower girl dress BZ¨vw`|
wPÎ t kids dress KxIqvW© Gi mvP© †iRvë

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2.4 mvP© BwÄb AcwUgvB‡Rkb (Search engine optimization)
mvP© BwÄb AcwUgvB‡Rkb‡K ms‡¶‡c Gm B I ejv nq| GwU GKwU I‡qemvBU Ges I‡qe †cR
†K fvj i¨vswKs-G †bIqvi Rb¨ AcwUgvBR K‡i|
2.5 †µv‡qjvi&m (Crwles)
Crwlers n‡‪Q GKwU †cÖvMÖvg †hwU wewfbœ mvP© BwÄb †Kvb I‡qe mvBU‡K Scan I Analyze
Kivi Rb¨ eënvi Kiv nq| spider Ges robots A‡bKUv Crwlers Gi gZ KvR K‡i|
2.6 i¨vswKs (Ranking)
Avcwb
Ki b Google G ev †Kvb mvP© BwÄ‡b mvP© w`‡eb GwU K‡qK nvRvi †iRvë cvq (Less or
more depends on relevant content website)| GZ ¸‡jv †_‡K Search engine
ïaygvÎ cÖ_g 500 wU ‡K Rank G wb‡q Av‡m| wb‡gœi wP‡Î †`Lyb Avwg Computer wj‡L mvP©
w`‡qwQ †mLv‡b †`Lyb A‡bK¸‡jv †iRvë †`Lv‡‪Q| Zvi g‡a¨ wb‡P wKQz bv¤^vi j¶ K‡i‡Qb|
Gfv‡e 2 bs I 3bs †cBR G wK¬K Ki‡j Avgiv bZzb Av‡iv A‡bK¸‡jv †cBR Gi wjsK cve|
wPÎ t 2.2 cÖ‡Z¨K †cBR G A‡bK¸‡jv wjsK

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2.7 Bb‡W· (Index)
hLb †Kvb †cBR‡K Crawel Kiv nq Zvi ci H †cB‡Ri Content ¸‡jv‡K Index Kiv nq
†h¸‡jv‡K WKz‡g›U wn‡m‡e GKwU †WUv‡em †÷vi Kiv nq|
2.8 AiMvwbK †iRvë (Organic)
mvP© BwÄ‡b Avgiv mvP© Ki‡j †h †iRvë¸‡jv cvB †m¸‡jv `yBai‡bi n‡q _v‡K| GKwU nj
organic Ab¨wU nj Paid (ppc)| Organic †iRvë ¸‡jv GKwU I‡qemvB‡Ui content Ges
KxIqvW©-Gi Dci wfwË K‡i n‡q _v‡K| wb‡gœ wP‡Î †`Lv hv‡‪Q wKQz mvP© †iRvë n‡‪Q AiMvwbK
†iRvë Avevi wKQz nj Paid placement result.
Ki b
wPÎ t 2.3 †cBW †iRvë (Paid result)
Gi Avi GKwU bvg nj Paid palacement result| GB c×wZ‡Z Avcwb pay K‡i Avcbvi
mvB‡Ui i¨vswKs evov‡Z cv‡ib| Ggwb Avcwb PvB‡j pay K‡i †iRv‡ëi ïi ‡Z Avcbvi
I‡qemvBU‡K †`Lv‡Z cv‡ib| wb‡gœi wP‡Î †`‡Lb t-
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Ki b
wPÎt 2.4 Paid search result mvP© †iRvë
wPÎt 2.5 Paid local and natural †iRvë

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2.9 ¸¸j mvP©
¸¸‡ji I‡qemvBU G †Kvb wKQy wj‡L mvP© Kivi cÖwµqv n‡‪Q ¸¸j mvP©|
Ki b
wPÎt 2.6 ¸¸j mvP©

Gfv‡e †hgb Avcwb Avcbvi eªvDRv‡i wjL‡jb www.yahoo.com
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Ki b
wPÎt 2.7 Bqvû I‡qe mvP©

Avcwb G¨vWfvÝ mvP© I Ki‡Z cv‡ib †hgbt-wb‡gœi wP‡Î j¶ Ki b ¸¸‡ji †nvg †cBR Avmvi
ci Avcwb Wv‡b †`L‡eb Advance Search Ges Search Tools G `ywU Ackb Av‡Q Avcwb
Advance Search Ack‡b wK¬K Ki b |
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Ki b
wPÎt 2.8 Advance Search
wPÎt 2.9 ¸¸‡ji Advance Search mvP© Ackb

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2.10 cÖ‡mwms †Kvqvwim (Processing Quaries)
hLb †Kvb GKUv Z‡_i Rb¨ mvP© BwÄ‡b Av‡m ZLb BwÄb †mUv wiUªvBf Kivi †Póv K‡i hZ¸‡jv
WKz‡g›U Av‡Q †m¸‡jv †Kvqvwi Gi mv‡_ g¨vP K‡i|
Top Down Design
Ki b
wPÎt 2.10 Top Down Design

Shallow wide design
wPÎ t 2.11 Shallow wide design
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2.11 KxIqvW© (Keywords)
KxIqvW© n‡‪Q GKwU I‡qe †cBR Gi kã †hwU H †cBR‡K †W¯…vBe K‡i| A_©vr Avcwb GKwU
c¨vivMÖvd wjL‡Qb H c¨vivMÖvd G wbðqB KZ¸‡jv kã _vK‡Z cv‡i †hwU nj H c¨vivMÖvd Gi g~j
kã| SEO Kivi c~‡e© Avcbvi KxIqvW© wm‡jK&kb LyeB ¸i Z¡c~Y©| A_©vr Avcwb †Kvb ai‡bi
KxIqvW© wm‡j± Ki‡eb Avi †mB KxIqvW© wi‡j‡UW Kb‡U›U Avcbvi I‡qe †cB‡R _vKv fvj|
Zvn‡j BDRvi hLb mvP© w`‡e Avi †mUv hw` Avcbvi KxIqvW© Gi mv‡_ wg‡j hvq Zvn‡j †mB
I‡qe †cBRwU‡K mvP© BwÄ‡b †kv Ki‡e|
†gUv
Ki bU¨vM (Meta Tag)
†gUv U¨vM Øviv GKwU I‡qe‡cB‡Ri wWw¯…ckb †cÖvfvBW (mieivn) Kiv nq| †gUv U¨vM G
mvaviYZ †gBb KxIqvW© Gi wj÷¸‡jv eënvi Kiv nq|
wPÎt 2.12 †gUv U¨vM Ges UvB‡Uj U¨vM
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UvB‡Uj U¨vM (Title Tag)
GB U¨vM Gi †U·UUv Avcbvi eªvDRvi DB‡Ûvi U‡c †`Lv‡e| UvB‡Uj †Kvb GKwU †cB‡Ri
mvaviY mvivsk †`q| †ewkifvM SE UvB‡Uj U¨vMUv‡K A‡bK ¸i Z¡ †`q GUv eySvi Rb¨ †h GwU
†Kvb ai‡bi I‡qemvBU UvB‡Uj U¨vM †`‡L ejv hvq GwU wK‡mi mvBU n‡Z cv‡i| mvP© BwÄ‡b
Money Eearning wj‡L mvP© †Ìqvi ci †h mvBUwU Avm‡jv|
Ki b
wPÎ t 2.13 †cBR Ges UvB‡Uj U¨vM

Dc‡i UvB‡Uj G †`Lv hv‡‪Q How to earning money on the web Ges †cBR G G‡m
†`Ljvg I‡q‡e wKfv‡e UvKv Dc©v Rb Kiv hvq †m wel‡q wjLv n‡q‡Q| Gme wel‡q mnRfv‡e
we¯‭vwiZ Rvbvi Rb¨ †jL‡Ki GBP wU Gg Gj eBwU msMÖn Ki b Ges Zvi mv‡_ wWªg I‡qfvi
eBwUI|
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G¨vsKi U¨vM (Anchor Tag)
GKwU WKz‡g‡›Ui mv‡_ Ab¨ Avi‡KwU WKz‡g›U Gi wjsK ev ms‡hvM Kiv‡K G¨vsKi U¨vM e‡j|
A_ev GKwU †cB‡Ri mv‡_ Ab¨ †cB‡Ri ms‡hvM|
<a href=”home.html”>Home</a>
GLv‡b home IqvW©wU n‡‪Q G¨vsKi †U·U| GLv‡b Avcwb Avcbvi gZ K‡i †h †Kvb wKQz
(†U·U) wjL‡Z cv‡ib|
Ki b
wPÎt 2.14 Anchor tag & text

