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Business Environment Assignment 1
Business Environment Assignment 1
and distribution company of dairy products and ice cream in China. The
products (such as UHT milk, yogurt and milk beverages), ice cream, as
well as a variety of other dairy products (such as milk powder and milk
tablets). Mengniu has built a strong brand name in China's dairy market.
Company has suffered a lot. It is making great effort to rebuild its image
In this assignment, Milk market and Mengniu Company are taken as example to finish the
tasks.
Tasks
1. Identify the mission, values and key objectives of an organization
stakeholders.
(2) Evaluate the extent to which they are achieved with support of
convictive data.
(2) Explain the CSR which Mengniu has taken and how to achieve.
Suggestions:
1. This is an individual assignment. The report should be typewritten in English,
minimum 4 Pgs (1.5 spaced, 12 point Arial or Time New Roman).
2. The report must have an introduction and a conclusion.
3. The students must do research independently and give out reference and bibliography.
4. The decision must be supported by legal authority.
5. The students can go on line or to the library to find the needed material.