16 Free Facebook Ad Templates to Rea Tara Cg with so many many diferent Facebook ad typesta cease omit ean beatdto pla sfc nstratey. Thre area ton of dtl to keep track of fromimage Szeto tet copy lengthto ‘That's why wove create this handy set of Facebook ad templates complete wth ad specs and best practices or every ype of Facebook ad Facebook image ad templates Facebook desktop feed recommended ad specs ey RECOMMENDED AD SPECS + Fletype: Jpg or png+ Aspectrati: 191: to allowed 45 recommended + Te 25 characters + Hesline: 25 characters + Unk description 2ncharacters Facebook mobile feed recommended ad specs + Filetype: jogor pre 1 Aspect ratio: maxhelght 4s + Tet chacacer count not yt known but tet will end with ase more" promot ater three nes (estead of) + Healin: 25 characters Link description: so characters Facebook right column recommended ad specs + Filetype: Jogor png + Resolution: Aleest 12001200 1 Aspectiatios 69 tot 4 Test sa5 characte Heading: 25 characters Linkdescrponsocharcers What image ads are best for Image ads canbe very effective to bring visors your website. In Facebook on reseach, a sees of Image ads outperfnmed other formats fr ding trac Image ads are also gest way for new Facebook advetsrs to get started, because creatingone an be as simple as boosting a post withaPhot rom your Facebook Page Quick tips: + choose images with peoplein them-think people using your produc, rather thanjust the products + Maintain visual consistency across ads in a campaign so theyreeasjtaecognae a glance, + Dowty te cram to many vial elements nto one image you hive mulpleeuals to show, ‘uya carousel osldehsow ad nsead *+ Keep your headline lear and conversational, especially for asin themain feed Dont try tosll, to hard when people are scroing through poss of out what theirrends are up to, + Tryincorporatng creative tension between yourimage and our tet your tots simpleand sraghtorwar, ty 2 plytlimage And vice-versa + You don't need to take your own photos oer for product shot of couse), Check out oust of fre stockphoto resources to help you gtcretive + Use Facebook's fre image tet check tol to make sure yourimage doesnt contain too much + Animated Gisare considered videos, notimagessilyou want to use one choose avideo.d instead Facebook video ad templates Facebook desktop feed recommended ad specs Duration: second to.240 minutes Aspect ratio: 160 153 alowed recommended Navi sines468 ‘eat: 325 characters Heading 25 charactors Link description: 20 characters Facebook mol le feed recommended ad specs.+ Aspectratio maxheight 5 + Tea: Charaer count not yt known but tet wl end with ase more” prompt ater three tines (instead of 7) + Hes: 25 characters + Link description 2 characters Facebook in-stream video recommended ad specs ‘These ads are detivered mid ollto people watching videos on Facebook Thinkof them as min ‘commercabreks. + uration: So 15 seconds + Aspectrati: 191: to 23 allowed 163 recommended + Mawfilesine268 What video ads are best for Video a ave get for campaigns with astrong emationalcomponsnt, whether t's making someone laugh oc tugung at ther heart stgs. Facebookreseach found that people assocat watching mobile video on Facebook with feting happy” Quick tips Upload high eslution vide or the best resus Uplead your video without terboxng blacks to changetheshape ofthe video), ‘hdd captions to optimive for viewing without sound. Nake sure your veo thumbnall doesnot contain to much et. Thumbs wth 208 oF moe tat may Se duced distribution Don't go long just because you can—shorter videos have higher completion rats. And 4%: ofa ‘video's vluehappensin the frst 3 second Usethe tik description Fld to overcome objections and support your alto ation athe than just summaringthe content your ink pont o, tll ewars exactly wy they should fel «comfortable llowing through on your CTA HFS work just tke shor videos, 2nd wl playin a loop. However, they may not werkconalolder ‘devices on slower networks. youre targeting thoes audiences, try a sideshow a insteadFacebook Stories ad templates Facebook Stories video recommended ad specs me ont: Deana ates ule nat shows Fapteazamersoueryeurcntpeclk, + oyraton:s seconds + Aspectrati: 9:16 What Stories ads are best for Stores ads work wellta ive ation bath online and in