RC vs WC

Model Start Date 1-Jan-16

Case Realistic Case
Code 1.00

Financial results Realistic Case

IRR
NPV (after 3 yrs)
Breakeven after X months
Payback Time after X months
Average burn rate per month for the first 12 months
Capital requirement

List of assumptions and their explanations

Operation Realistic Case
Margin of the transaction Month 25%
Nr of practitioners
Starting Nr of pract. see per city below 20-40
0 0
Ramp up month 1-5 1 3
months 6-19 10 7
months 20 onwards 20 4
Nr of treatments p practitioner p month 12

Number of treatments per Practioner per Month Operation

Month Realistic Case
0
1 12
4 24
8 36
13 30
24 40
27 30

Prices of treatments Realistic Case

Product 1 60
Product 2 35
Product 3 30
Product 4 45
Product 5 50
Product 6 50
Product 7 60
Product 8 55
Product 9 25

Cities with < 1.000.000 inhabitants 20 practitioner to start, >1.000.000 inhabitants 30 practitioners, > 2.500.000 in
 ramp up of practioniers in cities larger then 2.500.000 inhabitants is 50% more than assumptions for Nr of practiti
worst case and realistic case assupmtions are identical

Number of Practioners 5%
City Start Date Population
City 3 1-Mar-16 2,914,608
City 1 1-Jun-16 5,322,512
City 2 1-Jul-16 3,938,659
City 9 1-Aug-16 2,635,407
City 5 1-Aug-16 1,596,039
City 7 1-Aug-16 873,991

General statistical information for reference Code Population Cutoff

Low 1 0
Moderate 2 1,000,000
High 3 2,500,000

DACH City Number 17,281,215.65

City 1 1 5,322,512
City 2 2 3,938,659
City 3 3 2,914,608
City 4 4 2,156,810
City 5 5 1,596,039
City 6 6 1,181,069
City 7 7 873,991
City 8 8 646,753
City 9 9 478,597
City 10 10 354,162

Total Nr of people for considered cities 17,281,216 Realistic Case

Total Nr of bookings per month in year 3 Err:509
Wellness interested percentage of population 10%
Potential customers via WELMOA 10%
Total possible booking per month per interested population 172,812
Average booking per WELMOA Customer per month Err:509

Brief Explanations of revenue streams

Monthly Number of treatments comprises individuals, corporate clients, hotel guests, elderly care hom
Affiliate Programs Industry surveys, advertising, transaction based revenues st
Shop e commerce e.g. massage benches, manicure/pedicure sets starts in oth
Pop Up retreats wellness travel to exclusive destinations start in both cases o
Input
Worst Case Sensetivity Analysis
Nr of practitioners Values low
Margin 20% 5%
Lower starting point 15 1
Ramp up month 1-5 15 1
months 5-19 15 1
months 19 onwards 25 1
Nr of treatments p practitioner p month 12 1
Prices of treatm, Massage  50 35
Prices of treatm, Nails  25 15
Prices of treatm, Hair Removal  30 15
Prices of treatm, Body  40 25
Prices of treatm, Face  50 25
Prices of treatm, Hair  50 25
Prices of treatm, Holistic  50 25
Prices of treatm, Personal Training 50 25
Prices of treatm, Yoga 10 5
af Prices of treatm, Massage , amr 40 35
Prices of treatm, Nails , amr 20 15
Prices of treatm, Hair Removal , amr 25 15
Prices of treatm, Body , amr 35 25
Prices of treatm, Face , amr 40 25
Prices of treatm, Hair , amr 40 25
Prices of treatm, Holistic , amr 40 25
Prices of treatm, Personal Training, amr 40 25
Prices of treatm, Yoga, amr 10 5
Output
NPV 0
Pa 0.00
 Realistic Case
0

Applied Case
Worst Case Realistic Case
25% 0.25
0
20-40 20-40
0 0
3 3
3 7
3 4
10 12

