Running Head: MOISE BUTOYI 1

Moise Butoyi

Name:

Institution
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Theme Full reference ‘Golden Frames Methods

threads’ and
evaluation of
data source
1. Legal forms Hiller (2013) Improvement in The legislature Individual
connection allowed petitions.
between independent
corporate and corporate
the society. status.
2. Disseminatio Blankespoor, Dissemination Application of Analysis of use
n Miller, & White of DAIT new of Twitter by
(2013)
enhances information firms.
symmetry of technology.
information of
firms.
3. Social André (2012) Improved in Identification Examination of
responsibility delivering of of benefit statutes that
social corporation and established
responsibility application of benefit
by the Gray theory to corporation in
Sector analyze its the US.
Organization. design.
4. Non-profit Stecker (2016) Adoption in Sale of Enactment of
organization behavior of of- modified legislatration.
profit enterprises,
organization to creation of
gain revenue
sustainability. streams.
5. Social media Lee, Hutton, & Use of social Use of social Sampling.
Shu, (2015) media led to media
improved platforms.
capital market.
6. Model Loewenstein Uniformity in Adoption of Uncertain.
Legislation (2016 benefit non-Model
corporation Legislation.
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legislation

Social media is a technology that basis on the web, enabling individuals to create, share,

and exchange data via networks and social communities. They are more accessible thus allow

any person to publish information.

Social media allows an organization reach a vast network of customers as well as

stakeholders with a message directly and quickly. Also, social media such as the use of Facebook

allows multi-dimensional interactions, giving users an opportunity to have a conversation online,

with the stakeholders and customers (Murray, (2014). It also enables an organization to bypass

intermediaries and spread its messages to a large number of users, without being filtered by

traditional media.

Social, environmental responsibility is a requirement of the benefit corporation that

provides legal protection to assist maximize shareholder profits as well as pursuing an ecological

need or agenda. It serves to improve, preserve, and to meet any other requirement for society and

the environment. The new Gray Sector Organization thus helps improve social responsibilities.

A Benefit Corporation is a legal entity whose obligations are pursuing public benefits, as

well as improving returns of the shareholders (Hansmann, (1981). It is a corporate type of

business inclusive of the traditional organizational features and societal responsibilities such as

preserving the environment, enhancing human health, availing communities with products and

services that are of benefit.

A B Corp is an entity that prioritizes with shareholder’s value maximization excluding

the value created for all stakeholders (Smith, & Zook, (2011). This is done by enhancing credible
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investment, vailing ratings that are used by investors, and advocate an environment that can be

socially useful. Benefit Corporation, on the other hand, addresses shareholder’s wealth

maximization, changing the obligations of officers to incorporate both social and environmental

conservation.

Social and environmental activities related to measures of conserving the environment,

enhancing public health, and delivering public benefits to the society.

A BC must deliver the benefits to the public (positive impact on the environment and the

society that is compared to a third-party standard ad) (Lee, Hutton, & Shu, (2015). The third

standard then chooses an authentic, self-standing, and a transparent part to prepare a report. The

directors then enforce a right to adopt the benefit purpose in the decision making. Transparency

is also vital, hence an independent director should be identified. Lastly, enforcement, the legal

action is put into place to bring public benefit.

Reference
Smith, P. R., & Zook, Z. (2011). Marketing communications: integrating offline and online with

social media. Kogan Page.

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Lee, L. F., Hutton, A. P., & Shu, S. (2015). The role of social media in the capital market:

evidence from consumer product recalls. Journal of Accounting Research, 53(2), 367-

404.

Murray, J. (2014). Social Enterprise Innovation: Delaware's Public Benefit Corporation Law.

Hansmann, H. B. (1981). Reforming nonprofit corporation law. University of Pennsylvania Law

Review, 129(3), 497-623.