bicks-nd- mortar stoves, After viewing tres {us half people visited website where they could buy the featured product or servic, and nearly thied wont toa storetohavea loki person. Theyrealso a great way to connect prsonalconnecton vwithyouraudience—1 in Stories resultsina direct message. Quick tips + About 280 pitels tthe tp and bottom of your Stories ad willbe covered ty elements the your profile icon andthe call to-action but, so dont use this ae for logos tet. + Get creative about the content you use in your Stores ads. Nest half peopl ss they ‘wanted brand Stories tosharetipsand advice. + fesbooktsreseorch ounthat the bert Stories ads se branding slement ke og) riht thestr.ound that campaign that emphasize the CTAhave an 6o%hgher chance of dving conversions. + Moxstaticand video content to dive more conversions. Facebook Carousel ad template Facebook feed recommended ad specs. + Filetype: Jog pngs IF MP4 or MOV 1+ number ofimagesorvideos:2-10 + aside fe sine 468 + Maximageflesize: 3008, + Naxvideotengt 240 minutes + Aspectratio: 1 + Resolution: Atleast 1080x2080 ent a25 characters + esi: 25 characters Link description: 20 characters Facebook right column recommended ad specs + Filetype: jegor pre + number ofimages: 2-30 + Maimageflesize 2008 + Aspectiatios + Resolution: Aleat 1080x2080 + Headline: 9 charactersWhat Carousel ads are best tor arouse ads work bestto showcase multiple products, orto highlight diferent features andbenefts of ‘one products Quick tips + You cen use a ditferent ink, link description, and headline foreach card. + Youcanusea uniquelimage foreach card, or break alargermageup across muliplecards. + fvenifyou use separsteinages try to maintain cohesive feeLamong them. Facebook Messenger Inbox ad template Recommended ad specs + Fle type: Jog or png + Resolution: Minimum 254254 + Aspectratios 1 + Tost 25 charters What Messenger ads are best for Facebook Messenger ads are gyeat fr catching attention, because there's far less competion for eyeballs onthe Chats sree, where they appeae Quick tips + Usea simple cate -acton that asks viewers odo one, ear specifithing 1 Nake sureyourimageis clear even ata very smal sz. Facebook Collection ad template Recommended ad specs+ Coverimage video aspectratio: 1: 1 number of secondary mages: 4 + Tet chorale + Heaine: 25 characters What Collection ads are best for Collection ads are gato highlighting multiple products. They especial efetvewhen paced with _aproduct catalog, since youcan allow Facebookto dynamical choose thefour best productimages or exch serbased on popu andlikelinood of purchase, Collection ads alas linktoan instant Experience see blow Quick tips + collection ad pulls the cover image or video from the linked Instant Experience. You cenuses ‘vetcal image or vdeo in the nstant experience, but It may be masked to 1:1 nthe collection ad + hin te nclude at last 50 product in our product catalog for bestest, Facebook Instant Experiences ad template Recommended ad specs + mumbe ofimages: Upto 20 + le type: + mage resolution: 10801820 + Video resolution: nim T20p, but higher isbettr + Video curation: 2 mites + Tex Multiple txt blocks allowed; max s00 words ach Font: 6-72 pt + bution tent: Max characters What Instant Experiences ads are best for Instant Experiences arefll-screen ads for mobil only. Tey use tobe known as Camas ads. They can be used for brandstoryteling, to acquire customers to show off your products orto collect leads. You ‘ant cretean instant Experience on ts own, nso’ destination page fora Facebookuser to land ‘on ater licking on one ofthe other a formats, since instant Experiences load upto as times ase than mobile website and vei no desi ells. thew can be a rest wav to interact wth customers withoutleaving Facebook Quick tips + Since thisis fullscreen format and screen sizes vary you have two optonsto choose ow your imagestbehaveacoss dvies © Choose “Fito widthtomake sure the full with ofyour mages ways seen, potently with some eterboxng © Choose “Fitte-height” omake sue yourimage ils the ful height ofthe seeen the nage Isteowidefor ausers size, thay wll be abe ttt the device to panto thehorzontal edgesof the ie An nctan Experience can contain more than one video, ut htt duration of alvicsos ‘combined cannotexceed two mints. ‘Youcan't