SEO Kivi Rb¨ GB U¨vMwU LyeB ¸i Z¡c~Y©| Avcwb A‡bï mvBU‡K Avcbvi mvB‡U wjsK Kivi
Rb¨ G¨vsKi U¨vM eënvi Ki‡Z n‡e| Avevi AbïvI hLb Zv‡ì I‡qemvB‡U Avcbvi
I‡qemvB‡Ui wjsK w`‡e ZLb Avcbvi mvB‡Ui ¸i Z¡ †e‡o hv‡e| Ges †mUv i¨vswKs G hvevi
Rb¨ mnvqK n‡e|
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2.12 In bound link or back link
Ab¨ GKwU I‡qemvBU †_‡K hw` †KD Avcbvi I‡qemvBU G Av‡m †mUvB nj inbound A_ev
back link wbðqB Ab¨ †Kvb mvB‡U Avcbvi mvB‡Ui wjsK †Ìqv Av‡Q| A_©vr GUv‡K BbKvwgs
wjsK e‡j| GKwU I‡qemvBU‡K ccyjvi Kivi Rb¨ †ewk †ewk e¨vKwjsK •Zwi Ki‡Z n‡e| †hgb
†Kvb cwjwUwkqvb cwiwPwZ cvIqvi Rb¨ wewfbœ ¯ v‡b Zvi †cv÷vi e¨vbvi jvwM‡q †`q| hZ †ewk
†cv÷vi e¨vbvi hZ †ewk RvqMvq jvwM‡q †`‡e ZZ †ewk Zvi cwiwPwZ cv‡e|
Ki b
wPÎt 2.15 In bound link or back link

Dc‡ii wP‡Î †`Lv hv‡‪Q Ab¨ me †nv‡U‡ji I‡qemvBU Gi wVKvbv GB I‡qemvBU G †Ìqv
Av‡Q| myZivs †KD hw` GLv‡b wK¬K K‡i Ab¨ †Kvb I‡qemvBU G hvq Avi GUvB n‡e back link
H I‡qemvBU-Gi Rb¨| Avi GB I‡qemvBU-Gi Rb¨, GwU n‡‪Q Outbound link
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Outbound link
Avcwb hLb Avcbvi I‡qemvBU Gi †Kvb wjsK G wK¬K K‡i Ab¨ I‡qemvBU G hv‡eb GwU‡K ejv
n‡e Outbound link . Outbound link Avcbvi I‡qemvBU Gi ¸i Z¡ evwo‡q †`q|
2.13 †cBR i¨vsK Ges Kb‡U›U
†cBR i¨vsK n‡‪Q GKwU wjsK GbvjvBwmm G¨vjMwi`g| Ab¨fv‡e ejv hvq †cBR i¨vsK n‡‪Q
GKwU wbD‡gwiK f¨vjy †hwU wba©viY K‡i GKwU I‡qemvBU KZUv ¸i Z¡c~Y©| †cBR i¨vsK Gi
Dci wfwË K‡i GKwU I‡qemvBU mvP© BwÄ‡b Av‡M c‡i Av‡m GUv g~jZ Ab¨Zg GKwU welq|
†cBR i¨vsK hZ †ewk mvP© †iRv‡ë ZZ Av‡M Avmvi m¤¢vebv| †cBR i¨vsK¸‡jv 1 †_‡K ïi 
Ki b
n‡q _v‡K hZ msLv evo‡e ZZB Zvi †cBR i¨vsK †ewk| Avcwb Avcbvi I‡qemvBU G‡Wªm wj‡L
†cBR i¨vsK †PK Ki‡Z cv‡ib †h Avcbvi I‡qemvBUGi eZ©gvb Ae¯ vb †Kv_vq Av‡Q| †cBR
i¨vsK mvaviYZ 0 †_‡K 10ch©š‭ †gRvi Kiv nq|
wPÎt 2.16 I‡qemvBU Gi †cBR i¨vsK †PK Kiv

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Kb‡U›U (Content) t
Avgiv †Kvb I‡qemvB‡U hv wKQz †`L‡Z cvB A_ev †Kvb I‡qemvBU hv wKQz wWm‡c K‡i ZvB
n‡‪Q Kb‡U›U| Kb‡U›U n‡Z cv‡i textual, visual GQvovI †U·U, B‡gR, mvDÛ, wfwWI A_ev
Gwb‡gkb|
Ki b
wPÎt 2.17 Qwe cÖ`wk©Z me wKQz n‡‪Q Kb‡U›U
2.14 Black Hat & White Hat SEO

Black hat mvP© BwÄb AcwUgvB‡Rkb n‡‪Q GKwU †UKwbK GwU eënvi nq mvP© BwÄ‡b Higher
i¨vswKs cvIqvi Rb¨ Ges Unethical fv‡e GwU Kiv nq GRb¨ ejv nq Black hat SEO| GwU
mvaviYZ mvP© BwÄ‡bi wbqg bxwZ gv‡bbv| K‡›U›U¸‡jv‡K Unethical fv‡e wi‡cÖ‡R›U Kiv nq|
White hat SEO n‡‪Q Black hat Gi D‡ëv GLv‡b me wKQz ethical fv‡e Kiv hvq| Ges
mvP© BwÄb AcwUgvB‡Rk‡bi mKj wbqgbxwZ gvbv nq|
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2.15 Av‡iv wKQz GK bR‡i
Analytics GKwU I‡qemvBU Gi †gRvi‡g›U ÷¨vwUmwU· †hgb KZ¸‡jv wfwRUi A_ev UªvwdK H
me wfwRUi A_ev UªvwdK †Kv_v †_‡K G‡m‡Q Ges Zviv I‡qemvB‡U KZ mgq wQj| UªvwdK
GbvjvBR Kivi Rb¨ ¸¸j GbvjvBwU· eënvi Kiv †h‡Z cv‡i| GbvjvBwU· g~jZ I‡qe
GbvjvBwU·| I‡qe GbjvBwU· †gRvi‡g›U, wi‡cvwUs Ges I‡qe †em GbvjvBwmm Z_¨ Gme wKQz
msMÖn K‡i I‡qemvBU AcwUgvBR Kivi Rb¨ eënvi K‡i| GbvjvBwU· mvaviYZ `yB ai‡bi Ad
mvBU Ges Ab mvBU| I‡qe GbvjvBwU· ïay gvÎ Uzj bq †hwU I‡qemvB‡Ui UªvwdK †gRvi Kivi
Rb¨ cwigvc Kiv nq| GwU‡K weR‡bm Ges gv‡K©U wimvP© Kivi Rb¨ I eënvi Kiv nq| Avcwb
hw`g
Ki bbZzb †Kvb G¨vWfvUvBR‡g›U K¨v‡¤úBb Pvjvb Zvn‡j wK cwigvY UªvwdK Avm‡Z cv‡i †mB
wel‡qI aviYv cvIqv hvq| GwU I‡qemvB‡U wfwRUi KZ¸‡jv wfwRUi G‡m‡Q Ges KZ¸‡jv
†cBR †`L‡Q †mB m¤ú‡K©I aviYv †`q|
Bounce
SEO Gi Rb¨ evDÝ LyeB ¸i Z¡c~Y©| A_©vr Avcbvi I‡qemvBU Gi evDÝ †iU hZ †ewk n‡e
SEO KivI ZZ KwVb n‡e| g‡b K‡ib †Kvb BDRvi mvP© BwÄ‡b mvP© w`‡q Avcbvi mvB‡U G‡m‡Q
wKš‧ 1wgwbU ev 2wgwbU (mgq wbf©i K‡i) Ab¨ †Kvb mvB‡U P‡j wM‡q‡Q GUv‡K e‡j evDÝ|
wfwRUi Avcbvi I‡qemvBU †Q‡o P‡j hvIqvi kZKiv cwigvY A_©vr Zviv †hUv Pv‡‪Q †mUv hw`
Zviv bv cvq| evDÝ †iU Kgv‡bvi Dcvq njt-Avcbvi mvBU wWRvBb I Kb‡U›U Gi w`‡K bRi
w`‡Z n‡e| A_©vr Ggb I †`Lv †M‡Q wfwRUi Avcbvi †nvg †cB‡R G‡m Ab¨ †Kvb †cB‡R hv‡‪Q
KviY Zv‡ì Kv‡Q g‡b n‡q‡Q †hUvi Rb¨ Zviv Avcbvi mvB‡U G‡m‡Q †mUv nq‡Zv Avcbvi mvB‡U
†bB|
Impression (B‡¤cÖkb)
KZevi GKRb gvbyl A_ev wfwRUi GKwU I‡qemvBU A_ev G¨vWfvU©vBR‡g›U †`‡L| A_©vr
GKRb wfwRUi Øviv GKwU I‡qemvBU wfD A_ev wWm‡c|
wK¬K †evU&m (Click Bots)
mdUIq¨vi Gwc‡Kkb eënvi K‡i B›Uvi‡b‡U A_©vr GKwU A‡Uv‡gkb mdUIq¨vi eënvi K‡i
SEO Gi Rb¨ wKQz KvR Kiv‡bv| GwU GKwU Kw¤úDUvi †Rbv‡i‡UW wK¬KI ejv n‡q _v‡K|
wnDg¨vb wK¬KI Kw¤úDUvi wK¬‡Ki g‡a¨ A‡bK cv_©K¨ Av‡Q| GQvov Av‡iv A‡bK †ewk †UwbK¨vj
Uvg© G¨vWfvÝ SEO eB‡Z Av‡jvPbv Kiv n‡q‡Q|
56
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57
3q Aa¨vq
Ki b
Gm B I Gi Rb¨ cwiKíbv •Zwi (Creating an SEO Plan)
58
Ki b
59
3 Gm B I Gi Rb¨ cwiKíbv •Zwi (Creating an SEO Plan)
GKwU I‡qemvBU‡K mvP© BwÄ‡bi Rb¨ AcwUgvBR Kivi c~‡e© GKwU mvP© BwÄb AcwUgvB‡Rk‡bi
cwiKíbv •Zwi Kiv ìKvi| GwU Avcbv‡K SEO Gi Rb¨ j‡¶ †cu․Qv‡Z mvnvh¨ Ki‡e| SEO
c-¨vb •Zwi Ki‡j Avcwb eyS‡Z cvi‡eb KLb †Kvb welqwU Avcbvi †ewk bRi ivLv DwPZ|
SEO Ggb GKwU KvR †hwUi c¨vb Avcbv‡K gv‡S gv‡S cwieZ©b Ki‡Z n‡Z cv‡i| SEO Gi
c-¨vb WvBbvwgK nIqv DwPZ| KviY ¯^vfvweK wbq‡g cwieZ©b nq|
3.1 SEO †Kb cÖ‡qvRb (Why you need SEO)
Ki b n‡‪Q GKwU Technology †hwU Avcbvi I‡qe mvBU‡K mvP© BwÄ‡bi GKwU fvj Ae¯ vq
SEO
wb‡q †h‡Z mvnvh¨ K‡i| GKwU mvB‡Ui Internal Ges External Dfq welq¸‡jv wPš‭v Kiv
DwPZ| KviY GKwU mvBU mvP© BwÄ‡b fvj Ae¯ vq hvIqvi Rb¨ G¸‡jvI KvR K‡i|
mvP© BwÄb AcwU gvB‡Rkb GZ ¸i Z¡c~Y© nIqvi KviY wK? g‡b K‡ib A‡bK¸‡jv gvby‡li gv‡S
Avcwb Av‡Qb, GLb GZ gvby‡li gv‡S Abïv wKfv‡e Avcbv‡K Luy‡R cv‡e|
wPÎ t 3.1 People crowd

