F fey Is EDR GOOD ACCESS OVER PINS Tele ENOUGH ae Nigh 100 CLS ac) TSS ae) Ea en So it saeoe nV rete ~ Boa lloT SOLVING- — BUSINESS NEEDS With the new emerging cree and expanding data usage; » HN ela ay Pee f > tl Saar e ae OF 1 ron rN oe 2030 ‘O)} aera’ nl VISION y eI : \ \ mae A oR ed eee eee LyCHANDIGARH YOUR DREAMS. YOUR GOALS. YOUR UNIVERSITY Whatever the dream, Chithara Univers can help you got here. Located just 30km trom Chandigarh, Citkara University oes a world of eaening that wil hep you reach yous goats, Opportunity to get placed atone of the 700+ companies tat vis for campus ‘recrsiment Leam trom an outstancing faculty a out state-o-the-atieachingfactites. Choose fr our varie industry endorsed ‘Programs. And meet other students wih dreams as ig ms yours Breakthrough programs. Rising rankings. Outstanding alumeiinetwork. Hight rated academic cradenats United opportunities ‘to embark on research trom day one. Experience global education wih 200+ foreign University partners, Kickstart your stata deat one of the largest University Incubators, Everyatwern youlook. Chithara isa University on the ris, ‘COME AND EXPLORE YOUR POTENTIAL AT CHITKARAUNIVERSITY, ‘ewonet2Rns AKO TEOWOLOGY PROGRAMS (© Racer of goon Ee ‘Endeomd Stems OT Stee |Gacmoncs & Compa Soares ‘anc | On| Meare Legume | earns Eaprerry (5A rps BCAMCA CA Le my Papo Dysora Papa Cn | Er echt amet Ey BE | Bnet ch ty Fw (9 ME Popa CE ECE chant uuiceMene OCR (9 GA try |Fnce A Bang (Renee Ane | Spy Ou pe ee ee a rerun Very a Hoe Sahat (9 AMA Sais Haag th pct ‘eas thre ramet (© Od a scala Ma 0/5 Eve yet ‘pt | Emer | Me Lge (© mw end moe AA AB] KE HOSA PRoRANES (© BSc Calrry Amar 8 Past (tetra © Det er Dec © WA Dex n Gare Deng Artin Ut toe Vin Conmnencatn|Aan A 0m /ESe msn, (DA dr Ans Comemctatn Ban Peoeyrny bVnat cen rer Cm erate @ MK Uda sarraten Lat Conmmcan r= wee Call 95011 05714 / 95011 05715 or give a missed call on 1800 267 1999 ‘Via us at werw chithara edu in for admission evformation CHITKARA 5] UNIVERSITY {formation Centre: SCO 160-161, Secor §-C | 160 009 | ncia ‘Universty Campus (Punjab) ; Chancgar Pats Matonal Hghoeny(NH-7) 140 401 (424s ham Chandigarh) arnt Biche vate a acing eons ise wait an acca Era car ao be rica Wo a webery IT Person ea of the Year of the Yeor Marketing & Alliances Rajiv Pathak | rajivp@cybermedia.co.in | +91 8010757100C@N Dimensions of IT Business rEg =Sanjoy Motwani Vee resco Ara Paci, Ph etic Cone rcom 2 pametnpr ecole SO LVI N G nn US SS en Dee ¢ SN) —eramod sharda CEO, leeWaarp, fm India & Middle East Rethinking Training With the new emerging teth and expanding (Ele pits ela h eee, Sauna Patan sinha ee Du Lae Tei SaaS for BFS! ‘Smart and Efficient IT Solutions =Santosh Kulkarni Country Manager, Business Development, Vertiv Add more Information, Not More Data —Purshottam Purswani wat G10. Nos inca AI-ML for Strength =Satyakam Mohanty Founder & GEO, Lymbye AR Solutions Green, Lean and Cradle- to-Cradle —Rajarshi Bhattacharya PIRES ve. Head of T Delivery Global & ERAS cia, Phitips innovation Centre 4 | November, 2019 www.dgindia.com ‘A CyberMedia Publication | DATAQUESTCONTENTS OEP RA 18 An Astute Tech Billionaire with a Is EDR good enough for your company? Big Heart EYE 20 Why Content Intelligence is Key to Data Strategy 22 Integration and Focus Create Competitive ‘Advantage 23 Innovate More Rapidly Technology and Innovation Co-Living Tech-Revolution in India Confluence of Physical, Digital Changing the World: GE Power Michael Dell outlines 2030 vision 26 ANew Reason... REE 47 Al for Automation Platform R&D 50 Blood Test for Detecting Cancer ‘A Ray of Hope Seizing the Digital Opportunity REGULAR i En 06 Edit EEE 07 DQTeam 47 Preparing for an Al-Centric Era DATAQUEST | A CyberMedia Publication www.dgindia.com November, 2019 | 5EDIT 6 | November, 2019 Time to Change Greetings friends! Today, we are in the smart era. We definitely cannot forsee a life without the use of our smartphones, Coming close to this is smart meters, smart manufacturing, and even smart cities. Now, most, or all of these, would require loT. We are now in an era of the Industrial Internet of Things (lo), where the Usage of IoT is going beyond the consumer. It is also connecting machines and devices to enhance productivity and improve efficiencies, and in improving the health or safety. Cloud computing provides massive scale storage capabilities and the elasticity to manage the huge workload generated from IT (information technology) and OT (operational technology) data optimally. With better visibility into the plant availability and control on product quality, even manufacturers can achieve better on-time and in-full delivery performance. By Using lloT, manufacturers can now monitor their energy consumption in real- time and find different opportunities for cost savings. ‘Another key area is to watch out for the advent of 5G, and how it will benefit HoT and supporting technologies. An industrial automation network requires low latency and flexible communications, which are provided by TSN and 5G, respectively. 5G and TSN can be integrated to provide solutions to the demands of ubiquitous and seamless connectivity. Remember, integrating these technologies provides a network needed for smart factories. For those choosing to opt out of using either of loT and lloT and possibly, 4G/SG networks, the time has come for a huge change. 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(For subscription queries contact: rsedainclascybermedia.coin) Dataquest does not claim any responsibilty to return unsolicited articles or photographs unless accompanied by adequate returnpostage. ‘Allrghts reserved. No pat of this publication may be reproduced by any means without prior written permission from the publishers. DATAQUEST | A CyberMedia Publication ‘www.dgindia.com November, 2019 | 7oe ie | |e cree Rey lloT Solving Business Needs . The Industrial Internet of Things (lloT) combines digital technologies such as cloud computing, loT and ML and to drive value for the businesses and help them to stay competitive in the global market by reducing cost of operations and customer servicingCOVER STORY biquitous connectivity, cheap data rate, reduction in sensor price, reduced cloud ‘commute and data storage cost, availability of massive data from operational technology, device sensors and enterprise systems etc., are some of the key catalysts that are making lloT a reality. Geo political instability, trade wars, fluctuating price of ‘commodity, ete., further adds to challenges. Customers are demanding greater experience. They are no longer loyal to one brand. Global players entering the market, and startups offering better services at the cheap rates, are further beefing up the competition. The need of the hour for businesses is: * How do they increase the topline by identifying customer needs and offering personalized products and services with faster turnaround and consistent quality? * How do they innovate with business model to generate new revenue stream? * How do they adopt sustainable business practices to contribute to the environment health and safety objectives, and increase brand value? * How do they embrace technology advancements and infuse them in the processes to achieve all of the above? HoT for Business Predictive analytics applied on these data can help pre-empt the equipment condition and reduce the unplanned downtime and production loss. It can also help produce consistent quality of product by providing early indicators of product defect to reduce rejections, rework and warranty claims. he 10 November, 2019 www.dgindia.com With better visibility nto the plant availability and control ‘on product quality, manufacturers can achieve better ‘on-time and in-full delivery performance and achieve higher revenue. With lloT, manufacturers can monitor ‘energy consumption in real-time and find opportunities for savings, as the energy cost contributes to significant portion of manufacturing cost. With the advancement in sensor technologies, It is possible to make the product smart. With smart products, manufacturers can gain real-time insights of their products and usage pattern. Data generated in the field can be used to improve the Product design and performance. It can also help reduce the churn rate of customers by offering superior customer service around smart products. With smart products, businesses can innovate with their model by offering product as service or creating new offerings and monetising them. However, perhaps the biggest evolution from loT perspective that is happening today is the Industrial internet of things (lloT). In IloT, the usage of IoT is, going beyond the consumer, and connecting machines and devices, not just to enhance productivity, improve efficiencies, but also improving the health or safety. Many of the applications are in the areas that may be high risk, WoT and 5G ‘One key development to watch out for is how the advent 5G technology will benefit IloT and supporting technologies. According to Amar Jadhav, lloT is changing the way businesses are run with technology advancement in sensors, Big Data, cloud communications and other ‘communication technologies. 5G is a next generation of communications. It will have widespread impact on multiple areas, ranging from manufacturing, education, healthcare, citizen services and gaming. ‘Some of the most important performance currencies that 5G brings to the table are: higher reliability, higher throughput, lowerlatency andincreasedenergy efficiency. In technology terms, 5G is poised to bring applications in the areas of enhanced mobile broadband (eMBB), massive machine-type communications (mMTC), and Ultra-reliable and low-latency communications (uRLLC). The other application 5G is going to enable is edge cloud computing from within the communications network. This multi-edge cloud can bring lower round- trip latency and higher overall availability. All of these A CyberMedia Publication! DATAQUESTCOVER STORY IIOT ALLOWS ACQUIRING SENSOR DATA FROM CONNECTED DEVICES TO GENERATE NEW INSIGHTS, AND PROVIDE ACTION TO DRIVE VALUE. A MANUFACTURER CAN USE THE DATA GENERATED FROM SHOPFLOOR TO MONITOR THE EQUIPMENT HEALTH AND PERFORMANCE, PRODUCT QUALITY AND COST OF OPERATION IN REAL TIME — Amar Jadhav, Senior Solution Architect, SAP India characteristics of 5G are going to bring massive value to manufacturers in the area of equipment availability, product quality, and safe and sustainable manufacturing operations. ‘Traditionally, Industrial operational technology networks are completely wired because of ero tolerance, ‘when it comes to network reliability and latency. There is no suitable wireless alternative. The field sensor devices fare connected to the industrial gateway, distributed control system (DCS) and supervisory control and data acquisition (SCADA) systems through wired networks using the Ethernet. With 5G mMTC, it is possible to connect industrial machines wirelessly, without compromising on data latency, network reliability and data volume. Thus, ‘manufacturers can optimize the CAPEX required to set DATAQUEST | A CyberMedia Publication up the automation network at the shop floor to start their loT journey. According to Viay Sethi, 86 technology promises to reduce costs relating to the cabling infrastructure and also ensure flexibility on shop floor by supporting things like autonomous carts, automated Guided vehicles (AGVs), supporting connectivity to remote sites allowing connectivity of dispersed factories ‘across different locations, thus increasing the flexblity in industrial applications. HoT and Cloud Computing Cloud computing provides massive scale storage capabilities and the elasticity to manage the huge workload generated from IT (information technology) and OT (operational technology) data optimally. With the economics of scale that some of the cloud service providers have achieved, it is also economical now to ‘subscribe to cloud services, rather than set up your own data center, to process massive amounts of data, ‘Amar Jadhav felt that the benefits that Ilo brings, helps generate greater Rol for businesses. Cloud services. like loT connectivity, device management, Big Data storage, machine learning algorithms, data visualization capabilities, cloud-to-cloud interoperability, cloud-to- enterprise application integration capabilities, cloud identity services for secure data communication, and user authorization, etc., are all making cloud the de facto, platform for organizations to start their loT journey. Hero's Vijay Sethi said that lloT is today used in areas like predictive maintenance, where real-time data generated from the lloT systems can be used to predict defects in machinery. It can ensure that action can be ‘www.dgindia.com November, 2019 | 11COVER STORY taken before the machine breaks down, to reduce down time, asset tracking, supply chain, monitoring conditions, within a factory, monitoring machine performance like vibrations, temperature and other factors. This is to ensure that the performance of the machine, and hence, the quality of products, is optimal. Other areas include remote inspection and diagnostics, tracking products and machine inventory, using AR/VR for maintenance and training, management of production facilities, the use of robotics on the shop floor, tracking goods post-production etc. HoT and Smart Manufacturing ‘Smart manufacturing consists of production machines equipped with sensors connected to DCS, SCADA and data historian systems. These are providing access to huge amount of shop floor data, as well as the usage ‘of other technologies such as autonomous robots, 412 November, 2019 www.dgindia.com material-handling equipment, etc. These technologies are bringing a lot of process automation and efficiencies to the manufacturing operations. Amar Jadhav said that IloT, which can leverage these data, process it by applying machine learning and advanced analytics, can bring great to value to business. Here are some benefits around production, maintenance and quality. Production * Plant capacity and machine availability are known at any point of time to schedule production operations. * Optimized production scheduling decisions by sched- uling the operations to most efficient equipments. ‘Increase on time and in full performance by accurately committing the delivery date based on plant availability. * Reduce cost of production by optimizing eneray consumption. Maintenance © Optimised maintenance schedule (move from time-based to usage-based and condition-based maintenance). * Reduced equipment production loss, * Reduced maintenance cost by avoiding over maintenance. ‘* Optimised spares planning based on machine health condition * Increase health and safety performance. unplanned downtime and Quality * Consistently achieve golden batch. ‘+ Reduce rework or scrap. * Optimize cost of quality. * Faster root cause analysis for quality defects. 