choose your vdeo thumbnails—the fist frame of te videos always use. Eat your vidos accordingly + buttons canbe a sold color filed) or outlined. Sold buttons work best for the primary cllto action tile outne button are bet for any secondary CTA. Facebook slideshow ad template Recommended ad specs Duration: Max 15 seconds ezlution: Minima 12809720 pele depact ratios, 11,0723 Nom of mages 3t010 Test 225 characters Heading 25 characters Unk esrption: 20 characters What slideshow ads are best for ‘nce they use ve times les ata than regular videos, sideshow ads are great option youre targeting auences that aetkaly tohave slower connections Theyrealo the splat way to crate _ndswith motion, so they cn be great starting pint you renew o Facebook avetsng or have nevercreated a video a before, Quick tips + Usea consistent aspect aio sllyour uploaded images. you upload diferent aspect ratios,‘they wllalbe croppedto 1. + You can choose to have afae transition between images you ike, + Youcan choose from a set of music tracks ase inthe adcreaton tool, Thisremoves ay potential copyright sses you hve music ofyour own and you're sureyou own the copyright you an uploas that instead. + Hryou dont have ages of your own, you can selec stock images from within Ads Manager, + Youcan add test your photos det within Ads Manager, so you dnt aed te do thisin photo eating program. + lryouus te, be sure to keep itn the sameplace on each side so pope can find and read it ‘witty Facebook lead ad template ‘Youcan usea video orimage ad to collet eads—see the specs for those above You ad wil inkto ead form. thissa ee Facebook ad template for thelesd fxm sel Lead form recommended ad specs + Hesline characte + mageresouton: 1200 528 + numberof questions: Upto 15 What lead ads are best for Not suprisingly, Facebook lead ads are best fr collecting lads, But what does that relly mean? Leeds ‘could be anything fom newsletar signups to quate request to requestor atest iv, You can use lead adsto gather new prospects for ay tage of your sales funnel Quick tips + hie youcan ince upto 18 questonsin your lead form, 'sbest otto ask for more than you need The oreinformation you ask, the es ikely people are tocomplte your form. + Inyour targeting, besureto remove people who have already taken the action you cailectng leads for, + youre collecting lads for appointments ke test dive or sales cal ad question that asks about preferred times. + Youcan adda custom thankyou screen to your lad ad tha diets peopetotake action: visit yours, downoad afi, or callyour busines, Facebook offer ad template[Facebook oferad starts ith an image, vdeo collection, or crouse ad or boosted post and you ‘anfind the specs and free Facebookau templates for those above. This is atemplat forthe offer Information deta page. Recommended ad specs Te So characters + eta Up to 250 characters + Temsand conditions Upto sooo characters What offer ads are best for offers canbe used to cve people to your mebsitefor online sles, butthey canbe particularly efactve {or ding in-person visto an oie busines ke a service provider or retallstre Quick tips + White your terms and conditions canbe upto 5000 characters long, you doit want to ‘venuhelm potential customers Make sur they know eveything they needtoknow about your ofr, but ty to keep this well under the character it + Youcan tit the number of offer redemptions oensureyou doritendl up overlies. You can Aso set your ad so thatit cat bshared, you would prefer to limit the oferonlyto the people youtarget + offers with reebie ora discount. atleast 20% perform best. + Thebest length of time for an offerto be avallableis seven days. Want to see these diferent types of ee Facbookad template in action? Checkout our poston some of the best Facebook ad examplesto see how ater brands are using ferent Facsback a formats fective Use these Facebook ad templates and get the most out of your Facebook ad budget with ‘Adcapresso by Hoctsute. The powerful tol makesitensy to create, manage nd optimize Facebook campaigns. Ty itfree toda cet started nde al About the Author China Nenbary san aaré.wiringwiter ander whose pretest passions incedefoed, te ton gdening andthe vor corn ec inthatoma Doan fie eh hows younow savetineanaianeye0 your (Cay te tone, Evalin