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FMCG Industry
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Every business owner starts a venture with a desire. And what does it contain?
Amazing consumer acquisition, growing consumer base and amazing sales. Regardless of the size and nature of the company,
each brand owner strives to achieve them. Amongst all the industries, the FMCG industry is a dynamic one. FMCG industry
owners are trying & evolving to retain their loyal consumers and channel partners.
Forming a solid part of the loyalty programs
for the FMCG industry are the QR codes.
Unsurprisingly, QR codes are a boon for the FMCG industry’s loyalty programs. Let’s see how!
1. Acquisition of data
The data collected from QR code scans provides valuable insights into consumers behavior. It allows FMCG brands to segment
their consumers into various categories. QR codes let companies gauge the interest of consumers in a particular product and
connect with them in real-time.
A smart QR code scan can provide immediate loyalty benefits to the consumers. The time when a consumer purchases your
product, he or she will scan the QR code on the product’s packaging. This will make consumers stick to your brand.
As per a source, 92% of consumers believe suggestions from friends and family more than advertising.
Designing a loyalty program in a way that considers irregular shoppers can never fail. In the FMCG sector, brands reap the
benefits from spread of word-of-mouth. This is when they are able to target friends & family of their consumers.
Closing comments:
FMCG Marketplace will always remain crowded with various brand owners coming up with new products. It all depends on your
strategy and how you can retain loyal consumers.
Embracing QR codes is just a small step. Your brand has to go a long way in leveraging the potential of QR codes through loyalty
programs for the FMCG sector.
Need professional assistance? Genefied is here to guide you and take you through the lanes that lead to success for your
brand.