LINDSAY SELMAN

LINDSAY SELMAN
LINDSAY SELMAN
LINDSAY SELMAN
Fashion
Merchandising
Portfolio
 Lindsay Selman
University of Missouri - School of Textile and Apparel Management
Email: las5kf@umsystem.edu
Phone: Available upon request

About I am a fashion product development student that looks at the world through
the dual prism of a scientist and comic book nerd. Growing up in the middle

Me
United States, I sought pragmatic approaches to solving problems big and
small, striving to find innovation through art and science. Growing up with a
family that traveled, I learned to see the intersection of art and science in
every new place we explored. Growing up as the “younger sister,” I learned the
fine art and importance of effectively communicating my ideas, often
vigorously. These experiences have and will continue to inform my approach
to the art and science of my craft.
 01 Fashion Journalism
Editor’s Picks 5
Target Market Analysis 6

Table of
02 Product Development
Mood Boards 8-11
Range Plans 12
Drawing 13-14

Contents
Line sheets 15

03 Branding
Brand Logo 17

04 Application Information
Resume 19
01
Fashion
Journalism
Focused on advertising products and
learning who your target market is, this
core skill set forms the basis for successful
product development.
 Editor’s Picks

Fashion Journalism

An Editor’s Pick is trending concepts or items in the market place as seen by the editor of
the publication . These pages are useful for documenting current or emerging trends in
the market place in the target dempgraphic for the publication.
This project was created during quarantine and so I chose products and trends that
were relevant to women around my age who were stuck at home.
 Target Market Analysis

Fashion Journalism

Target Market Analysis as presented here attempts to find the correct demographic that
will be the focus of the product development effort. It focuses on age, gender,
occupation, lifestyle and merges all of them into a single target market.
In this project, our concept was to target athletic young women who are health
oriented. This focused development efforts to that particular demographic.
02
Product
Development
The core of my work in the Product Develop-
ment track at Mizzou has focused on the vari-
ous tools and concepts used in developing
products for the marketplace. As a result, my
portfolio is heavily weighted toward these
work products.
Product Development
Mood Boards
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PANTONE 19-4122 TCX PANTONE 16-4725 PANTONE 16-1462 TCX PANTONE 16-1620 TCX

PANTONE 11-4800 TCX PANTONE 13-4910 TCX PANTONE 14-1064 TCX PANTONE 12-0646 TCX
Product Development
Mood Boards
 Range Plans

Product Development

This Range Plan continues the product developemtn life-cycle that began
with the mood board and now introduces protential products that were
developed in the mood board.
The colors and althletic cuts reflect the original target demographic. The
design incorporates bold color blocks and almost lquid like patterns.
 Drawings

Product Development

TThese hand-drawn and scanned figures were focused on sustainable energy

and are based on the colors that might be seen in oil. The shapes were chosen
to indcate the flow of the oil. The line was meant to bring awareness to
environmental issues. The choice of an oil spill is meant to highlight that
although the spill can be pretty, it is still dangerous.This Range Plan continues
the product developemtn life-cycle that began with the mood board and
now introduces protential products that were developed in the mood board.
 Line Sheets

Product Development

Line Sheets are used to communicate with the manufacturer critical informa-
tion for the prodution, materials, sizing and packaging for the line being
produced. It is one of several documents that accompany contractual
information that determine the specifics of production.
This specific project used standard sizing for the US market.
03
Branding
I chose the look and aesthetic of my branding
based on my appreciation of the “Pop-Art” era
as epitomized by the late Andy Warhol. The
choices are also a riff on the initals in “Lindsay
Selman Design” -- “LSD” and the trippy, color-
ful palette that might have come from the 70’s
when the drug was popular.
 BRANDING Logo Identity - Lindsay Selman Designs

Branding
LINDSAY SELMAN DESIGNS LINDSAY SELMAN DESIGNS

LABEL
ALTERNATE LOGO
SWATCHES

LINDSAY SELMAN DESIGNS

LINDSAY SELMAN DESIGNS

LOGO

LINDSAY SELM
AN DESIGNS

LINDSAY SELMAN DESIGNS

HANG TAG SHOPPING BAG

LOGO SWATCHES
04
Resume
As a transfer student that started off in a wholly differ-
ent major (Pharmacy!), I am excited to share the skills
and experience that I have been able to build within
the Textile and Apparel Management program at the
University of Missouri
Lindsay Selman
Education
University of Missouri - Columbia
Summer 2019 - present (Junior standing)
Textile and Apparel Management Major/Business Minor - Product Development Track
Dean’s List - Fall 2019
Southern Illinois University - Edwardsville
Fall 2018 - Spring 2019
Dean’s List - Spring 2019

Work Experience
Ascena Group - Loft Outlet, Chesterfield, MO
March 2019 - Present - Sales Associate
Drives revenue by providing clients exceptional services through relationship building,
sharing style/product information and presenting a clean, well-maintained store environment.
Creates client loyalty by enrolling clients in credit programs and for store promotions.
Embraces the brand’s values, supporting a positive environment while portraying a friendly, energetic manner.

Empower Me Wellness, Fairview Heights, IL

October 2018 - August 2019, Pharmacy Technician

CVS Pharmacy, Chesterfield, MO

May 2016 – August 2018 - Pharmacy Technician

Skills
Microsoft Office
Adobe Photoshop
Adobe Illustrator
CAD/Technical Flats
Patternmaking
Garment Construction

Soft Skills
Friendly, energetic and engaging manner
Respectful
Values cultural differences and is supportive special needs of co-workers, clients, and classmates
Leadership qualities that embraces a “take charge approach” or takes ownership when working in group environments while incorporating feedback from supervisors/professors/peers
support an environment of learning and trust by acting positive role model
solicits and incorporates feedback for professional growth and development