5G-TSN and IloT Another area of importance is how does 5G-TSN (time- sensitive networking) integration meets the networking equirements for industrial automation. SAP's Amar Jadhav said the industrial automation network requires low latency and flexible communications, which are provided by TSN and 5G, respectively. Beyond that, 5G and TSN can be integrated to provide solutions to the demands of ubiquitous and seamless connectivity, with the deterministic QoS required by control applications A CyberMedia Publication| DATAQUESTCOVER STORY AS TECHNOLOGY HAS EVOLVED OVER LAST FEW YEARS, ONE CAN SEE INTERNET OF THINGS (IOT) EVOLVING IN A BIG WAY BECAUSE OF THE CONVERGENCE OF TECHNOLOGIES, INCLUDING SENSORS, CLOUD, ANALYTICS, MACHINE LEARNING, AR/VR AND OTHERS. ORGANISATIONS HAVE STARTED GETTING BENEFITS OF IOT, INCLUDING ENHANCING THE CUSTOMER DELIGHT — Miiay Sethi, ClO, & Head HR & Head, CSR, Hero Motocorp ‘end to end. Ultimately, integrating these key technologies provides what is needed for smart factories. 5G supports two requirement categories: massive machine-type communication for a large number of connected devices/sensors and ultra-reliable low- latency communication (URLLC) for connected control systems and critical communication. The capabilities of URLLC make 5G a suitable candidate for wireless deterministic and time-sensitive communication. This is essential for industrial automation, as it can enable the creation of real-time interactive systems and for the integration with TSN. TSN provides capabilities/features around traffic shaping, resource management, time synchronization and reliability. 5G URLLC capabilities provide a good match to TSN features. The two key technologies can be combined and integrated to provide deterministic connectivity fend to end, such as that between the input/output (VO) devices and their controller, which is potentially residing in an edge cloud, for industrial automation. Integration is needed between the 5G and TSN to provide the end-to-end Ethernet connectivity to ‘meet the smart factory requirements. Integrated time synchronization via wireless 5G and wired TSN domains provides a common reference time for the industrial end points. According to Vijay Sethi, the lloT is a critical piece in an organization's Industry 4.0 journey. Here, lloT connectivity plays an important role, For getting value from IloT, one needs to ensure reliable, fast and secure data transfer in a timely manner. This is where 5G and TSN can play a big role. DATAQUEST | A CyberMedia Publication TSN for Industrial Automation ‘That leads to the role TSN has in industrial automation. TSN is a set of standards under development by the ‘Time-Sensitive Networking Task Group of the IEEE 802.1 ‘working group. The standards define mechanisms for the time-sensitive transmission of data over deterministic Ethernet networks. TSN covers three essential features: Time synchronisation: All devices that are participating in real-time communication need to have a ‘common understanding of time. ‘Scheduling and traffic shaping: All devices that are Participating in real-time communication adhere to the ‘same rules in processing and forwarding communication Packets, Selection: Selection of communication paths, path reservations and fault-tolerance. According toAmar Jadhavmost of the industrial operations are performed with the combination of rT Novernber, 2019 | 13 ‘www.dgindia.comCOVER STORY equipments, which are time synchronized. Even a split-second delay in the operation of any one of the equipment, can cause quality issue, machine ‘malfunction or production line stoppage. Various control and protection mechanisms are deployed in a highly automated environment to avoid these conditions. Similarly, if we are talking about collecting lot of data from shopfioor from different machines and sensors, the data has to be rationalized with common time dimension. This helps finding the accurate correlation between the data and find patterns from it. ‘All devices that are participating in real-time ‘communication adhere to the same rules in selecting ‘communication paths and in reserving bandwidth and time slots, possibly utilizing more than one simultaneous path to achieve fault-tolerance. All of these features are essential for the reason mentioned above. Vijay Sethi felt that TSN, which defines a set of IEEE standards primarily developed for Ethernet, could be a big enabler, along with 5G. The main goal of TSN is to provide deterministic services over the Ethernet wired networks, thus having guaranteed packet transport with low and bounded latency, low packet delay variation, and low packet losses. Together, 5G and TSN would give a major boost to lloT globally, thereby, significantly enhancing the value that can be derived from an organization's lloT investments. 14 November, 2019 SCADA vs lloT Let us also look at the key differences between SCADA (supervisory control and data access) and IloT, and how those can be overcomealf you look at the industrial network topology, at the very first level, there are ‘equipment and field sensors. These field sensors are connected to the programmable logic controller (PLC). Multiple equipment PLCs are connected to DCS. DCS. is, in turn, connected to SCADA. ‘SCADA provides the control layer over all the shop floor equipment, which are connected. It provides visualization of the current state of the operating condition of the various equipment installed on the shop floor that are working in tandem for executing the production operation. Connection from the field sensors to SCADA is mostly wired connection through Ethernet protocol over LAN. Data is only available to control room operators for analysis and decision making. As SCADA captures lots of time series data, it sends the data to the data historian system, which provides economical storage of time series data with good analytical capabilities. ‘Amar Jadhav said: “When we talk about IloT, we are talking about machines connected to the Internet sending huge amount of data to cloud and leveraging cloud elasticity, data storage capabilities and compute Power to process data and generate new insights. Data and insights can be provided to all the responsible “SCADA AND lloT CAN ee) eS SN ea OTHER TO GENERATE VALUE FOR THE BUSINESS. AS SCADA IS ALREADY TAKING CARE OF DATA ACQUISITION PART, THE ORGANIZATION CAN USE loT CONNECTIVITY TO SEND DATA TO CLOUD Cee aN Saya l(a Es) TO ACHIEVE THE DESIRED OUTCOME” ‘A CyberMedia Publication] DATAQUESTstakeholders within the organization in a control environment for enabling them with data-driven decision- ‘making capabilities to improve the operations. “SCADA and lloT can complement each other to generate value for the business. As SCADA is already taking care of data acquisition part, the organization can use IoT connectivity to send data to cloud and generate Insights to achieve the desired outcome. The edge services sitting on the SCADA server, can help process data at the edge, and apply ML capabilities at the edge to generate predictive insights. This is critical when the latency in data processing is not acceptable. Eg., monitoring in process quality.” Li-Fi to Enable IloT for Oil and Gas Light fidelity (Li-FI) technology is a ground-breaking light-based communication technology, which makes use of light waves instead of radio wave technology to deliver data. LI-Fi mainly deals with the transmission of alphanumeric data using visible light communication. Li-Fi communication uses light frequencies, rather than the usual radio waves, which can produce data rates faster than 10 Megabits per second, which is very much efficient than our average broadband connection of Wi- Fi ‘As per a recent post published by IEEE, Li-Fi is gaining ground through the use cases that demonstrate its viability as a global wireless solution, with an initial DATAQUEST | A CyberMedia Publication COVER STORY applicability in electromagnetic interference-challenged environments, such as hospitals, petrochemical plants, and airplanes, but also in secure environments where RF is not sanctioned, ‘Amar Jadhav said that most of the oil and gas facilities fare restricted for the use RF waves. The machines ‘operating in the license zones are connected to the automation system using Ethernet protocol. LI-FI can play a big role in the areas of workers’ safety, tools and tackles management, critical spares track and trace management, material handling equipment monitoring, ‘etc., which are generally outside the purview of industrial automation. A forklift used for loading the maintenance spares and assembly in to the truck to send it to the maintenance site can be installed with the Li-Fl-enabled sensors. It can continuously provide the location information of the forklift, as well as help monitor the utilization of the forklift. LED sensors can help detect collision between ‘two forklifts, thus reducing the safety incidents. Similarly, workers in remote sites can be provided with wearables having Li-Fi-enabled sensors. Li-Fl can also help detect the presence of dangerous gas ‘or containment in the environment where workers are working. With this information, a safety manager can track the location and health of each worker and ensure timely assistance, whenever it is required, and insure worker safety. ‘www.dgindia.com Novernber, 2019 | 15COVER STORY oT Replacing MES- and Related Apps? Wewillalsolookat whether thelloT platforms arebeginning to replace MES- and related applications. According to Amar Jadhav, the MES (Manufacturing Execution System) sits between the plant automation system and the enterprise system. It bridges the gap between the top floor to the shop floor. MES system helps you to orchestrate the machines on the shop floor to achieve the desired production output. It provides the abilty to automate the data capture and post the transaction in the ERP system. For example, the MES system can post raw material inventory data and machine process parameter data in the ERP for production order confirmation. Apart from this, the MES enables to you capture the data related to speed loss, rework, unplanned downtime, etc. This helps organizations to calculate the overall equipment effectiveness of the equipment, which is a measure of production, quality and maintenance performance. Hence, the lloT may not be able to replace MES completely. MES, with its niche capabilites, is stil avery critical part of operations. The pre-built MES packages available in the market avoid building something from the scratch, and enables faster deployment and quick time to value. The lloT platform can also be used to build the MES solution wherever the complexity is not very high. lloT can enable 2 lot of advanced analytical use cases like predictive maintenance, predictive quality, energy management, etc., which are over and above the traditional MES capabilities. MoT Market Size According to Grandview Research Inc., the lloT market was valued at USD 367.77 billion in 2018. The global lloT market size Is expected to reach USD 949.42 billion by 2025, according to a new report by Grandview Research Inc. It is projected to expand at a CAGR of 29.4% during the forecast period. As per Mordor Inteligence, the global lloT market is expected to reach USD 921.09 billion by 2024, at a CAGR of 17.62% during the forecast period (2019 to 2024). The Asia-Pacific region is expected to account for the largest share in the overall IloT market. The huge market in this region is mainly due to the adoption of lloT across various industries, like manufacturing, healthcare, etc. Recent reports by ASSOCHAM and EY reveal that the Indian loT market has the potential to unlock USD 16 | November, 2019 www.dgindia.com $11.1 billion in revenues by 2022, by reaching 2 billion connections, making it a key economic contributor that «will help propel India towards a USD $1 trillion economy. Industries Adopting oT Now, we will take a look at the industries and verticals adopting lloT, and the current and future use cases for lloT. As per Amar Jadhav,industries ranging from discrete industries. (automobile, industrial machines land component manufacturing) energy and natural resources (utilities, metal and mining, oll & gas), travel and transportation (SPL service providers, freight service providers), engineering construction and operation (EPC service providers, infrastructure operators) to consumer product companies (FMCG and retal) are some of the early adaptors of IIT. Here are some industry-wise current use cases of lloT: + Automobile Automobile engine manufacturers test every engine that they have assembled, first using cold test bed, and then using hot and load test bed. These tests contribute to approximately 1% of the overall engine cost. Moreover, hot and load test significantly increases the cycle time and introduces the bottleneck in the production operation. With loT and ML, itis now possible to analyze huge amount of data generated from test bed equipment and engine test cycle across historical tests to predict whether the engine is be required to be sent to hot test or load test, reduce the cost of engine testing and reduce cycle time. Edge computing will enable faster processing of data at the edge to speed up decision making. * Utilities Electricity distribution utilities operate huge amount of assets spread across geography to provide quality and reliable supply to their customers. The failures of these assets can create stress on the network, impact revenue and increase repair expenditure. One of the critical assets in the network is the underground cable, Any fault in the cable network can cause supply disruption. Moreover, cable fault requires paying re-instatement charges to the municipality as it is needed to dig the road and fll it again. By leveraging cable geospatial data and attributes like lenath, joints, type of material , age, etc., and ‘A CyberMedia Publication] DATAQUESTcombine it with ERP data like type of fault, repair cost, etc., as well as bringing real-time data of amount of load carried by cable using automation system data + Utlties can calculate the health score of cable and Use spatial analytics to view the cable network with color coding indicating its health. This can help utilities to take proactive shutdown and replace cable stretch which has high probability of failure. Industrial machine manufacturer ‘The traditional business models of an industrial machine manufacturer is to sell equipment to the operator and offer maintenance service as part of the annual maintenance contract. Operators today are looking at balancing their OPEX and CAPEX. Rather than owning equipment, they are renting the equipment. This opens up a new business model for manufacturers. Manufacturers can now offer equipment as service. For ensuring the machine availability and output that the client is expecting, it