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Ki b
wPÎ t 3.2 A‡bK¸‡jv gvby‡li wfo

Dc‡ii wP‡Î †`Lv hv‡‪Q GZ gvby‡li gv‡S G‡K Ab¨‡K Luy‡R cvIqv LyeB KwVb| Ges ev¯‭‡e
mevB nq‡Zv mevi bvg Rv‡b bv Zvn‡j †Zv KvD‡K Ly&‡R cvIqv Av‡iv KwVb| GiKgfv‡e ev¯‭‡e
Avgiv A‡bK I‡qe mvB‡Ui bvg (URL) Rvwb bv ZvB Avgv‡ì c‡¶I A‡bK KwVb GKwU
I‡qemvBU‡K Luy‡R †ei Kiv| Avi Gi GKgvÎ mgvavb n‡‪Q mvP© BwÄb| Avcwb †Kvb I‡qe
mvB‡Ui bvg bv Rvb‡j †mwU‡K mvP© BwÄ‡bi gva¨‡g Lu&y‡R †ei Kiv hvq| †hgb ai b Avcwb
USA embassy XvKv Gi G¨v‡Wªm Rv‡bb bv, Zvn‡j Avcwb hw` mvP© BwÄ‡b hw` †j‡Lb USA
embassy in Dhaka Zvn‡j Avcwb mvP© †iRvë USA embassy in Dhaka Gi I‡qe
mvBU wUi wjsK †kv K‡i‡Q|
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wPÎt 3.3 USA embassy in Dhaka Gi mvP© †iRvë

A‡bK mgq mvP© †iRvë Avcbvi I‡qemvBU¸‡jvi 9 I 10 bs †cBR G †kv Ki‡j A‡b‡KB †mUv
†`L‡eb bv| KviY †k‡li w`‡Ki †cBR¸‡jv‡Z mvaviYZ †KD hvq bv | Avi †mR‡b¨ Avcbvi
I‡qemvBU wU 1,2, I 3 bs †cBR Gi g‡a¨ ivLvUv fvj | mvaviYZ cÖ_g †cBR G †ewk UªvwdK
_v‡K Avi UªvwdK †_‡K revenue Av‡m Avi †hwU n‡‪Q mvP© BwÄb AcwUgvB‡Rk‡bi g~j j¶¨|
3.2 Avcbvi I‡qe mvB‡Ui wWRvBbvi‡K wek¦vm bv Kiv (Do not trust your
website designer)
Avcbvi I‡qe mvBU wWRvBbvi‡K wek¦vm Ki‡eb bv, Avcbvi SEO cÖ‡R± g¨v‡bR Kivi Rb¨
mvaviYZ B-Kgvm© mvBU¸‡jvi †¶‡Î GwU LyeB Risky | A‡bK mgq †`Lv hvq SEO Kivi Rb¨
Avcbvi mvB‡Ui wKQz Backend cvIqvi SEO g¨v‡bRvi‡K w`‡Z nq Avi †mB SEO g¨v‡bRvi
hw` LyeB wek¦¯‭ bv nq ZLb LyeB mgm¨v nq| GB Awf‡hvM¸‡jv Avwg cÖvq mgq wewfbœ
organization †_‡K ï‡b _vwK| wet`ªt- GLv‡b wek¦vm Kiv bv KivUv‡K e¨w³MZfv‡e ejwQ bv |
wek¦vm Kiv bv KivUv GKvš‭B Avcbvi e¨vcvi| Avwg `ytwLZ welqwU GLv‡b D‡jL Kivi Rb¨|
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3.3 SEO Gi Rb¨ goal wVK Kiv (Setting SEO goals)
SEO Kivi c~‡e© Avcwb GKwU cwiKíbv K‡i wb‡eb| A‡bK mgq c¨vwbs ev¯‭evwqZ nq bv, Gi
KviY n‡‪Q mywbw`©ó †Mvj bv _vKvi Kvi‡Y| †hgb GKwU I‡qe mvB‡Ui Rb¨ A‡bK ai‡bi wK
IqvW© n‡Z cv‡i GLvb †_‡K †Kvb Kx IqvW©¸‡jv Avcwb wm‡j± Ki‡eb †mUv wbf©i Ki‡e Avcbvi
j¶ wK? Avcbvi †MvjwU Ggb nIqv DwPZ †hwU Avcbvi †Kv¤úvwbi need (wbW) c~iY Ki‡e|
KviY cÖ‡Z¨KwU weR‡bm-Gi bxW wfbœ| Ab jvB‡bi †Kvb eM ev I‡qemvBU‡K band Ki‡Z
n‡j Avcbvi SEO Ki‡Z n‡e| wb‡gœi wP‡Î j¶ Ki b Avwg ¸¸‡j snake+vedio wj‡L mvP©
w`‡qwQ|
Ki b
wPÎt 3.4 snake+vedio w`‡q ¸M‡j mvP©

