S.No. Classification No.

of Percentage (%)
Variables
Respondents
Male 80
Female 164
1. Gender I’d rather not say 6
Total 250 100

18 years old below 31

19 – 25 years old 93
Age 26 – 45 years old 66
2. 46 years old above 60
Total 250 100
Student 97
Full-time working 68
Part-time working 18
Occupation Self-employed 34
3. Retired 13
Unemployed 20
Total 250 100
Single 174
Married 66
Divorced 1
4. Marital Status Widowed 9
Total 250 100

Table 1: Demographic Profile

 Table 2: Percentage
S.No. Classification No. of Percentage (%)
Variables
Respondents
Morning 217
Usual time of Noon 40
1. the day to drink
Evening 47
coffee
Night 32
Total 336 100
1 cup or less 155
Average coffee 2-3 cups per day 90
2. consumption 3 or more cups per day 5
Total 250 100
Home 200
Places to drink Coffee shops/ Café 19
3. coffee Workplace/Office 27
While Travelling 4
Total 250 100
Drinking Habit 126
Stress Reliever 101
Reasons to drink Family Tradition 25
4.
coffee Others 29
Total 281 100

Convenience Store 207

5. Usual place to Online Shop 2

buy coffee
Coffee Shop 41

Total 250 100

 Pie Graphs: Percentage

P (%) = F/N x 100

F – frequency
N – total respondents

S.No. Classification No. of Percentage (%)

Variables
Respondents
Yes 140
Health-
1. No 110
conscious coffee
consumer or not Total 250 100

Yes 159
Drinking coffee No 91
2. as part of daily Total 250 100
routine
Heard of Yes 146
3. alternative No 104
coffee Total 250 100

Yes 217

Purchase of No 33
4. alternative
coffee Total 250 100

Yes 45

5. Tried coffee No 205

cube

Total 250 100

Divergent Bar: Factors: Percentage

Variety of available flavors to choose

Conveniency/ Product Packaging
Health Benefits of the Coffee Product
Price of the Product/ Coffee
Ease of Purchase/ Online accessibility