is required to monitor the ‘equipment remotely and ensure timely maintenance to avoid loss of revenue. Proactive maintenance planning can help manufacturer offering this new service, reduce their own operational cost. Example of Future loT Use Case Oil & Gas One of the critical equipment used in Oil & Gas refinery or petrochemical refinery are heat exchangers. Heat exchangers transfer heat from one medium to another. DATAQUEST | A CyberMedia Publication COVER STORY AUTOMOBILE ENGINE MANUFACTURERS TEST EVERY ENGINE THAT THEY HAVE ASSEMBLED, FIRST USING COLD TEST BED, CPEs SROs Cea OhM AN Py LOAD TEST BED. THESE TESTS CONTRIBUTE TO Nese a ed OVERALL ENGINE COST ‘The proper design, operation and maintenance of heat ‘exchangers make the process energy efficient and minimize energy losses. Heat exchanger performance ‘can deteriorate with time, off-design operations and other interferences such as fouling, scaling, etc. Itis necessary to assess periodically the heat exchanger performance in order to maintain them at a high efficiency level. The rupture in the tube can cause the containment loss, which may result to process the safety incident. Withthe current system the challenges that organizations face are around lack of real-time view of heat exchanger performance, the post facto analysis of performance data to trigger the energy efficiency improvement projects, increase fuel usage due to inefficient heat transfer, costly to put sensors to monitor all the input parameters, lack of simulation capabilites, etc. Most of the equipment have their engineering data available with organization. With this data, it is possible to create 3D engineering simulation model, based on the boundary condition defined (input parameters and their ranges). It will be possible to estimate in real-time heat exchanger performance based on the engineering model and operational data (loT data). Parameter values will be estimated based on the simulation model, where there are no sensors are installed. With this, it would be possible to predict the heat exchanger performance data in real time, as well as get the visibility into contributing factors for deteriorating performance for planning proactive corrective preventive measures. ‘www.dgindia.com November, 2019 | 17FORWARD VIEW Sachin Paranjape | malldgindia@cybermedia.co.in Access Over Ownership Are network orchestrators geared to orchestrate their victory against extended enterprise risks? 6 cess over ownership’ is the kernel of truth backing the unstoppable rise of today’s sharing economy. Uberisamobility company \without practically owning any vehicles, and Airbnb is an accommodation provider without owning any real estate. These organisations have snaked their way into the mainstream and are firmly establishing their place as companies of the future. The Transformation The transition of capital allocation across four economic revolutions is what has led us to where we are today. Let's travel back in time to chronicle these shifts in consumption and capital allocation. The Industrial Revolution sparked a change from hand production to ‘machines and capital-intensive processes. In this ‘Asset Builders’ phase, physical assets were key determinants of performance and value. In the 70s, firms shifted to a lower capital model where they leveraged human capital (in the form of services) yielding higher returns. This was the ‘Service Provider’ phase. With the development of the internet, the Information Revolution gave rise to ‘Technology Creators’. This model used capital to develop and sell intellectual property (IP) commonly seen in industries such as bio technology, software, analytics etc. Reorganisation of Economy We are in the midst of a reorganisation of our economy in which platform owners are a seemingly developing power that may be even more formidable than that of the factory owners in the early Industrial Revolution. Let's, determine how. Each succeeding model has a multiplier twice the value of the model it succeeded i.e. the ‘Service Providers’ generated twice the value that ‘Asset Builders’ generated, while ‘Technology Creators’ were twice as valuable as, "Service Providers’ and now ‘Network Orchestrators’ fare seen to double the value created by ‘Technology 18 November, 2019 www.dgindia.com Creators’. This Revenue Multiplier effect also helps ‘explain why S&P 500 has seen a significant drop in the number of top valued firms whose business model relies primarily on physical assets and human services. A Deloitte analysis indicates that in 1975 the average proportion of tangible assets to intangible assets of S&P 500 companies was 83 percent: 17 percent which has. reversed by 2015. The success of ‘Network Orchestrator’ type of companies is underpinned to the solidity of the network itself Contractors, dealers and third-party workers are fast becoming a permanent fixture of these ‘Network Orchestrator’ companies. The advent of the gig economy land the ease of working remotely, across borders and jurisdictions, means that companies of the future will have a complex system of contractors; virtual teams; that can parachute their way in and out of organisations to aid them to be nimble, agile and ever-evolving. Even in India, the latest World Economic Forum Future of Work. India Report suggests that the workforce is trending toward independent, freelance and informal labor. It ‘was found that in the next five years, 22 percent were to replace permanent workers with contract workers in the next five years. The risk profile in this model shifts from concentration of risks in one company to more widely-spread risks ‘over multiple entities. Management of risk, therefore, also shifts from an approach of directly controlling risks to one that involves a collaborative and iterative way of wielding influence across the universe of an extended enterprise. Management of risk shifts from an approach of directly controlling risks to one that involves a collaborative and iterative way of wielding influence across the universe of an extended enterprise ERM While Enterprise Risk Management itself is just a litle ‘over a decade old in India, the start-up ecosystem is ‘A CyberMedia Publication] DATAQUESTFORWARD VIEW IN THE LAST DECADE, ORGANISATIONS HAVE FOUND WAYS TO CREATE VALUE BASED ON INTERACTIONS WITH USERS, SUPPLIERS AND OTHER POINT OF CONTACTS. KNOWN AS ‘NETWORK ORCHESTRATORS’ OR: SHARING ECONOMY, IN THIS PHASE AN ORGANISATION HAS LESS OF THEIR OWNED ASSETS AND RESOURCES DEPLOYED BUT THE OVERALL ‘SCALABILITY AND BUSINESS VALUE IS GENERATED BY ORCHESTRATING A NUMBER OF NETWORK PLAYERS — Sachin Paranjape, Partner, Deloitte India rapidly evolving in the country and the fast pace of technology adoption across the board is accelerating the shift from the Asset Builder model to the Network. Orchestrator model in India. Therefore, it is time organisations transform the paradigm from Enterprise Risk Management (ERM) to Extended Enterprise Risk Management (EERM). ‘* What does this mean in the context of the changing risk profile of businesses? How does Risk Management as. a practice adjust to this shift from an Asset Builder model to a Network Orchestrator model? Answers to some of these questions can be found in Deloitte Extended Enterprise Risk Management (EERM) Global Survey 2019. 70 percent of respondents indicated a moderate to high level of dependency on external entities that might include third, fourth or fifth parties. ‘Also, nearly half (47 percent) of the respondents said their organisations had experienced some sort of risk incident involving the use of external entities in the last three years. Our objective is to make our organisations better, cheaper, and faster at driving bottom line Improvement, and we can do that by leveraging ‘these third parties in a more consistent and cohesive fashion. Only 2 percent of respondents identify and monitor their entire network (i.e. the subcontractors employed by their third parties) and another 8 percent do so for their most critical relationships. 90 percent lack the required ongoing focus. Information security at 68 percent and data privacy at 62 percent are prioritised DATAQUEST | A CyberMedia Publication a risks that get the most attention under EERM. There are usually dozens of risks that may affect ‘organisations, but the key is to identify those risks that are the most important to you, and then create some measure to efficiently understand them and how they might impact your organisation. Extended Enterprise Risk also relates to culture risk because organisations should promulgate a culture across their entire ecosystem in which people own, understand, and manage risk. And this needs to extend to the universe of contractors, and outsourced teams that are working as part of your business or supply chain. Indeed, in today’s digitally interconnected world, business ecosystems, especially for Network Orchestrators, are growing bigger and more complex than ever before — which gives rise to extended enterprise risks stemming from external parties’ actions. Virtually every aspect of an organisation is vulnerable to ‘extended enterprise risk, and as organisations continue to evolve toward more complex ecosystems, these risks wil ikely only grow. Yet, while this is widely acknowledged, Extended Enterprise Risk management practices have remained relatively immature. Organisations of the future will need to amalgamate their various approaches to truly drive value, understand risks better, and have an ecosystem that performs like a symphony to drive better results. (The author is Partner, Deloitte India) ‘www.dgindia.com Novernber, 2019 | 19DATA | STRATEGY Matthew Hardman | maildgindia@cybermedia.co.in Why Content Intelligence is Key to Data Strategy Content intelligence is absolutely integral for organisations to address these challenges in an effort to stay relevant and ahead of the competition ‘or a company to be successful in the digital age, it needs to be well-versed in its own data and harness it in such a way where it delivers value and intelligent observations to management. But for most of enterprises that are already busy with growing the business amid tight budgets and deadlines, they hardly have time to map out a successful digital strategy. The burden is placed onto their data ops teams, who, unfortunately, spend the majority of their time discovering and prepping unstructured data. Unstructured Data It is the unstructured data which makes up about 80 percent of all data in the world. Why? That's because unstructured data on the cloud Is often misaligned. For example, someone may have entered the letter “o” instead of a zero on a spreadsheet, cut off part of a social security number when making a 20| November, 2019 www.dgindia.com copy. Mergers and acquisitions can generate duplicate or contlicting sets of data. Furthermore, new data is coming in at breakneck speed, ‘on top of the mountains of legacy data that have existed prior to going digital. Such data is confusing and can lead to inaccurate interpretations. Yet, someone needs to do prep and administer the data. If not, the data sits in storage unused - a waste of precious resources and storage space. Companies then find themselves in a tough spot ~ sorting all that data out is an excruciating task that takes way too long, but is a necessary mission for companies to embark on. The solution to understanding and deriving intelligent ‘observations from data boils down to the basics of searching and cataloguing it. It all starts by extracting a humble piece of information called metadata. What is metadata? ‘To put it simply, metadata is data about data. It provides a A CyberMedia Publication| DATAQUESTDATA | STRATEGY CALLED METADATA a THE SOLUTION TO UNDERSTANDING AND DERIVING INTELLIGENT OBSERVATIONS FROM DATA BOILS DOWN TO THE BASICS OF SEARCHING AND CATALOGUING IT. IT ALL STARTS BY EXTRACTING A HUMBLE PIECE OF INFORMATION — Matthew Hardman, Director, Data Intelligence, Asia Pacific, Hitachi Vantara structured way to understand the information that is being presented. When ingested and aggregated in a content intelligence platform, metadata churns out insights and observations in less than six minutes, as compared with manually processing it, which can take days, weeks to even years. Just as important is enabling your data administrators to ‘manipulate and explore the data easily and quickly, so he or she can delegate more time to higher-level tasks. For example: you may have tens of thousands of pictures in your smartphone. So how do you sort them out? ‘common piece of metadata that can be exposed from data is GPS co-ordinates. You don't see the co-ordinates on the picture itself, but they are embedded in the file. With that information, applications that understand metadata ‘can expose that and offer incremental features such as the ability to sort your photos by a location. This makes it so much easier to organize all that data in to logical ‘groupings, instead of just a mess of images. Metadata ends itself to important functions within organisations, for them to carry out their operations quickly and effectively in an ultimate goal to serve their customers better. If there Js no metadata, we will have an incredible challenge in finding the specific data point they are looking for. For instance, a medical imaging application has over 10,000 brain scans. If you wanted to group the scans based on location or age, you would have to manually trace back every scan to its original location, or back to the person the scan was taken from. Understanding metadata means searching for relevant Information takes just seconds, compared with the days ‘or months required in manual processing of data. And when it comes to healthcare and medical research, the vast increase in the time taken means all the difference between life and death. DATAQUEST | A CyberMedia Publication Why Content Intelligence Platforms? Metadata by itself is worthless unti it is picked up, and the fastest and easiest way to do it is through a content intelligence platform. The platform detects metadata, and is the first step to organising unstructured data. Content intelligence platforms provides an engine which enables data administrators to understand, index and take action on massive amounts of unstructured data in ‘centralised hub. Think of it as the Google of unstructured data. Content inteligence is a framework that allows you to search for information by turning data into something extremely ‘searchable. The key to how content intelligence works is through metadata, Metadata serves as clues to finding the piece of data you need. It is also the key to sorting Unstructured data in a way where it makes sense and Unlocks value. Content intelligence doesn't just sort unstructured data - it also serves as the data administrator's right hand man, by providing guided data exploration, data recommendations, as