Applied Case
Worst Case Realistic Case
0
10 12
20 24
30 36
25 30
35 40
25 30

decreasing calcs
Worst Case Alternate 100% 100%
55 55 60 55
30 20 35 20
25 25 30 25
40 40 45 40
45 45 50 45
45 45 50 45
55 55 60 55
50 50 55 50
20 20 25 20.00

actitioners, > 2.500.000 inhabitants 40 practitioners

umptions for Nr of practitioners ramp up month 1-5, 5-19 and 19 onwards

90%
Starting Adjusted City Code
40 36 3
40 36 1
40 36 2
20 18 9
30 27 5
20 18 7

Starting Participants Population Cutoff

20 1,000,000 20
30 1,000,001 30
40 2,500,000 40

81,802,257.00 Population Code Starting Practioners

6.51% 3 40 1
4.81% 3 40 2
3.56% 3 40 3
2.64% 2 30 4
1.95% 2 30 5
1.44% 2 30 6
1.07% 1 20 7
0.79% 1 20 8
0.59% 1 20 9
0.43% 1 20 10

guests, elderly care homes

saction based revenues start in both cases one year after first city launch
pedicure sets starts in oth cases one year after first city launch and is a formula based on nr of practitioners, where 10% of prac
ations start in both cases one year after first city launch and is a formula based on nr of customers, where 0.05% of customers b
as is high
20% 25%
15 25
15 30
15 40
25 60
12 20
50 65
25 40
30 45
40 55
50 65
50 65
50 65
50 65
10 25
40 45
20 25
25 30
35 40
40 45
40 45
40 45
40 45
10 15
rs, where 10% of practitoners buy online and an average of 10 Euros of profit is being realized per sold item in the realistic case
0.05% of customers book a trip and an average profit of 1000 Euros is being ralized per sold wellness trip in the realistic case
er sold item in the realistic case and 5% of practitoners buy online and an average of 5 Euros of profit is being realized per sold
lness trip in the realistic case and where 0.03% of customers book a trip and an average profit of 1000 Euros is being ralized p
rofit is being realized per sold item in the worst case
f 1000 Euros is being ralized per sold wellness trip in the worst case
This Version Not Licensed For Commercial Or Student Use

SensIt 1.51 Trial Version, Only For Evaluation

Many Inputs, One Output
Single-Factor Sensitivity Analysis

Date 9/7/2015 Workbook P+L and CashFlow incl Assumption v08 pro
Time 11:40:12 AM Output Cell 'RC vs WC Assumptions'!$C$96

Breakeven after X months

Corresponding Input Value Output Value Percent
Input Variable Low Output Base Case High Output Low Base High Swing Swing^2
Nr of treatments p practitioner p month 20 12 1 8.25 10.25 26.00 17.75 51.5%
Margin 25% 20% 5% 9.25 10.25 26.00 16.75 45.9%
months 5-19 40 15 1 9.20 10.25 12.00 2.80 1.3%
Ramp up month 1-5 30 15 1 9.29 10.25 12.00 2.71 1.2%
Lower starting point 25 15 1 10.26 10.25 11.00 0.74 0.1%
Prices of treatm, Massage  65 50 35 10.28 10.25 11.00 0.72 0.1%
Prices of treatm, Nails  15 25 40 10.23 10.25 10.27 0.04 0.0%
Prices of treatm, Hair Removal  15 30 45 10.23 10.25 10.27 0.04 0.0%
Prices of treatm, Face  25 50 65 10.23 10.25 10.26 0.03 0.0%
Prices of treatm, Hair  25 50 65 10.23 10.25 10.26 0.03 0.0%
months 19 onwards 60 25 1 10.23 10.25 10.26 0.02 0.0%
Prices of treatm, Hair Removal , amr 30 25 15 10.24 10.25 10.26 0.02 0.0%
Prices of treatm, Massage , amr 45 40 35 10.24 10.25 10.26 0.02 0.0%
Prices of treatm, Nails , amr 25 20 15 10.24 10.25 10.26 0.02 0.0%
Prices of treatm, Face , amr 45 40 25 10.24 10.25 10.26 0.02 0.0%
Prices of treatm, Hair , amr 45 40 25 10.24 10.25 10.26 0.02 0.0%
Prices of treatm, Body  25 40 55 10.24 10.25 10.25 0.01 0.0%
Prices of treatm, Personal Training, amr 45 40 25 10.25 10.25 10.25 0.01 0.0%
Prices of treatm, Body , amr 40 35 25 10.25 10.25 10.25 0.01 0.0%
Prices of treatm, Holistic , amr 45 40 25 10.25 10.25 10.25 0.00 0.0%
Prices of treatm, Yoga, amr 15 10 5 10.25 10.25 10.25 0.00 0.0%
Prices of treatm, Holistic  25 50 65 10.25 10.25 10.25 0.00 0.0%
Prices of treatm, Personal Training 25 50 65 10.25 10.25 10.25 0.00 0.0%
Prices of treatm, Yoga 5 10 25 10.25 10.25 10.25 0.00 0.0%

