History and Company Profile:

Tata DOCOMO is Tata Teleservices Limited's (TTSL) telecom service

on the GSM platform-arising out of the Tata Group's strategic alliance
with Japanese telecom major NTT DOCOMO in November 2008. Tata
Teleservices has received a pan-India license to operate GSM telecom
services, under the brand Tata DOCOMO and has also been allotted
spectrum in 18 telecom Circles. TTSL and has already rolled out its
services in various circles.
The launch of the Tata DOCOMO brand marks a significant milestone
in the Indian telecom landscape, as it stands to redefine the very face of
telecoms in India. Tokyo-based NTT DOCOMO is one of the world's
leading mobile operators-in the Japanese market, the company is clearly
the preferred mobile phone service provider in Japan with a 50 per cent
market share.
NTT DOCOMO has played a major role in the evolution of mobile
telecommunications through its development of cutting-edge
technologies and services. Over the years, technologists at DOCOMO
have defined industry benchmarks like 3G technologies, as also products
and services like the i-modeTM, mobile payment and a plethora of
lifestyle-enhancing applications. Today, while most of the rest of the
industry is only beginning to talk of LTE technology and its possible
applications, DOCOMO has already started conducting LTE trials in
physical geographies, not just inside laboratories!
DOCOMO is also a global leader in the VAS (Value-Added Services)
space, both in terms of services and handset designs, particularly
integrating services at the platform stage. The Tata Group-NTT
DOCOMO partnership will see offerings such as these being introduced
in the Indian market under the Tata DOCOMO brand.
Tata DOCOMO has also set up a 'Business and Technology Cooperation
Committee, comprising of senior personnel from both companies. The
committee is responsible for the identification of key areas where the
two companies will work together. DOCOMO, the world's leading
mobile operator, will work closely with the Tata Teleservices Limited
management and provide know-how on helping the company develop its
GSM business.
Despite being a late entrant, Tata Indicom, TTSL's CDMA brand, has
already established its presence and is the fastest-growing pan-India
operator. Incorporated in 1996, Tata Teleservices Limited is the pioneer
of the CDMA 1x technology platform in India. Today, Tata Teleservices
Limited, along with Tata Teleservices (Maharashtra) Ltd, serves over 37
million customers in more than 320,000 towns and villages across the
country offering a wide range of telephony services including Mobile
Services, Wireless Desktop Phones, Public Booth Telephony and Wire-
line Services.

It offers both prepaid and postpaid GSM cellular phone with presence in
11 circles including Madhya Pradesh & Chhattisgarh, Orissa,
Maharashtra & Goa, Punjab, Haryana, Uttar Pradesh, Karnataka, Kerala,
Tamil Nadu, Chennai, and West Bengal. It has become very popular
with its one second pulse especially in semi-urban and rural areas. They
are launching their service from the south of India to central, east and
north.
Financial information

DOCOMO caught the mobile industry's attention in November when it announced

its 26% stake in Tata Teleservices Ltd. (TTSL) worth US$2.7 billion. Even though
TTSL is India's fastest-growing pan-India wireless mobile telecom operator, some
wondered why DOCOMO would invest billions in a market so unlike the Japanese
market during a global downturn.

Product profile

Achievements

Tata Teleservices Limited, India’s fastest-growing dual-technology (GSM and

CDMA) telecom service provider, today announced that it has added 2.33 million
new subscribers in the month of May 2010 to cross the 70-million-subscribers
milestone in a short span of just over five years since the launch of its mobile
telephony services in early 2005.

The achievement of 70 million by Tata Teleservices Limited (TTSL) and Tata

Teleservices (Maharashtra) Limited is all the more commendable as the company
has shown a subscriber growth rate of more than 100 per cent in the last 12 months
from 35 million subscribers in May 2009.

As the numbers suggest, Tata Teleservices Limited has shown an extremely

aggressive and consistent growth in new subscriber additions over the last year.

Commenting on the landmark achievement, Mr Anil Sardana , Managing Director

of Tata Teleservices Limited , said  “We thank and appreciate every subscriber’s
faith in us as a transparent, caring and efficient telecom services company. With
each new milestone crossed, we have raised our own internal benchmarks—in
keeping with our larger objective of consistently enhancing and improving our
standards, and of providing our customers with differentiated and lifestyle-
impacting telecom services. The achievement also bears testimony to the efforts
that have been put into making our network and services the best in the industry, 
we will continue to innovate and evolve, providing world-best products and
offerings to our subscribers.”

The last financial Year has been an extremely successful one for Tata Teleservices
Limited, wherein the company introduced its new GSM brand Tata DOCOMO,
introduced its industry-changing ‘Pay-Per-Second’ and ‘Pay-Per-Call’ tariff plans,
unleashed industry-best products like Photon TV and Mobile TV, and offered
lifestyle-impacting products like Buddynet, diet-sms and many others.