well as immediate visibility of all data by opening up access across disparate locations and data types. It also enables personalization and protection, by delivering the right data to the right person, to ensure ata doesn't end up in the wrong hands. In a time where data is an indispensable asset, ‘organizations must address the challenges of exploring land discovering relevant and factual information across a growing number and variety of data producers. Content intelligence is absolutely integral for organizations to address these challenges in an effort to stay relevant and ‘ahead of the compatition (The author is Director, Data Intelligence, Asia Pacific, Hitachi Vantaa) ‘www.dgindia.com November, 2019 | 24DATA | USE CASE Pradeop Chakraborty | pradeepe@cybermedia.co.in Integration and Focus Create Competitive Advantage We have undergone from oil to chemicals transformation. In oil, we have huge amounts of data, which leads to huge amounts of complexities je have extremely complex pieces of machinery to handle all data. We have a business case for digital transformation. ‘The core strategic focus is on the efficiency, ‘and what drives the execution and agility model. The emergence of digital platform-based business models, are key to transition the industry from oil to chemicals. How you use the technologies available to leverage your business is very important. Data is very key to determine your business model and strategy. Integration and focus creates competitive advantage. The Oil Industry The oll industry has always been overproducing. That is ‘now shifting. Historically successful corporate cultures are proving to be ‘kilers' in the digital age. There is a shift to knowledge of themes and teams. You are now faced with new technologies and markets. You need to collaborate. Governance is now involving collaboration. Transparency drives the performance. From ‘know it all” you are now becoming ‘learn it al. vuca There needs to be business agilty in the VUCA (volatility, uncertainty, complexity and ambiguity) world. There must be an integrated O2C value chain optimization. There also needs to be continuous learning and improvement. There is predictive- and insights-driven execution. We also need to leverage disruptive technologies. Datais the key. Platforms have to leverage data to provide proactive business insights, improve performance, and enable continuous improvements to our ways of thinking. There are hundreds of use cases across the O&C (Operations & Contro} value chain that drive the business case. 22|November, 2019 www.dgindia.com loT-enabled platforms can enable an increased safety, detect hazard, and notify the employees and supervisors. Wearable technologies present a new opportunity for reducing workplace safety incidents. Everything today is, going mobile. Business partner integration is driving the API economy. APIs and data monetization are becoming ‘common. There is a need to capture and leverage data in ‘every interaction. There is also a need to integrate data flows across interactions. We are coming from a legacy of data silos. You have to manage an entire IT cloud infrastructure, (Additions from Rui Bastos, CIO, Reliance Industries.) A CyberMedia Publication| DATAQUESTPradeep Chakraborty pradeepc@cybermedia.co.in | DATA | CLOUD. Innovate More Rapidly How do you undertake a journey to the data cloud? Digital transformation is going on around us. It is happening across all aspects of the society. We are now learning how to integrate new technologies hange has accelerated in the past decade. Earlier, systems were deployed with the ‘expectation that they would last forever. They were not designed to look at each other's data, and were fairly limiting. Open source was a new idea in the early 2000s. People began to adopt Lucene, a software | had written. There was no institutional backing or publicity. Open source emerged as a tool for development. A Distributing Computing Platform Nutch started in 2003, Around 2005, Google published ‘a paper on how they build search engines. They had a paper talking about how they had automated things. We started working on reworking Nutch in 2004. The tale of debugging is much longer. In 2006, | joined Yahoo! | DATAQUEST | A CyberMedia Publication developed Hadoop. Hadoop was named after my son’s toy elephant. It was a distributing computing platform, based on Google's ideas. ‘A group of people believed that Hadoop could be used much further. Together, they formed Cloudera. | joined Cloudera in 2009. Stepping back from my lesson in Hadoop, if you can increase the scale and focus on flexibility, you can permit them to store more data in raw form and experiment. They can innovate more quickly. ‘The waterfall method inhibited process through data. This gave us a much more appropriate platform. Most of the past data was relational. New sources of data are events, things recorded from sensors, etc. We need a different class of tools. Companies can run petabytes of data easily today. Software is also eating the world. In every industry, ‘www.dgindia.com Novernber, 2019 | 28DATA | CLOUD MUCH OF THE DATA THAT WE NOW HAVE CONCERNS PEOPLE. WE HAVEN'T DONE A GOOD JOB SO FAR, IN MANAGING PEOPLE'S RIGHTS. IF WE WANT TO KEEP OURSELVES FROM BEING REGULATED, WE WOULD NEED TO BE EVEN MORE RESPONSIBLE. DATA ETHICS NEEDS OUR FULL ATTENTION — Doug Cutting, Chief Architect, Cloudera ‘everywhere, the advances being made are predominantly using software. A company’s growth is fuelled more by data, today. The use of data is no longer isolated. It has emerged everywhere. Challenges There are some challenges. First, there are new set of technologies. There are over 10 open source technologies {going around, in space. Ifyouhaveanideaoraninspiration, itis fairly easy to figure out what technologies will work in future. The larger challenges are institutional or cultural. It changes an organization's structure, if you are using data. Much of the data that we now have concerns people. We haven't done a good job so far, in managing people's. rights. If we want to keep ourselves from being regulated, we would need to be even more responsible. Data ethics needs our full attention. The journey has been interesting so far. The best way to start is small. Start with a project that has a high probability of success. It will provide you with insights that you never had before, You need to be motivated by concrete problems. IT should also permit experimentation. You need to put all the right mechanisms in place, to transform. As we improve our capabilities, we will also keep on incorporating new technologies, systems, etc. We also need to create systems where we can expect change. It is going to be competitive in future. Data In the cloud Analytics is fundamentally about counting. Data science Involves fancy counting, involving some fancy mathematics. You can possibly look and learn what you think is appropriate. ML is also fancy counting with 24|November, 2019 womwdgin feedback. You need to understand the trade offs for these. Cloudera was launched with the ambition of customers putting their data in the cloud. Now, people are more comfortable with storing data in the cloud. There will still be some data in the premises. Cloud helps in agility, self-serve experiments, helps you transform, etc. Its also elastic. You can only pay for as much as you need. It’s really happening! Tools are being adopted across every industry. Especially, in healthcare! It is also being used in telecom, banking, retail, etc. There are real apps being deployed at greater and greater levels. Welcome to the data age! This is the fuel toserve us, through the century. Users drive the innovation. ‘Together, we can make tremendous advances. As for the future for Hadoop, its a philosophy, a styl. Its a set of open source projects that lets you innovate more rapidly. People miss how slow enterprises move. ‘They don't adopt technologies much faster. Hadoop is ‘a long process. The architecture of having open source projects is taking place. For instance, the NYSE moved to Cloudera. We are adding more applications around edge. We will see more around 5G and add to data processing. We are moving away from traditional, as a style, than software. Its different market when you are developing in open source. ‘We will continue to see new technologies being invented. We are in a golden age for creation of data software. We are also seeing rapid movement to the cloud. There will be hybrid and multi-clouds. There will be private clouds ‘as well. There will be many advantages. Private clouds have moved slowly, but it will pick up. ‘A CyberMedia Publication) DATAQUESTDATA | CLOUD. WHEN WE SAY OPEN, IT'S NOT JUST THE OPEN SOURCE THAT LEVERAGES INNOVATION FROM THE COMMUNITY, BUT ALSO OPEN APIs AND OPEN STANDARDS THAT ALLOW YOU TO INTEGRATE DATA MODELS AND MAKE THE FRAMEWORK HIGHLY INTEROPERABLE — Vinod Ganesan, Country Manager, India and SAARC, Cloudera Four Key Tenants Vinod Ganesan, Country Manager, India and SAARC, Cloudera asked how do we deliver the enterprise data cloud? ‘A lot had happened last year. That Hadoop is dead narrative, kept flooding the Internet. However, we weathered all this negativity by continuing to focus ‘on executing our vision of delivering the industry's first enterprise data cloud, which was very well received by customers and partners. This platform has four key tenants, hybrid and multi-cloud, which is extremely crucial for you to lend agility to your business, multi-function, which allows you to onboard any type of workload, be it streaming, analytics, and machine learning at scale It needs to be a highly secure and governed, given that you will be moving data across hybrid clouds, and lastly, it needs to be open. When we say open, it's not just the open, source that leverages innovation from the community, but also open APIs and open standards that allow you to integrate data models and make the framework highly interoperable. Today, we are providing our customers with three unique experiences. The data hub experience, which is self-service experience that allows you to build your analytics applications at scale, with security and governance. The data warehouse experience, a self- service experience, which allows you to run advanced analytics to solve specific problems. Lastly, the machine learning experience, which unlocks the economies of cloud, and allows data scientists to bring the tools of their choose in a governed manner. That accelerates the devops journey of ML, thereby helping the organizations. to fulfill their ultimate quest of being Al driven. DATAQUEST | A CyberMedia Publication Hadoop is a movement towards a modern architecture for managing and analyzing data. There is a disaggregated software stack. Hierarchy needs for a data-driven enterprise, in the Al ladder, include Al, ML, data science, etc. Cloudera is strong in industries that have strong data strategy. ‘As per a survey, 69% of executives said their ‘organizations need a comprehensive data strategy to meet their goals. Business demands speed and agility. IT has a mandate to secure and govern data, Enterprises want to say yes to CDP. There are four fundamental key values. First, support any hybrid or multi-cloud environments. There is a need to be multi-functional. These are required to drive business agit. f you are making it multi-cloud and multi functional, they should be better managed. Next, they must be secure and governed, and be open. ‘There should open data formats, open APIs, etc. This led to a new category - enterprise data cloud. Cloudera data platform gives you the capability to run a hybrid cloud. It is built on open standards. Data hub is a cloud-native service. You can start building analytics applications at scale and in a secured manner, Data warehouse allows you to run advanced, self-serviced analytics. You have a targeted business problem. ML, looks at how do you make organizations Use the tools in a governed manner. You should be able to deploy the models faster. We will continue to embrace ‘emerging technologies. There are lot of projects driven by ‘open source. We have integrated these technologies, and improved the agility required to deliver. (Additions trom Doug Cutting, Chief Architect, Cloudera) ‘www.dgindia.com Novernber, 2019 | 25DATA | SECURITY Pratima Harigunani | maildgindia@cybermedia.co.in A New Reason... Security and privacy concerns can be the new set of deterrents for E-waste owners. A big fly in the ointment? icle Murphy always has his way. If the | Jac of inconvenience, cost, health issues and infrastructure were not enough, now we have another wrench in the recycling wheel ~ the data factor! As the steam builds up on fresh requirements ‘on data security through the new SHIELD (Stop Hacks and Improve Electronic Data Security) Act in cities like New York, recyclers like ERI are re-orienting themselves to the next big question. Is it safe and compliant-with-law to recycle electronics and destroy data? Who could have thought that hardware destruction could also translate into a cybersecurity worry? But in a post-GDPR ( General Data Protection Regulation) world, this should not be too much of a surprise. What is tricky though is the timing. Just when ‘we thought the world is waking up to its green responsibilities, data security issues hit a new ‘snooze button. A recent survey by 3 Step IT found 18 percent of organizations claiming to have a sustainable IT policy to take their obsolescent hardware to the dump, and 8 percent saying they have it destroyed. Would these regulatory pressures or hacking threats make these numbers even thinner? Skeletons in the Coffin Katkar cautions about data pieces that are not so trivial when they get wrapped around ahacker's sly fingers. “Your personal photos, date of birth, your financial documents (credit card no, bank details, etc); your login credentials, to social media websites - these can be in the form of cookies for auto login through browser and confidential office documents (agreements, deals, product designs etc, - all of this is critical. So it is better to get the device wiped using specialised tools before putting the hardware for recycling,” 26 | November, 2019 www.dgindia.com Jim Handy opines that careful corporations eradicate the data either by physically destroying these devices or by using the devices’ secure erase mechanisms. “To my knowledge, secure erase is only available on SSDs, HDDs, and NVDIMMs (Non-Volatile Dual In-Line Memory Module). Secure erase is pretty widely available on SSDs and HDDs. These are called ‘Self-Encrypted Drives’ or SEDs. The user must ask for encryption to be used, but once it's in place then a password must be entered every time the system is booted. With a ‘Secure Erase’ command the password is reset, and the encrypted data, is illegible to all, even the original user.” CPR Wiping and erasing are good answers but they are not complete answers yet. With strong data privacy laws A CyberMedia Publication| DATAQUESTDATA | SECURITY IT CAN BE A PERSONAL DEVICE OR AN OFFICE USE DEVICE. WE DO HAVE OLD DEVICES (AN OLD PC, MOBILE PHONE, TABLET OR IPAD OR ANY COMPUTING DEVICE). WHEN WE PLAN TO RECYCLE IT OR DUMP IT, IN ANY CASE ONE SHOULD DO A PROPER DATA-WIPE OF THE DEVICE BEFORE IT IS DISCARDED OR RECYCLED. THERE ARE SOFTWARE OPTIONS AVAILABLE TO DO THIS DATA-WIPE SECURELY SO THAT IT CANNOT BE RECOVERED. WE HAVE TO DO THIS BECAUSE YOUR OLD DEVICE MAY HAVE ANY OR ALL OF THE CRUCIAL. INFORMATION STILL STORED IN THE PERMANENT MEMORY OF THE DEVICE - AND IF IT FALLS IN THE HANDS OF A WRONG PERSON, IT CAN BE MISUSED Sanjay Katkar, CTO, Quickheal Technologies .