Nr of treatments p practitioner p month 8.25 26.00

Margin 9.25 26.00

months 5-19 9.20 12.00

Ramp up month 1-5 9.29 12.00

Lower starting point 10.26

11.00

Prices of treatm, Massage  10.28

11.00

Prices of treatm, Nails  10.23 10.27

Prices of treatm, Hair Removal  10.23 10.27

Prices of treatm, Face  10.23 10.26

Prices of treatm, Hair  10.23 10.26

months 19 onwards 10.23 10.26

Prices of treatm, Hair Removal , amr 10.24 10.26

Prices of treatm, Massage , amr 10.24 10.26

Prices of treatm, Nails , amr 10.24 10.26

SensIt TrialPrices
Version, Only
of treatm, Face ,For
amr Evaluation
10.24 10.26 www.TreePlan.com
 Prices of treatm, Hair Removal , amr 10.24 10.26
This Version Not Licensed For Commercial Or Student Use
Prices of treatm, Massage , amr 10.24 10.26

Prices of treatm, Nails , amr 10.24 10.26

Prices of treatm, Face , amr 10.24 10.26

Prices of treatm, Hair , amr 10.24 10.26

Prices of treatm, Body  10.24 10.25

Prices of treatm, Personal Training, amr 10.25 10.25

Prices of treatm, Body , amr 10.25 10.25

Prices of treatm, Holistic , amr 10.25 10.25

Prices of treatm, Yoga, amr 10.25 10.25

Prices of treatm, Holistic  10.25

Prices of treatm, Personal Training 10.25

Prices of treatm, Yoga 10.25

6.00 8.00 10.00 12.00 14.00 16.00 18.00 20.00 22.00 24.00 26.00 28.00

Breakeven after X months

SensIt Trial Version, Only For Evaluation www.TreePlan.com

This Version Not Licensed For Commercial Or Student Use

SensIt 1.51 Trial Version, Only For Evaluation

Many Inputs, One Output
Single-Factor Sensitivity Analysis

Date 9/7/2015 Workbook P+L and CashFlow incl Assumption v08 protected.xlsx
Time 11:38:43 AM Output Cell 'RC vs WC Assumptions'!$C$95

NPV
Corresponding Input Value Output Value Percent
Input Variable Low Output Base Case High Output Low Base High Swing Swing^2
Nr of treatments p practitioner p month 1 12 20 -95,379 37,561,632 64,411,221 64,506,600 41.1%
Margin 5% 20% 25% 2,623,011 37,561,632 49,152,451 46,529,440 21.4%
months 5-19 1 15 40 21,417,563 37,561,632 66,028,605 44,611,042 19.7%
months 19 onwards 1 25 60 20,788,922 37,561,632 62,021,865 41,232,943 16.8%
Ramp up month 1-5 1 15 30 33,723,715 37,561,632 41,599,506 7,875,791 0.6%
Lower starting point 1 15 25 35,939,316 37,561,632 38,715,169 2,775,853 0.1%
Prices of treatm, Hair Removal , amr 15 25 30 35,785,170 37,561,632 38,449,862 2,664,692 0.1%
Prices of treatm, Massage , amr 35 40 45 36,371,249 37,561,632 38,752,014 2,380,765 0.1%
Prices of treatm, Nails , amr 15 20 25 36,380,360 37,561,632 38,742,904 2,362,544 0.1%
Prices of treatm, Hair , amr 25 40 45 35,803,398 37,561,632 38,147,709 2,344,311 0.1%
Prices of treatm, Face , amr 25 40 45 35,803,400 37,561,632 38,147,709 2,344,309 0.1%
Prices of treatm, Personal Training, amr 25 40 45 35,858,062 37,561,632 38,129,488 2,271,426 0.1%
Prices of treatm, Holistic , amr 25 40 45 36,709,849 37,561,632 37,845,559 1,135,710 0.0%
Prices of treatm, Body , amr 25 35 40 36,975,556 37,561,632 37,854,669 879,114 0.0%
Prices of treatm, Massage  35 50 65 37,125,009 37,561,632 37,998,254 873,246 0.0%
Prices of treatm, Nails  15 25 40 37,308,596 37,561,632 37,941,186 632,590 0.0%
Prices of treatm, Hair Removal  15 30 45 37,262,699 37,561,632 37,860,564 597,865 0.0%
Prices of treatm, Yoga, amr 5 10 15 37,277,704 37,561,632 37,845,559 567,855 0.0%
Prices of treatm, Face  25 50 65 37,292,894 37,561,632 37,722,874 429,980 0.0%
Prices of treatm, Hair  25 50 65 37,292,894 37,561,632 37,722,874 429,980 0.0%
Prices of treatm, Body  25 40 55 37,481,010 37,561,632 37,642,253 161,243 0.0%
Prices of treatm, Personal Training 25 50 65 37,483,126 37,561,632 37,608,735 125,609 0.0%
Prices of treatm, Holistic  25 50 65 37,522,380 37,561,632 37,585,182 62,802 0.0%
Prices of treatm, Yoga 5 10 25 37,553,781 37,561,632 37,585,182 31,401 0.0%

