SEO: SEARCH ENGINE OPTIMIZATION BEST STRATEGY AND EXPLANATION

What is SEO stands for?

Search engine optimization is very important part in digital marketing. SEO is technical; it
takes time to show results. SEO working changes fast. There are new challenges for all the
time, algorithm changes to the impact of voice.

SEO partner may clearly and transparently explain their recommendations.

The world of search engine optimization is complex and ever-changing, but you can easily
understand the basics, and even a small amount of SEO knowledge can make a big
difference. Many companies provide the guidance /knowledge of Search engine
optimization.

Search Engine works :

Crawling

Indexing

Ranking

Why is SEO Strategy essential for marketing:-

SEO strategy is part of integrated strategy in digital marketing. The strategy will set the
stage, covering the tactics we’ll deploy and the benchmarks that will help to measure
traffic success.

SEO define target audience and their interests & Categorized keyword Researches, create
competition and priorities. It will create Brand Awareness & Increased usability and Also
increased traffic in our websites.

On-Page vs Off-Page SEO:-

On-Page SEO :- On-Page SEO also known as “on-site” SEO. It will act of optimizing
different parts of your website that affect your search engine rankings. We can change on
your own website.

Off-page SEO :- Off-Page SEO focuses on increasing the authority of your domain through
the act of getting links from other websites. we also can change on your own website. You
can type your domin name into here to see your score.
So Search engine optimization SEO play an important role in digital marketing or IT
sector.