- STORAGE DEVICES ARE THE ONES TO WATCH OUT FOR: SSDS (SOLID STATE DRIVES) & HDDS (HARD DISK DRIVES). ALSO USB FLASH _ DRIVES AND SDCARDS. EVEN AFTER POWER IS REMOVED THESE DEVICES MAINTAIN COPIES. OF THE DATA —Jim Handy, analyst, Objective Analysis like GDPR, hardware recycling will surely raise security concerns with respect to the data it may still have on it, Katkar does not dismiss the anticipated effect. So reuse and lifecycle-extensions dig in their toeholds as better ‘answers to impulsive or ignorant recycling. More so when inaccessibility, open burning, careless methods, toxic fumes, backyard recycling etc. continue to haunt the recycling space. “The HDD or SSD can still be used by someone else after a secure erase, but the original owner's data can't be read. This does make it environmentally attractive since the SSD/HDD can continue to be useful to its new owner without compromising the original owner's security.” Handy urges to make a product continue on the usage DATAQUEST | A CyberMedia Publication curve. Nonetheless, the recycling side of the industry wil have to find more answers to these emerging concerns. What a time to be worried about security? The overall revenues in the global waste recycling market could jump from $354.7 billion in 2018 to $376.9 billion in 2019, (the volumes generated can grow from 29,493.7 million tonnes to 30,190.0 million tonnes) as per an estimate from Frost & Sullivan's ‘Global Waste Recycling and Circular Economy Market Outlook, 2019." With almost 50 megatons of global E-waste counted in 2018, maybe, itis time recyclers added another feature in their brochures. (The author is a Contributing Columnist with Dataquest) ‘www.dgindia.com Novernber, 2019 | 27TALKING POINT | DATACENTRE Dparcharisiverses archanav@cybermedia, GG DIMENSIONS OF IT BUSINESS Sanjay Motwani, Vice President Asia Pacific, Raritan, a brand of Legrand, speaks about data centers and various other aspects of IT industry matrix ow extensive is the use of IT in India? You have to go to the villages and see. They are more YouTube savvy than you and me. Sure, you can't compare with what's happening in the ‘metros, but what's happening out there is an eye opener. Innovations are happening in every sphere. If you look at China, students can't enter into a school without facial recognition. In Delhi government schools, if a student doesn't attends school, an sms goes to the parents saying the student hasn't come. I'll not call it so much an. innovation, but in terms of technology deployment you ‘see more an more that itis happeneing. Because of this the consumer behaviour is changing, How is data center evolving in different sectors? Is there a difference or is it the same model that works everywhere? No, it was the finance sector that adopted technology deployment of data centers first. Then the manufacturing and ERP systems came into play. In terms of technology deployment the financial sector is obviously at the forefront. Second level is the IT-related services. The third vertical which deploys technology are the R&D labs. Especially in South India, all the technology labs of global organisations are there. They're doing a lot of research because they are R&D labs. So, they have massive data centers. Healthcare is another one which is picking Up. Media is picking up because of the HD video formats. With the digital India movement you'll see the agriculture sector coming into play. There's going to be a far more interaction between’ ‘companies that are producing fertilisers, technologi 28| November, 2019 www.dgindia.com seeds etc. It's educating the farmers about sowing the ‘seeds, taking care of the crops etc. Distant education and e-leaming are growing, but | guess with the infrastructure improvements it will pick up. Retail and logistics will come into play in terms of freight management, optimising delivery schedules etc. Online deliveries are mapped to avoid traffic congestion etc. So, you'll their data growing. So, I'd say these are 5-6 sectors which will use technology to the maximum. What are your thoughts about the technologies such as Al, ML, loT etc? ‘These are all 'd say, supporting technologies. You already have Alexa, which translates human voice into digital signals goes into the database and gets the required information, shows that ML is being used. Use of it in ‘customer service such as chat bots is growing. Are we happy with it? No, we are not happy. We have a long ‘way to go to make it customer friendly. Right now, these ging A CyberMedia Publication| DATAQUESTTALKING POINT | DATACENTRE —SANJAY MOTWANI Vice President Asia Pacific, Raritan DATAQUEST | A CyberMedia Publication www.dgindia.com November, 2019 | 29TALKING POINT | DATACENTRE technologies are going through allearning curve. Alisused in very specialised, high end areas. They will come into play to help us in our work in manufacturing, production etc. Today everything is an loT. Your car is an loT. A Mercedes today would have more than hundred sensors. By all counts itis an loT device. Different industries will adopt these technologies differently. ‘Coming back to data center, itis argued that migration and storage of data would have to take into count security issues. What would you say to this? Honestly speaking, | think the mindset around the security issue has to change. Today there are strict controls ‘over data centers to protect them. Today, everybody is responsible for security. Not only the IT personnel, but every employee has to be responsible, Most of the security lapses that happen are because of the employees’ lack of awareness, though 99.99% of these lapses are unintentional. For example, using Dropbox for transferring is compromising the company data on a public domain. But people do it because it's convenient. That's consumer behaviour. Hence, today the challenge for ITs that a lot of technology usage happens without the knowledge of IT. A CTO will refuse to allow transferring of large confidential files via Dropbox. So, to solve the problem, the IT department has to work out a solution for this. But the ‘employees don't have the time and the patience for that, to come into existence. That's what is happening today. ‘The organisations are far more tech savvy than earlier and they have far more technology available to them. Technology is not limited to the IT department. For example, a company does market research, builds a database and forwards it to various departments. IT department is not involved in it. But the employees may be compromising the security of this data while working on it. People talk about network security, hardware security etc. All that is fine. But we need to build the sensitivity towards security. Employees use laptops and after some years, the data is deleted when a new laptop is used. But there is no surety that the data is complete deleted from the old laptop. That's how your old passwords get hacked. It's everybody's responsibilty. That is why | said that security is a process. It's not about building firewalls; it’s a culture. 90 | November, 2019 www.dgindia.com Do you think that there are enough technology professionals in this evolving technological environment? No, not at all upgrade. The professionals have to adapt and There is an argument that even the technology institutions are not upto the mark as compared to the requirements of the industry | would disagree. My experience is that if you're looking for a certified course, sure you'll not have a certified course to suit what the industry demands. But the ‘question is, are you looking at a certificate or are you looking at skill sets? If you're looking at skill sets there is enough knowledge available for people to learn if they want to learn. I'm being honest; 'm not a technology person. | read a lot. | do nothing else. But | don't know anything about technology. If you ask the employees in my company, they'll say that I don’t know anything. So, to answer your question, if people are looking at fancy certified courses, no they don't exist. But if there is a will to learn, there is enough knowledge available in the ‘space for you to go out and learn. People just have to make the effort of learning, My experience is that if you're looking for a certified course, sure you'llnot have a certified course to suit what the industry demands. But the question is, are you looking at a certificate or are you looking at skill sets? If you're looking at skill sets there is enough knowledge available for people to learn if they want to learn ‘So you feel that the fresh graduates who are coming ‘out of the institutes have to be on the job and they have to keep on learning while doing the job If you're looking at India, that has not changed since | graduated from college. If you were to say that 30 years ago the college was teaching you things that you could apply, it was not. That has not changed. I'm by qualification a programmer. | did my BSc in Computer ‘Science. | learnt more in my first year of job than I did in my three years of college. So if you're going to bank upon the education system, then it's your own expectation. ‘The work environment always teaches you far more; life will teach you far more than education. It's upto you ‘what you want to learn. ‘A CyberMedia Publication) DATAQUESTTALKING POINT | DATACENTRE THE ORGANISATIONS ARE FAR MORE TECH SAVVY THAN EARLIER AND THEY HAVE FAR MORE TECHNOLOGY AVAILABLE TO THEM. TECHNOLOGY IS NOT LIMITED TO THE IT DEPARTMENT. FOR EXAMPLE, A COMPANY DOES MARKET RESEARCH, BUILDS A DATABASE AND FORWARDS IT TO. VARIOUS DEPARTMENTS. IT DEPARTMENT IS NOT INVOLVED IN IT. BUT THE EMPLOYEES MAY BE COMPROMISING THE SECURITY OF THIS DATA WHILE WORKING ON IT Do you think the industry should invest in training graduates and it should work together with the institutions to evolve courses which suit their requirements? Its a larger question. Industry invests anyway in training Its fresh hires. If you go to Delhi University and tell them to change a course, do you think Delhi University will change the course? The issue is the process. It will have to go through a whole process of the department of education, there will be a committee that will examine the course structure and then approval has to be taken from various governing bodies, which may take upto 5 years. By the time the approval comes, the demands in the market have changed. We have enough experts to teach. There are not ‘enough jobs for the learned people today. They should be utilised, So, today learning on the job is the best learning, Do you have training programmes for employees? Yes we do. According to the department they are in, they receive training. 70-80% of itis in-house. Again, to answer your original question, the institutes are not aligned with the requirements of the industry. When we go outside, we work with the outside agencies to customise the ‘modules which would suit our needs, because it's a very specific process. Even in sales - sales is not just knowing product, picking up a bag and going and selling. It's constantly evolving. And I'm not talking about the product. I'm talking about how to manage people. Sales is about ‘managing people and expectations. your DATAQUEST | A CyberMedia Publication ‘What kind of marketing strategies do you use? Marketing is a different ballgame. When we launch a Product, we strategise to educate the market. We did that about 10 years ago. We introduced a concept called intelligent PDU. Nobody knew what an intelligent POU was and what benefits it had. It took us 3-5 years to ‘educate the market. Then the marketing process was revolving around education. So, the marketing strategy depends the product, the maturity of the market etc. Today we're leveraging the focus on how to optimise. So the strategy has changed based on the lifecycle of the product, maturity of the market and the geographical region itself. What we talk about in India would be different from what we say in Singapore. How is the Indian market today? It's the fastest growing market in technology. There may be stagnation in other sectors, but not in technology. What is the rate? Htwould be about 9-11% and it will keep on growing in the next 4-5 years. This is the biggest market. We do business, with every class of clients. Today every business needs technology. Even start-ups use technology to reach out to their customers. Do you also invest in R&D? In our own company, yes. We have R&D centres in US, Germany and France. We are innovating there and bringing the technology here. ‘www.dgindia.com November, 2019 | 31TALKING POINT | DATACENTRE ‘Aanchal Ghatak | x-aanchalg@cybermedia.co.in Linode India data centre expands global footprint to one of the fastest growing developer and technology regions in the world. Ashwin Kumar, Director, Linode India, tells us more hat are Linode’s plans for the Indian market? India is rapidly becoming the hub of start-ups and entrepreneurs. The country has witnessed 108 percent growth in funding in last year alone. Considering the number of software developers in India is set to grow and likely to even surpass the number of developers in the US. It’s clear that India is one of the most important technology market and a priority for us. Se WTC eUG) With the huge market potential and pecans ey Ale growth of the public cloud services, we recently launched our 10th data center in Mumbai, The data center expands our global footprint to one of the fastest growing developer and technology regions in the worid. Through this data centre, we are - offering the region's five million developers and the organizations SC 7 ALE Pp ROVI D E R S they serve alocal alternative to hyper- scale providers and affordability. 