Nr of treatments p practitioner p month -95,379 64,411,221

Margin 2,623,011 49,152,451

months 5-19 21,417,563 66,028,605

months 19 onwards 20,788,922 62,021,865

Ramp up month 1-5 33,723,715 41,599,506

Lower starting point 35,939,316 38,715,169

Prices of treatm, Hair Removal , amr 35,785,170 38,449,862

Prices of treatm, Massage , amr 36,371,249 38,752,014

Prices of treatm, Nails , amr 36,380,360 38,742,904

Prices of treatm, Hair , amr 35,803,398 38,147,709

Prices of treatm, Face , amr 35,803,400 38,147,709

Prices of treatm, Personal Training, amr 35,858,062 38,129,488

Prices of treatm, Holistic , amr 36,709,849 37,845,559

Prices of treatm, Body , amr 36,975,556 37,854,669

Prices of treatm, Massage  37,125,009 37,998,254

Prices of treatm, Nails  37,308,596 37,941,186

Prices of treatm, Hair Removal  37,262,699 37,860,564

Prices of treatm, Yoga, amr 37,277,704 37,845,559

Prices of treatm, Face  37,292,894 37,722,874

Prices of treatm, Hair  37,292,894 37,722,874

Prices of treatm, Body  37,481,010 37,642,253

Prices of treatm, Personal Training 37,483,126 37,608,735

Prices of treatm, Holistic  37,522,380 37,585,182

Prices of treatm, Yoga 37,553,781 37,585,182

-20,000,000 -10,000,000 0 10,000,000 20,000,000 30,000,000 40,000,000 50,000,000 60,000,000 70,000,000 80,000,000

NPV

SensIt Trial Version, Only For Evaluation www.TreePlan.com

Assumptions
Period Jan-16
Year 2016
Month 1
Period code Number 1

Begin Opeartion Switch City Code

City 3 3 1-Mar-16 Dec-99
City 1 1 1-Jun-16 Dec-99
City 2 2 1-Jul-16 Dec-99
City 9 9 1-Aug-16 Dec-99
City 5 5 1-Aug-16 Dec-99
City 7 7 1-Aug-16 Dec-99

Month of Operation
City 3 0.00
City 1 0.00
City 2 0.00
City 9 0.00
City 5 0.00
City 7 0.00

Increase in Practioners
City 3 0.00
City 1 0.00
City 2 0.00
City 9 0.00
City 5 0.00
City 7 0.00
Number of Practioners City Code Starting 3.375
City 3 3 40 0
City 1 1 40 0
City 2 2 40 0
City 9 9 20 0
City 5 5 30 0
City 7 7 20 0
Total nr of practitioners 0
Number of Sales per Practicioner
City 3 0
City 1 0
City 2 0
City 9 0
City 5 0
City 7 0
Total nr of treatments 0
Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16
2016 2016 2016 2016 2016 2016 2016 2016 2016 2016
2 3 4 5 6 7 8 9 10 11
2 3 4 5 6 7 8 9 10 11

Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99
Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99
Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99
Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99
Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99
Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99

0.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00 9.00
0.00 0.00 0.00 0.00 1.00 2.00 3.00 4.00 5.00 6.00
0.00 0.00 0.00 0.00 0.00 1.00 2.00 3.00 4.00 5.00
0.00 0.00 0.00 0.00 0.00 0.00 1.00 2.00 3.00 4.00
0.00 0.00 0.00 0.00 0.00 0.00 1.00 2.00 3.00 4.00
0.00 0.00 0.00 0.00 0.00 0.00 1.00 2.00 3.00 4.00

