Yes, right now.

We are not impressed; we just know that having a video marketing strategy
is a must for everyone. All businesses can benefit from creating an explainer video.

And after reading these 5 reasons why your business needs to boost its video marketing,
you will understand the urgency. So, why do you need an explainer video for your
business? We'll tell you!

● Watching vs Reading
Who will win this game? You guessed it - the videos, of course. People prefer to watch your
descriptive video, instead of reading too much text about your product. And given the fact
that video content is processed 50,000 times faster than text, if you allow your audience to
choose between reading long texts and watching the descriptive video, they will always
choose the video.

So, if you want your message to get into the brains of your audience, then a video is
your choice.

● Videos improve your SEO

One of the factors Google considers their ranks (and other search engines, such as Bing or
Yahoo), is the amount of time your visitors spend on a website. If your audience spends a lot
of time on your website, it will send a positive message to search engines, and it will help to
rank your content higher in search results. This is not surprising, since people prefer to view
content in video form, so they are more likely to play all incoming videos. If you use video
content on your landing page, when your audience is researching your products, it will take
time to watch it - This will increase the amount of time they spend on your website and
increase your search engine rankings.

But why does your website need a video on it? Because you have over 53 chances of
appearing on Google if you have a video posted on your site.

● Videos rank faster

YouTube is the second most demanding platform on the Internet and is the largest video
sharing platform in the world, and (after Google) is the second largest search engine!
Confused? Well, you shouldn’t be. Think about it every time you go to YouTube to find
educational content, videos on "how to do it", there is a video to help you in solving your
problem or teach you how to do something. Seeing it this way, it is clear why YouTube is so
big, and uploading video content to it is very important.

Searches have increased by 70% in the last few years, so creating explainer videos
should be part of your marketing strategy to improve awareness and increase your
visibility.

● Video helps you build relationships with the audience

Video content uses the power of storytelling to build trust and strong relationships with your
audience. Explainer videos are powerful enough to let your audience know that your brand
understands their struggles. This is especially true when using animated videos. With
animated characters and shapes, you get to create characters that match your target
audience (depending on your customers) to create a sense of identification with your
audience. Animated scenes also create a pleasant connection between your viewers and
your product. This connection connects your product with positive emotions, which is a big
goal in any marketing video.

If you reach that kind of emotional connection with your audience, then the battle is
already won by you.

● Videos provide the highest ROI

We need to discuss the Return on Investment (ROI) level that this video has because that is
a major concern for business owners when making business decisions. So, you might think
that video content might be somewhat expensive, but it's safe to assume that you will get
your money back in just a few months - and after your investment returns to you, it will all be
pure profit for your product.

You'll be glad to know that video is a type of content with a very high ROI, according
to 52% of businesses.

Your business is very important to you, so you need to be aware of the importance of having
animated videos in your marketing campaign. Their properties are very useful to your
business: the content they display will surely be shared by your audience, and they will
share it and engage with your story; they are much cheaper than other Things. Kraftcreation
is the best 3d explainer Video maker in India and the best animation company in Indore
Visit our website for more related blogs and services.