82 November, 2019 www.dgindia.com ‘A CyberMedia Publication| DATAQUESTWe are excited and committed to play a significant role in the developers’ community and engaging with our growing customer base in India. How will this development impact the pricing for customers in India? Cloud computing is no longer an option but a prerequisite to cater to advanced technologies, and to analyze the volume of data generated by a business for curating path- breaking services. Despite increased awareness, many Indian companies are stil struggling to migrate to cloud due to the exorbitant investment and complex pricing, pulling out a major chunk of their top-line growth. This is where Linode steps in! Linode is known globally for its predictable pricing and straight forward bling ‘model. Our aim is to make cloud simple and accessible to people, and therefore affordable and transparent pricing | one of our core USPs. Unlike some providers, whose pricing varies depending on the location of the data center, Linode's pricing remains consistent across all the 10 data centers around the world, starting at USD $5/ ‘month for a Standard Nanode. Linode's entry into the Indian market will enable four existing Indian customers to migrate their data to the Mumbai data center at the same low, flat and transparent price. More interestingly, in contrast to giant cloud providers, Linode does not charge anything extra for migration between data centers. Further, even if an enterprise wants to completely withdraw their data from four center, there are no additional costs involved and we offer full support to ensure the process is completed smoothly. Hosting the data in the home country has significant benefits, primarily by allowing businesses to reduce latency and improve flexibility of operational workloads. As the Indian government is charting out data protection Guidelines and has its impetus on data localization, we are geared to facilitate businesses with cost-effective, best price-to-performance solutions within the country. What are the differentiating factors of Linode in ‘comparison with competition brands in India? Inan uber-competitive world, companies and business are looking for solutions that are customized to their needs. Whether t's a large-scale IT provider, or an emerging start- up, web uptime and secure cloud solutions are paramount. Although the sector is filed with a diverse set of offerings DATAQUEST | A CyberMedia Publication TALKING POINT | DATACENTRE and services, Linode’s key differentiators are its easy to set-up and operate solutions, transparent pricing, easy to manage interface, great specifications, and robust 24x7 human customer support for our customers, which is a first globally Linode’s localised multi-cloud offering gives 30-50% savings and the pricing is consistent irrespective of the location and across all data centers globally, Our transparent billing model with cheaper hosting services ‘compared to other players in the market, are our biggest advantages. Further, Linode offers great flexibility and platform to the developer community and companies that are considering migrating to cloud. We also provide VPS with the fastest SSDs and processors in the market and boasts of global presence which ensures a faster connectivity with low latency. Can you elaborate more on the expansion plans for India? We expanded our footprint to India based on the growing demand from our Indian customers. We have ‘garnered numerous inquiries right from the time of our announcement of entering in India to the launch of our data center in Mumbai; the response has been fantastic. In fact, the cloud computing service instances are being ‘consumed at such a good pace that we are now planning to further expand our data center operations in India. We also plan to capitalize on the unexplored potential of providing service to the start-up community. Partnership with our peers is one of the major strategies. to accelerate growth. We aim to partner with hardware and software/IT companies to offer customised services to developers and enterprises across finance, pharma and research sectors. Joining forces with ISP's and cloud integrator companies will allow us to provide organizations furthermore smooth transition to cloud. With our fastest SSDs and processors in the market, coupled with the speed and a first-of-its-kind 24x7 human customer support, we aspire to grow our finance and banking customer base. As India is growing to become ‘@ hub for 3D-gaming development and VFX animation ‘companies, we plan to capture this market with our new GPU offering in Mumbai. In support to government. initiatives like Digital India and Make in India, we aim to offer our affordable cloud computing services for various ‘government programs. ‘www.dgindia.com Novernber, 2019 | 33TALKING POINT | TALENT Dr Archana Verma archanav@cybermedia.co.in There is a debate going on between the IT industry and the Tech- educational institutions about how to train the tech students for the required IT skills for the industries of tomorrow, especially in the emerging technologies. We had an interaction with Lakshmi Mittra, Head, Clover Academy on this issue \ IT RETHINKING TRAINING 34| November, 2019 www.dgindia.com A CyberMedia Publication! DATAQUESThat are your views regarding training of technology graduates? Skill gap in the IT services industry Is an extensively discussed topic. However, there hhas been very little focus on building an ecosystem for fresh talent to thrive and metamorphose into professionals with deep knowledge of technology, domains and project management. ‘The attainment of this objective requires a series of focused steps such as classroom teaching, mentorship, engagement and collaboration. Hence, we at Clover Infotech have created ‘Clover Academy’ to leverage technical tools and classroom training to transform young talent into wel-learnt and informed project managers. The students can learn from the industry about the required IT skills, but the IT industry professionals who are already in jobs also need to constantly reskill themselves and learn from the technological institutions. Hence, would you say that this is a ‘mutually beneficial process? | firmly believe that all knowledge and training should be a journey and not a one-month crash course. Hence, on- the-job training Is extremely critical for upskiling. New- age technologies such as RPA are best picked up by getting hands-on training which happens on the job. Highlights of University tie-ups in pipeline We do campus recruitments. And, based on our observation of the fresh talent from a particular college, we inform the college about the areas they can include in training their students for the upcoming academic years. We plan to start conducting industry experience-based guest lectures in new-age technologies for educational institutions Do you have a training programme with any T-School for the reskilling of the industry professionals and how successful is it? In what areas do you have this, training programme? We do have tie-ups with technical training Institutes for reskiling of our professionals in new-age technologies. We DATAQUEST | A CyberMedia Publication TALKING POINT | TALENT Use their skilled trainers for in-house training programmes. Most of these programs are very successful and help us in building internal expertise, IT is continuously evolving and this means that IT ‘students and professionals continuouslyneedreskilling training. How can the institutions fulfil the continuous ‘demands on the resources for this purpose? It is imperative for companies to train the fresh talent as per market trends and industry demands. This is the idea at the heart of Clover Infotech’s “Centre of Excellence”, our Knowledge arm to prepare the next generation IT workforce, CoE focuses on research and capacity building. We initiate batches and train fresh ‘graduates on key technologies. We hand-hold them post ‘completion of the training by enabling them to work on live projects under the watchful guidance of our experienced ‘team members. The exposure that they gain across technology, domain, and communication skills is unique land enriching. Many of our trainees have become project leaders and managers and are managing service delivery excellence as well as profitability for us. This continuous demand for reskilling occurs because the industry gets the new technology from foreign countries, which are innovating at a much faster pace the training being given in India. Can the technology be evolved in the Indian institutions themselves, so that they can meet the demands of the industry faster? To become innovation hubs, educational institutions need to embrace communication, collaboration, critical thinking and creativity. The rate at which technology is advancing and market dynamics are changing, incessant leaming has emerged as the mantra for success. And not just continuous learning but unlearning of old ways is also extremely critical to keep the knowledge relevant. Hence, it is essential that educational institutions invest significantly in research and nurture student-centric teaching actively. In today's digital world, students don't necessarily need to completely depend on the material provided by institutes. They can learn substantially from ‘webinars, workshops, symposiums and online courses. ‘wwnw.dgindia.com Novernber, 2019 | 35TALKING POINT | SaaS ee aeerverre archanav@cybermedia.co.in Sag Wo GY CEO, IceWaarp, India & Middle East Wil G6 SAAS FOR ENTERPRISE EMAIL 36 | November, 2019 www.dgindia.com A CyberMedia Publication! DATAQUESTTALKING POINT | SaaS Enterprise email is entering into a new phase now with SaaS and cloud security. Pramod Sharda, CEO, IceWaarp, India & Middle East, tells us more about it trategy for India; growing market share in India and other countries We are well poised in our approach as a SaaS offering in the enterprise email segment. IceWarp has cloud solutions which are being used by various enterprises across the world. In India alone we have 800+ customers using these solutions. ‘We are growing by 40% YoY globally. In India alone, we have been able to acquire 300+ customers last year. ‘And globally, we reached around 250 milion of revenue last year. We are also spreading our presence in newer territories ike West Asia & SAARC regions. About robust market and market players offering such services lceWarp today is considered the only alternative to MS-Exchange, Office365 and GSuite. IceWarp offers enterprise email which is a complete communication and collaboration platform that includes audio & video calls, TeamChat, web meeting, storage & documents, an all-in-one solution that fits across Industry verticals, and segments. We also offer hybrid email offering, which means it can co-exist with any other email platform in the market on same domain. Give us some details of these solutions lceWarp has recently released loeWarp 12.2. The new version brings many enhanced features which work towards further streamlining teamwork. As a highlight, this release includes TeamChat Mobile App, a companion to the proven TeamChat on the web and desktop enabling in-context collaboration in teams. ‘TeamChat Mobile provides users with all the features and benefits of the desktop TeamChat in the form of a ‘mobile app for both iOS and Android. All the features that users know from TeamChat on the desktop are available on the mobile: rooms, attachments, pins, comments, user mentions and more. In addition to existing email server features, IceWarp. 12.2 now enables users to make better use of their email time. Another important area of focus in the development DATAQUEST | A CyberMedia Publication of IceWarp 12.2 was the interoperability with Microsoft Outlook included in Office 365. Specifically, the developers ensured the latest Outlook Syne supports all the new features, including email delegation right in the Outlook. In addition, its installer was streamlined to better support deployment in enterprise Windows environments. Cloud was a major area of focus in the development of the new release. While on-premise deployment is still a fully supported and very viable option, IceWarp significantly streamlined its cloud infrastructure, making 12.2 available as a reliable cloud service for both new and existing customers. In particular, existing customers will appreciate the opportunity to migrate their on- premise deployments to IceWarp Cloud. This way, they gain long-term savings of both operations and capital ‘expenses. And more importantly, their IT experts are free to focus on value-added business initiatives rather than wasting time with mundane administration tasks, ‘Security concerns To address security concerns of enterprises related to public cloud, we offer them with private cloud considering the compliance and security requirements at the customers end. Email security and cloud feasibility We use Cyren on our platform and are also powered by Cisco email security platform as an additional layer of security wherever required, USP/Benefits of the services provided. We are having a cloud setup within India with 24x7 local support. Apart from this, we offer flexibility in our offerings to cater to the Indian market, with different plans suiting the needs of the end user. In cloud we provide public as ‘well as private cloud offering considering the compliance land security requirements at the customers end. We Understand that Indian market dynamics are such that you need to customise to help the CIO/CTO maximise their TCO. ‘www.dgindia.com Novernber, 2019 | 37MTU CEE CEO &C G6 SAAS FOR BFSI Saa$ is helping the financial platform to make the transition to the world of emerging technologies in India. A conversation with Saurya Prakash Sinha, CEO & Co-Founder, Recko, throws some light on this aspect 38 | November, 2019 nea) www.dgindia.com Dr. Archana Verma | archanav@cybermedia.co.in ‘ome details of the technology used and your platform Recko is a SaaS based enterprise software which helps the finance function in reconciling transaction. With the sudden blast of digital transactions, Enterprises, Banks and Financial institutions are finding it, difficult to keep a track on the money flowing across the ‘organisation. Our product enables them to reconcile and monitor massive volumes of transactional data without writing a single line of code. Recko can handle massive transaction volumes and any kind of transaction complexity. It is fast and gets deployed in a week time without any integration. Our in-memory architecture helps us in processing data at unmatched speeds. What market? We are getting great traction as of now. In the first 12 months of operations, we reconciled transactions worth USD 2 Billion and now we are running at a run rate of 500 million row items this year. Companies like Meesho, Grofers, Rapido, Dunzo, etc are our clients. the growth rate of this platform in the How do you market your product? We sell the product through direct sales and do not ‘employ any system integrators in the process. There is a lot of interest coming from SI's for our product. As our product evolves we would be looking for SI's to help us Teach more customers through them. Also, we might do some early tie-ups with the SI's in certain verticals like insurance and other core industries. What