Dc‡ii wPÎ j¶ Ki‡j †`Lv hv‡‪Q A‡bK¸‡jv I‡qemvB‡UI wewfbœ ai‡bi wfwWI Av‡Q| wKš‧
BDwUDe mevi Dc‡i | Avi G _vKvi KviY n‡‪Q BDwUDe‡K eªvwÛs Kiv n‡q‡Q| Z‡e AbjAvB‡b
me‡P‡q branding a‡i ivLv wKQzUv KwVb KvR| Avcbv‡K wm×vš‭ wb‡Z n‡e Avcbvi I‡qe
mvBU‡K locally †Kvb wbw`©ó †`‡k bv internationally eªvwÛ© Ki‡eb| mvP© BwÄb i¨vswKs †h‡nZz
cÖwZwbqZ cwieZ©b n‡‪Q| †m Rb¨ Avcbvi I‡qemvBU‡K memgq Avc‡WU ivL‡Z n‡e| †hgb
A‡bK mgq I‡qemvBU‡K e¨vÛ K‡i w`‡Z cv‡i A‡bK Kvi‡Y| GKwU D`vniY w`w‪Q A‡bK mgq
I‡qe gv÷vi cÖPzi GwW‡kvbvj wjsK mvB‡U G¨vW K‡i wKš‧ GUv †`Lv DwPZ H mvBU¸‡jv‡K
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Avcbvi I‡qe mvP© wi‡j‡UW wKbv| SEO Gi Rb¨ †Mvj ¸‡jv mvaviYZ Pvi I Qq gv‡mi Rb¨
Ki‡j fvj KviY SEO n‡‪Q `xN©‡gqvw` KvR|
†cBR cÖcviwU t
cy‡iv I‡qemvB‡Ui K_v GKmv‡_ wPš‭v bv K‡i Avcwb cÖ‡Z¨KwU Avjv`v Avjv`v †cBR‡K ¸i Z¡
w`‡Z cv‡ib| KviY GKwU I‡qemvBU Aí mg‡q cy‡iv Kiv m¤¢e bq| GwU ax‡i ax‡i Avc‡WU n‡Z
_v‡K| ZvB c~Yv© ½ I‡qemvBU bv Kiv ch©š ‭ SEO Kiv hv‡e bv GiKg bq| †hgb Avcbvi I‡qe
mvB‡Ui A‡bK¸‡jv †cBR Av‡Q, Zvi g‡a¨ †h‡Kvb GKwU †cBR m¤ú~Y© Z_¨ w`‡q H †cB‡Ri Rb¨
SEO ïi  Ki‡Z cv‡ib †hUv‡K Landing page SEO ejv nq| wfwRUi mvaviYZ †nvg
Ki b Av‡m| †mRb¨ Avcwb †Kvb †cB‡R property †Kgb n‡e †mUv †mU Ki‡eb| wb‡gœi wP‡Î
†cB‡R
Avwg ¸M‡j Hard disk mvP© w`‡qwQ|
wPÎt 3.4 Hard disk wj‡L ¸Mj mvP©
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GLv‡b j¶¨ Ki‡j †`L‡eb wikipedia mvBUwUi mivmwi †nvg †cBR Av‡m wb| G‡m‡Q
wikipedia mvB‡Ui GKwU †cBR| †hgb Hard disk drive GLv‡b Hard disk drive GwU
n‡‪Q wikipedia mvB‡Ui GKwU †cBR| eM, I‡qe mvBU, I‡qe †cBR G¸‡jvi we¯‭vwiZ
mnR aviYv cvIqvi Rb¨ †jL‡Ki weMxwbs Rygjv, weMxwbs IqvW© †cÖm Ges HTML eB¸‡jv co‬
b|
mvBU Assesment t
cy‡iv I‡qemvBU‡K GK mv‡_ bv †`‡L ev wPš‭v bv K‡i cÖ‡Z¨KwU Avjv`v Avjv`v †cBR‡K acess
Kiv DwPZ| mK¸‡jv †cBR Gi ¸i Z¡ memgq| †Kvb †cBR Gi ¸i Z¡ wK Zv weR‡bm need-
Ki b
Gi Dci wbf©i Ki‡e|
mvBU Assesment Kivi mgq wb‡gœi Bwj‡g›U (Element) ¸‡jv Consider Kiv DwPZt-
K) mvBU/†cBR taggingt- I‡qe mvB‡U wK ai‡bi meta tag add Ki‡ev mvP© BwÄ‡bi Rb¨
GwU LyeB ¸i Z¡cY©| A_©vr †Kvb wel‡qi Dci Attention †`‡eb| GQvovI tag Ges
description tag mvP© BwÄ‡bi Rb¨ AZ¨š‭ ¸i Z¡c~Y©| Avi Gme U¨vM m¤ú‡K© mn‡R cwic~Y©
aviYv cvIqvi Rb¨ Avcwb †jL‡Ki HTML Ges Dream waver eBwU †`L‡Z cv‡ib|
L) †cBR Kb‡U›Ut- Kb‡U›U n‡‪Q Avcbvi I‡qemvB‡U Avcwb hv †kv Ki‡Z Pv‡‪Qb A_©vr
wfwRUiiv Avcbvi I‡qe mvB‡U G‡m hv wKQz †`L‡Qb †m¸‡jvB n‡‪Q Kb‡U›U| †hgbt text,
audio, video, flash image BZ¨vw`| Kb‡U›U¸‡jv memgq Avc‡WU _vK‡Z n‡e|
M) mvBU wjsKt-I‡qemvB‡Ui wjsK¸‡jv SEO Kivi Rb¨ LyeB cÖ‡qvRb․q| KviY crawler Ges
spider memgq mvB‡Ui URL wfwRU K‡i Ges WvUv msMÖn K‡i| †eªv‡Kb wjsK mvP© BwÄb
i¨vswKs-Gi Rb¨ GKwU mgm¨| A‡bK mgq †`Lv hvq, GKwU wjsK G K‡iwQ wKš‭y †mUv KvR
Ki‡Qbv| G iKg nIqv hv‡e bv|
N) mvBU g¨vwcstÑ†ewkifvM I‡qe mvB‡U A‡bK †ewk wjsK _v‡K| †hme I‡qe mvB‡U A‡bK
†ewk †cBR| H me I‡qemvB‡U BDRvi Gi c‡¶ Zv‡ì cÖ‡qvRbxq Z_¨ Lyu‡R cvIqv KwVb|
†mRb¨ mvBU g¨vc •Zwi K‡i I‡qemvB‡U w`‡q w`‡j BDRv‡ii cÖ‡qvRbxq †cB‡R †h‡Z myweav nq
Avi †mUv mvP© BwÄb AcwUgvB‡Rk‡bi Rb¨ A‡bK fvj|
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Ki b
wPÎ t 3.5 GKwU I‡qe mvBU Gi mvBU g¨vc|
wPÎt 3.6 mvBU g¨vc

wet `ªt GB eB G hZ¸‡jv screen short †bIqv n‡q‡Q eBwU wjLvi mgq I‡qemvB‡Ui †h
cwRkb me mgq GKB bvI _vK‡Z cv‡i|
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¸¸j Analytics
¸Mj GbvjvBwU· n‡‪Q GKwU wd« I‡qe ÷¨vwUmwU· I‡qe G¨vwc‡Kkb| †hLv‡b Avcwb Avcbvi
I‡qemvB‡Ui UªvwdK UªvK (Tract) Ki‡Z cvi‡eb | ¸Mj G¨vbvjvBwU· BDR Kivi Rb¨ ¸¸‡ji
GKwU BDRvi †bBg (wR †gBj GKvD›U) ìKvi| Avi GRb¨ Avcbv‡K †h‡Z n‡e
www.google.com/analytics Avcbvi GKwU wR-†gBj G‡Wªm Øviv Avcwb ¸Mj GbvjvBwU·
G †iwR‡÷ªkb K‡i wb‡eb| Zvici ¸Mj GbvjvBwU· G jMBb K‡i Avcbvi I‡qe mvB‡Ui
Uªvwd‡Ki wewfbœ ai‡bi ÷¨vwUmwU· †`L‡Z cvi‡eb| GLv‡b ¸Mj Avcbv‡K GKwU †KvW cÖ`vb
Ki‡e Avi †mB †KvWwU Avcwb Avcbvi I‡qemvB‡U G¨vW Ki‡eb|
Ki b
wPÎt 3.7 ¸¸j G¨vbvjvBwU· †nvg †cBR

†KvW m¤ú‡K© †Kvb wKQz Rvbvi Rb¨ †jL‡Ki GBP wU Gg Gj Ges wWª g I‡qfvi eBwU Avcbv‡K
A‡bK mvnvh¨ Ki‡e|
67
4_© Aa¨vq
Ki b
mvP© BwÄb †d«Ûwj I‡qemvBU •Zwi
68
Ki b
69
4 mvP© BwÄb †d«Ûwj I‡qemvBU •Zwit
GwU LyeB ¸i Z¡c~Y© †h GKwU I‡qemvBU‡K Ggbfv‡e •Zwi Ki‡Z n‡e †hb †mwU mvP© BwÄb
co‡Z cv‡i Ges Bb‡W· Ki‡Z cv‡i| Z‡e Avcbv‡K g‡b ivL‡Z n‡e †Kvb D‡Ï¨‡k¨ Avcwb
mvBU wU †W‡fvjc Ki‡eb Ges †mwU †hb BDRvi‡ì cvicvm I mvf© Ki‡Z cv‡i| GKwU
I‡qemvB‡U wK ai‡bi †cÖvWv± †mj Ki‡eb Zvi †P‡qI †ewk cÖ‡qvRb GKwU BDmdzj mvBU •Zwi
Kiv| KviY Avcbvi mvBU hZ BDmdzj ev BDRvi †d«Ûwj n‡e wfwRUiI ZZ †ewk Avm‡e| †hgb
Amazone.com GwU ïay eB wewµ Ki‡Q bv AviI A‡bK wKQz| GwU GKwU BDmdzj (Useful)
I‡qemvBU|
Ki b
wPÎ t 4.1 amazone Gi I‡qemvBU

70
Ki b
wPÎt 4.2 Amazon Gi †gby I mve †gby

Amazone.com g~jZ GKwU B-Kgvm© I‡qemvBU †hLv‡b wewfbœ ai‡bi cY¨ weµq Kiv nq|
g~jZ GwU eB wewµi Rb¨ A‡bK weL¨vZ| A¨vgv‡Rvb G A‡bK¸‡jv †cBR Av‡Q Zvi ciI
BDRviiv GLv‡b G‡m Lye mn‡R Lyu‡R cvq| †hgb †cBR Book Page, GB †cB‡R Book
catagories, Besk Books, Amazon kindel Gfv‡e mvR‡bv Av‡Q|
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wPÎ t 4.3 Amazone.com Gi eyK †cBR

