ABOUT MiQ

MiQ is the leading marketing intelligence company with technology and people that help businesses win. We are experts at
ingesting large amounts of data, modelling data to convert into insights and then actioning these insights through a variety
of products and services.
Our People have an endearing and unique quality that sets them apart from the rest and that is why our product inspires.
Our People make the difference and our values make the people.
In short, MiQ make data valuable, insightful, and intelligent, which helps clients engage customers, grow sales and generate
revenue. MiQ offers its clients products and services across Media (which is their programmatic managed media offering),
Analytics (custom engineering and data science solutions for business challenges in digital marketing space) and Technology
(technology and analytics capabilities geared for their customers use). We enjoy a 97% client retention rate globally across
brands such as Walmart, Barclaycard and Ford. MiQ was built 9 years ago by Gurman Hundal and Lee Puri, with its original
base in London, UK. Remaining a self-funded business, the company has now grown to over 700 employees, with 15 global
offices covering 4 continents.
Our business vision is to empower the marketing divisions with the relevant insights so that they can shape the overall
business strategy. It is for this reason MiQ has very exciting and realistic growth expectations over the coming years. It’s a
great opportunity to work across a global business while becoming a key contributor within a growing, winning organization.

QUICK FACTS
• Represent over 450 Client’s Globally
• 97% Retention Rate of Client’s since Launch
• 700 Global Employee’s, with a 100% Staff Retention Rate in the first 3 years of the business, currently 93%
• Offices in London, Manchester, Hamburg, 10 cities in the US, Toronto, Australia and Bangalore
• Award Winning Infrastructure – Recently voted for the ‘Best Use of Data’ as well as ‘Best Trading Team’ in UK and
‘Most Innovative Brand in Mobile’ in North America

WHAT WE VALUE AT MiQ

● PASSION - We love and live what we do
● DETERMINATION - We always find a way to “figure it out”
● UNITY - We back each other and challenge one another
● AGILITY - We anticipate the unexpected, embrace and adapt to change
● COURAGE - We dare to think unconventionally You can find out more about
POSITION TITLE: Business Analyst
• Team - Business Analytics
• Reports to - Associate Manager
• Role Type - Individual Contributor
• Job type: Internship until the end Dec 2020.Confirmation to a fulltime will be based on internship performance

Key relationships -

• Internal: individual contributors across various teams (campaign, trading, sales/marketing, analytics)
• External: customers

SECTION 3 – ROLE PURPOSE

• 100% Individual Contributor

• Responsible for self-delivery
• Primary focus on T1 & T2 accounts and Media product adoption
• Accountable for driving account strategy in partnership with the market and upskilling market on new analytical
applications
• Active participant in recruitment, branding and external events organization/participation

SECTION 4

Key Responsibilities Success Indicators/Outcomes

Analytical Focus - Define business problem, identify key questions and future outcomes
- Executive synthesis and Recommendations
Campaign Management - DSP exploration
- API explorations and new data sources integrations: Execution
- Automations for campaign reporting and trader/CS efficiency
Insights - T1 & T2 Accounts brainstorming & identification of upselling opportunities
- Influencing Insight processes in the pod
- Insight planning for strategic insights - brainstorm and roadmap
- Advance analytics use cases
- QBR execution
Reporting/ - Solutions: Ideation, planning & execution
Dashboard
Market Connect - Execute on vertical focus & solution
- Process improvements: suggestions & adoption
Custom Solution & Local - Driving adoption of custom solutions
Products - Identifying opportunities for custom solutions
- Solutions execution - Product/DSP/Vertical: Ex: Cast/CTV/DOOH/Data
Partners/Movie moments
Media Products - Give inputs on product roadmap and driving product adoption
Operations
- Branding
- Best practice enforcement. Ex - JIRA, Meeting timings, Communication etiquettes
- Induction & onboarding of new joiners
People & Culture - Driving MiQ culture
- Mentoring interns & A1 for projects and insights
SECTION 5- SKILLS

Must Have
• Working knowledge of Python/R
• Descriptive & Inquisitive analysis
• Mentoring, Storytelling and Visualization
• Flawless written & verbal communication

Good to Have
• PySpark
• API Integrations
• Interviewing, Public Speaking & Stakeholder Management
• Advanced Analytics - ML and Statistics

Essential attributes-

• Focuses on Continuous learning – on the job and as well as training programs

• Good communication skills - Independently able to drive internal and external calls with multiple stakeholders
• Being the expert and go-to person, data sources, coding skills, business acumen, analytical methodologies etc
● Scope out new data sources for Sync, campaign performance and insights

WORKING AT MIQ

OUR COMMITMENT TO INCLUSION AND DIVERSITY

Inclusion and diversity are core values at MiQ. Ensuring that we have a workplace which is safe and
comfortable for everyone and embraces different ideas, different positions, and different people from all
backgrounds is critically important to us. We are looking for passionate and determined people to join
our team.

If you are open to sharing a bit more about yourself we greatly appreciate people taking the time to self-
identify through the EEOC section of the application. This information ensures that we are able to capture
an accurate picture of our candidate pool, helping us to design and drive recruitment strategies to help
us build a diverse workforce.

Completion of the form is voluntary. Whether you choose to complete it or not, your decision will not be
considered in the hiring process or thereafter. Any information that you do provide will remain
confidential.