is your marketing strategy to stay ahead? We are stil building our marketing function as we were funded very recently. Right now, we are driving it from the customers’ side where they become our flag bearers. Customer referrals have been working great for us. As we move forward we would be experimenting with multiple channels to figure out what works for us. Apart from finance, which other sectors is your platform relevant for? We are right now focused on financial transactions, but ‘we see a lot of use cases in inventory, logistics, banking, insurance and multiple other industries. We are already running pilots with certain banks, where we are helping them on the billing side and with Insurance companies on ‘multiple legs of Insurance premium collections. A CyberMedia Publication| DATAQUESTor eines Ll eA ast elset pe a ea . f ania ka SS a , Rea CG een a Menges ue iT SMART AND EFFICIENT IT SOLUTIONS DATAQUEST | A CyberMedia PublicationTALKING POINT | EMERGING TECH Vertiv’s smart solutions help cost-effectively achieve and manage higher levels of density, availability and efficiency. Explaining more about the features of the smart solutions through an interaction with us, is Santosh Kulkarni, Country Manager, Business Development, Vertiv ‘ow do Vertiv smart solutions optimize existing or new IT environments? Data centres require infrastructure solutions that support IT growth, while offering efficiency to reduce costs and ensure availability and control. Vertiv’s ‘smart solutions are intelligent, easily deployed, integrated infrastructure that utilizes industry best practices to help create efficient IT environments, Our smart solutions help cost-effectively achieve and manage higher levels of density, availabilty and efficiency. This integrated approach can help reduce annual energy costs up to 35%, through high-efficiency power, dedicated cooling, and management technologies, while optimizing usable space. There is a reduction in maintenance costs with reliable design and efficient operation that minimizes wear and tear and requires less servicing. ‘Additionally, by streamlining, and centralizing monitoring ‘and management, these solutions can lead to increased IT efficiency. ur customers can easily operate and manage infrastructure systems through integrated controls, coupled with industry leading service and support provided by local data center design experts. We also ensure continuity of business operations by providing single system start up, warranty, preventive maintenance and repair. ‘Another key function of our smart solutions is enhanced performance that can anticipate potential problems before they occur with the help of infrastructure monitoring, ‘management appliances and software. These solutions ccan also save up to 28%, compared to the fitting a room as a conventional data centre. 40 | November, 2019 www.dgindia.com What are the advantages of an intelligent and integrated infrastructure? IT and data centre managers increasingly require infrastructure strategies that are alternatives to conventional approaches. These new strategies must include solutions that improve energy efficiency, space utilization, IT productivity, offer location flexibility, and compatibility with existing infrastructure. Vertiv’s smart solutions help create savings across the data centre and improve operation and management. ‘These solutions provide cost-effective power, precision cooling and management infrastructure to help achieve IT objectives, regardless of data centre size and complexity. ‘They also help streamline operations with comprehensive management controls, and lower long-term operational costs with pro-active maintenance programmes, In terms of the operational advantages, these solutions lead to reduction in energy costs with efficient technologies, reduced downtime costs through high availability configurations and increase in productivity through greater efficiency. Our intelligent and integrated infrastructure improves the ability to manage and control the IT environment and enables interoperability for seamless implementation and design. With simplified configuration and implementation, it helps reduce the time required for system design, deployment and overall reduction in space and capital requirements. Elaborate on the data centre-in-a-box and Vertiv's Portfolio of smart solutions A. data-centre-in-a-box, also called a containerized ‘or modular data centre is a self-contained computing ‘A CyberMedia Publication) DATAQUESTTALKING POINT | EMERGING TECH VERTIV’S FAMILY OF SMART SOLUTIONS ARE OUR DATA-CENTRE-IN-A-BOX SOLUTIONS THAT ENABLE RAPID DEPLOYMENT AND MANAGEMENT OF IT INFRASTRUCTURE WITHOUT BUILDING NEW DATA CENTRE SPACE AND HELP FACILITIES MEET IT NEEDS. WITH SIGNIFICANT SAVINGS facility, designed and packaged for quick deployment in a variety of locations. Vertiv’s family of smart solutions are our data-centre-in-a-box solutions that enable rapid deployment and management of IT infrastructure without building new data centre space and help facilities meet IT needs with significant savings. ‘SmartRow ~ The SmartRow infrastructure solution is a room-neutral design that helps avoid significant costs that ‘come with a conventional data center build out. SmartRow solves problems common to IT management, addressing IT needs without building new data center space. Simply put, it is data centre-in-a-row — a simple, fully integrated row-based infrastructure, which combines up to six data centre racks with precision cooling, uninterruptible power supply systems (UPS), power management, monitoring and control technologies, and fire suppression — all in an enclosed system. It allows for favourable implementation costs compared to using a conventional data center. This is due to savings from integrated fire suppression and ability to work in an existing non-raised floor environment without dedicated room cooling. It further leads to reduced energy consumption by up to 35% compared to a data centre with conventional design. SmartCabinet - The SmarCabinet is a turn-key infrastructure offering, for network closets, small server rooms or data centers seeking standardization. It also provides housing for installation of active IT switches, DATAQUEST | A CyberMedia Publication routers, servers and other equipment and comes packaged with built-in cooling and power. It enables monitoring of the IT infrastructure through the provision of integrated enclosure, power, cooling and facilitates the most vital element - 360° visibility of all system ‘components. Additional features include — * Standardized configurations that are tailored to the application, factory integrated, validated and tested * High availability with network-independent remote management and an extensive emergency service coverage, * Security of physical and remote access, with on- site intrusion detection and user rights driven remote ‘management. SmartCloset- SmartCloset is @ standalone self- contained rack with in-built power and cooling. It facilitates the housing and trouble-free installation of active IT equipment like switches, routers, servers and so on - for which, an open environment is not conducive for healthy performance. This solution is suitable for locations like factories, warehouses, branch offices and retail stores where ambient conditions and temperatures are not in control. This single rack for housing both power and active equipment offers a small footprint and saves on critical space, ‘www.dgindia.com November, 2019 | 41TALKING POINT | Al Pratima Harigunani | maildgindia@cybermedia.co.in Purshottam Purswani, CTO, Atos India weighs in some major illusions, assumptions and challenges that keep Al from appearing in full glory, despite an explosion of data and computing power. His advice in this interaction with us indicates that it is as important to digest the data the right way and without bias, as it is to collect data ADD MORE INFORMATION, NOT MORE DATA 42| November, 2019 www.dgindia.com ‘A CyberMedia Publication| DATAQUESTow indispensable is data for the success of ‘AI? Do you agree that there is a data irony challenge that is holding back Al? I you think about an Al machine, itis designed to analyse and interpret data and then solve the problem Or address the issue based on those interpretations. With ML, the computer learns once how to act or react to a certain result and knows in the future to act in the same way. As mentioned by Thierry Breton, Chairman & CEO, Atos SE, France, today the human intelligence alone is no longer enough to understand and explore the deluge of data we are witnessing. Every eighteen months, the volume of data we produce doubles. Dataiis the necessary fuel of artificial intelligence. In recent years, the explosion in data volume, due in part to mobile and oT has provided the raw material for ‘Alto develop. Remember that. Al and ML without data? What are you going to do? What are the machines going to learn? That's where the patterns are, Is the right data very crucial? The data drives the result set. Of course, with digital disruptions, we are able to acquire datasets needed for Al algorithms. If not available, then we try new methods like transfer learning etc. Sometimes we are continuously pushed with huge mammoth of data, would that mean the Al model will work perfectly? Yes and No. However, my experience says, ‘adding more data’ will not magically improve the performance of Al model. The focus should bbe on ‘adding more information’. Please elaborate The distinction between ‘adding data’ and ‘adding information’ is crucial. By blindly adding more and more data, we encounter the risk of adding data that contain misinformation that can accordingly downgrade the performance of our models, will add bias effect. With the abundant access of data, as well as the computing power to process it, this becomes increasingly important to consider, What is the formula then, if any, for Al to really take off to its real potential? This data growth is the fuel of the Al revolution; but three conditions must be met for companies to fully embrace it. First, they need to identify the situations and use cases where Al makes the most sense and brings the greatest value. Second, they need to have access to the ‘computing power that can process and explore these massive amounts of data. And third, they need to be sure that they can manage their data securely. DATAQUEST | A CyberMedia Publication TALKING POINT | Al THE DISTINCTION BETWEEN ‘ADDING DATA’ AND ‘ADDING INFORMATION’ IS CRUCIAL. BY BLINDLY ADDING MORE AND MORE DATA, WE ENCOUNTER THE RISK OF ADDING DATA THAT CONTAIN MISINFORMATION THAT CAN ACCORDINGLY DOWNGRADE THE PERFORMANCE OF OUR MODELS, WILL ADD BIAS EFFECT. WITH THE ABUNDANT. ACCESS OF DATA, AS WELL AS THE COMPUTING POWER TO PROCESS IT, THIS BECOMES INCREASINGLY IMPORTANT TO CONSIDER you could outline the key factors that slow down Al, what would they be? With experience executing Al projects, | believe topmost bottleneck that are holding back Al are these: Company cculture which does not recognize need of Al and lack of data and data quality issues (Choose quality over quantity). Note that data scientists find themselves in situation where a large amount of data they collect is of terrible quality. Then there are infrastructure challenges, ‘considering the computational horsepower required to drive the Al and ML models and their supporting I, it can, ‘and does, require a significant technology underpinning to make it work. You can't just run them on a small execution server, The larger the data sets get, the more complex the use cases get, the more compute is required, especially i ‘you want to do Al in real time. Do any ing factors beyond the technology part matter as well? ‘The main ones are - difficulties in finding the business use ‘cases which could benefit the organisation/clients; data privacy; bias and skills. Let us not forget that the other reason cloud makes sense Is because of the data that’s, core to Al and ML. When we bring up data, we also have data sovereignty to deal with. Bias is a notable factor too. If the data on which Al is trained has bias, Al also behaves in similar way. As to skills, well, the area about data scientists, data crunchers, Al-ML developers is stil a long way to go. (The interviewer is a Contributing Columnist with Dataquest) ‘www.dgindia.com Novernber, 2019 | 43TAOGear VA ___ 7s archanav@cybermedia.co.in The Indian IT industry has now reached a stage where acquisition of a company by its partner is seen as a validation of its qualitative services in the realm of emerging technologies. Satyakam Mohanty, Founder & CEO, Lymbyc Solutions discusses with us the case of his own organisation G6 AI-ML FOR STRENGTH 44| November, 2019 www.dgindia.com A CyberMedia Publication! DATAQUESTbout Lymbyc - joumey, solutions, patented technologies, if any and clientele Lymbyc is an insights technology startup, -onceptualized with a vision to empower the business leader with insights available at the point of decision making and in real time as opposed to human ccentric processes which runs into weeks and months. The inspiration for which came from the limbic system, @ part of the human brain that powers our emotions and instincts - the reason behind ‘why’ we do what we do. Bringing this analogy to businesses, the company felt that although organizations have many resources and tools at their disposal, it only gives them insights on the ‘hows’ and ‘whats’, these tools failed to give answers to the ‘whys’ which was critical to solving business problems — and this was the gap Lymbyc filled with its new solution Headquartered in Bangalore, Lymbyc serves varied clients across India, US, Singapore and in West Asia, particularly in Pharma, CPG & Retail, E-Commerce ‘and Consumer Technology sectors. It has successfully completed proof of concepts and is working with the world’s largest Market Research firm, a major US pharma client, one of largest consumer tech firms in the world and consumer goods conglomerate. With two patents filed (one for a BIG data framework and one for a querying language) and a third one in process, Lymbyc has also won many prestigious accolades and titles. ‘About Leni, a Virtual Analyst (ur flagship product is Leni, Leni is a virtual analyst that provides complex business insights just like a real worid analyst does. It curates embedded intelligence across all data sources and provides predictive insights driven by its adaptive ML engine. Our proprietary NLP based querying language allows business users to ask questions. in plain English and receive actionable insights in real time, within seconds. Leni can be trained/configured to respond to questions across the entire insight spectrum ~ exploratory/descriptive, diagnostic, and predictive. It provides business users market intelligence 24/7, while solving for data variety, business ambiguity and analytics ‘complexity. Leni offers a number of distinct features for enterprises, including: 1) Self Service Infrastructure: Allowing business users to ask questions in plain English and receive DATAQUEST | A CyberMedia Publication TALKING POINT | Al-ML. actionable insights across KPIs within seconds, not having to worry about the data, metrics and analytics intervention required. 