BDRdzj mvBU †W‡fvjc Ki‡j `ywU cvicvm mvf© n‡e| GKwU nj I‡qemvB‡U UªvwdK evo‡e| Ges
Ab¨wU nj mvP© BwÄ‡b mvBU i¨vsK evov‡Z mvnvh¨ Ki‡e| Avwg GLv‡b hv wjL‡ev Zv nj
Making your website mvP© BwÄb †d«Ûwj|
4.1 gvwëwgwWqv Gi eënvi Kgv‡bv (Limiting Multimedia)

A‡bK †ewk MÖvwd· Ges gvwëwgwWqv I‡qemvB‡U BDm Kiv wVK bq| GwU Avm‡j c‡q›U †jm|
we‡k¦i †ewkifvM mdj I‡qemvBU gvwëwgwWqv eënvi K‡i bv e¨vwZµg wKQz I‡qemvBU Qvov|
Flas, Animation,video eënvi bv KivB fvj| †hgb Amazone.com I‡qemvBUwU LyeB
wm¤új, †mLv‡b †Kvb Gwb‡gkb Ges wfwWI eënvi Kiv nq wb| GgbwK I‡qemvBUwU‡Z †Kvb
Flas, Animation,video eënvi Kiv nq wb|
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Ki b
wPÎt 4.4 Amazon.com web

Ab¨w`‡K j¶¨ Ki b myspace.com I‡qemvBUwU †hLv‡b A‡bK‡ewk gvwëwgwWqv eënvi
K‡i‡Q| G ai‡bi I‡qemvBU Lye †ewk mvP© BwÄb †dÛwj bv|
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wPÎt 4.5 myspace.com I‡qemvBU

wKš‧ wKQz I‡qemvBU Av‡Q hv‡ì G¸‡jv BDR Kiv ìKvi KviY Zviv G ai‡bi mvwf©m w`‡q
_v‡K| †hgb-yahoo, Google, cnn &rboh BZ¨vw`|
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wPÎt 4.6 cnn I‡qemvBU
wPÎ t 4.7 ebay I‡qemvBU

Avcwb Avcbvi cÖ‡qvR‡b wKQz gvwëwgwWqv BDR Ki‡Z cv‡ib| Z‡e †gvUvgywU eënvi K‡i| †KD
I‡qemvB‡U A‡bK eënvi K‡i| †Kvb I‡qemvB‡U gvwëwgwWqv †ewk eënvi, GwU mvP© BwÄb
cQ›` K‡i bv| A‡bK mgq I‡qe wWRvBbvi Avcbv‡K Lywk Kivi R‡b¨ A¨vwb‡gkb BDR Ki‡Z
ej‡e| ZLb Avcbvi wKš‧ wPš‭v Ki‡Z n‡e †h Avcwb Kv‡ì †ewbwd‡Ui Rb¨ mvBU •Zwi Ki‡Qb|
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4.2 MÖvwd· bq †U·U eënvi Ki“b
A‡bK I‡qemvB‡U †cBR †U·U †Ìqvi Rb¨ MÖvwd· eënvi Kiv nq| wb‡gœi Qwei
I‡qemvBUwU‡Z j¶¨ Ki‡eb †U·U¸‡jv B‡gR AvKv‡i †`Lv‡bv n‡q‡Q| GB †U·U¸‡jv wKš‧
B‡gR QvovI †`Lv‡bv †h‡Z cvi‡Zv| cÖvq mgq I‡qe wWRvBbvi B‡gR w`‡q †U·U †`Lv‡Z Pvq|
A‡bKmgq me ai‡bi d›U me eªvDRv‡i fvjfv‡e †`Lvq bv Avi hw` †U·U¸‡jv B‡gR Gi g‡a¨
_v‡K Zvn‡j †h‡Kvb eªvDRv‡iB wVK gZ †`Lvq|
Ki b
wPÎt 4.8 B‡g‡Ri g‡a¨ †U·U
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Ki b
wPÎt 4.9 I‡qemvBU cocacola

wKš‧ mvBP© BwÄb B‡g‡Ri ga¨Kvi †U·U co‡Z cv‡i bv | A‡bK mgq Avgiv Avgv‡ì wKQz wK
IqvW© †cB‡Ri †U·U Gi g‡a¨ †i‡L †`B| †h‡nZz mvP© BwÄb †m¸‡jv co‡Z cv‡i| wKš‧ B‡g‡Ri
g‡a¨ w`‡q †Zv †Kvb jvf †bB| †cB‡Ri g‡a¨ B‡gR _vK‡jI †mwU †jvW n‡Z A‡bK mgq jv‡M|
Avcbvi •ZwiK„Z I‡qemvBU †hb B‡ivi Ges evM&m wd« nq| Avcwb I‡qe †cBR •Zwi Kivi mgq
†h ai‡bi I‡qe wWRvBb †UK‡bvjwR Ges Uzj&m eënvi Ki‡eb g‡b ivL‡Z n‡e H I‡qe †cBR
My‡jv †hb mvP© BwÄb wiW Ki‡Z cv‡i|
4.3 †cÖvMÖvwgs j¨vs¸‡qR Ges SEO

Avgiv hLb SEO c-vwbs Kwi ZLb †cÖvMÖvwgs j¨vs¸‡qR‡K eënvi Kiv nq I‡qemvBU •Zwi
Kivi Rb¨| GKwU I‡qemvB‡U wewfbœ ai‡bi †cÖvMÖvwgs j¨vs¸‡qR eënvi Kiv nq| †hgbt-PHP,
HTML, JAVA Script, CSS BZ¨vw`|
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JAVA Script t
Rvfv w¯…Þ n‡‪Q GKwU †cÖvMÖvwgs j¨vs¸‡qR †hwU w`‡q I‡qe wWRvBbviv WvBbvwgK Kb‡U›U •Zwi
K‡i wKš‧y ev¯‭‡e GwU SEO †d«Ûwj bv| Rvfv w¯…Þ Gi Kvi‡Y Crawler Kiv hvq bv| Gi
Kvi‡Y mvP© BwÄb †iRvë Lye fvj nq bv| A‡b‡K mvB‡Ui Kb‡U›U Ges wjsK¸‡j‡K mvP© BwÄb
†_‡K nvBW K‡i iv‡L | wKš‧ GiKg bv Kiv fvj, KviY mvP© BwÄb G ai‡bi †¶‡Î gv‡S gv‡S
Avcbvi mvBU wU mvP© BwÄb Øviv ¯úvg nIqvi m¤¢vebv _v‡K|
d¬vk (flash) t
d¬vk Av‡iv GKwU †UK‡bvjwR| †hwU †ewkifvM BDRvi (B›Uvi‡bU eënviKvix) cQ›` K‡i bv|
Ki b
GwUi Kvi‡Y GKwU †cBR †jvW n‡Z A‡bK mgq jv‡M| GwUi Kvi‡Y GKwU I‡qemvBU A‡bK
†¯v n‡q hvq| d¬vk hLb cy‡ivcywi A¨vKwUf bv K‡i ZLb †cBR †_‡K Ab¨ †cB‡R d‡ivqvW© Kiv
hvqbv| d¬vk w`‡q •ZwiK„Z I‡qemvBU‡K SEO A‡bK KwVb| I‡qemvB‡U d¬vk BDm bv KivB
fvj|
wPÎt 4.10 d¬vk Qvov I‡qe mvBU 4.3.1
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4.4 mnR K‡i I‡qemvBU •Zwi (make it user friendly)
Avcwb I‡qe mvBU wK wb‡Ri Rb¨ •Zwi Ki‡eb bvwK A‡bï Rb¨ ? wbðq A‡bï Rb¨ I‡qemvBU
•Zwi Ki‡eb| myZivs hvi Rb¨ •Zwi Ki‡eb †m †hb GwU‡K Lye mn‡R eënvi Ki‡Z cv‡i|
†mRb¨ Avcbvi I‡qemvBU wU‡K mnR K‡i •Zwi Ki‡Z n‡e| A‡bK mgq wfwRUi‡ì Kv‡Q Lye
KwVb n‡q hvq Zviv I‡qemvB‡U †hUv Pv‡‪Q †mUv †c‡Z| †ewkifvM I‡qe mvBU GKwU wbw`©ó †mev
w`‡q _v‡K| BDRviiv hw` †m mvwf©‡mi Rb¨ Avcbvi I‡qe mvB‡U Av‡m, †m †hb Lye mn‡R †mwU
Lyu‡R cvq| wb‡gœi wP‡Î j¶ Ki b GKRb wfwRUi Delta airline website G hv‡e Gqvi
wUwKU eywKs †Ìqvi Rb¨ Avi †mRb¨ Zvi ïi ‡ZB eyK G wUªc AckbwU †i‡L‡Q|
Ki b
wPÎt 4.11 I‡qe mvBU Delta