0.00 3.00 6.00 9.00 12.00 15.00 18.00 21.00 24.00 27.00
0.00 0.00 0.00 0.00 3.00 6.00 9.00 12.00 15.00 18.00
0.00 0.00 0.00 0.00 0.00 3.00 6.00 9.00 12.00 15.00
0.00 0.00 0.00 0.00 0.00 0.00 3.00 6.00 9.00 12.00
0.00 0.00 0.00 0.00 0.00 0.00 3.00 6.00 9.00 12.00
0.00 0.00 0.00 0.00 0.00 0.00 3.00 6.00 9.00 12.00

0 43 46 49 52 55 58 61 64 67
0 0 0 0 43 46 49 52 55 58
0 0 0 0 0 43 46 49 52 55
0 0 0 0 0 0 23 26 29 32
0 0 0 0 0 0 33 36 39 42
0 0 0 0 0 0 23 26 29 32
0 43 46 49 95 144 232 250 268 286

0 12 12 12 24 24 24 24 36 36
0 0 0 0 12 12 12 24 24 24
0 0 0 0 0 12 12 12 24 24
0 0 0 0 0 0 12 12 12 24
0 0 0 0 0 0 12 12 12 24
0 0 0 0 0 0 12 12 12 24
0 2 2 2 6 8 14 16 20 26
Dec-16 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17
2016 2017 2017 2017 2017 2017 2017 2017 2017 2017
12 1 2 3 4 5 6 7 8 9
12 14 15 16 17 18 19 20 21 22

Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99
Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99
Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99
Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99
Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99
Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99

10.00 11.00 12.00 13.00 14.00 15.00 16.00 17.00 18.00 19.00
7.00 8.00 9.00 10.00 11.00 12.00 13.00 14.00 15.00 16.00
6.00 7.00 8.00 9.00 10.00 11.00 12.00 13.00 14.00 15.00
5.00 6.00 7.00 8.00 9.00 10.00 11.00 12.00 13.00 14.00
5.00 6.00 7.00 8.00 9.00 10.00 11.00 12.00 13.00 14.00
5.00 6.00 7.00 8.00 9.00 10.00 11.00 12.00 13.00 14.00

34.00 41.00 48.00 55.00 62.00 69.00 76.00 83.00 90.00 97.00
21.00 24.00 27.00 34.00 41.00 48.00 55.00 62.00 69.00 76.00
18.00 21.00 24.00 27.00 34.00 41.00 48.00 55.00 62.00 69.00
15.00 18.00 21.00 24.00 27.00 34.00 41.00 48.00 55.00 62.00
15.00 18.00 21.00 24.00 27.00 34.00 41.00 48.00 55.00 62.00
15.00 18.00 21.00 24.00 27.00 34.00 41.00 48.00 55.00 62.00

74 81 88 95 102 109 116 123 130 137

61 64 67 74 81 88 95 102 109 116
58 61 64 67 74 81 88 95 102 109
35 38 41 44 47 54 61 68 75 82
45 48 51 54 57 64 71 78 85 92
35 38 41 44 47 54 61 68 75 82
308 330 352 378 408 450 492 534 576 618

36 36 36 30 30 30 30 30 30 30
24 36 36 36 36 36 30 30 30 30
24 24 36 36 36 36 36 30 30 30
24 24 24 36 36 36 36 36 30 30
24 24 24 36 36 36 36 36 30 30
24 24 24 36 36 36 36 36 30 30
26 28 30 35 35 35 34 33 30 30
Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18
2017 2017 2017 2018 2018 2018 2018 2018 2018 2018
10 11 12 1 2 3 4 5 6 7
23 24 25 27 28 29 30 31 32 33

Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99
Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99
Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99
Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99
Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99
Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99

20.00 21.00 22.00 23.00 24.00 25.00 26.00 27.00 28.00 29.00
17.00 18.00 19.00 20.00 21.00 22.00 23.00 24.00 25.00 26.00
16.00 17.00 18.00 19.00 20.00 21.00 22.00 23.00 24.00 25.00
15.00 16.00 17.00 18.00 19.00 20.00 21.00 22.00 23.00 24.00
15.00 16.00 17.00 18.00 19.00 20.00 21.00 22.00 23.00 24.00
15.00 16.00 17.00 18.00 19.00 20.00 21.00 22.00 23.00 24.00