2) Autonomous Insights through Business Signal Proactively generates business signals and alerts to users by discovering data pattems, trends and identify threshold breach against user defined KPI views. 3) Insight Narratives: Allowing business users to generate statistically relevant insight stories and summaries based on Natural Language Generation (NLg). 4) Learning and Recommendations: Provides an institutional platform to store and lear from past actions, recommendations and user journeys to become more intelligent over time. In addition to being available as an enterprise software, Leni is also available in a mobile app format to ensure ‘enterprise-wide decision making ability at the tip of your hands. Leni is also available in an API form, which allows. Users to create their own bespoke solutions. Focus on how Artificial Intelligence, Machine Learning, Big data will change the business dynamics for organisations globally - Each of these, on its own, has the potential to disrupt the business dynamics for organizations globally, especially in the areas of automation, intelligence and productivity. With the rapid explosion of data, industries around the world are looking for ways to analyze this data and generate meaningful insights out of them. Artificial intelligence, along with its sub-branches, has the potential to redefine intelligence for businesses, making the insights process faster, cheaper and more actionable. ‘One of the principal challenges associated with current intelligence solutions is the extended time to insight. Dependency on multiple manual interventions coupled with lack of unifying data technologies, delays the time to insight, which in turn holds up the process of business decision making, Al has the potential to reduce this time to insight, by removing manual dependency and bias. Another challenge with current technologies is the inability to integrate multiple data sources. Inadequate Integration of data across sources and business hierarchies, and different data sources (requiring domain specializations), further harden the data siloes making insight processes less cohesive. An Al based insights ‘www.dgindia.com Novernber, 2019 | 45TALKING POINT | Al-ML. solution can integrate data coming from multiple sources, formats and structures. Current BI tools, although bringing some process efficiencies, have hidden additional costs in the form of additional human resources like tool specialists, system engineers etc. An Al based solution not only brings in efficiencies, it also reduces hidden costs in the form of training or support specialists. Al industry as a whole - business opportunities, challenges Artificial intelligence is not an industry in itself, it's a technology that is applicable across industries and domains. In recent years, the introduction of novel products and systems have shown that Al is not a fad, and that it's here to stay. ‘Al brings with itself a number of business opportunities, especially for b2b products. It is enabling the creation of products and use cases, which we never thought was possible. From keyword based hiring in HR, to personalized campaigns in marketing, Al is redefining the ways in which organizations conduct their business. Chatbots and voice recognition have opened up new avenues in customer support functions. Sales teams are better equipped to adopt customer acquisition and retention strategies, supported by accurate sales forecasts and predictions from Al based solutions. Especially in marketing, Al and its ability to analyze massive data sets gives the enterprise the ability to learn more about their customers, such as their shopping habits, preferences, and even churn rate, so that they will not only be able to foresee what the customer will do but can ideally influence it. ‘Any disruptive technology faces certain roadblocks for its implementation and adoption, including change management, organization readiness and technological capability. For Al in particular, there are two major challenges. First, any Al innovation faces the hurdle of navigating past multiple regulations and norms. Because Alinvolves a certain risk of data privacy and cybersecurity threats, there have been stringest regulations put in place that any new solution must abide by. Second, how do we make sure that any Al technology or system does not create the same level of bias that we have been historically introducing in the results. Handling bias also poses a significant challenge in Al adoption, 46 | November, 2019 www.dgindia.com Marketing partnership strategies of the IT industry ‘and the trends in this field itech industry can benefit a lot from entering into. marketing partnerships. Partnering with these agencies can not only uncover better cross-sell up-sell ‘opportunities for them, but can also help design more effective, personalised campaigns reaching a larger audience. Some of the strategies followed through these Partnerships include: Establishing the right marketing plan: It is essential that both the partner companies establish their common marketing goals and the strategies to be followed, including activities and deliverables. Creation of co-branded content: Developing co- branded content, such as ebooks, white papers or webinars, in collaboration can amplify the value and reach of that content. Participating in Events / Conferences: Both companies, can participate together in industry focused events and conferences to showcase products and network with industry leaders. Acquisition of Lymbyc by its erstwhile strategic Partner LT! ‘Over the last few years, we have grown from a small scale start-up to a specialized advanced analytics and consulting firm. The acquisition by LTI is validation of ‘our advanced analytics, natural language processing and data visualization capabilities. LTI and Lymbyc have been strategic partners for last one year, and have collaborated to deliver unique solutions to several leading global enterprises. As a strategic business partner during last year, we have seen first-hand how LTI is leading data and cigital transformation agenda for its clients. With Al and data science becoming increasingly mainstream, we are ‘excited to join hands with LTI and to help a larger and richer set of clients, Leni, our Al-based Virtual Analyst, is perfectly suited to deliver better value to business users and maximize their information and analytics investments. LTI’s huge portfolio in the analytics and technology ‘space and multi-industry experience will help us enrich ‘our current services and also bring forward an expanded and richer set of capabilities, both in functional and industrial domain. ‘A CyberMedia Publication) DATAQUESTDQ Bureau maildqindia@cybermedia.co.in | INDUSTRY 4.0 | AUTOMATION Al for Automation Platform The Industrial Internet Consortium (IIC) announced the Negotiation Automation Platform Testbed, led by IIC member NEC Corp., with support from IIC members Kabuku Inc., Fraunhofer OSB and Korea Electronics Technology Institute (KET) which automatically negotiate with each other, in order to find mutually agreeable contract terms. In the future, the testbed aims to promote standardization activities that support the growth of Al throughout society. “In a manufacturing use case, automatic negotiation (on conditions for the trading of products benefits both buyers and sellers,” said IIC Testbed lead, Dr. Satoshi Morinaga, Research fellow, NEC. “It enables buyers to be flexible with their demands by expressing their procurement requirements within a range and sellers can ‘expand opportunities for orders and profits by making full use of their assets. he IIC Negotiation Automation Platform Testbed uses a variety of Al infrastructure technologies, How it Works? Each company that makes or receives an order is provided with @ negotiation Al agent through the IIC Negotiation ‘Automation Platform. The Al agent searches for terms and conditions that can be agreed upon by both parties, DATAQUEST | A CyberMedia Publication a IN A LOGISTICS USE CASE, AUTOMATIC NEGOTIATION CAN FACILITATE ON- DEMAND SHARED TRANSPORT SERVICES. THIS CAN HELP FACTORIES, MINIMISE THEIR TRANSPORT SYSTEMS IN SITUATIONS WHEN LOGISTICS COSTS ARE HIGH AND REDUNDANT TRAFFIC WILL INCREASE THE TOTAL. VEHICLE TRAFFIC — Dr. Satoshi Morinaga, Research fellow, NEC by using standardized protocols, data formats and lexical definitions. If both parties agree, it will be understood to be contracted automatically. Even if agreed, the final contract will be carried out by human users. The IIC Negotiation Automation Platform makes it easier for both parties to a find win-win condition and helps to make the manufacturing and logistics value chain efficient and flexible. Other participants on the lIC Negotiation Automation Platform Testbed team include Oki Electric Industry Co. Ltd., Toyota Tsusho Corp. and the National Institute of Advanced Industrial Science and Technology (AIST). ‘www.dgindia.com November, 2019 | 47Denn aa Pe) GAZINES Sie eh than English ie WeEtes *Source IRS 2019 Q2. Based on Average Issue Readership (AIR)eee oud as aol anes Unlike popular perception, English dailies don't soar the highes Peacoat eee eae aT reach, English magazines work a lat harder for adh Cee ee eee a aT Bees eee ie eee ae eae ee ea eee tes oe Pe ee ace es Siena eee media, and marketing to immediately reshuffle their media plans, Serre rere eae cee eaeR&D | Al FOR HEALTHCARE Dr. S. Chellaiah | maildgindia@cybermedia.co.in Blood Test for Detecting Cancer 53% of companies openly admit that limited IT resources are significantly slowing down their digital transformation efforts. Here is how an organisation tackles this issue he final and inconclusive proof of the disease is tissue biopsy, a relatively painful process. In certain cases, the tumour is not accessible or the patient is very weak for biopsy. How then do the canoncologists confirm the presence of cancer? Cancer is a dreaded term in most families. Across the globe, annually about 6 milion people die of cancer. In USA alone, every year about 40,000 women die of breast cancer. Mammograms are the best test, yet they often produce false positives, which can warrant unwanted biopsies and surgeries. So called, “high-risk” lesions have abnormal cells and patients are advised surgery. ‘About 90% of the time, the lesion is benign and surgery is an expensive and painful wasted exercise. The final and inconclusive proof of the disease is tissue biopsy, a relatively painful process. In certain cases, the tumour is not accessible or the patient is very weak for biopsy. How then do canoncologists confirm the presence of cancer? 60 | November, 2019 woman The Research The research related to cancer is predominantly on two major fronts - 1) to find drugs and ways to treat cancer and 2) to detect cancer at a very early stage where the chances of recovery and remission are high. Typically, people suspect cancer as the cause only when it manifests in some obvious and visible form. Nevertheless, often by then, the disease has progressed to an advanced stage = a stage beyond treatment. Can doctors detect them very early even before the person feels any symptoms? By detecting early, doctors can treat and save many lives land spare many people of anxiety and agony. Can a simple blood test predict, detect and confirm the presence of cancer? Yes, for a few types of cancers it is possible. Colorectal Cancer (CRC) is one for which a biood test is available, Testing the blood for the presence of tumour cells and DNA is a non-invasive approach ‘compared to the invasive biopsy, which is a surgery. ‘A CyberMedia Publication) DATAQUEST‘The concept behind itis as follows. Dying cancer cells shed DNA into a person's blood and these are called Circulating DNA or ctONA. They can act as a non-invasive cancer biomarker. The amount of cDNA is very small compared to the amount of healthy DNA in the blood. Nevertheless, if we can develop methods to detect this tiny amount, then identification of cancer at a very early stage is possible. Using a technique called high- intensity or ultrafast or next generation sequencing, fast computers and powerful software together, geneticists decode millions of these short strands of DNA in the blood. The software compares the results with the map of human genome and when it detects specific patterns of rearranged DNA, it identifies the presence of cancer. Today, this process is expensive because the machines cost upwards of a US $ one milion per piece. However, with time, the machines will shrink in size and the test will become affordable, This process of using blood to detect cancer is called as liquid biopsy. Dr. Dennis Lo of The Chinese University (of Hong Kong (CUHK) pioneered this technique in 1997, which led to a safe test for detecting Downs Syndrome in the foetus by testing the pregnant mother’s blood. He is conducting a study of 20,000 people in Hong-Kong to check if nasopharyngeal carcinoma can be detected using liquid biopsy. The Epstein-Barr virus causes this rare form of cancer and is common among men in Hong Kong and ‘South China, Dr. Lo has tested more than 10000 men, picked up 17 cases of cancer, 13 of which in stage 1 - a curable stage, Recently, scientists from Edith Cowan University in Australia have developed a blood test to detect melanoma. They conducted a pilot study on a small group of people and the test detected early stage melanoma in 78% of the cases. Currently, melanoma is detected by the naked eye followed by a tissue biopsy. The process needs only about 5 mi of blood, which is “spun down” to yield 2 mi of plasma, which is then analysed for tumour DNA and checked for mutations, chemical variations of the genetic strands, the size of the fragments, or a combination of these. Techniques are also available to detect ctDNA in urine and cerebrospinal fui. Al for Tests SOPHIA Genetics is a company that is using artificial intelligence to detect variants in genomic patterns with 99.99% specificity and sensitivity. Grain, a company DATAQUEST | A CyberMedia Publication R&D | Al FOR HEALTHCARE in the Silicon Valley believes that with this technique, it can detect cancers early enough to be treated. It has raised US $ 1.1 billion from private investors and venture capitalists. It has a large number of ultrafast DNA sequencing machines each costing about a US $ 1 million. The company collects about 1000 GB of raw data from each patient’s blood sample. Along with this

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