RESEARCH SNAPSHOT

mba.com Prospective Students Survey 2019

gmac.com/prospectivestudents

What are candidates post-GME Which segments are the

career goals? most likely to want to
Top 5 industries targeted change jobs or industries?
For more on the Global GME candidate
segments, visit gmac.com/segments
29% 24% 18% 12% 8%

Consulting Finance/
Accounting
Products/
Services
Technology Nonprofit/
Gov’t
46%
Respect Seeker

45%
What subjects are What program
MBA candidates types are candidates
most excited by? considering? Global Striver
Top 5 subjects full-time MBA Top 5 program types considered

47%
candidates say are a “must-have”
in their ideal curriculum Full-time one-year MBA 47%

69% Full-time two-year MBA 45% Balanced Careerist

Strategy
Master of Finance 24%

59% Part-time MBA 22 % 59%

Career Revitalizer
Leadership/Change Master of
management Data Analytics 19 %

57%
What are candidates
program preferences?
44 %
Socio-Economic Climber
Data analytics
Program format

34%
Full-time 77%

55% Part-time 22%

Int’l management/ Program length Skill Upgrader

Business <12 months 24%
13-18 months 48%

54%
Entrepreneurship/
>18 months 28%

Coursework delivery (avg. %)

46 %
Impactful Innovator
Online 24%
Innovation
Classroom 76%
©2019 Graduate Management Admission Council™ (GMAC™). All rights reserved. The 2019 mba.com Prospective Students Survey collected responses from 9,617 unique individuals between
February and December 2018.