Content framework- piece of content created to rank in Google

They are unique because they contain SHARE TRIGGERS – psychological principles
that encourage people to share your content.

SHARE TRIGGERS:

1. Utility: the content must be useful and provide a practical value (recipes are prob
the most shared content).
2. Length: Longer articles get shared more often
3. Memory Glue: create strategies and techniques that people can latch onto (become
attached to something) and remember.
4. Positive emotions: content with positive emotion gets shared more often.
5. Social currency: link creators like to share their content because it increases their
social currency.
6. Storytelling: stories elicit emotions and are easy to remember so people are more
likely to remember.

COPYWRITING TECHNIQUES

1. Information Gaps: Preview something that’s coming later in your article

2.