Evidencia 4: Sesión virtual “Prepositions”

Aprendiz Carlos Andrés Jaramillo Puerta

Ficha 2104858

Instructor Cristhian Andres Vesga Bermejo

Servicio Nacional de Aprendizaje SENA

Centro Industrial y del Desarrollo Tecnológico o Regional Santander
Tecnología en Negociación Internacional
Actividad de Aprendizaje 4

Envigado (Ant), 31 de octubre de 2020

 Actividad de aprendizaje 4

Evidencia 4: Sesión virtual “Prepositions”

1. In the distribution channels there different ways to introduce sales and create costs.
2. As a result, in terms of costs, it has been show in that costs are lower when there
are intermediaries.
3. Above all Many times an intermediary prefers to avoid contact with the
manufacturers, if they have unacceptable policies.
4. There are forms of strategy: the intensive strategy, the selective strategy, and the
exclusive strategy.
5. Distribution refers to the way the company brings its products or services to the
market. This can occur directly or indirectly.
6. Selective distribution, the objective is reliable in the product, for sale to a chosen
number of points of sale.
7. The importance of good logistics management lies mainly in costs and customer
service.
8. Control of results: establish periodic control of the results in each intermediary,
within the commercial information system.
9. Classic short channel: this channel is handled directly in companies commercial
and independent retailers, located in a specific geographical area Location.
10. Integrated short channel: this channel is managed in the company, at a shopping
center of a warehouse or a consumer cooperative.