KviY GB I‡qe mvB‡U †Kvb BDRv‡ii Avmvi g~j KviYB nj wU‡KU eywKs †Ìqv, †mRb¨ Ackb
wU‡K Ggbfv‡e ivLv n‡q‡Q hv‡Z BDRvi mn‡R Lyu‡R cvq| Avcbvi I‡qe mvBU hLb •Zwi Ki‡eb
g‡b ivL‡eb Avcbvi I‡qe mvB‡Ui †h mvwf©m¸‡jv w`‡Z Pv‡‪Qb †m ¸‡jv †hb Lye mn‡R BDRv‡ì
bRi AvK…ó Ki‡Z cv‡i| Avcbvi I‡qe mvB‡Ui cÖPzi Z_¨ mvP© BwÄb †K w`‡Z n‡e †hb mvP©
BwÄb Avcbvi I‡qe mvBU wU‡K †bwf‡MU Ki‡Z cv‡i| wb‡P wKQz †bwf‡Mkb wm‡÷g †Ìqv nj|
79
Sitemap (mvBU g¨vc)
Table of content A_ev index
Navigation Bar
Navigational text links
Avwg Lye `ytwLZ †h wKQz wKQz Bs‡iwR k‡ãi evsjv †`qv nqwb| Zvi KviY n‡‪Q H ¸‡jv evsjvq
wjL‡j cieZx©‡Z Avcbv‡ì mgm¨v n‡Z cv‡i| KviY Avcwb †hLv‡b KvR Ki‡eb †mLv‡b †Zv Avi
evsjv
Ki b_vK‡e bv|
†Kvb wjs‡K †h †U·U wjL‡Z nq †mUv †QvU bv wj‡L js †U·U †jLvUv fvj| GKwU wjs‡Ki †U·U
G‡Ki AwaK n‡Z cv‡i| GLv‡b j¶¨ Kiv †h‡Z cv‡i Dell computer GB wjs‡K js †U·U
Av‡Q|
wPÎt 4.12 Dell Gi I‡qe mvBU Ges wjsK †U·U
80
GKwU †cB‡Ri wjsK Gi †U·U †`‡L eySv‡bv hvq †h H †cBRwU wK ai‡bi A_ev wjsK †jLv
c‡o eySv hvq H †cB‡R wK ai‡bi Z_¨ Av‡Q| GwU ïay BDRvi‡K mvnvh¨ K‡i bv GwU mvP©
BwÄ‡bi RbÏ fvj nq| wjs‡K †Kvb B‡gR evUb eënvi bv Kiv fvj| KviY mvP© BwÄb H
evU‡bi †U·U¸‡jv wiW Ki‡Z cv‡i bv|
Ki b
wPÎt 4.13 evU‡b †U·U

mvP© BwÄb AcwUgvB‡Rkb Kivi Av‡M Aek¨B †`‡L wb‡Z n‡e †h Avcbvi mvB‡Ui wWRvBb Lye
fvj|
4.5 Kb‡U›U (Content)
GKwU I‡qe mvBU mvaviYZ Kiv n‡q _v‡K Kb‡U›U wWm‡c Kiv‡bvi Rb¨| Avi †mB Kb‡U›U Gi
Rb¨ mvaviYZ wfwRUiiv Avcbvi mvB‡U Avm‡e| †Zgwb I‡qe mvB‡Ui Kb‡U›U n‡‪Q Ab¨Zg
GKwU Dcv`vb SEO †d«Ûwj Kiv‡bvi Rb¨| A‡b‡KB †ewkifvM mgq Kb‡U›U wjLvi Rb¨ w`‡q
_v‡K Avevi †KD †KD cÖ‡dkbvj Kb‡U›U ivBUvi w`‡q Kb‡U›U wj‡L _v‡K| KviY Avcbvi I‡qe
mvB‡Ui Kb‡U›U hZ fvj n‡e, wfwRUi ZZ †ewk Avm‡e Ges i¨vswKs-G I fvj Ae¯ v‡b _vK‡e|
Ggbfv‡e Kb‡U›U •Zwi Ki‡Z n‡e †hb Search crawler †mUv cQ›` K‡i|
81
Ki b
wPÎt 4.14 I‡qe mvB‡Ui K‡›U›U
fvj Kb‡U›U ¸‡jv mvaviYZ Key word Ges Phrase w`‡q ïi  nq| †h †Kvb GKwU †cB‡Ri
Kb‡U›U (†U·U) mvavibZ wZ‡bi †ewk wK IqvW© eënvi bv KivB fvj| I‡qe mvB‡Ui KxIqvW©
¸‡jv Kb‡U›U G eënvi Kiv †h‡Z cv‡i| A‡bK †ewk Kx IqvW© Kb‡U›U G BDR Ki‡j A‡bK
mgq mvP© BwÄb Bb‡W· K‡i bv|
82
Ki b
wPÎt 4.15 UvB‡Uj Ges K‡›U›U †cBR

