NAME:- Sheikh maherajur Rahman

ID:- 183003102

Q1. Ans:- Yes, I believe that FLAVORx fulfills the requirements of a good opportunity. Because an
opportunity needs to have 4 qualities, First is being attractive, timely, durable, anchored in a product or
service.

1. Being attractive:- Yes, It is attractive because the client were children at first. Those client
develop a medical disorder that required them to take medicine. The medicine tasted awful and
it was difficult to their parents keep it down. FLAVORx company produced many flavor
concentrate that they were able to safely mix with the medicine. FLAVORx are frequently used
to improved the taste of both child and adult medicines. Their medicines mixed with many
flavor formulas not only taste better they improve medical compliance and make it possible for
some people to take their entire prescribed dosage that’s why it is obviously attractive.
Consumer were excited to use that product at that time.
2. Timely:- Yes, it is timely because Flavorx has been a life saver for thousands of parents who
faced same challenge that kramm and his wife did with Hadley. There were other medicine
flavoring products available at the time, but none of them worked well enough to cover the
bitter taste of most children’s medication. So it is timely, and customer demand was high that
time.
3. Durable:- Yes, it is durable because flavorx start their business for not only specific time. They
still doing their business in the market and they remains an independent company. It has 42 FDA
approved flavorings for both over-the-counter and prescription medication.
4. Anchored in a product or service:- Flavorx is a business that they creates or adds value for it’s
buyer and end user. They have physical product, and they were came up with a solution that
helped to eradicate the entire problem of thousands of parents who faced the same challenge
that kramm and his wife did with hadley. They became a lifesaver for thousands of parents.

Q2. Ans:- I think the idea of flavorx was it falls under radical which is disruptive innovation. Disruptive
innovation is which have high potential market impact and there is low technology progress. We can see
that in case personal problem turns into a big business idea. As many of us would agree when a problem
arises in a person’s family for which there isn’t an obvious solution, then need to find a solution can
become urgent. It often represents a solution that other families facing the same problem, might find
useful. In that case the same problem arises when kremm’s second daughter Hadley was born
premature as an infant. She develop a medical disorder that required her to take medicine four times a
day. The medicine tasted awful, then his father wants to create a solution for this problem. Kremm and
his father started experimenting with concentrated flavors that could be mixed with hadley’s medicine
to make it better test. They were successful at that moment to solve this problem. It’s a pharmaceuticals
products so there always low technological progress. Then kramm started seeing his pursuit as a
business idea. They are now available in most pharmacies in the United States and are frequently used
to improve the taste of both child and adult medicines. Their potential market impact was high at that
moment because Flavorx has been a lifesaver for thousands of parents who faced the same situation.
Their formulas not only taste better they improve medicinal compliance and make it possible for some
people to take their entire prescribed dosage. Their product was high potential market impact because
there is no complexity like they do not use high technology which might have to describe consumer part
by part or briefly and people can easily adopt it.

Q3. Ans:- I think flavorx diffused so quickly among it’s target market because of there was no such a
competitors who may compete with then in this industry. Flavorx formula mixing flavor with medicine
was an amazing and unique idea and Kenny kramm’s instincts were right on target they grab the
problem of thousands of parents then they launch their product that’s why flavorx diffused so quickly
among it’s target market. Justify my answer using the principals of diffusion of innovation.

1. Innovation type:-
 Relative advantage:- Flavorx had high relative advantage. Because there was there was no one
who can compete with them that time. There were other medicine flavoring products available
at the time, but none of them worked well enough to cover the bitter taste of most children
medicine. They were the first flavor additives which were formally approved and most
pharmacies in the United States are frequently used their flavor to improve better taste of
medicine.
 Compatibility:- Flavorx had compatibility because of they introduce many flavor for their
consumer. They have 42 FDA approved flavoring, For example I like strawberry flavor and the
taste would suit for me but not for others. It means I want to buy a product which suit with me.
That’s why they have compatibility because they don’t have just only one flavor but have 42.
 Complexity:- There was no complexity cause consumer was excited to buy their product and it
has been a lifesaver for thousands of parents. There was not a single consumer who do not
want to buy their product who had faced same problem which hadley’s parents faced at that
moment. Their product was not had complexity at the moment that’s why it diffuse so quickly
among their target market.
 Trialability:- Yes, there was trialability because in 1992 kenny kramm’s second daughter Hadley
was born premature as an infant, she develop a medical disorder that require her to take
medicine four time a day and the medicine tasted awful. She was the first trial for flavorx then
kramm started seeing his pursuit as a business idea.
 Observability:- After the first successful trial of Hadley the adoption rate was increased so fast.
So there is observability also. Because at first they observe the product and it’s result then they
adopt it.
2. Communication channel:- I think that Flavorx use the homophily for communication channel.
Because the problem was based on children’s medication taste, that’s why parents was the main
source of it. For example my daughter studied in bms school, when I gossip with my friends I
always tell them how good the school is and their facilities. Then they wanted to admit their
daughter in bms so you can see that how it works. Same goes for it, kramm was successful to
handle hadley’s problem. When the flavor works well for Hadley then it solve the same problem
of thousands of parents. Those parents adopt the flavorx medicine because kramm was
successful. It refers to target the one who had good face value among a society then if he or she
adopt it everyone should adopt this product without any doubt.
3. Time:- In less time Flavorx was adopted quickly by their customer. So it is take less time for
adopt the product. Adopting rate was high when it launch in market. Because it was perfect
time for launch it.
4. Social opinion:- We see that there was many customer testimonial from, where they through
their opinion about product in different ways. I think it’s social opinion because rest of 3 social
systems/norms/culture was not goes with it. Because it is a medicine and pharmaceuticals
product and people could through their opinion independently which we saw in customer
testimonial from.