101.00 105.00 109.00 113.00 117.00 121.00 125.00 129.00 133.00 137.00
83.00 90.00 97.00 101.00 105.00 109.00 113.00 117.00 121.00 125.00
76.00 83.00 90.00 97.00 101.00 105.00 109.00 113.00 117.00 121.00
69.00 76.00 83.00 90.00 97.00 101.00 105.00 109.00 113.00 117.00
69.00 76.00 83.00 90.00 97.00 101.00 105.00 109.00 113.00 117.00
69.00 76.00 83.00 90.00 97.00 101.00 105.00 109.00 113.00 117.00

141 145 149 153 157 161 165 169 173 177
123 130 137 141 145 149 153 157 161 165
116 123 130 137 141 145 149 153 157 161
89 96 103 110 117 121 125 129 133 137
99 106 113 120 127 131 135 139 143 147
89 96 103 110 117 121 125 129 133 137
657 696 735 771 804 828 852 876 900 924

30 30 30 30 40 40 40 30 30 30
30 30 30 30 30 30 30 40 40 40
30 30 30 30 30 30 30 30 40 40
30 30 30 30 30 30 30 30 30 40
30 30 30 30 30 30 30 30 30 40
30 30 30 30 30 30 30 30 30 40
30 30 30 30 32 32 32 32 33 38
Aug-18 Sep-18 Oct-18 Nov-18 Dec-18 2016 2017 2018
2018 2018 2018 2018 2018
8 9 10 11 12 7 7 7
34 35 36 37 38 13 26 39

Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99

Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99
Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99
Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99
Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99
Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99 Dec-99

30.00 31.00 32.00 33.00 34.00

27.00 28.00 29.00 30.00 31.00
26.00 27.00 28.00 29.00 30.00
25.00 26.00 27.00 28.00 29.00
25.00 26.00 27.00 28.00 29.00
25.00 26.00 27.00 28.00 29.00

141.00 145.00 149.00 153.00 157.00 169.00 936.00 1,620.00

129.00 133.00 137.00 141.00 145.00 84.00 706.00 1,476.00
125.00 129.00 133.00 137.00 141.00 63.00 630.00 1,428.00
121.00 125.00 129.00 133.00 137.00 45.00 558.00 1,377.00
121.00 125.00 129.00 133.00 137.00 45.00 558.00 1,377.00
121.00 125.00 129.00 133.00 137.00 45.00 558.00 1,377.00

181 185 189 193 197 569.00 1,416.00 2,100.00

169 173 177 181 185 364.00 1,186.00 1,956.00
165 169 173 177 181 303.00 1,110.00 1,908.00
141 145 149 153 157 145.00 798.00 1,617.00
151 155 159 163 167 195.00 918.00 1,737.00
141 145 149 153 157 145.00 798.00 1,617.00
948 972 996 1020 1044

30 30 30 30 30
30 30 30 30 30 11.00 32.50 32.50
40 30 30 30 30 9.00 32.00 32.50
40 40 30 30 30 7.00 31.50 32.50
40 40 30 30 30 7.00 31.50 32.50
40 40 30 30 30 7.00 31.50 32.50
37 35 30 30 30
Assumptions
Period code Number
Period
Year
Month

Month of Operation
City 3
City 1
City 2
City 9
City 5
City 7

Increase in Practioners
City 3
City 1
City 2
City 9
City 5
City 7
Number of Practioners City Code Starting 3.375
City 3 3 40
City 1 1 40
City 2 2 40
City 9 9 20
City 5 5 30
City 7 7 20
Total nr of practitioners
Number of Sales per Practicioner
City 3
City 1
City 2
City 9
City 5
City 7
Total nr of treatments
 13 26 39
Jul-05 Jul-05 Jul-05
2016 2017 2018
0 0 0

169.00 936.00 1,620.00

84.00 706.00 1,476.00
63.00 630.00 1,428.00
45.00 558.00 1,377.00
45.00 558.00 1,377.00
45.00 558.00 1,377.00

569.00 1,416.00 2,100.00

364.00 1,186.00 1,956.00
303.00 1,110.00 1,908.00
145.00 798.00 1,617.00
195.00 918.00 1,737.00
145.00 798.00 1,617.00

11.00 32.50 32.50

9.00 32.00 32.50
7.00 31.50 32.50
7.00 31.50 32.50
7.00 31.50 32.50