KxIqvW© †WbwmwU n‡‪Q GKwU †cB‡R KZevi KxIqvW© †jLv n‡q‡Q| †ewkifvM mvP© BwÄb G Kx
IqvW© †WbwmwU †jv, ¸¸‡j KxIqvW© †WbwmwU 5 †_‡K 7 Gi g‡a¨| Ab¨vb¨ mvP© BwÄb¸‡jv †hgb
Bqvû Ges Gg Gm Gb Gi KxIqvW© †WbwmwU 5 A¨vjvD K‡i|
A‡bK mgq †`Lv hvq GKwU I‡qemvB‡Ui Kb‡U›U Ab¨ GKwU I‡qemvBU ev eM Kwc K‡i Zvi
wb‡Ri I‡qemvB‡U ev e‡M eënvi Ki‡Q| Gfv‡e hw` †KD Kb‡U›U Kwc K‡i wb‡q hvq, A‡bK
ai‡bi Uzj&m Av‡Q †h¸‡jv eënvi K‡i Avcwb Luy‡R cv‡eb †Kv_vq ev †Kvb I‡qemvB‡U ev e‡M
Avcbvi Kb‡U›U †bIqv n‡q‡Q| eM m¤ú‡K© c~Y©v½ aviYv Ges mn‡R eM •Zwi Kivi Rb¨
†jL‡Ki weMxwbs IqvW© †cÖm eBwU msMÖn Ki b †hwU w`‡q †h †Kvb †KD AvBwU b‡jR Qvov eM
•Zwi Ki‡Z cvi‡eb| B›Uvi‡b‡U UvKv DcvR©‡bi GKwU fvj Dcvq nj B-Kgvm©| Avi B›Uvi‡b‡U
eëmv Kivi Rb¨ msMÖn Ki b B-Kgvm© Ges B-Kgvm© GÛ Rygjv fvP©ygvU©|
83
GQvovI ¸¸j GbvjvBwmm w`‡q gwbUwis Kiv hvq| Avcbvi mvB‡Ui eëüZ mKj Kb‡U›U memgq
Avc‡WU ivLvi †Póv Ki b| †cBR †PK Ki‡Z n‡e †hb †mLv‡b w¯úwjs Ges GwWwUs B‡ivi bv
_v‡K| myZivs Avcbvi I‡qemvB‡Ui †cBR‡K B‡ivi wd« ivL‡Z n‡e GQvovI †cBRUv‡Z †hb
cÖ‡dkbvj jyK _v‡K
Ki b
wPÎt 4.16 ¯‥vB wbDR I‡qe mvBU Ges †cÖv‡dkbvj jyK
•ZwiK…Z I‡qemvBUwU †`L‡Z †hb AvMwj g‡b bv nq| †hgb A‡bK I‡qemvB‡Ui Kvjvi Kw¤^‡bkb
wVK _v‡K bv| †cB‡Ri †U·U †hb BDRv‡ii Kv‡Q covi Dc‡hvMx nq| d›U PzR Uv †eUvi n‡Z
n‡e| e¨vK MÖvDÛ Kvjvi mwVK fv‡e wm‡j± Ki‡Z n‡e †hb Ab¨ Kvjvi †K B‡d± bv K‡i|
†cB‡Ri †j AvDU †hb †gwms nq| Avcwb hw` mvP© BwÄb AcwUgvB‡Rk‡b (SEO) KvR Ki‡Z
Pvb Zvn‡j I‡qe mvBU wWRvBb m¤ú‡K© Avcbvi wKQz cÖv_wgK Ávb _vKv Aek¨B ìKvi| Avi
†mUv Rvbvi Rb¨ Avcbvi †Kvb †UªBwbs bv K‡iI GBP wU Gg Gj Ges wWªg I‡qfvi †jL‡Ki `ywU
eB c‡o wk‡L wb‡eb|
84
Kb‡U›U ¯úvgt- hLb wewfbœ Urls GKB Kb‡U›U mieivn Ki‡e A_©vr Kb‡U›U hLb Wywc‡KU
n‡e, GwU n‡j Kb‡U›U ¯úvg nevi m¤¢vebv _v‡K| Avcbvi mvB‡U hw` †Kvb BDwbK Kb‡U›U bv
_v‡K Ges wi‡j‡f›U Kb‡U›U bv _v‡K Zvn‡j mvP© BwÄb †mUv‡KI ¯úvg KbwmWvi Ki‡Z cv‡i|
GgbwK illegal Kb‡U›U Gi †¶‡Î|
4.6 I‡qe Kwc ivBwUs
Relevant Ges fvj wi‡Ub Kb‡U›U n‡‪Q I‡qe mvB‡Ui wKs| GKwU I‡qemvBU ev I‡qe
†cBR‡K Uc i¨vswKs-G wb‡Z n‡j Kb‡U›U n‡‪Q Ab¨Zg wdPvi| SEO KwcivBU w`‡q Avcwb
BDwbK I‡qe Kb‡U›U wjLv‡Z cv‡ib| relevant Gi Rb¨ Avcbvi †cBR‡K ¯‥¨vb Ki‡e| 15%
Ki b
Gi Kg wfwRUi cy‡iv †cBRwU‡K †`‡L, 85% wfwRUi GK wgwb‡Ui g‡a¨ †cBR †_‡K †ei n‡q
Av‡m, KviY Zviv †hUv Pvq †mUv hw` bv cvq| myZivs Avcbvi †cB‡Ri Z_¨ Aek¨B
informative, concise Ges mn‡R co‡Z cv‡i| Eye cathing & interesting heading
n‡Z n‡e| evK¨¸‡jv K‡¤ú· K‡i bv †jLv, Rvbv kã eënvi Kiv| c¨vwmf f‡qm eënvi bv
K‡i G¨KwUf f‡qm eënvi Kiv fvj| †hgb Avwg fvZ LvB, GKB wRwbm Avcwb Gfv‡e wjL‡Z
cv‡ib| Avgvi Øviv fvZ LvIqv n‡q‡Q| (I eat rice- Rice is eaten by me) wb‡gœi wP‡Î
†`Lyb Avwg ¸¸‡j mvP© w`‡q swot Analysis m¤ú‡K© Rvb‡Z Pvw‪Q|
85
Ki b
wPÎt 4.17 mvP© Bb swot Analysis
mvP© †Ìqvi c‡i A‡bK¸‡jv I‡qemvB‡Ui wjsK Avm‡Q, †hLv‡b swot Analysis m¤ú‡K©
†hLv‡b †jLv Av‡Q|
86
Ki b
wPÎt 4.18 †cB‡R swot Analysis content
Dc‡ii wP‡Î †`LwQ Avwg †hwU Rvb‡Z †P‡qwQ †mwU GB †cB‡R †c‡qwQ e‡jB wKš‧ Avwg †cBRwU
co‡Z cviwQ| Avi hw` Gi wfZi †`LZvg weR‡bm G¨vbvjvBwmm wb‡q †jLv Zv n‡j nq‡Zv Avwg
†cBRwU coZvg bv, KviY †cB‡R wi‡j‡f›U Kb‡U›U †bB| KwcivBwUs-Gi Rb¨ Avcbvi wgwbgvg
A_ev †ewmK I‡qe wWRvBb Ávb _vK‡Z n‡e hw` Avcwb GBP,wU,Gg,Gj Ges wWªg I‡qfvi eB
c‡o wkL‡Z cv‡ib| Kb‡U›U m¤ú‡K© Av‡iv we¯‭vwiZ Rvb‡Z G¨vWfvÝ Gm,B,I eBwU msMÖn
Ki‡eb|
87
5g Aa¨vq
Ki b
Kx IqvW© wimvP© Ges wm‡jKkb
88
Ki b
89
5 KxIqvW© wimvP© Ges wm‡jKkb
mvP© BwÄb AcwU gvB‡Rk‡bi LyeB ¸i Z¡c~Y© welq nj KxIqvW©| GKwU I‡qe mvBU‡K mvP©
BwÄ‡bi Uc i¨vswKs-G Avbvi Rb¨ KxIqvW© n‡‪Q LyeB ¸iƒZ¡c~Y© GKwU Uzjm&| GKwU †cB‡Ri
†UvUvj K‡›U›U Gi 2-5 cv‡m©›U Gi g‡a¨ KxIqvW© _vKv DwPZ| A_©vr GKwU †cB‡R 2 ev 3 wUi
†ewk Kx IqvW© bv _vKvB fvj| KxIqvW© †mB me IqvW© †h¸‡jv Øviv Avcbvi I‡qemvBU‡K
K¨vUvjM Ges Bb‡W· Kiv nq Ggb wK Luy‡R †c‡Z mvnvh¨ K‡i| Kx Lyu‡R cvIqv A_ev wm‡j± Kiv
GwU Lye mnR KvR bv| A‡bK †Kv¤úvwb KÝvj‡U›U wb‡qvM w`‡q _v‡K KxIqvW© wiPv©m Ges
GbvjvBwmm Kivi Rb¨| Avcwb hw` mwVK KxIqvW© wm‡j± Ki‡Z cv‡ib Z‡e Avcbvi mvBU wU mvP©
BwÄb
Ki bG wfwR‡qej n‡e| A‡bK ai‡bi KxIqvW© wiPvm© Uzj&m Av‡Q †h¸‡jv eënvi K‡i Avcwb
mwVK KxIqvW© †c‡Z c‡ib Avcbvi I‡qe mvB‡Ui Rb¨|
5.1 KxIqvW© Gi ¸i“Z¡ (Importance of Keyword)

Avcwb hLb mvP© BwÄb eënvi K‡ib ZLb Avcwb GKwU kã ev G‡Ki AwaK kã UvBc K‡ib Ges
mvP© evU‡b wK¬K K‡ib| Gi ci mvP© BwÄb H kã¸‡jv‡K Gi B‡Û· G Luy‡R †`‡L| g‡b Ki b
Avcwb mvP© Ki‡Z Pv‡‪Qb GKwU eªvÛ Kvi Gi bvg w`‡q| †hgbt- Ford| GLb GwU wj‡L mvP©
w`w‪Q|
90
Ki b
wPÎt 5.1 Ford wj‡L mvP©

ZLb mvP© BwÄb †h KvR ¸‡jv mvaviYZ K‡i _v‡K
 †cB‡R H Ford Av‡Q wKbv|
 †cB‡R hw` Ford bv _v‡K Zvn‡j Gi KvQvKvwQ †Kvb kã Av‡Q wKbv|
 †cB‡Ri †Kvb wjsK G Ford Av‡Q wKbv A_©vr Ford †jLv Av‡Q wKbv|
 †evì †U·U|
 Italicited †U·U|
 Bulleted wj÷|
 †Kvb †U·U †hwU Ab¨ †U·U Gi †P‡q eo|
 †nwWs †U·U|
91
KxIqvW© Øviv eySv hvq GKwU I‡qe mvBU †Kvb ai‡bi Ges wK welq H I‡qemvBU †_‡K Rvbv
hv‡e| †hgb g‡b Ki b-Avcwb †nv‡Uj LyuR‡Z Pv‡‪Qb, myZivs †nv‡Uj n‡‪Q Avcbvi GKwU
KxIqvW©| c„w_ex‡Z A‡bK †nv‡Uj Av‡Q me †nv‡Uj †_‡K AvcbviUv‡K KZ b¤î cwRk‡b †`Lv‡e?
GLb Avmyb KxIqvW© GbvjvBwmm| GKUz fveyb Avcbvi †nv‡Uj hw` nq `yevB, Avi Avcwb hw`
†j‡Lb `yevB †nv‡Uj, Zvn‡j A‡bK cÖwZ‡hvwMZv K‡g †Mj| GLb Avcbvi †nv‡U‡ji mv‡_ `yevB
Gi †nv‡Uj ¸‡jvi Kw¤úwUkb n‡e|
Ki b
wPÎ t 5.2 hotel KxIqvW© w`‡q mvP© Ges Gi †iRvë
92
Ki b
wPÎt 5.3 hotel in dubai w`‡q mvP© Ges Gi †iRvë

