Business Strategy and Scrum Using Wardley Mapping

Welcome

We are going to work in teams so please introduce yourselves around your table

4-5 people to a table would be ideal :-)

● Who are you?

● What do you do?

● Why are you at this session?

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The future *is* predictable
Business Strategy and Scrum
Using Wardley Mapping: A Map for the Organisation

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Introduction

David Hicks Shaun Smith

IoD Certified Company Director Interim Director

2 x CEO of Agile Consultancies
Certified Scrum Professional
Certified Scrum Trainer Certified Scaled Agile Trainer

david.hicks@agil8.com shaun.smith@agil8.com

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Value Chains

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Value Chains: What are your organisation’s Products / Services?

Organisations fulfil customer needs with

Software, their products / services
Hardware,
Systems
Requires technical components,
systems and operational processes

These components, systems and

operational processes form the “Value
Chain”

Wardley Mapping helps determine best

strategies for development and delivery

Operational … and hence can help us decide where

Processes best to deploy our Agile capability to
maximum effect

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Example of a Value Chain

USER

Needs

Cup of Tea

Hot Water

Sugar
Kettle
Cup Water
Tea
Milk

Power

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Another Example of a Value Chain

USER OF
INTERNET
CONNECTION
Pay Bill Needs?

Order Management Modem

Copper / Fibre

Call Centre
Web Site
Telephone
Exchange

Agent Hosting DSLAM

Systems
Electricity

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 Pick a Service / Product you know
Now you do it … Start with overall “User Need” at the top
Work through the component “needs”

USER OF
INTERNET Visible to
User
CONNECTION
Pay Bill Needs?

Order Management Modem

Copper / Fibre

Value Chain
Call Centre
Web Site
Telephone
Exchange

Agent Hosting DSLAM

Systems
Electricity

Less Visible
to User
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Evolution

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Evolution

● Competition causes evolutionary trend to the right

● Vested interests, inertia, previous investment etc causes pain on transition

P
A
Payroll Payroll
I Payroll Payroll

N
CUSTOM PRODUCT COMMODITY
GENESIS BUILD (+RENTAL) (+UTILITY)

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 Where are the current
Valueyou
Now Chain
do it
Example
… pieces of your value chain?

USER OF
INTERNET
CONNECTION

Modem
Pay
Bill Order
Mgmt Copper
/ Fibre

Telephone
Exchange

DSLAM
Web
Electricity
Site
Hosting
CUSTOM PRODUCT COMMODITY
GENESIS BUILD (+RENTAL) (+UTILITY)

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 Identify where to apply Scrum for best effect,
by debating the placement and movement
Now you do it … of nodes on the map

● Scrum is learning driven - best way to solve unique problems

● What if we are dealing with “solved problems”?
● Given limited resources, where do we best focus our Agile efforts?

CUSTOM PRODUCT COMMODITY

GENESIS BUILD (+RENTAL) (+UTILITY)

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Conclusion

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Questions? Further Information?

https://www.meetup.com/ScrumEvent/ - Simon Wardley in London 6:30 tonight

https://www.wardleymaps.com/ - Community and blog

https://www.penflip.com/cdaniel/future-is-predictable - Online book

https://leadingedgeforum.com/advisory-service/wardley-maps/ - Training & tools

https://hiredthought.com/wardley-map-chat/ - Q&A tool to build a Wardley Map

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