S.No. Classification No.

of Percentage (%)
Variables
Respondents
Male 80 32
Female 164 65.6
1. Gender I’d rather not say 6 2.4
Total 250 100

18 years old below 31 12.4

19 – 25 years old 93 37.2
Age 26 – 45 years old 66 26.4
2. 46 years old above 60 24
Total 250 100
Student 97 14.8
Full-time working 68 27.2
Part-time working 18 7.2
Occupation Self-employed 34 13.6
3. Retired 13 5.2
Unemployed 20 8
Total 250 100
Single 174 69.6
Married 66 26.4
Divorced 1 .4
4. Marital Status Widowed 9 3.6
Total 250 100

Table 1: Demographic Profile

 Table 2: Percentage
S.No. Classification No. of Percentage (%)
Variables
Respondents
Morning 217 64.6
Usual time of Noon 40 12
1. the day to drink
Evening 47 14
coffee
Night 32 9.4
Total 336 100
1 cup or less 155 62
Average coffee 2-3 cups per day 90 36
2. consumption 3 or more cups per day 5 2
Total 250 100
Home 200 80
Places to drink Coffee shops/ Café 19 7.6
3. coffee Workplace/Office 27 10.8
While Travelling 4 1.6
Total 250 100
Drinking Habit 126 44.8
Stress Reliever 101 35.9
Reasons to drink Family Tradition 25 9
4.
coffee Others 29 10.3
Total 281 100

Convenience Store 207 82.8

5. Usual place to Online Shop 2 .8

buy coffee
Coffee Shop 41 16.4

Total 250 100

 Pie Graphs: Percentage

P (%) = F/N x 100

F – frequency
N – total respondents

S.No. Classification No. of Percentage (%)

Variables
Respondents
Yes 140 56
Health-
1. No 110 44
conscious coffee
consumer or not Total 250 100

Yes 159 63.6

Drinking coffee No 91 36.4
2. as part of daily Total 250 100
routine
Heard of Yes 146 58.4
3. alternative No 104 41.6
coffee Total 250 100

Yes 217 86.8

Purchase of No 33 13.2
4. alternative
coffee Total 250 100

Yes 45 18

5. Tried coffee No 205 82

cube

Total 250 100

 Divergent Bar: Factors: Percentage

S.No. Classification No. of Percentage (%)

Variables
Respondents
1
Variety of 2
available flavors 3
to choose 4
5
Total 250 100
1
Conveniency/ 2
Product 3
Packaging 4
5
Total 250 100
1
Health Benefits 2
of the Coffee 3
Product 4
5
Total 250 100
1
2
Price of the
3
Product/ Coffee
4
5
Total 250 100
1
2
Ease of
3
Purchase/ Online
4
accessibility
5
Total 250 100