Dc‡ii wPÎ `ywU †_‡K eySv hv‡‪Q, Avcwb hZ wbw`©ó K‡i mvP© w`‡eb Avcbvi mvP© †iRvë I wbw`©ó
n‡e| Hotel in asia w`‡q mvP© w`‡j †h‡Kvb †`‡ki †nv‡Uj Gi wjsK mvP© †iRvë G †kv Ki‡e|
wKš‧ Avcwb hw` hotel in dubai w`‡q mvP© K‡ib Zvn‡j ïay `yevB Gi †nv‡Uj †`L‡Z cv‡eb|
mvP© BwÄb crawler wewfbœ ai‡bi I‡qemvBU KxIqvW© w`‡q wfwRU K‡i| Avcbvi I‡qe mvB‡Ui
Rb¨ KxIqvW© wm‡jKkb hw` f~j nq Zvn‡j I‡qemvB‡U UªvwdK I Avm‡e bv| A‡b‡KB Lye my›ì
my›ì wWRvB‡bi I‡qe mvBU •Zwi K‡i wKš‧ Zviv mwVK KxIqvW© Realize Kg K‡i| GKRb
BDRvi †h †Kvb mvP© BwÄ‡b wM‡q †Kvb Z_¨ Rvbvi Rb¨ †h IqvW© ev †dR wjL‡Qb †mwU‡KB Avgiv
KxIqvW© ej‡ev| Avcwb Kx Rv‡bb ? gvbyl †Kvb KxIqvW© w`‡q mvP© w`‡e? Avi gvby‡li †mB Rvbvi
welqUv‡K hZ †ewk Avcwb Rvb‡Z cvi‡eb ZZB Avcbvi KxIqvW© wm‡jKkb mwVK n‡e| Avi G
Rb¨ Avcbv‡K KxIqvW© wb‡q wiPvm© Ges GbvjvBwmm Ki‡Z n‡e| Avcwb KxIqvW© wb‡q hZ †ewk
GbvjvBwmm Ki‡eb ZZB Avcbvi I‡qemvB‡Ui Rb¨ Dchy³ KxIqvW© Ly u‡R cv‡eb| G welq ¸‡jv
cieZ©x‡Z Avgiv Av‡iv wel` fv‡e Av‡jvPbv KiwQ|
93
5.2 KxIqvW© GbvjvBwmm ïi“ Kiv (Starting your keyword analysis)
 KxIqvW© GbvjvBwmm ïi  Kivi Av‡M fve‡Z n‡e wK ai‡bi KxIqvW© gvbyl mvP© Ki‡Z
eënvi K‡i| A‡bK mgq †`Lv hvq KxIqvW© GbvjvBwmm Gi Rb¨ A‡bK †ewk mgq w`‡Z
nq|
 Avcwb †hme KxIqvW©¸‡jv wPš‭v Ki‡Qb A_ev fve‡Qb H me KxIqvW©¸‡jv †Kvb †U·U
GwWUi ev IqvW© cÖ‡mm‡i UvBc K‡i ivLyb| hLb †Kvb KxIqvW© Avcbvi g‡b co‡e ZLbB
†mUv‡K Avcwb wj‡L ivLyb| Avi Avcwb hw` wjLv ïi  bv K‡ib Z‡e Avcbvi g‡b bZzb
Ki b bZzb KxIqvW© Avm‡e bv| hZ cv‡ib cÖwZw`b wKQz wKQz KxIqvW© wjLyb| G mgq †`L‡eb
Avcwb hv wPš‭v K‡ib wb Zvi †P‡q A‡bK †ewk KxIqvW© †jLv n‡q †M‡Q| Avcbvi KLb
I fvev wVK n‡e bv †h AvR‡Ki g‡a¨B A_ev GKevi ïi  K‡iB KxIqvW© GbvjvBwmm
†kl K‡i †dj‡ev| KviY GUv A‡bKUvB GKUv m„Rbkxj I eyw×gËvi KvR| Ggb I n‡Z
cv‡i AvR‡K Avcwb ïi  K‡i‡Qb fve‡Z I cvi‡Qb bv wK wPš‭v Ki‡ev| `qv K‡i †_‡g
_vK‡eb bv| Avevi AvMvgxKvj ïi  Ki b | Gfv‡e GK mgq †`L‡eb Avcwb A‡b‡Ki
†P‡q fvj KxIqvW© GbvjvBwmm Ki‡Z cvi‡eb| KviY †Kvb KvR †kl Kivi c~e© kZ© nj
ïi  Kiv|
 Avcwb wb‡R wb‡R ïay wPš‭v Ki‡eb bv eis Avcbvi †d«Ûm Ges KwjK‡ì mv‡_I Avcwb
Av‡jvPbv Ki‡Z cv‡ib| †`L‡eb Zv‡ì †_‡K Avcwb fvj †Kvb AvBwWqv cv‡‪Qb| †hUv
Avcbv‡K KxIqvW© wm‡j± Ki‡Z mvnvh¨ Ki‡e| Avcwb wewfbœ gvby‡li mv‡_ K_v e‡j †R‡b
wb‡Z cv‡ib Zviv †Kvb ai‡bi kã w`‡q †Kvb wbw`ó Z_¨ mvP© K‡i|
 Gevi Avcwb •Zwi Kiv wj÷wU †PK Ki b †Kvb ai‡bi evbvb fyj Av‡Q wKbv|
KxIqvW©¸‡jv Aek¨B Bs‡iwR‡Z wjL‡eb| •ZwiK„Z wj÷ †_‡K wKQz KxIqvW© ev` w`‡Z
cv‡ib †h¸‡jv Avcbvi mvBU Ges mvB‡Ui K‡›U›U Gi mv‡_ wgj †bB| A_©vr Relevent
KxIqvW©| GLb Avcwb wb‡R mvP© BwÄ‡b mvP© w`‡q †`L‡Z cv‡ib †Kvb ai‡bi KxIqvW©
¸‡jv BDRvi †ewk mvP© K‡i| GQvov Gai‡bi wKQz ÷vwUmwU· Gi Rb¨ cieZx©‡Z wKQz
Uzj&m Gi eënvi †`Lv‡ev|
94
Ki b
wPÎt 5.4 foreign education mvP© †iRvë|

Dc‡ii wP‡Î †`Lv hv‡‪Q foreign education w`‡q ¸M‡j mvP© w`‡j mvP© †iRvë †`Lv‡‪Q
132000000| GKB D‡Ï¨‡k¨B hw` Avwg mvP© Kwi Abroad education Zvn‡j mvP© †`Lv‡‪Q
26000000| ïay ZvBbv mvP© †iRv‡ë Gi wjsK¸‡jv I `yfv‡e mvP© w`‡j Av‡M c‡i Avm‡e|
nq‡Zv foreign education Gi Rb¨ †h mvB‡U mvP© †iRv‡ëi U‡c Av‡Q †`Lv hv‡‪Q Abroad
education Gi Rb¨ †mwU U‡c bvI _vK‡Z cv‡i|
 Avcbvi †cÖWv±-Gi bvg hw` GK k‡ã nq ai b Avcbvi GKwU cÖWv‡± Gi bvg
Readleaf Avcwb nq‡Zv fve‡Z cv‡ib Avcbvi KxIqvW© Readleaf wKš‧ g‡b ivL‡Z
n‡e Avcwb hLb KxIqvW© GbvjvBwmm Ki‡Qb ZLb wKš‧ Kv÷gv‡ii K_v wPš‭v K‡i Ki‡Z
n‡e| Ggb I n‡Z cv‡i Avcbvi Kv÷gvi nq‡Zv mvP© w`‡‪Q Read leaf `y‡Uv Avjv`v kã
eënvi K‡i| †mRb¨ gv‡S gv‡S kã‡K †f‡½ wjL‡Z cv‡i| †mRb¨ KLbI KLbI kã
gvR© Ki‡Z n‡Z cv‡i Avevi KLbI KLbI kã‡K Avjv`v K‡i wjL‡Z n‡Z cv‡i| Avcwb
mvP© BwÄ‡b mvP© w`‡q Ges mvP© †iRv‡ëi Dci wfwË K‡i eyS‡Z cvi‡eb †Kvb kãwU KZ
†ewk eënvi nq|
95
Ki b
wPÎt 5.5 Abroad education w`‡q mvP©

 Avcwb Avcbvi •ZwiK…Z wj‡÷ wm½yjvi Ges †cvivj Avjv`v K‡i G¨vW K‡i wbb| KviY
mvP© BwÄb wm½yjvi Ges †cvivj‡K Avjv`v K‡i wUªU K‡i| †hgb Avcwb hw` mvP© e‡·
wj‡Lb Ford Ges fords G`ywU‡K Avjv`v K‡i †`Lv‡e Ges mvP© †iRvëI Avjv`v
†`Lv‡e| cieZ©x‡Z Wordtraker wb‡q Av‡jvPbv Kiv n‡e †hwUi mvnv‡R¨ KxIqvW©
wm‡j± Kiv hvq GQvov Lye kxNÖB †jL‡Ki G¨vWfvÝ SEO eBwU Avm‡Q| †hLv‡b Av‡iv
G¨vWfvÝ welq wb‡q Av‡jvPbv Kiv n‡e| Z‡e GKwU welq g‡b ivL‡eb GLv‡b Avcvi‡Km
Ges †jvqvi †Km †Kvb welq bq| †hgb Avcwb hw` mvP© BwÄ‡b FORD w`‡q Avcwb †h
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mvP© BwÄb AcwUgvB‡Rkb

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23Zg Aa¨vq: Geta freelancer.......................................................................583

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